1. INTHE NAME OF ALLAH,THE MOST GRACIOUSTHE MOST MERCIFUL.

2.  Presented to : HO JICC
 Presented by:
AqeelTahir JawadAbbasWaqar Siddiqui

3.  Research is an inquiry or investigation.
 Process that is organized, systematic, data-based
critical and objective.
 Its purpose is finding solution to a specific problem.
Business Research
 A systematic inquiry that provides information. to guide business
decisions to make well informed and timely decisions.

4.  Scientific research focuses on solving problems.
 It pursues a step-by-step logical and rigorous method to
 scientific research is more objective than subjective.
 It analyzing situational factors surrounding any problem.
 It control phenomena through prediction and explanation.
Identify
gather
Analyze
conclusion

5.  Effect of Scientific investigation and managerial decision making.
 It applies to both basic and applied research.
 It enables managers to deal with problem
 It help managers to state findings with accuracy and confidence.
 Every organization have their R&D department.
Sense Spot Deal

6. We will explain each of these characteristics in the context of the following
example
Consider the case of a manager of P&G who is interested in
investigating how employees` commitment to the organization can be
increased.

7.  Research must be started with a definite, clear aim, objective and
purpose.
 Research findings must be beneficial for organization.
 For example an increase in employee commitment will be
beneficial for organization
 It will translate into less turnover, less absenteeism, and
increased performance levels .

8.  Rigor connotes carefulness during research.
 It also refers to degree of exactitude in research investigations.
 Chosen sample should be true representative of whole organization.
 Method adopted for collecting data should be appropriate.
 Research process should be free from personal and emotional biases.

9.  Testability refers that hypothesis must be testable.
 Hypotheses are tentative yet testable statements.
 They are derived from theory or theory based.
 It must be able to testify by applying certain statistical tests
experimentally.

10.  Results should be supported again and again when the same type of
research is repeated in other similar circumstances.
 Replicability will gain confidence in the scientific nature of our research.
 Replicability brings exactitude and accuracy in research findings.

11.  Precision refers to the closeness of the findings to reality.
 Precision reflects the degree of accuracy of the results .
 We ensures that our findings are close to reality.
 So that we can place reliance or confidence in the results.
 In social sciences confidence level is 95%.

12.  The conclusions drawn from information should be objective.
 The findings should be based on the facts .
 The more objective the interpretation of the data, the more scientific the
research investigation becomes.

13.  Generalizability refers to the scope of applicability of the research
findings in one organizational setting to other settings.
 The wider the range of applicability of the solutions generated by
research, the more useful the research is to the users.

14.  Parsimony refers to simplicity in explaining the phenomena or
problems that occur.
 It is Level of understanding in generating solutions for the problems.
 Economy in research models is achieved when we can build a lesser
number of variables.
 Those variables would explain the variance far more efficiently than a
complex set of variables.