Marie France is a lingerie company established in 1976 that has expanded from focusing on tights and stockings to offering a wide range of products including lingerie, leggings, swimwear, and nightwear. The company aims to be a one stop shop for all women's needs and prides itself on high quality products and rigorous quality control standards. It has over 2,600 points of sale globally and owns over 20 boutiques. Marie France seeks to continue innovating, growing internationally, and remaining a leader in the industry.

1. Company Profile

3. 1www.lingeriemariefrance.com
Company Background
Vision
Mission
Timeline
Concept shop
Product Mix

4. 3www.lingeriemariefrance.com
Company Background
MISSION STATEMENT
Since 1976, Marie France has had one specific mission: to adjust in a constantly changing
environment by creating value and refreshing every single woman’s need. Indeed, Marie
France is now the “go-to” brand for leg wear and lingerie and offers its customers each year
a diversified and updated collection that inspires basic utility and fashion. Our purpose as a
company is to be the one stop shop for every woman’s needs, from basic hosiery, leggings,
socks, seamless, lingerie, swimwear and nightwear.
VISION
Our company’s vision is to continue to thrive as a business and remain a leader; this is why
Marie France’s products are subject to rigorous and constant control at every phase of their
production process from the very first beginning, ensuring their durability and high standards.
Along with an abundance of ingenious ideas, embraced by intense monitoring and clinched
hard work, Marie France is able to offer the market high quality products along with a
very well researched pricing strategy, while providing consistency and being an extremely
effective and a fast moving organization.
HISTORY
Established in 1976, Marie France has always been dedicated to the market as an effective
and dynamic company. Marie France developed from a business focusing solely on tights
and stockings to a medium-high brand with an extensive range of products. The products are
being sold today in more than 2600 points of sale, and are exclusively present in more than
20 boutiques and booths. Marie France is now being successfully led to the international
scene by maintaining the highest quality price ratio coherently with the development of its
collection and the widening of the choices. The research and development department works
continuously on constant innovation while our management department works on guaranteeing
an efficient and effective internal organization of the integrated production cycle.

5. 5www.lingeriemariefrance.com
1976
1985
1990
1995
2000
2005
2006
2009
2010
2011
2013
2014
2015
Company Timeline
Marie France brand, specialized in tights, was created.
Marie France became the uncontestable leader in hosiery in the Middle East by reaching more than 4000
point of sales.
Marie France expanded its collection with a huge range of fashion and technical tights.
Marie France launched its first line of seamless and shapewear.
Lycra technology was introduced.
Marie France introduced a full cotton range from socks and tights.
Marie France expanded its presence in the MENA region..
Marie France launched its first line of lingerie and beachwear.
Marie France created and opened its first concept of fully fledged shop.
Marie France launched its first line of Leggings and nightwear.
Marie France expanded its concept of shop by opening more than 15 shops under its own management.
Marie France launched its first franchise concept by opening franchise stores in Morocco and in the KSA.
Three Marie France mono- brand shops are expected to open in Jordan.

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Concept Shop
After more than 4 decades of success in the local market, Marie France’s vision is to expand its presence in the
international scene. The research and development department has developed a structured franchise module for
Marie France that resulted in a very successful and solid concept shop based on high quality products, huge diversity
and high foot traffic. The first Marie France mono-brand boutique was founded in 2007 and through the years the
shop concept was revised as part of a gradual standardization of the brand image and new store concept.
The Marie France concept follows a uniform, appealing and unmistakable look, which embraces the luxury claim of
the brand at the point of sales with a bright, clear and consistent interior design.
Boutique concept:
Description:
• A full-fledge boutique
• Bright and consistent interior design
• A modern and welcoming boutique in which the client receives detailed explanation and advice from our sales
expert, thus making their visit an exploitation of Marie France’s brand.
• The promoted products would be: lingerie, seamless, swimwear, nightwear, tights, cotton socks, leggings
and shape wear
Distinctive factors:
• 2 types of demand:
1. impulsive purchase: based on classy and modern shop design, and an attractive display of products
2. need-based purchase: personal use or gifts
• Key success factors:
1. Special importance given to interactive communication and the expertise of sales staff
2. Proper time given to the client
3. Display of all the ranges from lingerie, hosiery, nightwear, swimwear, leggings to socks.
4. Creation of a small section for every range, thus presenting to the client a very well organized and displayed offer.
5. Good visibility of all the ranges.
6. Excellent visual merchandising
Conclusion:
• A, A+, B, B+ location with high foot traffic (+ to ++)
• Optimal size: 120 m2
-150 m2
• Full range display of promoted products
• Sales expertise of the staff.

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Product mix
1. Hosiery:
Since the company was founded, Marie France has been exciting customers with fashionable and
innovative legwear, which offers the highest comfort and a perfect fit. Marie France is constantly
searching for trendy and technical hosiery to satisfy the needs of women, while providing absolute
body moldering.
The array encompasses:
Classical essentials:
Soft and sensual legwear for every day’s chic.
- basics from, 15 to 120 deniers ( S- XXL)
- Sheer 15 deniers for silky feel and shiny look to 20 deniers for a more matte look, going all the
The main colors are Black, Camel, Sable, Miel (and many others), with a size range of S to XXL.
Seasonal fashion trends:
Trendy legs wear to complement the clothes and shoes.
- Tulle: with floral patterns
- Sheer: with side pattern or all over pattern
- Opaque
- Half- opaque and half tulle
- Strass
The main colors are black or Camel/Black to unveil a tattoo look, with a size range of S to XXL.
Technical:
Marie France offers tights that has technical effects, in addition to style.
- Leg care: Support stockings and tights that facilitate the blood flow.
- Shapers: configured to lift the behind, flatten the belly, and slim the thighs. The collection also
comprises tights that have a slim shaping effect for pregnant women and are ultra soft, yet
strong and resilient. They range from 10 to 120 deniers, S to XXL.
Summer tights:
Marie France makes sure that customers can take advantage of the summer season with a
full collection of summer tights that are extremely thin and fresh, accounting for 8 deniers and
including: front-closed toe, open toe and shapers.
way up to 70 deniers for casual opaque legs and finally 120 deniers for high end opaque tights.

