This document discusses various training methods and how to select the appropriate methods for a training program. It describes how training can improve performance by increasing an individual's aerobic ceiling and making their muscles more tolerant to stress. The key factors discussed are training intensity, duration, and frequency. It explains that most people see optimal results from training 3 times per week. A variety of training methods are described, including aerobic, anaerobic, weight/resistance, plyometric, circuit and interval training, and that an effective program usually includes a balance of aerobic and anaerobic exercises tailored to the demands of the individual's sport.
The document discusses the book "Follow My Voice" which aims to help improve the functionality of virtual teams. It notes that 40% of virtual team members feel their teams underperform, 33% of executives feel virtual teams are poorly managed, and 56% of poorly managed teams experience communication issues due to cultural/language differences. The book is presented as a guide for newly appointed virtual team managers based on the story of Robert Redman. It claims that after reading, managers will be able to master virtual communication, hire and motivate remote employees, solve logistical/cultural problems, build engagement, and improve their work lives. The document provides chapter overviews on virtual communication, team building, engagement, interpersonal skills, and self-
Muhaben memiliki latar belakang pendidikan formal di SD Negeri 105335, MTs Negeri Lubuk Pakam, dan MA Negeri 2 Medan. Ia lulus dari Amikom Yogyakarta dengan jurusan Teknik Informatika. Muhaben pernah bekerja di beberapa perusahaan sebagai trainer dan asisten praktikum. Ia aktif di berbagai organisasi kemahasiswaan dan sering meraih juara dalam berbagai lomba.
Parameter Passing & Session Tracking in PHPamichoksi
The document discusses different methods for passing parameters and tracking user sessions in PHP, including passing parameters via HTML forms, using predefined PHP variables, cookies, sessions, and URL rewriting. It provides examples of setting and retrieving parameter values across pages using these different techniques.
This document discusses various training methods and how to select the appropriate methods for a training program. It describes how training can improve performance by increasing an individual's aerobic ceiling and making their muscles more tolerant to stress. The key factors discussed are training intensity, duration, and frequency. It explains that most people see optimal results from training 3 times per week. A variety of training methods are described, including aerobic, anaerobic, weight/resistance, plyometric, circuit and interval training, and that an effective program usually includes a balance of aerobic and anaerobic exercises tailored to the demands of the individual's sport.
The document discusses the book "Follow My Voice" which aims to help improve the functionality of virtual teams. It notes that 40% of virtual team members feel their teams underperform, 33% of executives feel virtual teams are poorly managed, and 56% of poorly managed teams experience communication issues due to cultural/language differences. The book is presented as a guide for newly appointed virtual team managers based on the story of Robert Redman. It claims that after reading, managers will be able to master virtual communication, hire and motivate remote employees, solve logistical/cultural problems, build engagement, and improve their work lives. The document provides chapter overviews on virtual communication, team building, engagement, interpersonal skills, and self-
Muhaben memiliki latar belakang pendidikan formal di SD Negeri 105335, MTs Negeri Lubuk Pakam, dan MA Negeri 2 Medan. Ia lulus dari Amikom Yogyakarta dengan jurusan Teknik Informatika. Muhaben pernah bekerja di beberapa perusahaan sebagai trainer dan asisten praktikum. Ia aktif di berbagai organisasi kemahasiswaan dan sering meraih juara dalam berbagai lomba.
Parameter Passing & Session Tracking in PHPamichoksi
The document discusses different methods for passing parameters and tracking user sessions in PHP, including passing parameters via HTML forms, using predefined PHP variables, cookies, sessions, and URL rewriting. It provides examples of setting and retrieving parameter values across pages using these different techniques.
Converting audio for use in Final Cut Pro with iTunesIan Pollock
To convert audio files for Final Cut Pro, launch iTunes, set the preferences to import using AIFF or WAV format instead of AAC or MP3, then select an audio file in iTunes and choose "Create AIFF Version" which will generate a new high-quality AIFF version in the same folder that is compatible with Final Cut Pro.
