Brand Ambassadors and Event Staffing Agency Case Study - Promotional Events a...Attack! Marketing
This Attack! case study displays how our Promotional Agency finds and places the perfect talent to personify the image, lifestyle and ideas of your brand!
The document provides case studies and examples of projects completed by Haley Miranda Group, a marketing agency. It summarizes several integrated marketing campaigns the agency created for clients in industries like retail, automotive, entertainment, and wine. These campaigns utilized tactics like sweepstakes, mobile tours, social media engagement, and live events. The case studies demonstrate how the agency delivered measurable results for clients, such as increased sales, new customer acquisition, and improved brand metrics.
This document contains summaries of several case studies for digital marketing campaigns to promote travel and tourism. The first case study describes a social media campaign that influenced over 35% of total sales for the world's oldest travel company. The second case study was an adventure contest facilitated through digital channels only that engaged over 10,000 online entries and generated 500 pieces of promotional content. The third case study describes efforts to digitally transform operations, including through data analytics, mobile apps, and wearable technology, for the world's largest film city.
The document outlines the agenda for the Portada Lat 2017 conference on June 7, 2017. The day includes sessions on sports marketing, soccer clubs as brands, Visa's new outreach strategy to millennials, and how marketers can leverage sports content. There will also be a Golazo campaign pitch and awards. Speakers include representatives from FC Barcelona, FC Bayern Munich, Visa, and various brands and agencies.
Pou is a virtual pet app launched in 2012 that gained popularity through word-of-mouth rather than advertising. It offers a pet that needs continuous care along with 32 mini-games. In 2014, CPC began developing Pou licensing globally with 16 agents. A new version of the app with improved graphics, games and features will launch in 2015 along with other announcements to further engage fans. Mexican Skulls is a brand by artist Javi Molner that humorously skeletonizes pop culture characters in reference to Mexico's Day of the Dead traditions of celebrating life after death through rituals and fun for all ages. CPC manages the international licensing of this and other Maya Studio brands in Europe.
Advertising Stunts And Ideas Q1|2010|Vol I Ayman Sarhan
This document discusses various marketing and advertising strategies and campaigns. It includes examples of guerrilla marketing stunts, advertising ideas in different channels like outdoor, online/mobile, print, TV and retail. Some key strategies discussed are experiential marketing, buzz marketing, loyalty programs, social media campaigns, product sampling and more. Various real world case studies from different brands are provided as examples.
Wilhelm Hasse had a dream in 1897 to become a brewing legend in Mexico. He moved from Germany to Mexico and founded the Moctezume Brewery. The brewery's most famous brands are Dos Equis Amber and Lager. In 2006, Dos Equis launched an advertising campaign featuring "The Most Interesting Man in the World" character. The campaign was very successful, doubling Dos Equis sales between 2006-2011 and making it the 6th largest imported beer in the US.
Brand Ambassadors and Event Staffing Agency Case Study - Promotional Events a...Attack! Marketing
This Attack! case study displays how our Promotional Agency finds and places the perfect talent to personify the image, lifestyle and ideas of your brand!
The document provides case studies and examples of projects completed by Haley Miranda Group, a marketing agency. It summarizes several integrated marketing campaigns the agency created for clients in industries like retail, automotive, entertainment, and wine. These campaigns utilized tactics like sweepstakes, mobile tours, social media engagement, and live events. The case studies demonstrate how the agency delivered measurable results for clients, such as increased sales, new customer acquisition, and improved brand metrics.
This document contains summaries of several case studies for digital marketing campaigns to promote travel and tourism. The first case study describes a social media campaign that influenced over 35% of total sales for the world's oldest travel company. The second case study was an adventure contest facilitated through digital channels only that engaged over 10,000 online entries and generated 500 pieces of promotional content. The third case study describes efforts to digitally transform operations, including through data analytics, mobile apps, and wearable technology, for the world's largest film city.
The document outlines the agenda for the Portada Lat 2017 conference on June 7, 2017. The day includes sessions on sports marketing, soccer clubs as brands, Visa's new outreach strategy to millennials, and how marketers can leverage sports content. There will also be a Golazo campaign pitch and awards. Speakers include representatives from FC Barcelona, FC Bayern Munich, Visa, and various brands and agencies.
Pou is a virtual pet app launched in 2012 that gained popularity through word-of-mouth rather than advertising. It offers a pet that needs continuous care along with 32 mini-games. In 2014, CPC began developing Pou licensing globally with 16 agents. A new version of the app with improved graphics, games and features will launch in 2015 along with other announcements to further engage fans. Mexican Skulls is a brand by artist Javi Molner that humorously skeletonizes pop culture characters in reference to Mexico's Day of the Dead traditions of celebrating life after death through rituals and fun for all ages. CPC manages the international licensing of this and other Maya Studio brands in Europe.
Advertising Stunts And Ideas Q1|2010|Vol I Ayman Sarhan
This document discusses various marketing and advertising strategies and campaigns. It includes examples of guerrilla marketing stunts, advertising ideas in different channels like outdoor, online/mobile, print, TV and retail. Some key strategies discussed are experiential marketing, buzz marketing, loyalty programs, social media campaigns, product sampling and more. Various real world case studies from different brands are provided as examples.
Wilhelm Hasse had a dream in 1897 to become a brewing legend in Mexico. He moved from Germany to Mexico and founded the Moctezume Brewery. The brewery's most famous brands are Dos Equis Amber and Lager. In 2006, Dos Equis launched an advertising campaign featuring "The Most Interesting Man in the World" character. The campaign was very successful, doubling Dos Equis sales between 2006-2011 and making it the 6th largest imported beer in the US.
