Report
Share
Recommended
Hannah Hopgood Question Four
Hannah conducted research on conventions in music media products. For her music video, she conformed to conventions of including both a narrative and artist performance, and giving the artist most screen time. She challenged conventions by showing a relationship with cheating. For her website, she conformed to conventions of including imagery, social media links, and event information. She challenged conventions by using animations and interactive elements. For her digipak, she conformed to conventions of including imagery and track listings while maintaining ease of use. Overall, she both conformed to and challenged conventions to make high quality, memorable products meeting audience expectations.
Sia chandelier
1) The document provides instructions for an advanced portfolio homework assignment involving analyzing a music video in 3 tasks.
2) Task 1 requires choosing a music video and providing title, artist, genre and style. Task 2 involves analyzing the video using elements from a provided framework, illustrating with screengrabs. Task 3 requires creating a blog and sharing the URL.
3) The response analyzes Sia's "Chandelier" music video, focusing on its representation of addiction through a strange young dancer in an abandoned apartment. Shots follow her dancing throughout single takes to depict her unstable state of mind and lack of control. Props like photos symbolize the video's and addict's experiences.
Hannah Hopgood Question two
1) The document discusses how brand identity can effectively link together a musician's main products and ancillary tasks through consistent visual elements like logo, colors, fonts, and imagery.
2) Research was conducted on indie artists like The Neighbourhood to understand how to represent a star image across different media.
3) A music video was created for the song "Mind Over Matter" that applied theories of star image and narrative structure while incorporating the musician's visual identity.
4) Ancillary products like a website, digital album, and promotional materials were designed using the established visual elements of logo, typography, geometric prints, and color palette to clearly link them to the music video and represent the musician's brand
5 steps to boosting your talent brand
1) The document outlines a 5-step process for boosting a talent brand through content marketing: plan, develop content, share content, amplify content, and measure/adjust.
2) It recommends defining target audiences, creating personas, and developing a content calendar to plan content strategy.
3) For developing content, it suggests curating existing materials and creating original content like blog posts, videos, and presentations on topics like the talent brand, thought leadership, and company news.
4) Content types could include blog posts, infographics, ebooks, videos, photos and more to engage audiences.
Costume design
The document discusses the costume design and creation for a school production of the musical Grease. The designer researched past Grease costumes for style inspiration. They made an iconic pink jacket and screen printed the logo of the "Pink Ladies" gang on the back and front pocket. They also sourced leather jackets to use in the production and screen printed designs on the backs. Additionally, they made up iconic 1950s tea dresses from various fabrics to represent different characters, which were worn with underskirts to make the skirt areas fuller.
Recommended
Hannah Hopgood Question Four
Hannah conducted research on conventions in music media products. For her music video, she conformed to conventions of including both a narrative and artist performance, and giving the artist most screen time. She challenged conventions by showing a relationship with cheating. For her website, she conformed to conventions of including imagery, social media links, and event information. She challenged conventions by using animations and interactive elements. For her digipak, she conformed to conventions of including imagery and track listings while maintaining ease of use. Overall, she both conformed to and challenged conventions to make high quality, memorable products meeting audience expectations.
Sia chandelier
1) The document provides instructions for an advanced portfolio homework assignment involving analyzing a music video in 3 tasks.
2) Task 1 requires choosing a music video and providing title, artist, genre and style. Task 2 involves analyzing the video using elements from a provided framework, illustrating with screengrabs. Task 3 requires creating a blog and sharing the URL.
3) The response analyzes Sia's "Chandelier" music video, focusing on its representation of addiction through a strange young dancer in an abandoned apartment. Shots follow her dancing throughout single takes to depict her unstable state of mind and lack of control. Props like photos symbolize the video's and addict's experiences.
Hannah Hopgood Question two
1) The document discusses how brand identity can effectively link together a musician's main products and ancillary tasks through consistent visual elements like logo, colors, fonts, and imagery.
2) Research was conducted on indie artists like The Neighbourhood to understand how to represent a star image across different media.
3) A music video was created for the song "Mind Over Matter" that applied theories of star image and narrative structure while incorporating the musician's visual identity.
4) Ancillary products like a website, digital album, and promotional materials were designed using the established visual elements of logo, typography, geometric prints, and color palette to clearly link them to the music video and represent the musician's brand
5 steps to boosting your talent brand
1) The document outlines a 5-step process for boosting a talent brand through content marketing: plan, develop content, share content, amplify content, and measure/adjust.
2) It recommends defining target audiences, creating personas, and developing a content calendar to plan content strategy.
3) For developing content, it suggests curating existing materials and creating original content like blog posts, videos, and presentations on topics like the talent brand, thought leadership, and company news.
4) Content types could include blog posts, infographics, ebooks, videos, photos and more to engage audiences.
Costume design
The document discusses the costume design and creation for a school production of the musical Grease. The designer researched past Grease costumes for style inspiration. They made an iconic pink jacket and screen printed the logo of the "Pink Ladies" gang on the back and front pocket. They also sourced leather jackets to use in the production and screen printed designs on the backs. Additionally, they made up iconic 1950s tea dresses from various fabrics to represent different characters, which were worn with underskirts to make the skirt areas fuller.