SEO Analytics is complicated. In this presentation, I talk about
- My experience working on both Analytics and SEO teams
- Challenges, opportunities and SEO Analytics best practices
- How to prepare your Web Analytics tool data for integration with Brightedge Page level reporting
- How to pull different data sources together to correlate and infer keyword performance
- How to leverage data to audit and identify problem areas of your site
- How to combine data sources to understand your SEO program’s business impact
Hope is not a strategy - join the conversationShelby
The document discusses public relations strategies and the role of social media. It provides an overview of PR basics like developing relationships between clients and their public to influence opinions. It discusses the importance of crafting compelling stories and targeting the right audiences. The document also explores how social media has changed how brands engage in conversations and the need for PR strategies to consider digital and social media engagement. It provides case studies of how companies have used social media and urges readers to think about how these strategies could apply to their clients.
Server Side Includes (SSI) allow inclusion of content from one file into another on a web server. The include() and require() functions in PHP are used for SSI. Include() generates a warning if a file is missing, while require() generates a fatal error. SSI is useful for reusing code like headers, footers, and elements across multiple pages.
The document discusses using CSS sprites for navigation menus. It provides an example of HTML markup for an unstyled horizontal navigation menu with five list items. It also includes the corresponding CSS code to style the navigation menu using borders, padding, colors and hovers. Additionally, it demonstrates how to create a navigation menu using a single image sprite by positioning the background image for each list item link.
This document discusses political constitutions, forms of government, and definitions of a state. A political constitution establishes the legislature as a check on governmental power. There are different forms of government that organize the political institutions of a state. A state is a political association that has internal and external sovereignty.
The document announces a Social Media and Semantic Technology Web 3.0 Conference to be held in January 2010. It will discuss challenges with social media, potential solutions using semantic technologies, and opportunities for applying semantic technologies to social media. The conference founder and co-president, Peter Sweeney, provides contact information should anyone want to learn more about the conference or ideas from PrimalFusion.com on using semantic networking approaches for social media.
Concept maps help organize knowledge into hierarchical structures of concepts and propositions. They represent perceived regularities or patterns in events and objects to focus on context-dependent questions. Well-structured concept maps with crosslinks show the interrelationships between different segments and aid in effective teaching and learning. The creation of concept maps begins early in infants as they develop creativity to understand relationships.
The document discusses how digital media could influence HIV/AIDS education and behaviors of Namibian youth. It notes that HIV/AIDS is a major challenge in Namibia, with 15% of 15-24 year olds infected. While digital media presents opportunities for health communications with youth, there are also disadvantages to consider. The document questions what youth need regarding HIV/AIDS information and how digital media could benefit Namibian youth.
This document lists the names of students in four different Grade 1 classes at the United Nations International School of Hanoi for the 2010 school year. It includes the names of the teachers for each class and lists the students alphabetically within each class.
This document outlines the Who We Are unit for a kindergarten class. It introduces the central idea that a person's identity is shaped by important people and experiences in their lives. It lists the learner's interests, abilities, and relationships as lines of inquiry. It then describes how the class created a museum to teach visitors about themselves, displaying objects and information about who and what is important to individual students and the teacher. They shared their museum with other classes and families.
This document contains basic Latin phrases for numbers, greetings, questions about well-being, introductions, animals, drinks, and foods. It lists the numbers 1 through 10 in Latin, greetings like "hello" and "goodbye", questions like "how are you" and responses like "I am good", phrases for introducing oneself and asking for someone's name, words for common animals, drinks like coffee, milk, and water, and some foods like bread and sweets.
Mixta Hustable is promoting his new album "Sex Funk and Murder" featuring various distribution methods like greeting cards with his single, widgets, and partnerships. He analyzes strengths like a cult following and buzz but also weaknesses of a small fanbase and risky music. Future plans include expanding his DC shoes partnership into merchandise, touring in a party truck that opens as a stage, negotiating an international deal, and performing the first moon concert.
Scott Prevost is the Principal Development Manager at Bing. The document discusses Bing's work on query understanding, document and content understanding, and improving the user experience through disambiguation, term expansion, entity detection, and handling flexible syntax and context to better satisfy users' informational needs with concise responses. It provides examples of how Bing summarizes or clarifies the intent behind different queries about the same topics.
Concept maps help organize knowledge into hierarchical structures of concepts and propositions. They represent perceived regularities or patterns in events and objects to focus on context-dependent questions. Well-structured concept maps with crosslinks show the interrelationships between different segments and aid in effective teaching and learning. The creation of concept maps begins early in infants as they develop creativity to understand relationships.
