A social media case study on how a financial brand like Bajaj Allianz used social media to educate young parents about the need for financial planning for children. The social media efforts for the brand were made by Windchimes Communications that helped the brand engage with young parents online and also created awareness for the Child Plan product using various social media tools.
A social media case study on how a financial brand like Bajaj Allianz used social media to educate young parents about the need for financial planning for children. The social media efforts for the brand were made by Windchimes Communications that helped the brand engage with young parents online and also created awareness for the Child Plan product using various social media tools.
OMiG at Inaugural GMIT Marketing Society talk, Tuesday 25th November 2014. Be sure to like our Facebook page www.facebook.com/GalwayMarketing and follow us on Twitter @GalwayMarketing and our website www.GalwayMarketing.ie
OMiG First Meet up of 2014 with impersonator Sean Clancy, John Mulry of Expect Success Academy, Dave Hickey - Group CEO Connacht Tribune, Anthony Quigley - Digital Marketing Institute.
Event Sponsored by: Connacht Tribune
"How cultivating a relationship with your clients/customers can positively af...Online Marketing in Galway
"How cultivating a relationship with your clients/c"How cultivating a relationship with your clients/customers can positively affect your profits & 5 things you can start doing today to build a relationship."- ustomers can positively affect your profits & 5 things you can start doing today to build a relationship."- presented by John Mulry
To get into the lead generation game, LinkedIn began offering Sponsored Updates, allowing companies to put paid promotions behind status updates. These promoted updates are seen by your followers and targeted users outside of your follower network. Like all other social ads, LinkedIn updates should include a visual, and then link to a gated asset.
6 Hot Social Media Trends for 2016 with Karen KefauverKaren Kefauver
Enjoy my quick, easy-to-read list of "Top 6 Social Media Trends of 2016" and follow the ACTION ITEMS in each of the tips. Those action items help boost your business and brand awareness and stay on top of the ever-changing social media world.
Madhouse Seminar - April 17 2012
Social Media Marketing: How can you make the most of it?
Claire Lancaster of Social Boutique delved into the depths of social media marketing, looking at how it can be used in a B2B environment as well as B2C.
OMiG at Inaugural GMIT Marketing Society talk, Tuesday 25th November 2014. Be sure to like our Facebook page www.facebook.com/GalwayMarketing and follow us on Twitter @GalwayMarketing and our website www.GalwayMarketing.ie
OMiG First Meet up of 2014 with impersonator Sean Clancy, John Mulry of Expect Success Academy, Dave Hickey - Group CEO Connacht Tribune, Anthony Quigley - Digital Marketing Institute.
Event Sponsored by: Connacht Tribune
"How cultivating a relationship with your clients/customers can positively af...Online Marketing in Galway
"How cultivating a relationship with your clients/c"How cultivating a relationship with your clients/customers can positively affect your profits & 5 things you can start doing today to build a relationship."- ustomers can positively affect your profits & 5 things you can start doing today to build a relationship."- presented by John Mulry
To get into the lead generation game, LinkedIn began offering Sponsored Updates, allowing companies to put paid promotions behind status updates. These promoted updates are seen by your followers and targeted users outside of your follower network. Like all other social ads, LinkedIn updates should include a visual, and then link to a gated asset.
6 Hot Social Media Trends for 2016 with Karen KefauverKaren Kefauver
Enjoy my quick, easy-to-read list of "Top 6 Social Media Trends of 2016" and follow the ACTION ITEMS in each of the tips. Those action items help boost your business and brand awareness and stay on top of the ever-changing social media world.
Madhouse Seminar - April 17 2012
Social Media Marketing: How can you make the most of it?
Claire Lancaster of Social Boutique delved into the depths of social media marketing, looking at how it can be used in a B2B environment as well as B2C.
Presentation to introduce social media as a marketing elements to today's digitally savvy marketers. Presentation includes tips and techniques to build a strategy to meet one's business needs.
An overview to social media marketing (for businesses) - getting starting on social media, knowing your audience, the big players (options), developing a social media strategy, analytics and social media advertising options
Principles of Social Media Marketing - Andrew CavallaroMarketing Success
Learn how to effectively harness the power of social media marketing
We all know about Facebook – so what’s next? With so many new social media platforms popping up daily, how do you know which one your business should be on, how to engage authentically with your audience and determine your ROI?