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Product mix
2. LEGGINGS:
When it comes to Leggings ,Marie France offers timeless and classical elegance,
combined with a subtle hint of fashion for the wardrobe. The continued expansion of
this range has seen the brand develop and achieve one of the highest sales in the
shops. The range comprises classical essentials as well as a full annual program of
seasonal trends and technical products from shape wear to slimming effect.
Product Range:
-Seasonal fashion trends Leggings
-Technical Leggings
-Basic Microfiber Legging
-Leather effect Leggings

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BRAS:
Product mix
3. LINGERIE :
The lingerie collection is distinguished by an understated design, most up to date fashion
trends and perfect fit. Ranges from classic lingerie to fashion and Plus size lingerie, where
every product is designed carefully enough to fit the body with high standard materials
and accurate lines. Marie France lingerie offers different styles of panties and different
cuts for bras, accordingly with the female body variations. (from 70 to 95 B ,C and D)
By Shape
• Push-up: for a perfect low cut lift
• Half-cup with removable pads: for a sexy low cut cleavage, and an
adjustable look.
• Strapless : for a stay-put and smooth fit
• Strapless push: for a perfect lift and a stay-put fit.
• Ultra push strapless: for extremely full cleavage and fullness
• Strapless with removable pads: for an adjustable look
• Triple Push: for extreme lift, instantly adds two cups
• Natural fit: for a natural look without pads.
• Unlined/ without pads: lightly lined for a subtle fit and see-through shape.
By Category
• Classic: plain high end shiny microfibers / glamorous lace and basic colors.
• Fashion: mixture of prints and laces
• Plus Size: for full figure, full bust and plus size bras
• Technical: for maternity and different technical woman needs
• Sexy (bridal): bras made to highlight every woman’s figure
Slips / Strings
Marie France offers a wide range of slips. Customers can find:
-Thongs
-Boxers
-Laser cut slips
-Laser cut strings
-Slips

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Product mix
4. Swimwear:
2009 saw the launch of Marie France first swimwear collection, responding to the needs and
wants of women. Today the swimwear collection includes many patterns, designs and creative
lines. Although it’s a seasonal collection, the designs and the materials used do not fail to show
luxury, style and high quality. Swimsuit bras also come with removable pads.
By shape:
• Push-up Bandeau
• Fringe
• Twist Bandeau
• Add-2-cups
• Halter
• V-wire Bandeau
• Sexy Triangle top
• Ruffle triangle top
• Sequin triangle
• One piece Swimsuit

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Product mix
5. SEAMLESS
The seamless collection from Marie France have been revolutionizing the market ever since
they were first launched. With its incomparable aesthetics, the seamless technology continue
to be used to this day in bodies, shirts and underwear that perfectly mold the body without
leaving any lines.
Outwear:
• Florida Body
• Miami Body
• London Pullover
• Florence Pullover
• Milano Top
• Clessidra
• Tokyo T-shirt
• Berlin Top
• New York Top
Underwear:
• Boxer
• Brassiere
• String
• Slip
• Slip high waist

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Product mix
6. NIGHTWEAR
2011 witnessed the launching of the nightwear collection. Marie France excited customers with
basic and fashionable nightwear to complete the expansion. The nightwear collection varies
from season to season, and differs in terms of shapes, colors and sizes. Customers can choose
from sleeveless pajamas, to t-shirts, shorts and pants. The sizes fit all feminine shapes altering
from S to XL.
Basics:
Basic pajamas come as an ensemble of one color, whether in the form of shorts, pants or
robes, with sizes ranging from S to XL.
Fashion:
The Fashion pajamas come in different colors assorted with specially designed shorts and
pants. The size array is from S to XL.
By shape:
• Shorts+ I shirt
• Pants+ I shirt
• Pants+ long sleeved shirt
• Night gown

13. 21www.lingeriemariefrance.com
Lingerie
Marie France Lingerie launches a
large collection every season.
The professionals of Marie France
Lingerie stress on making the style,
the shape and the sizes perfect, from
full coverage to “balcone”, natural to
push-up, B to D cups, band sizes from
32 to 44.
Marie France leggings are the newest
addition to the family. They cover a
wide range of tastes and sizes ( S, M, L)
and are subject to a lot of fashionable
changes. Customers can find the
basic leggings, leather leggings, and
fashionable leggings.
Sincethecompanywasfounded,Marie
Francehasbeenexcitingcustomerswith
fashionable and innovative legwear,
which offers the highest comfort and a
perfect fit. Marie France is constantly
searching for trendy and technical
hosiery to satisfy the needs of women,
while providing absolute soothe and
body moldering.
LeggingsHosiery Beachwear
Due to popular demand, Marie France
expanded its collections to include
beachwear, where every kind of
swimsuit is available.
Seamless
Marie France offers outwear and
underwear directed to customers
demanding discrete lingerie outlining
the body, with an invisible fit under
clothes.
The nightwear that Marie France has
to offer are highly diversified, whereby
several kinds of pajamas are designed
according to the latest trends. Shorts
and sleeveless pajamas are as easy to
find as winter long sleeved pajamas.
Nightwear

15. Tel +961 9 92 60 19 | Fax +961 9 92 05 42 | Mob +961 3 64 22 25
www.lingeriemariefrance.com