Premium Outlets offers high-end designer brands and name brands at savings between 25-65% everyday at their 63 outlet centers across the United States located near major destinations. They provide an easy shopping experience near cities like New York, Las Vegas, Orlando, and Palm Springs. Premium Outlets is part of Simon Property Group, the largest public real estate company in the United States and an S&P 500 company publicly traded on the NYSE.
This document discusses multiple advertising campaigns created by bounce that achieved successful results for various clients. It summarizes several campaigns that generated substantial revenue increases and recognition awards. It also discusses bounce's work repositioning brands, launching new products and services, and defining communities. Several older, award-winning campaigns from bounce's archives are also highlighted.
The document provides details of various events organized by a company called The Collective to promote their client's brands. It describes consumer events, brand ambassador programs, and corporate events held to increase awareness, drive trial, and boost sales. Examples include product launches, expositions, sampling activities at conventions, and games or entertainment used to interact with audiences. The goal is to effectively promote brands and illustrate their messages to target markets.
The document discusses the history and cultural analysis of M&M candy advertisements. It traces the evolution of M&M ads from 1941 featuring human characters to 1954 when the iconic M&M candy characters were introduced on TV. The research question examines how the M&M characters have been coded through the years in their advertisements. The method of analysis involves deconstructing the ads on literal, cultural, and critical levels to understand the social messages, symbols, and power structures conveyed.
This document provides an overview of ReachingWomen, a media company that connects brands with female audiences. It discusses opportunities to engage women through various venues where they regularly spend time, such as nail salons, hair salons, yoga studios, and daycare centers. Nail salons in particular are highlighted as an effective environment for reaching women, as they comprise a large captive audience that is receptive to messaging. Specific campaign examples and metrics are also summarized.
Big Top Candy Shop Media Plan- A ProjectCamy Greisel
Big Top Candy Shop is opening a new location in Nashville, Tennessee and has hired Chain Link Media to develop a media plan for the launch and first 8 months. The plan includes a grand opening event supported by radio advertising, billboards, print ads and guerilla posters. Big Top will also participate in local events like the Tennessee State Fair and Christmas in the Village. Continuous social media presence on sites like Facebook, Twitter and Foursquare will keep customers engaged. The goal is to introduce Big Top Candy Shop to Nashville families and children and achieve weekly sales of $9,775 with 1150 visitors spending an average of $8.50 each.
Creative Marketing Agency London. Providing Brands and Agencies with bespoke promotion marketing campaigns. With a London and New York office we can activate campaigns across the globe. call 0207 607 2568
Brazilian shoe and handbag brand Carmen Steffens has seen success in South America and now plans to expand its retail presence in the United States by opening 30 new stores globally over the next 5 years, with flagship stores already open in Los Angeles and plans for New York and Miami, supported by targeted marketing including celebrity endorsements and product placements to raise the brand's profile with American consumers.
Mirrorball is a full-service experience design agency that creates emotional experiences to enhance how businesses engage with consumers. They partner with brands seeking cultural relevance to develop boundary-pushing, immersive experiences through strategic planning, creative development, production management, and more. Their case studies highlight large-scale activations that effectively increased brand awareness and engagement among target demographics through experiential marketing, digital integration, and cultural relevance.
Lynn Heller is a creative advertising, fashion marketing, and fine artist illustrator based in New York City. Over her career spanning from 1980 to present, she has held executive creative and marketing roles for various advertising agencies and corporations, creating campaigns for retail and corporate clients. She also pursues personal creative projects including children's books, fashion apparel, jewelry design, and fine art. Originally from Michigan, she now resides in New York City with her two sons who are also pursuing careers in the arts.
Including my top strategic planning, creative planning, and social media planning jobs.
Brands included:
JCPenney + Fashion.
The Discover Card + Credit Card (Finance).
Neuro Drink + Consumer packaged good (CPG).
The Economist + Publisher (British Magazine).
This document contains a portfolio summary for Mále Ibarra-James, a creative director with extensive design experience developing campaigns for major clients. The portfolio highlights include advertising campaigns and print design work created for McDonald's, New Jersey City University, Environmental Defense Fund, NYC Department of Consumer Affairs, Heineken, Toasted Head, DoubleClick, BearingPoint, Technics, ReturnPath, Media Impact, Lazz Cosmetics, Argentum, National Radio Astronomy Observatory, and Global Strategy Group. The portfolio provides examples of Ibarra-James' work across various mediums including print, out-of-home, promotions, branding, identities, and brand environments.
KTC is a creative and socially conscious boutique agency with 18+ years of experience in brand marketing, cultural connections, and design. They offer a wide range of capabilities including media buying, strategic planning, PR, influencer marketing, creative design, content production, and experiential activations. KTC has won numerous awards for their campaigns and has worked with clients in healthcare, entertainment, CPG, and non-profits. Their case studies highlight campaigns for Current TV, Smirnoff, American Legacy Foundation, GSK, and One Music Fest.
LEE SIEFKEN MARKETING DIRECTOR - ENTERTAINMENT, LIFESTYLE & LEISURE BRAND SPE...The Walt Disney Company
Lee Siefken has had a successful career in marketing for global entertainment and leisure brands. Some of her accomplishments include transforming the local business in Australia and New Zealand to exceed Disney's annual goals, designing marketing strategies for Walt Disney Parks, and securing primetime media exposure through strategic partnerships. She has also led innovative initiatives such as online and social media strategies, content strategies, CRM programs, and new business models.
TrashTalkFCM is an experiential marketing agency that specializes in creative brand marketing solutions. They offer a full suite of services including campaign ideation, planning, production, execution, and reporting. Their goal is to create meaningful engagements between brands and consumers through interactive experiences.
The document describes several marketing campaigns created to promote tourism in New Zealand. One campaign involved a Twitter account where a man dressed as a sheep congratulated people on their adventure posts and encouraged them to visit New Zealand. Another involved an augmented reality game in airport terminals simulating New Zealand extreme sports. A third campaign targeted moviegoers by offering makeup consultations related to a film.
