Walkers continued its #wesupportyougary campaign, promoting the tongue-and-cheek nature of the brand, with a spoof page 3 advertisement for Gary Lineker's pants pledge on Match of the Day.
In a bid to reposition McArthurGlen as a destination fashion retailer, the brand hijacked London Fashion Week to prove it could replicate the latest trends with products from its outlets.
Sony Pictures' extensive cross-platform partnership with The Telegraph resulted in the biggest box office returns for over 45s Bond has ever had, proving that nobody does it better than newsbrands.
Unilever teamed up with Trinity Mirror to encourage communities to join in The Patron's Lunch celebrations, with a four-page pull out providing tips, tricks and recipes on how to host the ultimate local street party.
Tropicana partnered with The Telegraph to split the facts from the fiction in the sugar debate and get a glass of Tropicana back on the breakfast table of families in the UK.
For the launch of its 'Man on the Moon' app, John Lewis teamed up with The Sunday Times to tap into readers' trust of newspapers and drive engagement beyond just its Christmas TV advert.
Ford launched the Unlearn campaign to change the way audiences think about the brand in Britain, using outstanding print formats to encourage re-evaluation of preconceptions.
Vodafone synced the unveiling of its first broadband product with no line charges with the opening of the 24 hour tube, creating the ‘The Late Night Standard’ with MEC and ESI Media.
In a bid to reposition McArthurGlen as a destination fashion retailer, the brand hijacked London Fashion Week to prove it could replicate the latest trends with products from its outlets.
Sony Pictures' extensive cross-platform partnership with The Telegraph resulted in the biggest box office returns for over 45s Bond has ever had, proving that nobody does it better than newsbrands.
Unilever teamed up with Trinity Mirror to encourage communities to join in The Patron's Lunch celebrations, with a four-page pull out providing tips, tricks and recipes on how to host the ultimate local street party.
Tropicana partnered with The Telegraph to split the facts from the fiction in the sugar debate and get a glass of Tropicana back on the breakfast table of families in the UK.
For the launch of its 'Man on the Moon' app, John Lewis teamed up with The Sunday Times to tap into readers' trust of newspapers and drive engagement beyond just its Christmas TV advert.
Ford launched the Unlearn campaign to change the way audiences think about the brand in Britain, using outstanding print formats to encourage re-evaluation of preconceptions.
Vodafone synced the unveiling of its first broadband product with no line charges with the opening of the 24 hour tube, creating the ‘The Late Night Standard’ with MEC and ESI Media.
With competition growing and market share shrinking, 2014 saw Waitrose harness the power of print to increase dominance and stand out in a cluttered market.
Describes the work of Lucidity London, a marketing consultancy, on behalf of McArthurGlen, the owner, developer and manager of 21 designer outlets in eight countries across Europe.
With a mission to drive trial and make Oreo a more iconic brand in the hearts and minds of Brits, PHD used the first solar eclipse in the UK for 16 years as an opportunity to connect with a moment of cultural significance.
Specsavers teamed-up with The Evening Standard to appeal to consumers of fashion and to communicate that the known-for-value specs are also 'trend followers' frames.
With the aim of engaging parents, grandparents and kids alike, this campaign sought to achieve standout in a cluttered market by creating a shared family moment and aligning activity with a spirit of adventure and a sense of heritage.
With the aim of asserting its position as the home of the Barclays premier league, Sky Sports and MediaCom set out to make sure consumers weren’t swayed by BT Sport’s offer.
Absolute Digital is the Social and Digital Communications division of Absolute Communications Group where we have developed a unique approach based on 5 key elements
Communications
Humanizing Communications
Great Storytelling
Invoking and Emotions
Understanding Human Psychographics
With competition growing and market share shrinking, 2014 saw Waitrose harness the power of print to increase dominance and stand out in a cluttered market.
Describes the work of Lucidity London, a marketing consultancy, on behalf of McArthurGlen, the owner, developer and manager of 21 designer outlets in eight countries across Europe.
With a mission to drive trial and make Oreo a more iconic brand in the hearts and minds of Brits, PHD used the first solar eclipse in the UK for 16 years as an opportunity to connect with a moment of cultural significance.
Specsavers teamed-up with The Evening Standard to appeal to consumers of fashion and to communicate that the known-for-value specs are also 'trend followers' frames.
With the aim of engaging parents, grandparents and kids alike, this campaign sought to achieve standout in a cluttered market by creating a shared family moment and aligning activity with a spirit of adventure and a sense of heritage.
