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Presents:  #DIYPR Webinar Series Module 3, June 16 The Angle: It’s What Captures the Attention of the Media Presented by:  Cyndy Hoenig, Partner Contact: Cyndy@hlmediapartners.com Twitter -- @cyndyhoenig Facebook.com/hlmediapartners
It’s all about the Angle Cyndy Hoenig & Heather Lytle • H&L Media Partners  hlmediapartners.com Cyndy Hoenig & Heather Lytle • H&L Media Partners • hlmediapartners.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1
Brainstorming Power Cyndy Hoenig & Heather Lytle • H&L Media Partners  hlmediapartners.com Cyndy Hoenig & Heather Lytle • H&L Media Partners • hlmediapartners.com I love brainstorming. It’s one of the most popular ways to find that perfect angle. Often others can see angles that you might have overlooked since you are so close to the subject.  Let everyone shout out ideas and don’t veto any of them. No comments or judgments. Later, sort through the best ones and piggyback on others.  2
What do you offer that is Unique? Cyndy Hoenig & Heather Lytle • H&L Media Partners  hlmediapartners.com Cyndy Hoenig & Heather Lytle • H&L Media Partners • hlmediapartners.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],3
That competitors aren’t claiming? Or that drives people to act? Cyndy Hoenig & Heather Lytle • H&L Media Partners  hlmediapartners.com Cyndy Hoenig & Heather Lytle • H&L Media Partners • hlmediapartners.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],4
10 Newsworthy Ideas  Cyndy Hoenig & Heather Lytle • H&L Media Partners • hlmediapartners.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],5
Case Study: Event Race for the Cure  Cyndy Hoenig & Heather Lytle • H&L Media Partners • hlmediapartners.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],6
Case Study: Event National Memorial 10th Anniversary  Cyndy Hoenig & Heather Lytle • H&L Media Partners • hlmediapartners.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],7
Case Study: New Product Eat Great, Lose Weight  Cyndy Hoenig & Heather Lytle • H&L Media Partners • hlmediapartners.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],8
Case Study: Useful Advice Edmond Law Firm Offers DUI Safety Tips   for New Years’ Eve Cyndy Hoenig & Heather Lytle • H&L Media Partners • hlmediapartners.com ,[object Object],[object Object],[object Object],[object Object],[object Object],9
To become a media darling,  you have to go the extra mile: Cyndy Hoenig & Heather Lytle • H&L Media Partners • hlmediapartners.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],10
More Tips: Cyndy Hoenig & Heather Lytle • H&L Media Partners • hlmediapartners.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],11
20 More Ideas for Media Angles: Cyndy Hoenig & Heather Lytle • H&L Media Partners • hlmediapartners.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],12
Questions? ,[object Object],[object Object],[object Object],[object Object],[object Object],Cyndy Hoenig & Heather Lytle • H&L Media Partners  hlmediapartners.com Cyndy Hoenig [email_address] Follow me on Twitter: @cyndyhoenig Facebook: Facebook.com/hlmediapartners Cyndy Hoenig & Heather Lytle • H&L Media Partners • hlmediapartners.com

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DIYPR Media Angles

  • 1. Presents: #DIYPR Webinar Series Module 3, June 16 The Angle: It’s What Captures the Attention of the Media Presented by: Cyndy Hoenig, Partner Contact: Cyndy@hlmediapartners.com Twitter -- @cyndyhoenig Facebook.com/hlmediapartners
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  • 3. Brainstorming Power Cyndy Hoenig & Heather Lytle • H&L Media Partners hlmediapartners.com Cyndy Hoenig & Heather Lytle • H&L Media Partners • hlmediapartners.com I love brainstorming. It’s one of the most popular ways to find that perfect angle. Often others can see angles that you might have overlooked since you are so close to the subject. Let everyone shout out ideas and don’t veto any of them. No comments or judgments. Later, sort through the best ones and piggyback on others. 2
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