A Multi-Cultural Social Media Brand Case-Study: webcitygirls//Peliculas Ponder
webcitygirls// is a multi-cultural social media brand that lives and breathes social. Also the first multicultural social press team covering events, conferences and the red carpet from a social media POV!
Our Mission is to Empower, Educate and Inspire people through our social community :)
A Multi-Cultural Social Media Case Study: webcitygirls//webcitygirls
WebCityGirls is a social media brand and the 1st multi-cultural social press team covering corp events & red carpets from a Social Media POV! We spread goodness and positive thoughts and our Mission is to Empower, Educate and Inspire people through our social community. We also are advocates for 'Cyber-Anti-Bullying'.
Karim Lateef is an award-winning consumer brand strategist and chief blogger for Craft Brand Theory. He has over a decade of experience in cultural and local marketing for spirits brands like Diageo and Moet Hennessy. Through events, partnerships, and deep cultural immersion, his localized strategies have helped brands like Bulleit Bourbon, Ciroc, and Smirnoff drive regional success and growth. His approach focuses on connecting brands to deeper consumer values beyond products to build emotional relationships.
Premium Outlets offers high-end designer brands and name brands at savings between 25-65% everyday at their 63 outlet centers across the United States located near major destinations. They provide an easy shopping experience near cities like New York, Las Vegas, Orlando, and Palm Springs. Premium Outlets is part of Simon Property Group, the largest public real estate company in the United States and an S&P 500 company publicly traded on the NYSE.
This document discusses multiple advertising campaigns created by bounce that achieved successful results for various clients. It summarizes several campaigns that generated substantial revenue increases and recognition awards. It also discusses bounce's work repositioning brands, launching new products and services, and defining communities. Several older, award-winning campaigns from bounce's archives are also highlighted.
The document provides details of various events organized by a company called The Collective to promote their client's brands. It describes consumer events, brand ambassador programs, and corporate events held to increase awareness, drive trial, and boost sales. Examples include product launches, expositions, sampling activities at conventions, and games or entertainment used to interact with audiences. The goal is to effectively promote brands and illustrate their messages to target markets.
The document discusses the history and cultural analysis of M&M candy advertisements. It traces the evolution of M&M ads from 1941 featuring human characters to 1954 when the iconic M&M candy characters were introduced on TV. The research question examines how the M&M characters have been coded through the years in their advertisements. The method of analysis involves deconstructing the ads on literal, cultural, and critical levels to understand the social messages, symbols, and power structures conveyed.
This document provides an overview of ReachingWomen, a media company that connects brands with female audiences. It discusses opportunities to engage women through various venues where they regularly spend time, such as nail salons, hair salons, yoga studios, and daycare centers. Nail salons in particular are highlighted as an effective environment for reaching women, as they comprise a large captive audience that is receptive to messaging. Specific campaign examples and metrics are also summarized.
Big Top Candy Shop Media Plan- A ProjectCamy Greisel
Big Top Candy Shop is opening a new location in Nashville, Tennessee and has hired Chain Link Media to develop a media plan for the launch and first 8 months. The plan includes a grand opening event supported by radio advertising, billboards, print ads and guerilla posters. Big Top will also participate in local events like the Tennessee State Fair and Christmas in the Village. Continuous social media presence on sites like Facebook, Twitter and Foursquare will keep customers engaged. The goal is to introduce Big Top Candy Shop to Nashville families and children and achieve weekly sales of $9,775 with 1150 visitors spending an average of $8.50 each.
Creative Marketing Agency London. Providing Brands and Agencies with bespoke promotion marketing campaigns. With a London and New York office we can activate campaigns across the globe. call 0207 607 2568
Brazilian shoe and handbag brand Carmen Steffens has seen success in South America and now plans to expand its retail presence in the United States by opening 30 new stores globally over the next 5 years, with flagship stores already open in Los Angeles and plans for New York and Miami, supported by targeted marketing including celebrity endorsements and product placements to raise the brand's profile with American consumers.
Mirrorball is a full-service experience design agency that creates emotional experiences to enhance how businesses engage with consumers. They partner with brands seeking cultural relevance to develop boundary-pushing, immersive experiences through strategic planning, creative development, production management, and more. Their case studies highlight large-scale activations that effectively increased brand awareness and engagement among target demographics through experiential marketing, digital integration, and cultural relevance.
Lynn Heller is a creative advertising, fashion marketing, and fine artist illustrator based in New York City. Over her career spanning from 1980 to present, she has held executive creative and marketing roles for various advertising agencies and corporations, creating campaigns for retail and corporate clients. She also pursues personal creative projects including children's books, fashion apparel, jewelry design, and fine art. Originally from Michigan, she now resides in New York City with her two sons who are also pursuing careers in the arts.
Including my top strategic planning, creative planning, and social media planning jobs.
Brands included:
JCPenney + Fashion.
The Discover Card + Credit Card (Finance).
Neuro Drink + Consumer packaged good (CPG).
The Economist + Publisher (British Magazine).
This document contains a portfolio summary for Mále Ibarra-James, a creative director with extensive design experience developing campaigns for major clients. The portfolio highlights include advertising campaigns and print design work created for McDonald's, New Jersey City University, Environmental Defense Fund, NYC Department of Consumer Affairs, Heineken, Toasted Head, DoubleClick, BearingPoint, Technics, ReturnPath, Media Impact, Lazz Cosmetics, Argentum, National Radio Astronomy Observatory, and Global Strategy Group. The portfolio provides examples of Ibarra-James' work across various mediums including print, out-of-home, promotions, branding, identities, and brand environments.