The document references three terms: "ambivalence", which refers to mixed feelings or contradictory ideas about something; "perched", which means positioned in an elevated place; and "homefront", referring to the domestic activities and population of a country during a war that are not directly involved in the military operations.
Converting audio for use in Final Cut Pro with iTunesIan Pollock
To convert audio files for Final Cut Pro, launch iTunes, set the preferences to import using AIFF or WAV format instead of AAC or MP3, then select an audio file in iTunes and choose "Create AIFF Version" which will generate a new high-quality AIFF version in the same folder that is compatible with Final Cut Pro.
SEO Analytics is complicated. In this presentation, I talk about
- My experience working on both Analytics and SEO teams
- Challenges, opportunities and SEO Analytics best practices
- How to prepare your Web Analytics tool data for integration with Brightedge Page level reporting
- How to pull different data sources together to correlate and infer keyword performance
- How to leverage data to audit and identify problem areas of your site
- How to combine data sources to understand your SEO program’s business impact
Hope is not a strategy - join the conversationShelby
The document discusses public relations strategies and the role of social media. It provides an overview of PR basics like developing relationships between clients and their public to influence opinions. It discusses the importance of crafting compelling stories and targeting the right audiences. The document also explores how social media has changed how brands engage in conversations and the need for PR strategies to consider digital and social media engagement. It provides case studies of how companies have used social media and urges readers to think about how these strategies could apply to their clients.
Server Side Includes (SSI) allow inclusion of content from one file into another on a web server. The include() and require() functions in PHP are used for SSI. Include() generates a warning if a file is missing, while require() generates a fatal error. SSI is useful for reusing code like headers, footers, and elements across multiple pages.
The document discusses using CSS sprites for navigation menus. It provides an example of HTML markup for an unstyled horizontal navigation menu with five list items. It also includes the corresponding CSS code to style the navigation menu using borders, padding, colors and hovers. Additionally, it demonstrates how to create a navigation menu using a single image sprite by positioning the background image for each list item link.
This document discusses political constitutions, forms of government, and definitions of a state. A political constitution establishes the legislature as a check on governmental power. There are different forms of government that organize the political institutions of a state. A state is a political association that has internal and external sovereignty.
The document announces a Social Media and Semantic Technology Web 3.0 Conference to be held in January 2010. It will discuss challenges with social media, potential solutions using semantic technologies, and opportunities for applying semantic technologies to social media. The conference founder and co-president, Peter Sweeney, provides contact information should anyone want to learn more about the conference or ideas from PrimalFusion.com on using semantic networking approaches for social media.
Concept maps help organize knowledge into hierarchical structures of concepts and propositions. They represent perceived regularities or patterns in events and objects to focus on context-dependent questions. Well-structured concept maps with crosslinks show the interrelationships between different segments and aid in effective teaching and learning. The creation of concept maps begins early in infants as they develop creativity to understand relationships.
The document discusses how digital media could influence HIV/AIDS education and behaviors of Namibian youth. It notes that HIV/AIDS is a major challenge in Namibia, with 15% of 15-24 year olds infected. While digital media presents opportunities for health communications with youth, there are also disadvantages to consider. The document questions what youth need regarding HIV/AIDS information and how digital media could benefit Namibian youth.
This document lists the names of students in four different Grade 1 classes at the United Nations International School of Hanoi for the 2010 school year. It includes the names of the teachers for each class and lists the students alphabetically within each class.
This document outlines the Who We Are unit for a kindergarten class. It introduces the central idea that a person's identity is shaped by important people and experiences in their lives. It lists the learner's interests, abilities, and relationships as lines of inquiry. It then describes how the class created a museum to teach visitors about themselves, displaying objects and information about who and what is important to individual students and the teacher. They shared their museum with other classes and families.
This document contains basic Latin phrases for numbers, greetings, questions about well-being, introductions, animals, drinks, and foods. It lists the numbers 1 through 10 in Latin, greetings like "hello" and "goodbye", questions like "how are you" and responses like "I am good", phrases for introducing oneself and asking for someone's name, words for common animals, drinks like coffee, milk, and water, and some foods like bread and sweets.
