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Harley Davidson Final
Harley Davidson is an American motorcycle manufacturer founded in 1903. It has established itself as a leading brand in the heavyweight motorcycle segment and has over 1 million members in its Harley Owners Group. While its US market share has declined in recent years, Harley has expanded internationally with markets in Europe, Asia, and Australia now larger than its domestic US market. Looking ahead, Harley faces opportunities to further expand abroad and challenges around ongoing capacity constraints, price competitiveness, and attracting new demographics like women and younger riders.