KTC is a creative and socially conscious boutique agency with 18+ years of experience in brand marketing, cultural connections, and design. They offer a wide range of capabilities including media buying, strategic planning, PR, influencer marketing, creative design, content production, and experiential activations. KTC has won numerous awards for their campaigns and has worked with clients in healthcare, entertainment, CPG, and non-profits. Their case studies highlight campaigns for Current TV, Smirnoff, American Legacy Foundation, GSK, and One Music Fest.
LEE SIEFKEN MARKETING DIRECTOR - ENTERTAINMENT, LIFESTYLE & LEISURE BRAND SPE...The Walt Disney Company
Lee Siefken has had a successful career in marketing for global entertainment and leisure brands. Some of her accomplishments include transforming the local business in Australia and New Zealand to exceed Disney's annual goals, designing marketing strategies for Walt Disney Parks, and securing primetime media exposure through strategic partnerships. She has also led innovative initiatives such as online and social media strategies, content strategies, CRM programs, and new business models.
TrashTalkFCM is an experiential marketing agency that specializes in creative brand marketing solutions. They offer a full suite of services including campaign ideation, planning, production, execution, and reporting. Their goal is to create meaningful engagements between brands and consumers through interactive experiences.
The document describes several marketing campaigns created to promote tourism in New Zealand. One campaign involved a Twitter account where a man dressed as a sheep congratulated people on their adventure posts and encouraged them to visit New Zealand. Another involved an augmented reality game in airport terminals simulating New Zealand extreme sports. A third campaign targeted moviegoers by offering makeup consultations related to a film.
A Multi-Cultural Social Media Brand Case-Study: webcitygirls//Peliculas Ponder
webcitygirls// is a multi-cultural social media brand that lives and breathes social. Also the first multicultural social press team covering events, conferences and the red carpet from a social media POV!
Our Mission is to Empower, Educate and Inspire people through our social community :)
A Multi-Cultural Social Media Case Study: webcitygirls//webcitygirls
WebCityGirls is a social media brand and the 1st multi-cultural social press team covering corp events & red carpets from a Social Media POV! We spread goodness and positive thoughts and our Mission is to Empower, Educate and Inspire people through our social community. We also are advocates for 'Cyber-Anti-Bullying'.
Karim Lateef is an award-winning consumer brand strategist and chief blogger for Craft Brand Theory. He has over a decade of experience in cultural and local marketing for spirits brands like Diageo and Moet Hennessy. Through events, partnerships, and deep cultural immersion, his localized strategies have helped brands like Bulleit Bourbon, Ciroc, and Smirnoff drive regional success and growth. His approach focuses on connecting brands to deeper consumer values beyond products to build emotional relationships.
The document provides summaries of brand content campaigns that were recognized at the Cannes Lions International Festival of Creativity and the Cristal Festival. The campaigns used innovative and creative ideas such as staging a fake classical concert to trick sports fans, creating an online documentary series about former high school athletes, and using street art to raise awareness of homelessness. The campaigns engaged audiences and increased sales, social media followers, and awareness of the issues they addressed.
Case Study LOREAL : Global Brand Local KnowledgeLupita Thanaya
L'Oreal is a leading player in the beauty and skin-care market with €19.5 billion in sales in 2010, half of which came from outside of Europe. Since its founding in 1909, L'Oreal has coupled innovation with expanding its geographic and consumer reach through regular new product launches. L'Oreal focuses on local customer understanding through its Geocosmetics program and regionally tailored rollouts. It maintains a diverse portfolio of brands at different price points and uses celebrity endorsements in highly successful ad campaigns to promote products to a wide range of demographics globally.
Cannes Lions - Internacional Festival of Creativity - 2011 ExperienceAnapaula Gomez
The document discusses notes from the 2011 Cannes Lions International Festival of Creativity. It provides information about the festival, including that it is the world's largest celebration of creativity in communications and advertising, with over 24,000 entries judged. It also summarizes some of the seminar topics discussed, such as how brands can learn from Angry Birds, the opportunities in gaming, and how social and mobile are changing marketing.
This document discusses ten public relations campaigns and their targeted audiences. It provides examples such as Dove's "real beauty sketches" campaign targeting women, Huggies' "TweetPee" device alerting parents when a baby's diaper is wet by tweeting, and Coca-Cola installing ATMs that dispensed free money encouraging people to help others. The document also discusses campaigns by Nokia, Ford, McDonald's, and others. The conclusion states that a well-planned PR campaign can benefit organizations of all sizes across various sectors.
Similar to Method Models: Nationwide Programs (20)
What is an RPA CoE? Session 1 – CoE VisionDianaGray10
In the first session, we will review the organization's vision and how this has an impact on the COE Structure.
Topics covered:
• The role of a steering committee
• How do the organization’s priorities determine CoE Structure?
Speaker:
Chris Bolin, Senior Intelligent Automation Architect Anika Systems
How information systems are built or acquired puts information, which is what they should be about, in a secondary place. Our language adapted accordingly, and we no longer talk about information systems but applications. Applications evolved in a way to break data into diverse fragments, tightly coupled with applications and expensive to integrate. The result is technical debt, which is re-paid by taking even bigger "loans", resulting in an ever-increasing technical debt. Software engineering and procurement practices work in sync with market forces to maintain this trend. This talk demonstrates how natural this situation is. The question is: can something be done to reverse the trend?
Introduction of Cybersecurity with OSS at Code Europe 2024Hiroshi SHIBATA
I develop the Ruby programming language, RubyGems, and Bundler, which are package managers for Ruby. Today, I will introduce how to enhance the security of your application using open-source software (OSS) examples from Ruby and RubyGems.
The first topic is CVE (Common Vulnerabilities and Exposures). I have published CVEs many times. But what exactly is a CVE? I'll provide a basic understanding of CVEs and explain how to detect and handle vulnerabilities in OSS.
Next, let's discuss package managers. Package managers play a critical role in the OSS ecosystem. I'll explain how to manage library dependencies in your application.