This presentation will cover how to identify the foundations behind social media marketing and how you can adopt the practices into your own marketing strategy.
It is the well integrated social media strategy for the businesses to enhance their social presence.It also includes the industrial real time examples which would help you in better understanding of the concept and startegies.
The Key to Success on Social Media - Samantha Singer - Marketing Success - Au...Marketing Success
The topics will include:
- principles of social media marketing
- how to generate revenue through social media
- social media ads – are they worth it?
- using social media in an authentic manner
- Facebook, Twitter, Periscope, Snapchat – how to determine the relevant social media channels available
Similar to H & A Marketing and PR at OMiG March Meet Up (20)
Building on the first event of the Sales Professionals Network ‘ Smarketing- The power of aligning sales and marketing’, The Sales Professionals Network is now partnering with OMiG to bring insights to you on ‘how’ to build the relationship between Sales and Marketing.
Panel Discussion: Building the Relationship between Sales and Marketing
Paul Gainham, Senior Director, EMEA Marketing, Juniper;
Emma Killian, Co-Founder & CMO, BriteBiz;
Mike Connolly, Sales Director, Anecto;
Jenny Brennan, Director of Inside Sales, Agorapulse.
This special event takes place with Keynote speaker Paul Gainham, Senior Director, EMEA Marketing at Juniper Networks. Paul will be joining the panel discussion to discuss the following;
Building the Relationship between Sales and Marketing
Hosted by: Online Marketing in Galway (OMiG), in partnership with The Sales Professionals Network from regionalskills.ie.
Building a Global Brand Through Content Marketing & Social Media.
OMIG Digital & Inbound Marketing Presentation by, Anthony Quigley, Digital Marketing Institute.
The Toughest Talk, Revitalising & transforming AIB'S Sponsorship of GAA through the power of social video by Mark Brennan - AIB. At the OMiG Digital Summit 2016.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
2. This Evening’s Agenda
• H+A Marketing + PR - Who are we?
• The Irish Social Media Landscape
• A closer look at Facebook and Twitter (Ireland’s leading networks)
• Social Media’s Place within the Digital Marketing Strategy
• Some Recent H+A Case Studies
4. Social Media Account Management
Our Social Media Services
Social Media Project Management
Social Media Consultancy
Social Media Strategy Development
Social Media Training
Social Listening
8. Social Networking Qtrly Key Results
• Ownership
• Facebook continues to be the dominant social
network for Irish adults
• 59% have an account, +2% on last quarter’s survey
and +7% on this time last year
• Twitter account ownership has plateaued , 26%
account ownership
• LinkedIn account ownership remains the same at
23%
• Usage
• 70% of Facebook users log in daily
• 43% user Twitter daily
9.
10. Facebook in Ireland by Numbers
• 2.3 million active users in Ireland
• 70% of Irish Facebook users return daily
• 1.7 million use Facebook on their smartphone
• Average of 280 Facebook Friends vs 180 world wide
average
• Like on average 79 pages
• Share 10 million wall posts
• 20 million photo uploads, 7 Million Status Updates
• And NOW 41% of Facebook’s advertising revenue
comes from mobile advertising
Source: Ipsos MRBi Social Networking Quarterly February 2014,
COMScore and Facebook data
11. Interesting Facebook Facts!
• Monday is the most popular usage day
• Irish people are least likely to ‘like’ a page on a Saturday
• 70% of Irish businesses use Facebook
• 52% of 16-24 year olds and 30% of 25-30 year olds check Facebook first thing in
the morning
Source: Ipsos MRBi Social Networking Quarterly August 2013,
COM Score and Facebook data
12. Top 5 Industries on Facebook in Ireland
Source; Socialbakers.com February 2014 social media report
13. Top 5 Most Engaging Brands on Facebook
Source; Socialbakers.com February 2014 social media report
18. • Edgerank and Organic Reach
Latest Facebook Developments
• Changes to Facebook Edgerank
• Studies have shown that organic reach has been steadily
decreasing since Dec 2013
• Sept 2012 – 16%, Sept 2013 – 9.5% and 7% in Dec 2013
• Some predict organic reach will drop to zero
Facebook is a commercial business and needs users to
spend money with them.
