A brief overview of key considersations when delivering a public relations message

1. It Starts in the Beginning of life The Challenges of Communication

2. As the Public Relations Practitioners of the future, We must face the challenges of communicating organizational messages.

3. Major Challenges Communication Barriers Accurate Dissemination Message Acceptance

4. Communication Barriers Cultural Diversity Geography Special Interest Groups Physical Barriers Crisis Technological Complications Management! $$$

5. Accurate Dissemination Appropriate Channels Good Relationships Understanding Needs Persuasive Writing Well Trained Spokesperson Support Information Monitor Take Action

6. Message Acceptance Know Your Audience Be Pro-active Be Ethical 2-way Communications Have a Presence Be Transparent and Credible Gain Trust and a Positive attitude Have good CSR

8. Plan

9. Engage

10. MonitorTo provide our organizations with effective message communications