Mixta Hustable is promoting his new album "Sex Funk and Murder" featuring various distribution methods like greeting cards with his single, widgets, and partnerships. He analyzes strengths like a cult following and buzz but also weaknesses of a small fanbase and risky music. Future plans include expanding his DC shoes partnership into merchandise, touring in a party truck that opens as a stage, negotiating an international deal, and performing the first moon concert.
Scott Prevost is the Principal Development Manager at Bing. The document discusses Bing's work on query understanding, document and content understanding, and improving the user experience through disambiguation, term expansion, entity detection, and handling flexible syntax and context to better satisfy users' informational needs with concise responses. It provides examples of how Bing summarizes or clarifies the intent behind different queries about the same topics.
Concept maps help organize knowledge into hierarchical structures of concepts and propositions. They represent perceived regularities or patterns in events and objects to focus on context-dependent questions. Well-structured concept maps with crosslinks show the interrelationships between different segments and aid in effective teaching and learning. The creation of concept maps begins early in infants as they develop creativity to understand relationships.
The document references three terms: "ambivalence", which refers to mixed feelings or contradictory ideas about something; "perched", which means positioned in an elevated place; and "homefront", referring to the domestic activities and population of a country during a war that are not directly involved in the military operations.
Internet-markkinointi matkailuyrityksilleFlowHouse Oy
FlowHouse oli toteuttamassa Jyväskylä Innovation Oy:n ja Matkailun ja elämystuotannon klusteriohjelman (OSKE) hallinnoimaa kehittämisohjelmaa, jossa keskeisimpien toimenpiteiden kohteena olivat Jyväskylän seudulla toimivat matkailuyritykset ja heidän internet-markkinoinnin osaamisen kehittäminen sekä yhteistyössä markkinointikampanjoiden toteuttaminen. Matkailuyrityksillä on käytössään jo useita internet-markkinoinnin ja sosiaalisen median työkaluja, mutta niiden tehokas ja tuloksekas hyödyntäminen koettiin haasteelliseksi.
FlowHouse oli mukana suunnittelemassa ja toteuttamassa vaiheittain etenevää internet-markkinoinnin kehittämispolkua. Lähtötilanteen arvioinnin perusteella yrityksiä valmennettiin internet-markkinoinnin eri osa-alueissa (mm. Facebookin hyödyntäminen markkinoinnissa, YouTuben hyödyntäminen markkinoinnissa sekä sähköpostimarkkinoinnin kehittäminen) sekä jokaiselle yrityksille toteutettiin internet-markkinoinnin suunnitelmat. Kesän ja syksyn 2013 aikana toteutettiin 14 erilaista markkinointikampanjaa, joiden tuloksena mm. mukana olleiden yrityksien Facebook -sivujen tykkääjämäärä kasvoi 173 %.
Internet-markkinoinnin ja sosiaalisen median
rooli liiketoiminnassa korostuu entisestään
Mitä on Internet-markkinointi? Mitä työkaluja Internet-markkinointiin kuuluu?
1. Haaga-Helia / MSL / Tehtävä / Atte järvelä
Harjoitustehtävä: Videomarkkinoinnin suunnitelma
0. Lähtökohta
Uuden videon pohjana käytetään Eurohostellille syksyllä 2009 tuotettua
videoa "Päivä Helsingissä". Tämän tuottamien kokemuksien ja rakentavan
arvioinnin pohjalta tuotetaan uusi video samalle kohderyhmälle hyödyntäen
Eurohostel Helsingin YouTube -kanavaa.
Kokemukset em. videon tuottamisesta
- Kuvaus suoritettiin marraskuussa, ts. erittäin huono ajoitus
- Kuvaus tehtiin kotivideokameralla, jotta sivulliset eivät esim. ratikassa
pelästyisi suurikokoista kameraa. Ammattimainen kuvausvälineistö parantaisi
jälkeä.
- Alkuperäinen äänimaailma korvattiin musiikilla. Helsingin kesään kuuluvia
ääniä (lokit, ratikat, Linnanmäki jne. voisi hyödyntää.
- Videon katselijoille ei annettu mahdollisuutta kommentoida niitä
YouTubessa. Palaute jää täten hyödyntämättä.
