Social media lunch and learn series, Aug. 17th part b

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From the first Social Media Lunch and Learn of a three part series, this presentation covers 5 of the major players in social media today, statistics, and practical uses for each.

Author: Shane Rhyne

Published in: Business
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Social media lunch and learn series, Aug. 17th part b

  1. 1. Social Media 101 An Introduction to new communications tools
  2. 2. Can Business Be “Social”?
  3. 3. Can Business Be “Social”? <ul><li>Social Media’s value as a business tool: </li></ul><ul><li>Ultimate audience segmentation tool </li></ul><ul><li>Opportunity to reach customer at marketing, sales, and service points </li></ul><ul><li>Delivers message directly to customers </li></ul><ul><li>Enhance existing marketing strategy </li></ul><ul><li>Customer referrals for lead generation and recommendations </li></ul><ul><li>Increase sales productivity – verify leads, gather info, engage </li></ul>
  4. 4. Overview of Well-Known Social Networking Platforms
  5. 5. <ul><li>Facebook is the most well-known of today’s social networking platforms </li></ul><ul><li>500 million registered users by July 2010 </li></ul><ul><li>Site was open only to students in 2004, but expanded to public Sept. 2006 </li></ul><ul><li>Fastest growing audience: 55+ (up 922.7% in 2009) </li></ul><ul><li>Average American user is on Facebook site for 7+ hours/month </li></ul>The 500 Million Pound Gorilla
  6. 6. Sample Business Uses <ul><li>Sharing brand news with consumers </li></ul><ul><li>Coupon/Discount promotions </li></ul><ul><li>Promoting special events </li></ul><ul><li>Generating support for company-supported charitable causes </li></ul><ul><li>Funnel for directing consumers to primary web site and other social channels </li></ul>
  7. 7. Short and Sweet <ul><li>Twitter is the best known of the so-called “microblogging” sites. </li></ul><ul><li>Combination of instant messaging with blogging </li></ul><ul><li>190 million users send 65 million “tweets” per day. </li></ul><ul><li>Service initially launched July 2006 </li></ul><ul><li>45-54 year olds are the top demographic </li></ul><ul><li>Women comprise 53% of Twitter users </li></ul>
  8. 8. <ul><li>Twitter has found significant business use as a customer service channel </li></ul><ul><li>Outreach to journalists and trade media  </li></ul><ul><li>Communicate time-sensitive alerts </li></ul><ul><li>Crisis communications </li></ul><ul><li>Event coverage & promotion </li></ul><ul><li>Reputation management and SEO </li></ul>Sample Business Uses
  9. 9. <ul><li>Every minute, 24 hours of video is uploaded to YouTube </li></ul><ul><li>Second most popular search engine </li></ul><ul><li>Serves almost 2 billion videos per day </li></ul><ul><li>Daily audience exceeds combined primetime audiences of ABC, CBS, NBC </li></ul>The Revolution Will Be Televised…without Televisions
  10. 10. <ul><li>Customer service – visual installation/assembly instructions </li></ul><ul><li>Contests and promotions </li></ul><ul><li>Provide video content for media releases </li></ul><ul><li>Behind the scenes tours </li></ul><ul><li>Product demonstrations </li></ul>Sample Business Uses
  11. 11. The Gray Flannel Network <ul><li>The oldest of the “Big 4” social networks – Launched in 2003 </li></ul><ul><li>75 million users in 200 countries </li></ul><ul><li>64% male, average age 41, average income > $100k </li></ul><ul><li>Adding 1 new member every second </li></ul>
  12. 12. <ul><li>Employee recruitment; headhunting </li></ul><ul><li>Networking with existing customers for new customer referrals </li></ul><ul><li>Research industry trends and topics </li></ul><ul><li>Identify potential vendors, suppliers, and outsourcing opportunities </li></ul><ul><li>Competitor research </li></ul>Sample Business Uses
  13. 13. Blogs: Freedom of the Press Belongs to Those Who Own One <ul><li>A key element in the early evolution of social media </li></ul><ul><li>Evolved from forums and message boards in the early 1990s </li></ul><ul><li>Encouraged participation from readers in comments and in cross-linking </li></ul><ul><li>Technorati.com was tracking more than 112 million blogs by 2008 </li></ul>
  14. 14. Sample Business Uses <ul><li>Establish company representative as industry thought leader </li></ul><ul><li>Build SEO </li></ul><ul><li>Brand building/management </li></ul><ul><li>Networking and consumer communications </li></ul>

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