I'll share insights into how the Ruby and RubyGems core team works to keep our ecosystem safe. By the end of this talk, you'll have a better understanding of how to safeguard your code.
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfChart Kalyan
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-EfficiencyScyllaDB
Freshworks creates AI-boosted business software that helps employees work more efficiently and effectively. Managing data across multiple RDBMS and NoSQL databases was already a challenge at their current scale. To prepare for 10X growth, they knew it was time to rethink their database strategy. Learn how they architected a solution that would simplify scaling while keeping costs under control.
Conversational agents, or chatbots, are increasingly used to access all sorts of services using natural language. While open-domain chatbots - like ChatGPT - can converse on any topic, task-oriented chatbots - the focus of this paper - are designed for specific tasks, like booking a flight, obtaining customer support, or setting an appointment. Like any other software, task-oriented chatbots need to be properly tested, usually by defining and executing test scenarios (i.e., sequences of user-chatbot interactions). However, there is currently a lack of methods to quantify the completeness and strength of such test scenarios, which can lead to low-quality tests, and hence to buggy chatbots.
To fill this gap, we propose adapting mutation testing (MuT) for task-oriented chatbots. To this end, we introduce a set of mutation operators that emulate faults in chatbot designs, an architecture that enables MuT on chatbots built using heterogeneous technologies, and a practical realisation as an Eclipse plugin. Moreover, we evaluate the applicability, effectiveness and efficiency of our approach on open-source chatbots, with promising results.
The Microsoft 365 Migration Tutorial For Beginner.pptxoperationspcvita
This presentation will help you understand the power of Microsoft 365. However, we have mentioned every productivity app included in Office 365. Additionally, we have suggested the migration situation related to Office 365 and how we can help you.
You can also read: https://www.systoolsgroup.com/updates/office-365-tenant-to-tenant-migration-step-by-step-complete-guide/
Taking AI to the Next Level in Manufacturing.pdfssuserfac0301
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
The Department of Veteran Affairs (VA) invited Taylor Paschal, Knowledge & Information Management Consultant at Enterprise Knowledge, to speak at a Knowledge Management Lunch and Learn hosted on June 12, 2024. All Office of Administration staff were invited to attend and received professional development credit for participating in the voluntary event.
The objectives of the Lunch and Learn presentation were to:
- Review what KM ‘is’ and ‘isn’t’
- Understand the value of KM and the benefits of engaging
- Define and reflect on your “what’s in it for me?”
- Share actionable ways you can participate in Knowledge - - Capture & Transfer
Discover top-tier mobile app development services, offering innovative solutions for iOS and Android. Enhance your business with custom, user-friendly mobile applications.
LF Energy Webinar: Carbon Data Specifications: Mechanisms to Improve Data Acc...DanBrown980551
This LF Energy webinar took place June 20, 2024. It featured:
-Alex Thornton, LF Energy
-Hallie Cramer, Google
-Daniel Roesler, UtilityAPI
-Henry Richardson, WattTime
In response to the urgency and scale required to effectively address climate change, open source solutions offer significant potential for driving innovation and progress. Currently, there is a growing demand for standardization and interoperability in energy data and modeling. Open source standards and specifications within the energy sector can also alleviate challenges associated with data fragmentation, transparency, and accessibility. At the same time, it is crucial to consider privacy and security concerns throughout the development of open source platforms.
This webinar will delve into the motivations behind establishing LF Energy’s Carbon Data Specification Consortium. It will provide an overview of the draft specifications and the ongoing progress made by the respective working groups.
Three primary specifications will be discussed:
-Discovery and client registration, emphasizing transparent processes and secure and private access
-Customer data, centering around customer tariffs, bills, energy usage, and full consumption disclosure
-Power systems data, focusing on grid data, inclusive of transmission and distribution networks, generation, intergrid power flows, and market settlement data
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/temporal-event-neural-networks-a-more-efficient-alternative-to-the-transformer-a-presentation-from-brainchip/
Chris Jones, Director of Product Management at BrainChip , presents the “Temporal Event Neural Networks: A More Efficient Alternative to the Transformer” tutorial at the May 2024 Embedded Vision Summit.
The expansion of AI services necessitates enhanced computational capabilities on edge devices. Temporal Event Neural Networks (TENNs), developed by BrainChip, represent a novel and highly efficient state-space network. TENNs demonstrate exceptional proficiency in handling multi-dimensional streaming data, facilitating advancements in object detection, action recognition, speech enhancement and language model/sequence generation. Through the utilization of polynomial-based continuous convolutions, TENNs streamline models, expedite training processes and significantly diminish memory requirements, achieving notable reductions of up to 50x in parameters and 5,000x in energy consumption compared to prevailing methodologies like transformers.
Integration with BrainChip’s Akida neuromorphic hardware IP further enhances TENNs’ capabilities, enabling the realization of highly capable, portable and passively cooled edge devices. This presentation delves into the technical innovations underlying TENNs, presents real-world benchmarks, and elucidates how this cutting-edge approach is positioned to revolutionize edge AI across diverse applications.
High performance Serverless Java on AWS- GoTo Amsterdam 2024Vadym Kazulkin
Java is for many years one of the most popular programming languages, but it used to have hard times in the Serverless community. Java is known for its high cold start times and high memory footprint, comparing to other programming languages like Node.js and Python. In this talk I'll look at the general best practices and techniques we can use to decrease memory consumption, cold start times for Java Serverless development on AWS including GraalVM (Native Image) and AWS own offering SnapStart based on Firecracker microVM snapshot and restore and CRaC (Coordinated Restore at Checkpoint) runtime hooks. I'll also provide a lot of benchmarking on Lambda functions trying out various deployment package sizes, Lambda memory settings, Java compilation options and HTTP (a)synchronous clients and measure their impact on cold and warm start times.