- Etukäteen ei juuri mietitty, miten video tukee liiketoiminnallisia tavoitteita.
- Katselijoiden jatkohyödyntäminen puuttuu (esim. asiakaspalvelu ja
huoneiden myynti verkon kautta, yhteystietojen tai palautteen kerääminen).
- Projektin tavoitteita tai tuotoksia ei juuri mietitty tahi asetettu.
- Kohderyhmää (reppumatkailijat) ei tarkemmin määritelty demografisen tai
motiivipohjaisen segmentoinnin mukaan.
1. Tavoite
Mitä halutaan myydä?
Myytävä tuote on hostellimajoitus 1-3 hengen huoneessa hintaluokassa 20€
per henkilö. Tuote on kilpailukykyinen keskeisen sijainnin, selkeän sisällön ja
kodinomaisen ilmapiirin suhteen.
Mitä halutaan saada aikaan?
2. Tuotteen myymiseksi tuotettavan videon tavoite on saada aikaan
1. huonevarauksia netin kautta
Katsojia ohjataan varausjärjestelmään tarjoamalla 10% alennusta
yöpymisen hinnasta.
2. Yhteydenottoja asiakaspalveluun
Yhteydenottolomake, sähköposti, puhelin tai ohjaaminen sosiaalisen median
palveluihin (Twitter amerikkalaisille asiakkaille, Facebook eurooppalaisille,
Vkontakte venäläisille ). Näiden taustalle perustetaan sosiaalisen median
kokoamispalvelu
3. Asiakaspalautetta tuotteen kehittämiseksi
Ohjataan katsojia palautelomakkeelle (palautelomake ei toimi)
4. Keskusteluyhteys Helsinginstä kiinnostuneiden matkailijoiden kanssa
Aktivoidaan ja seurataan keskustelua Eurohostellin YouTube -kanavalla
sekä pyritään saamaan sille tilaajia.
Mahtavasti konkretisoitu ja pilkottu tavoite!
Miksi käytetään videota?
Koska kohderyhmä on aktiivinen netinkäyttäjä ja suhtautuu
välinpitämättömästi perinteiseen, ostettuun mainosnäkyvyyteen, käytetään
videota tuotteen myymiseen. Videon avulla voidaan välittää tehokkaasti kuvia
ja tunnelmaa Helsingistä matkailukohteena. Verrattuna perinteisiin
mainosmedioihin videon mediatilan ja tuotannon hinta sekä mahdolliset
kontaktimäärät ovat hyvin kilpailukykyisiä.
Mitä halutaan viestiä?
Videon päätehtävä on kertoa Helsingin tarjoamista eri matalan kustannuksen
mahdollisuuksista, myyden ajatusta Helsingistä matkailukohteena.
Viestinnässä tuodaan kuitenkin esille niitä nähtävyyksiä ja tekemisiä, jotka
eivät syystä tai toisesta pääse esille kaupungin virallisessa markkinoinnissa.
Nämä pyritään tuomaan esille puolueettomina vaihtoehtoina tarjoten samalla
mahdollisuutta käyttäjien väliseen keskusteluun.
3. 2. Kohderyhmä
Kohderyhmä segmentoidaan motiivin mukaan: Tarve nähdä
ennakkoluulottomasti maailmaa, tavata erilaisia ihmisiä sekä tutustua
kansanläheiseen kulttuuriin pienellä budjetilla.
Mitkä ovat kohderyhmää kuvaavia piirteitä?
Tuotteen kohderyhmä ovat erityisesti nuoret, matalan matkabudjetin
reppumatkailijat, jotka viettävät enemmän aikaa kaupungilla kuin itse
majapaikassa. Kohderyhmälle tyypillisiä piirteitä ovat esimerkiksi Lonely
Planet -kirjat, juna- ja laivamatka lentokoneen sijaan sekä kansainväliset
opiskelija- ja hostellikortit.
Rohkeasti segmentoitu kohderyhmä! Toimii hienosti tässä casessa koska
kohderyhmää yhdistää halu matkailla edullisesti.
3. Viestin sisältö kiteytettynä
"Helsingissä voi kokea paljon myös pienellä budjetilla".
