Harley-Davidson is an American motorcycle manufacturer founded in 1903 in Milwaukee, Wisconsin. It is known for heavy customization that influenced chopper style bikes and helped shape biker culture. The company sells motorcycles, apparel, and accessories. Some iconic models include the Softail Heritage Classic and V-Rod. Harley-Davidson has factories in several US states and is associated with movies and celebrities through branded merchandise. It aims to sustain the loyal brand community through owner groups and cultural events.

1. 1
“The road starts here , it never ends“

2. 2
Introduction
 HARLEY-DAVIDSON is an American motorcycle manufacturer
 Founded in the year 1903 by William S. Harley, Arthur Davidson ,
Walter Davidson
 One of the major motorcycles manufacturers of America
 The company sells heavyweight motorcycles , bike accessories
and apparels
 Also known as HARLEY’s or H-D

3. 3
 Type of company :- Public company
 Traded as :- NYSE: HOG
 Headquarters :- Milwaukee, Wisconain , United States
 Key people :- Kieth E. Wandell , CEO
 Products :- Motorcycles
 Employees :- 6300 ( Dec , 2010 )
 Website :- harley-davidson.com

4. Official logo’s
4
H-D Fire H-D Fire Eagle

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H-D silver jubliee Eagle H-D Brown eagle

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Company’s Stock logo

7. History 7
 In 1901, William s. Hurley drew up plans for a displacement engine
 Completed the engine in 1903 , the first Harley engine was now a reality
 In 1905 , small advertisements could be seen in “ Automobile trade journal
 In 1906 , Harley and Davidson brothers build their first factory at chestnut
street
 The years 1906 – 1911 saw expansion of production and new models
came up
 By the year 1911 almost 150 makes of motorcycles came up
 In the year 1913 , 3 new factories came up and the HARLEY as a brand
was shaping up

8. Some of the early models 8
Harley Davidson 1000cc
(1923)
Harley Davidson 1000cc
(1916)
Harley-Davidson 1200cc SV
(1931)

9. World war II 9
 Due to the prevailing conditions of war sales of bikes increased drastically
 Major sales were due to artillery vehicles for the U.S army
 Shipments to the Soviet Union under the Lend-Lease program numbered at
least 30,000 .
 The WLAs produced during all four years of war production generally have
1942 serial numbers.
 Production of the WLA stopped at the end of World War II, but was resumed
from 1950 to 1952 for use in the Korean War .
 The U.S. Army also asked Harley-Davidson to produce a new motorcycle with
many of the features of BMW's side-valve and shaft-driven R71.

10. Some artillery vehicles 10
Harley’s WLC (1943) Harley’s x71 (1944)
Canadian army copy of BMW’s R71

11. The post-war models 11
Harley’s Hummer (1955) Harley’s turismo vehicle (1959)

12. 12
Harley’s V-Rod
Harley’s Electra guide

13. Models that made a difference 13
2001 883 sportster hugger
Hamburg police electra
guide

14. 14
2005 Dyna super glide
2002 softail heritage classic

15. H-D what they are known for …??
15
 Harley’s bikes have a distinctive design and exhaust note
 Known for heavy customization that gave rise to chopper style of bikes
 Revolutionary V-twin engine and double barrel cylinder
 They mix royality with street life giving shape to the “bikerzz culture “
 The varied use of design and technology under the same hood
 Cause of origin of the biker culture and sustains it till now
 They need not relate to only world of bikes but also related to the world of
apparels

16. 16
Harley Davidson cooper

17. 17
Harley Davidson chopper bikes

18. Present day scenario 18
 Harley-Davidson still one of the biggest bike manufacturing companies
 Net income US$ 146.5 Million (Dec, 2010)
 Shaped Harley owner group ( HOG )
 HOG is the largest factory sponsered motorcycle organisation in the world
 Harley has now become the trade of bikers all over the world
Until you've been on a Harley-Davidson, you haven't been on a
motorcycle

19. Present major factories 19
 York, Pennsylvania – Vehicle Operations: Manufacturing site for
Touring class, Softail, and custom vehicles.
 Tomahawk, Wisconsin – Tomahawk Operations: Facility that
makes sidecars, saddlebags, windshields, and more.
 Kansas City, Missouni– Vehicle and Powertrain Operations:
Manufacturing site of Sportster, VRSC, and other vehicles.
 Menomonee Falls, Wisconsin – Pilgrim Road Powertrain
Operations plant, two types of tours.
 Milwaukee, Wisconsin– Harley-Davidson Museum: Archive;
exhibits of people, products, culture and history; restaurant &
café; and museum store.

20. Marketing strategy 20
 Harley Davison sustains a loyal brand community by clubs , events and
musuem
 The brand Harley has become so big that in the year only its logo copyright
cost accounted for the 8 % of the company revenue
 They associate themselves with many biker groups and clubs
 There is also a Harley’s theme hotel in las vegas run and maintained by
H-D inc.
 Many ad campaigns like “born to ride “ , “ ride to hell “ and many more
Live to Ride, Ride to Live

21. Association with celebrities 21
 Many celebrities are associated with the brand Harley and some of
them are
Late. Elvis Presely Bill Clinton Arnold
Schwargzenneger

22. Some more ….. 22
Brad Pitt Sylvester stallone

23. And the list continues…… 23
Robert Brown jr. Angelina jolie

24. Association with movies…
24
It’s a long list that starts with
 Wild hogs  Harley davidson and the
marlboro man
 Tron the legacy
 Werewolves on wheels
 Terminator 2
 Hells angels on wheel
 Born to ride
 Indiana jones
 Top gun
 Knight riders

25. 25
Tron The Legacy

26. 26
Terminator 2 rise of machines

27. 27

28. 28

29. 29
Indiana jones

30. Types of products of H-D inc. 30
With bikes as their main product many side products such clothing lines and
accessories
Leather jackets

31. Some logos accessorized 31

32. Denims and Shoes 32

33. Now lets see some latest models of
33
Harley Davidson
Road cruiser 2250 cc
SRT chopper 2009

34. Our views about the company 34
 Incorporates style with technology
 Cause of origin of bikers culture
 Still holds and maintain the simplicity and classic design of the bikes
 Gives the sense of freedom of expression by various customization
 What we liked is the “ build your Harvey “ section on its website , which
allows site visitors and wanna be designers to build their own design
 Mixes muscle with technology that gives a perfect blend of roaring power
and style
 Still maintain the biker culture through many events and competitions

35. “And the legend rolls on“ 35
Thank you by :-
Anubhi Sharma
Kshitij Lau

36. Bibliography 36
 harley-davidson.com
 Wikipedia.org
 bikers journal
 gangbikerszzz.com
 American chopper magazine
 Motorcyclenews.com
 trueknowledge.com
 letmeride .com