With the aim of asserting its position as the home of the Barclays premier league, Sky Sports and MediaCom set out to make sure consumers weren’t swayed by BT Sport’s offer.
Absolute Digital is the Social and Digital Communications division of Absolute Communications Group where we have developed a unique approach based on 5 key elements
Communications
Humanizing Communications
Great Storytelling
Invoking and Emotions
Understanding Human Psychographics
The BRIT Awards: Successfully Orchestrating a Social Media CampaignBrandwatch
World-leading content creation and design agency Somethin’ Else used Brandwatch Analytics to manage, segment and monitor millions of mentions for the biggest event in the UK music calendar, The BRIT Awards.
Here at Punch, innovating around the latest trends is a huge part of what we do - looking out for new opportunities and helping our clients differentiate themselves with bold, original campaigns.
2018 was an exciting year creatively, with trends like AR and shoppable 360 video taking brand experiences to a whole new level. As new techniques and platforms like TikTok bubble to the surface, what does 2019 have in store?
Let’s take a closer look...
Specsavers - Putting you in the umpire’s shoes Newsworks
For the 2015 Ashes, Manning Gottlieb OMD, Specsavers and The Telegraph came together to put consumers in the shoes of someone who relies on perfect vision to make game-changing judgements – the umpire.
BOBCM: Best of Branded Content Marketing 2015 D&AD EditionJustin Kirby
BOBCM’s special 2015 D&AD edition - produced in partnership with D&AD, the global association for creative advertising and design - presents industry experts’ guest features and awards
Super Bowl Media Value Report (onine and digital media value)Dan Howald
Utilizing the powerful digital media listening technology of General Sentiment, this report discusses and quantifies how Super Bowl advertisers maximized (or didn't) their investment in commercial time on the game.
Frisk is back! And this month, we present you with our Sponsorship special.
Sponsorships have been at the forefront of public consciousness as of late, even more so than usual thanks to the World Cup. Our Arc sponsorship team has been rather busy with it all, so we thought the time was right to share some of their pearls with you; within this round-up you’ll find our insights into the evolving relationship between McDonald’s and The FA, gritty observations about ambush marketing, a look behind the scenes at the World Cup in Rio, our clever Brandtasy League, and various viewpoints from our egghead Planning department.
Lots to enjoy there, then. So set aside a little time, mark out a segment of your diary as ‘really important meeting, do not disturb, seriously’ and have a flick through. Don’t worry, there are plenty of pictures in here too. Stops it being too much like hard work, eh?
How First Direct used newsbrand tablet apps to launch its new campaign and drive awareness and consideration among a difficult to reach young audience.
PriceSpy.co.uk is one of the UK’s leading price and product comparison sites, comparing over 654,000 products across over 1,700 retailers.
This is the story of how Shackleton used PR and social media to launch this major international brand to British consumers.
By partnering with Trinity Mirror and Bauer, Kellogg’s increased people’s awareness of its ‘Buy a box-give a bowl’ initiative and drove purchase intent.
Getting closer to the Great British publicNewsworks
How do we plan media in an era where disruption reigns, predictions are unreliable and the country is split into groups of people that apparently loathe each other? Newsworks teamed up with Flamingo and Tapestry to find out more about how the Great British public defines itself.
Marshall McLuhan’s seminal work is 50 years old. The core insight – that a medium shapes and ‘massages’ the message within it – once shaped communications thinking. Newsworks commissioned a combination of qualitative and quantitative research to investigate its relevance following the digital revolution.
New research from the UK's largest independent media agency, the7stars, in partnership with Newsworks, reveals that 63% of the nation want more serendipitous online content.
Peter Field analysed 108 UK cases from the IPA effectiveness awards databank 2012-2016, to understand the business effectiveness of UK newsbrands. This work builds on his previous analysis of 2012 and 2014 cases.
Mummy and Daddy, what did you do in the Truth War?Newsworks
Patrick Barwise, emeritus professor of management & marketing at London Business School, on how digital media have contributed to a 'post-truth' world.
With cycling increasing in popularity in the UK, ŠKODA teamed up with The Telegraph to communicate its lifelong heritage with bikes via Tour de France related activity.
Kia teamed up with The Telegraph to enrich understanding of its involvement in football, while improving consideration of its new model and increasing sales.
