Harley Davidson has a long history dating back to 1903 and has survived economic downturns and competition to become a iconic brand. It builds loyalty through programs like H.O.G. that create a sense of community among riders. H.O.G. originated as a way to improve manufacturing and engage customers through shared experiences like group rides. The document discusses how Harley continues to connect with customers and younger audiences through personalization, empowering customer reviews and feedback, and making the complaint process easy.