Loistavasti kiteytetty viesti, joka erottuu. Viestin konkretisointi on hyös helppoa
koska kohderyhmä on rajattu tarkasti.
4. Jakelukanavat
Videon kokonaispituus on 4,5 minuuttia jaettuna kolmeen n. 1,5 minuutin
osaan.
Omat jakelukanavat: Kotisivujen kautta niitä käyttäville kohderyhmille, esim.
nykyiset asiakkaat.
Yleiset jakelukanavat: Eurohostellin YouTube -kanava, jonka tavoitteena
kanavan tilaajien määrän kasvattaminen. Myös muut avoimet videopalvelut,
levitys Tubemogulin kautta. Lisäksi videoiden käyttö Facebook -palvelussa.
Nämä toimivat tulevaisuudessa uutena, ilmaisena viestintäkanavana.
4. Sidosryhmät: Käyttö muussa markkinointiviestinnässä (esim. uutiskirje),
lisäksi matkailutoimistojen ja jälleenmyyjien kotisivut.
Videoa voisi jaella myös suoraan kohdeyhmälle räätälöidyn sähköpostin
avulla.
5. Videon jakelua tukevat viestintä- ja markkinointitoimenpiteet
Videot liitetään osaksi eurohostel.fi -sivustoa, esimerkiksi viikoittain vaihtuva
video etusivulle. Videoita käytetään uutiskirjeissä vanhoille asiakkaille,
jälleenmyyjille ja matkatoimistoille. Lisäksi niitä hyödynnetään osana
näkyvyyttä sosiaalisen median palveluissa kuten Facebookissa.
Videoille ei hankita maksullista näkyvyyttä esim. printtimediassa.
6. Tulosten mittausmenetelmät
Mitä mitataan?
Eri tavoitteiden toteutumista mitataan seuraavasti:
1. huonevaraukset netin kautta
- Tehdyt huonevaraukset ennen ja jälkeen videon julkaisemisen (kpl)
- Netin kautta tapahtuva myynti ennen ja jälkeen videon julkaisun (€)
- Videolla tarjottavan erikoistarjouskoodin määrä (kpl)
2. Yhteydenottoja asiakaspalveluun ja asiakaspalautteen kerääminen tuotteen
kehittämiseksi
- Yhteydenottojen määrä per väline (kpl)
- Yhteydenottojen syiden dokumentointi (esim. tiedustelu tapahtumista,
tarkennuspyyntö nettisivujen sisältöön tms.). Tämän hyödyntäminen
nettisivuston kehittämisessä.
3. Keskusteluyhteys Helsingistä kiinnostuneiden matkailijoiden kanssa
- Keskustelun määrä (arvio kpl)
- Keskustelun laadullinen arviointi (myönteinen, kielteinen)
- Eurohostellin YouTube -kanavan tilaajamäärä
5. Miten mitataan?
Myynti: Taloushallinnon järjestelmä.
Googlen Analytics: Varaus- ja palautelomakkeen kävijämäärät, välitön
poistumisprosentti.
www.Bit.ly: Linkkien kautta tulleiden määrä.
YouTuben oma tilastointi: Videoiden katsojamäärät, maantieteellinen
jakauma, missä kohtaa videoiden katsonta on lopetettu.
Loistavaa!
7. Aikataulu, budjetti, vastuuhenkilöt
Aikataulu
Kesäkuu 2010: Ideointi, käsikirjoitus ja tuotannon suunnittelu.
Heinäkuu 2010: Videon kuvaaminen.
Elokuu 2010: Kuvatun materiaalin editointi, videon jakelu eri medioihin ja
linkitys hostellihuoneen varaus- sekä asiakaspalvelun eri palautejärjestelmiin.
Yhteyksien testaaminen.
Syyskuu 2010: Videon virallinen julkaisu.
Budjetti
Videon tuotanto 3000€ (alkaen hinta / Lemeon.fi)
ROI: 3000€ / 20€ per matkaaja = 150 kpl matkaajaa (oletus: huoneet jäävät
muuten myymättä, tarkkapirkko tietysti huomioisi vielä ylimääräisen
siivouksen ja asiakaspalvelun kulut).
150 kpl matkustajia = 1% x 15 000 katsojaa videoilla.
Vastuuhenkilöt