Session 1 - Intro to Robotic Process Automation.pdfUiPathCommunity
👉 Check out our full 'Africa Series - Automation Student Developers (EN)' page to register for the full program:
https://bit.ly/Automation_Student_Kickstart
In this session, we shall introduce you to the world of automation, the UiPath Platform, and guide you on how to install and setup UiPath Studio on your Windows PC.
📕 Detailed agenda:
What is RPA? Benefits of RPA?
RPA Applications
The UiPath End-to-End Automation Platform
UiPath Studio CE Installation and Setup
💻 Extra training through UiPath Academy:
Introduction to Automation
UiPath Business Automation Platform
Explore automation development with UiPath Studio
👉 Register here for our upcoming Session 2 on June 20: Introduction to UiPath Studio Fundamentals: https://community.uipath.com/events/details/uipath-lagos-presents-session-2-introduction-to-uipath-studio-fundamentals/
This talk will cover ScyllaDB Architecture from the cluster-level view and zoom in on data distribution and internal node architecture. In the process, we will learn the secret sauce used to get ScyllaDB's high availability and superior performance. We will also touch on the upcoming changes to ScyllaDB architecture, moving to strongly consistent metadata and tablets.
2. TABLE OF CONTENTS
SECTION
DOS EQUIS
“THE LOST ART OF CINCO” 1
T-MOBILE
“FLIP YOUR PHONE” LAUNCH OF BLACKBERRY 8900 / 8520 2
DOS EQUIS
“THE MOST INTERESTING SHOW IN THE WORLD” TOUR 3
HORNITOS TEQUILA
“MISCHIEVE IN THE GARDEN OF AGAVE” TOUR 4
AXE BODY SPRAY
“AXE DARK TEMPTATION” FEATURING AXE ANGELS AND CHOCOLATE MAN 5
ANN TAYLOR
“FASHION WEEK: THE NEW ANN” 6
SUCCESSFUL 2009 AND 2010 PROGRAMS 7
3. BRAND: HEINEKEN USA’S DOS EQUIS
NATIONWIDE PROGRAM: “THE LOST ART OF CINCO”
PROGRAM OVERVIEW
The Dos XX ‘Lost Art of Cinco’ activation danced
its way into top markets across the country
including: Atlanta, Albuquerque, Austin,
Baltimore, Chicago, Dallas, Denver, Houston,
Los Angeles, Miami, Orlando, Phoenix, San
Antonio, San Diego, San Francisco, Tampa,
and Tucson. The Aztec Goddess of Cinco and
her Aztec tribe of dancers visited key Dos
Equis accounts nationwide. The tribes created
a spectacle of sight and sounds of drumming,
dancing, and mystical chanting as they wowed
spectators, Heineken brand management and
bar patrons. Muscular male Aztec servants
carried the gorgeous Goddess of Cinco into
venues on a sedan chair in true royal fashion.
Minutes later the Princess and her royal
entourage performed a ceremonial dance
created and choreographed specifically for Dos
XX Lost Art of Cinco. Crowds cheered, joined
the dance, and went wild for the tribe. After the
performance, the tribe engaged patrons and
posed for photos while chatting about the best
of Dos XX beer.
4. METHOD OVERVIEW
Method Models partnered with Mirrorball
to provide unparalleled promotional model
talent, comprehensive dance training, and daily
management for activations nationwide. Method
dedicated a senior account team to guarantee
a flawless staffing, training, and execution of
program deliverables. Throughout the campaign,
patrons including tastemakers and trendsetters
experienced gorgeous models promoting the
tradition of Dos XX while celebrating Cinco De
Mayo with an electrifying and mesmerizing
dance. Models dedication and commitment
to learn the choreographed performance not
only impressed both Local Market Managers
and Brand Clients but thousands of local bar
and restaurant customers across the country.
Local Market Manger feedback boasted that
the talent was the best they had worked with
in years – possibly ever! These talented models
transitioned from performer to promoter as
they worked the crowd, stressing memorable
Dos XX talking points, while capturing the
experience with pictures. Models capitalized on
the excitement and engaged consumers while
taking pictures and talking about Dos XX and
the Lost Art of Cinco for three weeks leading up
to the brand significant date of Cinco de Mayo!
17 key Markets, 100+ spectacular models, and
thousands of perfectly executed hours = another
successful METHOD MODELS activation!
5. “YOU GUYS DID A
GREAT JOB
OF LOCATING THE TALENT
ON THE LOST ART OF CINCO
PROGRAM. THEY ARE BY FAR THE
MOST SELF-MOTIVATED,
TALENTED &
FOCUSED TEAM
OF MODELS THAT
I’VE WORKED WITHIN
MY 3+ YEARS
OF DOING PROMOS WITH
MIRRORBALL & DOS XX!”
-STEVE BALSER,
MARKET MANAGER
SAN ANTONIO, TX
6. “THE TEAM
METHOD MODELS
PUT TOGETHER WAS
COOPERATIVE,
PROFESSIONAL,
AND A PLEASURE
TO WORK WITH.
METHOD MODELS
MAKES YOU NOTICE THEIR
ATTENTION TO DETAIL
WITH THEIR CLIENTS
BY ALWAYS BEING
AVAILABLE AND
ATTENTIVE.”
-MARK BAKER,
MARKET MANAGER
ORLANDO, FL
7. “THE LOST ART OF
CINCO PROMOTION
WAS BY FAR THE MOST
AMAZING
PROMOTION THAT I HAVE
WORKED IN MY FIVE YEARS
OF PROMOTIONAL MODELING.
THE VENUES AND
AT M O S P H E R E
WERE BEYOND MY
WILDEST DREAMS.”
-JENNIFER VIDALES,
METHOD MODEL
DALLAS, TX
8. “THE BAR PATRONS WERE
VERY RESPONSIVE
TO OUR TEAM AND MANY
CLAPPED THEIR HANDS
AND DANCED ALONG
DURING OUR PERFORMANCES.