According to Sainsbury's research conducted by NetMums, 80% of mums spend a substantial proportion of Mother’s Day cooking and washing up, while only 9% have ever had a meal cooked for them by a family member on the day. These insights didn't just lead the media strategy for Sainsbury's Mother's Day campaign, but actually influenced what products were featured.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
1.
Walkers
bringing
back
News
in
Briefs
We
all
remember
Gary
Lineker’s
infamous
pants
pledge.
Lineker
promised
to
present
the
first
Match
of
the
Day
(MOTD)
of
the
season
in
his
underwear
if
Leicester
City
did
the
unthinkable
and
won
the
Premier
League
title.
Walkers
supported
Gary
throughout
the
season
with
the
#wesupportyougary
campaign
which
ran
across
social
and
outdoor.
Continuing
the
#wesupportyougary
message,
we
teamed
up
with
The
Sun
to
bring
back
the
famous
“News
in
Briefs”
for
one
very
special
day
to
further
reinforce
the
message
and
show
our
final
support
for
Gary
that
evening.
The
tactical
ad
helped
Walkers
become
the
most
prominent
brand
in
this
overall
conversation
–
with
the
second
most
tweeted
hashtag
and
fifth
most
featured
@mention.
Leicester
started
the
2015/16
football
season
as
5,000-‐1
outsiders
for
the
title
after
almost
being
relegated
the
previous
season.
Bookies
thought
anything
else
was
possible,
including
finding
Elvis
alive
(2500-‐1)
or
seeing
Dean
Gaffney
win
an
Oscar
(1500-‐1).
Lifelong
Leicester
fan
Gary
Lineker
was
also
sceptical
but
as
Leicester
kept
on
winning,
he
made
a
pledge
to
present
the
first
Match
of
the
Day
of
the
next
season
in
his
underwear
if
Leicester
actually
managed
to
win
the
league.
After
they
won
the
title
and
nearing
the
first
MOTD
of
this
season,
during
a
last
minute
brainstorm
with
AMV
BBDO,
AMV
Pulse
and
Social
Listening,
we
decided
the
addition
of
a
high
impact
site
within
a
newsbrand
would
be
the
perfect
platform
to
add
fame
and
stature
to
our
campaign.
By
running
a
tactical
ad
on
the
actual
day
of
the
first
MOTD,
it
would
show
readers
how
Walkers
were
a
relevant
and
fun
brand,
while
generating
conversation
ahead
of
the
programme.
Communication
Objective:
Get
16-‐34s
to
think
“That’s
brilliant
from
Walkers!”,
and
feel
warm
about
the
brand
ahead
of
the
first
MOTD
by
leveraging
Gary’s
pledge
in
Walkers’
tongue-‐in-‐cheek
tone
of
voice.
Marketing
Objective:
To
be
the
most
talked
about
brand
in
the
build-‐up
to
the
first
MOTD
of
the
season.
Walkers
and
Gary
Lineker
are
synonymous
with
each
other
–
he’s
been
their
brand
ambassador
for
over
20
years
–
and
by
aligning
our
campaign
with
Gary’s
support
of
Leicester
City
and
their
league
win
in
May,
we
had
the
perfect
base
to
launch
an
awareness
execution.
The
story
gave
Walkers
content
to
start
a
national
conversation
from
the
offset.
Newsworks’
‘Battle
for
Attention
research’
shows
that
newspapers
create
a
real
personal
connection
with
readers,
they
give
people
something
to
talk
about
and
readers
feel
trust
in
the
content.
This,
Insight
Background & Objectives
Executive Summary
2.
coupled
with
the
effectiveness
research
shows
that
adding
a
newsbrand
into
a
campaign
improves
ROI,
indicated
that
a
newsbrand
would
be
a
great
platform
to
use.
The
Sun
was
selected
for
a
number
of
reasons,
not
just
because
it
is
the
biggest
newspaper.
The
Sun
is
an
instigator,
an
entertainer,
a
cultural
reference
point,
a
finger
on
the
pulse.
Most
importantly
it
influences
and
starts
conversations.
We
also
knew
that
Sun
readers
like
sport
–
specifically
football.
The
Sun
reaches
3.4
million
football
fans
each
week
and
they
talk
about
it;
on
average,
they
have
8.2
conversations
about
sports
and
hobbies
each
week
-‐
21%
more
than
the
national
average.
Importantly,
we
also
knew
that
1.58
million
readers
of
the
Sun
on
Saturday
also
watch
MOTD,
so
we
knew
that
our
message
would
immediately
resonate
with
this
audience.