19. • Edgerank and Organic Reach
Latest Facebook Developments
• What does this mean for page managers?
• Make better decision about what you’re posting
• Play around with your content & study what type of
content works well and what time works well for
your community – Use Insights!
• Set aside a budget to support the content that
works well organically
• Be strategic – use Facebook to drive traffic to your
website where you can capture key data & recruit
into CRM databases
20.
21. • 27% of Irish adults (15+) have a Twitter account that’s 1.2 million people using
Twitter every day tweeting over 4 million times a day
• Ireland has the 10th highest number of Twitter users per Capita in the world
• Wednesday is the busiest day on Twitter in Ireland
• 10-11pm is the busiest hour each day
• Users are more active from 12 midday
• 53% of 15 -24 year olds use Twitter, 46% of 25-34 year old use Twitter
• Dublin and Cork users post almost half of all Irish tweets
• Twitter has become THE source of breaking news
25. Launch of the Ford EcoSport
• 500 limited edition Ford EcoSport cars made
available across Europe, 5 allocated to Ireland
• Dedicated Microsite built where the limited
edition cars could be reserved
• Facebook - primary communications channel
• Targeted Facebook Advertising used to drive
people to the site
• 5 cars sold out within 15 minutes!
• Microsite still operates as a medium through
which people can register their interest
26. Formats and Themes
Targetted Facebook Ad Campaign
• Fromats
• Promoted posts, ASU’s and Newsfeed posts
• Themes
• Bragging rights/Be the first
• Countdown
• Product. SUVA
• Apps & Specific Apps (eg Spotify)
• Lifestyle
• Only on Facebook
27. #ThePlaceToBe Summer 2013
• Beach Break Facebook campaign launched to
support Corona Ireland’s #PlaceToBe Summer
campaign
• Facebook app where fans could register to win
a trip to the Place to Be
• Fans visited the FB page, picked their seat on
the plane and generated a customised Beach
Break passport
• Supported by online and press advertising
• 204% increase in Facebook fans
28. Kenco Millicano & Orla Kiely Partnership
Kenco Millicano
• Developed promotional concept and secured
partnership with Orla Kiely
• Designed all campaign assets – Media invitations,
promotional retail pack, POS Stacker, gondola end,
pallet wrap, trade ads, advertorials, security banners
• Exclusive media launch in McCall Studio with top tier fashion, features, food
and lifestyle media
• Influencer seeding – 100 mugs sent to key influencers prior to launch
• Facebook Competition as well as online and print competitions
• Glossy advertorials featuring Orla Kiely –What’s precious to me
29. Kenco Millicano & Orla Kiely Partnership
Kenco Millicano
• Promotion placed Mondelez Ireland as
No.1 coffee manufacturer
• Almost €500,000 worth of positive
editorial coverage secured
• Rare Behind the Scenes TV and print exclusive at
Orla Kiely’s studio in London
• Award Winning Campaign –
Best Sponsorship/Brand Association
(by an FMCG brand) in Checkout 2013 Awards
31. Developing a Social Media Strategy
• Define Your Goals
• Consider your overall business and marketing goals, establish which can
possibly relate to social media marketing e.g increase website traffic through
Facebook, generate brand awareness via Facebook
• Choose the Right Platform
• Are you a B2B or B2C business as different platforms old different benefits for
each
• Define your content approach
• Want content themes are appropriate
• What content types are appropriate
• Create a calendar
• Simple spreadsheet mapping out your content
• Saves time and allows you to be more reactive at key times
• Decide the Who
32. Quantitative Success Versus Qualitative Success
Measuring Success
• Quantitative
• Engagement – of your fans how many people are actually commenting on
the content you are sharing
• Community Members
• Conversions (If you have a business website)
• Social Reach (Awareness) – how many people is your content reaching?
• Qualitative
• Did we gain any new customer insights from our social media activity
• Did we manage a customer complaint and prevent the loss of a consumer by
dealing with an issue via social media
• Did we create positive word of mouth about our business or brand?