Issues Management Assignment

1. Issues Management:Hamilton SteelCorp

2. Situational Analysis Sales have fallen close to 40% Major contracts have expired Prospective job less of approx. 800 manufacturing jobs and 50 management positions Rumors of layoffs President is not comfortable speaking to media

3. Problems Stakeholder confusion Lack of communication Poor media coverage

4. Opportunities President, Jill Evans, is a high profile community leader They are well regarded for their Corporate Social Responsibility activities

5. 5 Step Issues Management Process

6. 1. Identify the Issues Monitor news reports (content analysis) Survey employees, customers, community Attend union meetings or have a representative attend them Meet with union representatives one-on-one for interviews

7. 2. Analysis Research other plant closures Analyze Corporate Social Responsibility of other steel companies

8. 3. Strategic options Spokesperson Reputation Media Union

9. 4. Action Plan Media kit Spokesperson training Internal Communications Presidents Blog and social media updates Presidents Newsletter Web Conference Open House (media and community tour)

10. 5. Evaluation Surveys Internet tracking Systematic content analysis and clipping

11. Communication Plan

12. Objectives Relay correct information to stakeholders Encourage acceptance of key messages Increase company transparency and credibility

13. Identifying Stakeholders Employees Customers Hamilton Community Nanticoke Community Steel Workers Union

14. Strategies Use local and national media to relay information and messages Develop and utilize spokesperson(s) - president and subject matter experts Use internal communications to provide correct and updated information to employees Use social media to deliver messages and information Issue a newsletter from Hamilton SteeCorp President Hold a Web conference Have an event - media and community to tour facilities Provide two way communications

15. Key Messages Hamilton SteelCorp is making the best choices to take the company in a new direction. Hamilton SteelCorp cares about their communities, and has shown that in the communities in which it has done business. Hamilton SteelCorp will remain open and honest when relaying information to their stakeholders, as soon as it becomes available.

16. Tactics and Evaluation Media kit Media training for spokesperson Internal communications Employee newsletter President’s Vblog Letter from the President Web Conferencing Open House at Hamilton Steel Corp

17. Thank you