(TGI
Jan-‐Dec
2016
&
The
Bridge
research
2016).
The
Sun
was
the
perfect
partner.
We
needed
our
message
to
be
fun
and
cheeky
to
resonate
with
the
readers.
A
collaborative
brainstorm
with
AMV
BBDO,
OMD
UK
and
PepsiCo
created
the
idea.
The
big
idea
was
to
bring
back
the
famous
Page
3
“News
in
Briefs”
for
one
very
special
day.
It
was
a
real
challenge
as
we
had
to
land
the
message
whilst
considering
the
restrictions
on
mentioning
MOTD,
BBC
and
Gary
Lineker
directly.
There
was
a
lot
of
cheering
when
The
Sun
and
PepsiCo’s
legal
team
gave
the
green
light
for
this
creative.
So
on
the
actual
day
of
the
first
MOTD,
we
ran
a
DPS
on
the
high
traffic
pages
2
&
3.
The
creative
replicated
the
famous
and
historical
page
3
‘News
in
Briefs’,
and
we
featured
our
very
own
Bobby,
the
Potato
Farmer
from
Leicester,
in
his
pants.
He
showed
his
support
for
Gary
while
the
copy
drove
readers
to
Walkers’
Facebook
page
and
#wesupportyougary.
The
Plan
3.
The
DPS
IFC
in
The
Sun
was
a
great
finale
to
the
#wesupportyougary
campaign
and
showed
the
brilliant
capabilities
and
opportunities
available
when
using
a
newsbrand.
Our
creative
enabled
us
to
be
reactive
and
topical
through
a
high
impact
site
while
echoing
the
famous
editorial
stance
of
the
newsbrand.
The
one
insertion
allowed
us
to
drive
conversation
with
over
4.5
million
people
in
the
UK
and
1.3
million
16-‐34
year
olds.
Our
main
KPI
was
being
the
most
talked
about
brand
in
the
lead
up
to
MOTD,
prior
to
the
activity
it
was
agreed
we
would
qualify
this
KPI
on
Twitter
as
we
could
use
Social
Listening
to
show
this.
We
were
proud
to
hit
this
KPI
and
be
the
most
talked
about
brand
with
a
total
of
205K
posts
on
Gary’s
pledge
to
present
MOTD
in
his
pants
should
Leicester
win
the
Premier
League
–
33k
of
which
came
on
the
13th
August
when
he
stayed
true
to
his
word.
Conversation
in
the
countdown
to
and
during
the
show
itself
mainly
centred
around
Gary
and
MOTD.
Walkers
was
the
most
prominent
brand
in
this
overall
conversation
–
with
the
second
most
tweeted
hashtag
and
fifth
most
featured
@mention.
• The
Twitter
engagement
exceeded
benchmarks
with
an
overall
engagement
rate
of
18.54%
vs
the
10%
planned
benchmarks.
• The
Facebook
campaign
delivered
84%
reach
of
16-‐34’s
with
over
6.4m
video
views.
Gordon
Smart,
Deputy
Editor
of
The
Sun,
said:
“We
love
a
laugh
in
The
Sun
and
so
do
our
readers.
When
the
advertising
creates
fun
and
is
topical,
and
on
point,
it
only
adds
to
the
paper.
It
would
be
brilliant
if
all
ads
were
as
relevant
as
Walkers
were
on
page
2
and
3
at
the
start
of
the
football
season.
This
ad
would
have
really
engaged
with
our
readers
and
made
them
think
what
a
great
fun
brand
Walkers
are.”
Gordon
Smart,
Deputy
Editor,
The
Sun
Client
View
“Our
Project
Pants
campaign
was
a
huge
success,
driving
huge
social
media
conversations
and
results.
Our
ad
in
The
Sun
couldn’t
have
happened
anywhere
else,
bringing
back
the
“News
in
Briefs”
was
such
a
unique
and
original
idea.
It
fitted
perfectly
with
the
whole
campaign
and
did
a
fantastic
awareness
and
conversation
starter
role.
The
fact
that
the
content
was
so
relevant
to
both
The
Sun
and
Gary’s
big
reveal
in
MOTD
that
evening
made
it
even
more
sharable
and
impactful.
A
fantastic
way
to
end
a
very
successful
campaign”
John
Savage,
UK
Brand
Manager,
Walkers,
PepsiCo
The
Results