OUR CINCO TEAM
BECAME CLOSE,
LIKE A FAMILY,
WHICH HELPED THE PATRONS
FURTHER BELIEVE OUR
TRIBAL FAMILY STORY.”
-KIM COPE,
METHOD MODEL
DENVER, CO
11. BRAND: T-MOBILE
NATIONWIDE PROGRAM: “FLIP YOUR PHONE” LAUNCH OF BLACKBERRY 8900 / 8520
PROGRAM OVERVIEW
T-Mobile initiated a nationwide campaign to
aggressively promote the launch and amaz-
ing new features of the Blackberry 8900 /
8520 Curve. The creative campaign, “Flip Your
Phone”, was concepted by New York City based
experiential marketing agency, Mr. Youth.
Method Models’ brand ambassadors took to the
campus streets like true brand fanatics, gener-
ating excitement and attention every step of the
way. The 6-week campaign (5 activation days
per week) covered 82 college campuses; engag-
ing thousands of the brand’s intended target
demographic, 18-24 year olds. The crux of the
campaign was geared toward incentivizing col-
lege students to ‘Flip’ their current phone and
purchase the new Blackberry device. Students
were engaged to be photographed performing
whacky tricks with the brand theme, which
was captured and featured on Facebook Fan
pages for the campaign. The campaign was a
major success for T-Mobile, and the brand am-
bassadors were focal points of the program.
12. METHOD OVERVIEW
Method Models partnered with Mr. Youth to
provide promotional model talent, training, and
management for the entire nationwide program.
Our account team was responsible for day-to-day
management of all brand ambassadors, serving
as the direct contact for the staff in each of the
10 markets. Method directed the routing and
messaging for each team, adhering to the guide-
lines provided by Mr. Youth. Our team was di-
rectly responsible for ensuring that each market
achieved its predetermined goals, and reporting
the status of each market to Mr. Youth and T-
Mobile on a daily conference call. Method brand
ambassadors were responsible for event set-up,
consumer engagement, daily photo goals, Face-
book Fan page management, and premium dis-
tribution. Method models were instrumental in
the success of this campaign! Our account team
prepared and presented a program recap to the
Mr. Youth team, which included analysis and
evaluation of each market’s talent performance,
metrics achieved, and images of the events.
13. “YOUR CASTING
WAS PERFECT,
AND TALENT MANAGEMENT
AROUND THE COUNTRY WAS
EXTREMELY VALUABLE.
WE HAVE A TREMENDOUS
AMOUNT OF TRUST
IN YOUR TEAM,
AND ALWAYS KNOW THAT
OUR PROGRAMS ARE
IN GOOD HANDS.
YOUR ACCOUNT EXECUTIVES
ARE ON TOP
OF EVERY DETAIL,
AND HAVE SOLUTIONS
FOR THINGS THAT INEVITABLY
HAPPEN IN ANY PROGRAM.”
-JOE FAIRLESS,
ACCOUNT SUPERVISOR
MR. YOUTH
14. “IN ALL MY
INTERACTIONS WITH
METHOD MODELS,
WE HAVE ALWAYS WORKED
TOGETHER TO SOLVE
THE NEEDS OF MY CLIENTS.
METHOD UNDERSTANDS
THE MARKETPLACE AND HAS
THE REACH AND DESIRE
TO DELIVER
FOR ITS CLIENTS IN
ANY CIRCUMSTANCE.”
-VINCENZO SAULLE,
VICE PRESIDENT
MR. YOUTH
16. BRAND: HEINEKEN USA’S DOS EQUIS
NATIONWIDE PROGRAM: “THE MOST INTERESTING SHOW IN THE WORLD” TOUR
PROGRAM OVERVIEW
He is the “Most Interesting Man in the World,”
the 60-something Connery-meets-Castro-
meets-Hemingway character created to sell
Heineken’s Dos Equis brand. The super suc-
cessful advertising campaign was matched for
the 2nd annual collaboration between Heinek-
en USA and New York City based experien-
tial marketing agency, Mirrorball. The “Most
Interesting Show in the World” was an 8-week,
16 city nationwide tour, traveling to hotspots
including San Francisco, Los Angeles, San Di-
ego, Scottsdale, Denver, Houston, San Antonio,
Dallas, Austin, Chicago, Atlanta, Charlotte,
Baltimore, Tampa Bay, Ft. Lauderdale and New
York. The show, headlined and anchored by
Fishbone front man Angelo Moore, featured
such acts as fire jugglers, beatboxers, French
burlesque singers, Japanese robotic dancers,
daredevils, a human Slinky, and much more.
Lines of thousands formed outside of venues
to catch a glimpse of the show and enjoy Dos
Equis with friends.
17. METHOD OVERVIEW
Method Models partnered with Mirrorball to
provide promotional model talent, in-depth
brand training, and management for the entire
nationwide tour. Dressed in sexy black tuxedo
style outfits and hats, the model casting called
for only the most attractive, mysterious, and
confident ambassadors - after all, they were an
extension of the man shrouded in mystery. Ex-
perienced and brand trained Method models
were well versed in utilizing the attractions as
conversation starters, serving as a catalyst for
connecting the brand and its qualities to the
thousands of attendees. Each unique act was
another opportunity to ride the wave of en-
thusiasm and place the Dos Equis brand per-
manently in the hearts and minds of consum-
ers. The Method Models account team trained
and supervised 125 brand ambassadors across
the country in order to effectively activate the
2009 Dos XX MISW tour. Attendance and per-
formance was perfect, contributing to the pro-
gram’s overall success and, undoubtedly, the
impressive 18% sales increase in Dos Equis at a
time when import beers averaged an 11% decline.