Question 4 powerpoint - CONVENTIONS
The document discusses conventions in the indie music genre and how the creators of a promotional package for a musician followed and subverted conventions. It aimed to appeal to its target 16-30 year old audience by using conventions of existing successful artists like Arctic Monkeys and The 1975 as inspiration for the narrative, costume, and other elements of the music video. However, it also tried to make the package unique by subverting some conventions and developing its own brand identity for the artist through elements like customizing his guitar. Performance shots were included to link back to the narrative and convey the artist's emotions, while also portraying him as a professional musician.
Extra activates I have been involved in
As part of a school production of Grease, the student helped design and paint the set by researching 1950s design inspiration. They created a backdrop, stairs, and floor and developed stencils using a laser cutter. The student also sourced a font for the Rydell sign, converted it to a file for the laser cutter, and mounted the letters on boards with blocks to create shadows, finishing the set.
Extra activates I have been involved in
As part of a school production of Grease, the student helped design and paint the set by researching 1950s design inspiration. They created a backdrop, stairs, and floor and developed stencils using a laser cutter. The student also sourced a font for the Rydell sign, converted it to a file for the laser cutter, and mounted the letters on boards with blocks to create shadows, finishing the set.
Content Marketing: Enough About Us! Let’s Respect the Audience
Content is great for customer acquisition and retention. It can help you generate more prospects and nurture the leads in your sales pipeline. And more importantly the content we create should not be a feedback loop to stroke our egos as communicators, it must be planned and created with one objective in mind: to inform and educate the audience.
It's not about us, it's about the problems, challenges, and needs of those we intent to help and deliver value to.
Genre powerpoint
Genre refers to a category of media that shares similar formal qualities, with film genres classified by conventions that have evolved over time. Some major film genres include action, comedy, thriller, romance, sci-fi, and adventure, while sub-genres contain elements of multiple genres, such as Twilight blending horror and romance conventions.
The citadel by ashtan goodwin
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Indie website analysis and the production of my own ideas from this
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Analysis task music video
Tori Kelly portrays a typical young woman in her music video for "Dear No One". She follows an imaginary man through a run-down urban city center, longing for a soulmate. Though dressed casually like a rock star, her lonely demeanor and all-black clothing suggest unhappiness with love. Intercut scenes show her singing in her bedroom and on a rooftop, revealing the man was not real and she was alone all along. The gritty urban setting and her normal bedroom reinforce her portrayal as an ordinary person in the popular culture, longing for love through a song.
More Related Content
Viewers also liked
Question 4 powerpoint - CONVENTIONS
The document discusses conventions in the indie music genre and how the creators of a promotional package for a musician followed and subverted conventions. It aimed to appeal to its target 16-30 year old audience by using conventions of existing successful artists like Arctic Monkeys and The 1975 as inspiration for the narrative, costume, and other elements of the music video. However, it also tried to make the package unique by subverting some conventions and developing its own brand identity for the artist through elements like customizing his guitar. Performance shots were included to link back to the narrative and convey the artist's emotions, while also portraying him as a professional musician.
Extra activates I have been involved in
As part of a school production of Grease, the student helped design and paint the set by researching 1950s design inspiration. They created a backdrop, stairs, and floor and developed stencils using a laser cutter. The student also sourced a font for the Rydell sign, converted it to a file for the laser cutter, and mounted the letters on boards with blocks to create shadows, finishing the set.
Extra activates I have been involved in
As part of a school production of Grease, the student helped design and paint the set by researching 1950s design inspiration. They created a backdrop, stairs, and floor and developed stencils using a laser cutter. The student also sourced a font for the Rydell sign, converted it to a file for the laser cutter, and mounted the letters on boards with blocks to create shadows, finishing the set.
Content Marketing: Enough About Us! Let’s Respect the Audience
Content is great for customer acquisition and retention. It can help you generate more prospects and nurture the leads in your sales pipeline. And more importantly the content we create should not be a feedback loop to stroke our egos as communicators, it must be planned and created with one objective in mind: to inform and educate the audience.
It's not about us, it's about the problems, challenges, and needs of those we intent to help and deliver value to.
Genre powerpoint
Genre refers to a category of media that shares similar formal qualities, with film genres classified by conventions that have evolved over time. Some major film genres include action, comedy, thriller, romance, sci-fi, and adventure, while sub-genres contain elements of multiple genres, such as Twilight blending horror and romance conventions.
The citadel by ashtan goodwin
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Indie website analysis and the production of my own ideas from this
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Analysis task music video
Tori Kelly portrays a typical young woman in her music video for "Dear No One". She follows an imaginary man through a run-down urban city center, longing for a soulmate. Though dressed casually like a rock star, her lonely demeanor and all-black clothing suggest unhappiness with love. Intercut scenes show her singing in her bedroom and on a rooftop, revealing the man was not real and she was alone all along. The gritty urban setting and her normal bedroom reinforce her portrayal as an ordinary person in the popular culture, longing for love through a song.
Viewers also liked (11)
Content Marketing: Enough About Us! Let’s Respect the Audience
Content Marketing: Enough About Us! Let’s Respect the Audience
Presentation slide show of digipack pics, MEDIA A2 BLOG
Presentation slide show of digipack pics, MEDIA A2 BLOG
Indie website analysis and the production of my own ideas from this
Indie website analysis and the production of my own ideas from this