18. “TEAM METHOD:
I TRULY CAN’T EXPRESS
ENOUGH WHAT A
FANTASTIC JOB
YOUR ACCOUNT TEAM DID.
YOU STAFFED A CAST
OF WELL PREPARED,
SUPERSTARS
IN EVERY CITY.
IT WAS A HUGE WEIGHT
OFF OF MY SHOULDERS,
AND FOR THAT….
I CAN’T THANK YOU ENOUGH!
AS ALWAYS,
JOB WELL DONE!!!”
-DOONER SMITH,
LEAD CAMPAIGN PRODUCER
MIRRORBALL
19. “METHOD MODELS HAS
PARTNERED WITH
MIRRORBALL AND DELIVERED
PERFECT EXECUTION
IN PROMOTIONAL
MODEL MANAGEMENT.
METHOD’S APPROACH HAS
SUBSTANTIALLY ELEVATED
THE PERFORMANCE OF OUR
MARKETING MESSAGE,
AND EXCEEDED
THE EXPECTATIONS OF
OUR CLIENTS AND
THE MIRRORBALL TEAM.”
-MELISSA LANDER,
GROUP ACCOUNT DIRECTOR
MIRRORBALL
21. BRAND: BEAM GLOBAL’S HORNITOS TEQUILA
NATIONWIDE PROGRAM: “MISCHIEVE IN THE GARDEN OF AGAVE”
PROGRAM OVERVIEW
Mischieve In the Garden of Agave was the evolu-
tion of the successful 2008 Midnight In the Gar-
den of Agave platform. The events continued to
feature unique Hornitos cocktails, local trend-
setters/influencers and a bit of mischief, and
of course, memorable amusement. Mischievers
were greeted and engaged by Method Mod-
els’ sexy Mischieve Girls, who suggestively
encouraged them to explore their mischievous
side. Elements were provided to help guests
act mischievous, enabling possibilities to cre-
ate and share stories throughout the night. The
Mischieve Experience included burlesque and
body-painted go-go dancers that seductively
wowed the crowds, a photo booth to capture
crazy moments, special musical performances
and celebrity appearances. The lucky cities that
got mischievous included New York, Chicago,
Las Vegas, Los Angeles, Miami, San Francisco,
Dallas, Austin, San Diego, and Phoenix.
22. METHOD OVERVIEW
Method Models partnered with Mirrorball to
bring the Mischieve experience to life. Our cast-
ing team successfully provided promotional
talent, in-depth training and management of
the Mischieve Girls, who were bursting with
playful, smart personalities - exuding social
and provocative attitudes. Mischieve Girls
were responsible for representing Hornitos in
a welcoming and rousing manner. Getting con-
sumers in the mood was just half the battle, as
the ultimate goal included introducing them
to Hornitos custom cocktails and seeing that
they experience each and every event attrac-
tion. The Method Models account team trained
and supervised 80 brand ambassadors across
the country to effectively activate the 2009 Hor-
nitos “Mischieve in the Garden of Agave” tour.
Method Models worked closely with Mirror-
ball’s account and production teams, ensuring
brand consistency and standards were met at
all events. Acknowledging Hornitos’ need for
sexy and mysterious, Method Models provided
fashion makeup artists to bring to life the dark,
mysterious theme. As a valued partner, Method
management attended the larger events to add
additional hands on support – as Beam Global
reps were attending many of these high-profile
activations.
23. “THANKS
SO MUCH
FOR ALL OF YOUR
HARD WORK
ON THIS PROGRAM.
THE MISCHIEVE GIRLS WERE
VERY WELL
TRAINED, AND THE
BRAND LOVED
THEIR PERSONALITIES.
YOU AND YOUR TEAM
ROCKED IT!”
-EMI STEWART,
LEAD HORNITOS PRODUCER
MIRRORBALL
25. BRAND: UNILEVER (AXE BODY SPRAY)
NATIONWIDE PROGRAM: “AXE DARK TEMPTATION” FEATURING AXE ANGELS AND
CHOCOLATE MAN
PROGRAM OVERVIEW
Axe launched a nationwide program to pro-
mote Dark Temptation, a new variant within
Unilever’s very popular body spray category.
The campaign featured a substantial sampling
push to create brand awareness, and featured
its themed character, the Chocolate Man, and
beautiful Axe Angels. The 6-week, 13-city pro-
gram was full of personality, flirtation and
excitement, attracting the male demographic
ages 18-25. The sampling program, activated
at concert venues, amusement parks and music
festivals, centered on the Axe Angels, and the
appeal for young men to engage with the sexy,
fun and playful ambassadors. The Axe brand
had very strong identity with the demograph-
ic, and the new variant was hugely successful
and very well received. The Axe Angels were
extremely knowledgeable about the brand, and
the DT variant, creating engaging conversa-
tions about the product. The Dark Temptation
campaign was activated in Hartford, CT, Chica-
go, Jackson, MS, Los Angeles, Atlanta, Dallas,
San Antonio, Washington DC, San Francisco,
Louisville, St. Louis, New York and New Or-
leans.
26. METHOD OVERVIEW
Our team’s responsibilities were to provide and
train promotional talent for the entire program,
including both the Axe Angels and the Chocolate
Man character. Once event activations began, our
casting and account teams provided logistical
and overall program support for all 120 brand
ambassadors. Through close communication and
management, the internal Method team was able
to ensure that each market successfully achieved
its defined goals. Axe Angels acted profession-
ally at all times, and prominently positioned the
brand amongst the target demographic of 18-25
year old males. Given Method’s proprietary train-
ing techniques, brand ambassadors were able to
effectively deliver the intended messages despite
the competing messages at a number of the event
locations. The Axe Angels’ and Chocolate Man’s
success can be attributed to our full understand-
ing of program initiatives. Our senior partner
team also contributed to the overall success of the
activation by assisting in the onsite management
in several key markets.