This document provides information on the product lines and market share of three major consumer goods companies in India: HUL, Marico, and Nestle. It discusses HUL's leading toothpaste brand Pepsodent and its competitors. It outlines Marico's dominant position in coconut and refined edible oils in India under its Parachute and Saffola brands. Finally, it notes that Nestle commands 85% of the Indian baby food market with its Cerelac and Nestum brands and describes the competitive landscape and outlook for the baby food industry.

1. Product line of HUL
,MARICO & NESTLE
SHIBIN EASO VARGHESE
S2 MBA
MAR ATHANASIOS COLLEGE FOR
ADVANCED STUDIES TIRUVALLA

2. HUL (Hindustan unilever Limited)
 Founded in 17th october 1933
 CEO Sanjiv mehta
 HUL is a British- dutch Manufacturing company.
 Headquartered in mumbai
 FOUNDERS: Lever brothers,Hindustan
vanspathi,united traders ltd
 Revenue:₹34487crores

3. HUL IN TOOTPASTE
 Pepsodent
pepsodent is a Leading Oral care brand with a Wide range of products
Benefitting from unilevers long tradition Of R&D in the field.

4. MARKET SHARE

5. COMPETITIORS
The top 10 competitors in Pepsodent's competitive set are
 Colgate
 Sensodyne
 Crest
 Closeup
 Oral-B
 Dabur India
 Pental Products.
 LISTERINE
 Arm and Hammer.

6. SEGMENTATION
 Geographically Pepsodent targets Rural and Urban areas.
For behavioral segmentation, the brand offers from normal use to
whitening to complete care segment products.
 With variants such as Pepsodent kids, Pepsodent G and Pepsodent Milk
Teeth Strawberry targets from a wide range of demographic segmentation.
 Pepsodent believes in Selective specialization with Pepsodent Kids for kids,
smaller and cheaper variants meant for rural market and Pepsodent
complete for the Urban educated class.

8. MARICO in Edible oils category

9.  Marico Limited is one of India's leading consumer
goods companies providing consumer products and services in the areas
of health, beauty and wellness. With its headquarters
in Mumbai, Maharashtra, India, Marico is present in over 25 countries
across emerging markets of Asia and Africa. It nurtures multiple brands
that expertise in categories of hair care, skin care, edible oils, health
foods, male grooming, and fabric care.
 Harsh Mariwalais the Chairman and Saugata Gupta assumed the role of
the Managing Director in March 2014 and is currently the MD and CEO of
this organisation

10. MARKET SHARE
 Marico's business strengths stem from the dominant market position of
core brands, Parachute and Saffola (market share of 59% and 73% in
coconut oil and Super premium refined edible oil in consumer packs,
respectively) and increasing market share in product categories such as
value added hair oil (VAHO), healthy foods and male grooming. Further,
revenue diversity is likely to continue to improve with higher growth in
product categories such as healthy foods, skin care and male grooming.
Marico has increased its share of revenue from healthy foods (saffola oats
contribution ~2-3% in fiscal 2019 from < 1% in fiscal 2015), male
grooming (contributing ~3%) and value added hair oils (contributing 25%
in fiscal 2019 from 24% in fiscal 2015) in the India business.

11. COMPETITIORS
 ITC Limited
 2. L'Oréal
 3. Nirma Ltd
 4. HUL
 5. Colgate-Palmolive
 6. Procter and Gamble
 7. Dabur India

12. SAFOLA TOTAL EDIBLE OIL
What makes Saffola Oils a healthy choice?
 The power of Blended Oils: Dual -seed Technology gives you the goodness
of two oils in one.
 Losorb™ Technology** ensures lower absorption of oil in your food.
 Power of Antioxidants: Saffola oils are enriched with Antioxidants that help
fight free radicals .

13. SEGMENTATION
 looking at creating a super premium extension for Saffola and
there can always be blends with olive oil. We have to plug the
leaks since we have been losing out to olive and canola oil,”
said Saugata Gupta, MD & CEO, Marico, during the third
quarter analyst meet.
 But this will not be the first time that Saffola is planning an
entry into the olive oil category. It had introduced an extra
virgin oil under its franchise in early 2000, which was
subsequently withdrawn.

15.  Nestle is a Swiss multinational food and drink processing conglomerate
corporation headquartered in Vevey, Vaud, Switzerland. It is the largest food
company in the world, measured by revenues and other metrics, since 2014. It
ranked No. 64 on the Fortune Global 500 in 2017 and No. 33 on the 2016 edition
of the Forbes Global 2000 list of largest public companies.
 Nestlé's products include baby food, medical food, bottled water, breakfast
cereals, coffee and tea, confectionery, dairy products, ice cream, frozen food, pet
foods, and snacks. Twenty-nine of Nestlé's brands have annual sales of
over CHF1 billion (about US$1.1 billion), including Nespresso, Nescafe, Kit
Kat, Smarties, Nesquik, Stouffer’s, Vittel, and Maggi. Nestlé has 447 factories,
operates in 189 countries, and employs around 339,000 people. It is one of the
main shareholders of L'Oreal, the world's largest cosmetics company.

16. NESTLE BABY FOOD
 Nestle India Ltd commands 85% of the Rs1,500 crore infant foods and
nutrition market with brands such as Cerelac and Nestum (infant foods)
and Lactogen, Nestogen and Nan (infant milk). Farex from Heinz India Pvt.
Ltd is its key competitor in infant foods.
 Nestle’s baby food and nutrition comprise 66% of the company’s category
sales. We believe Nestle has strong pricing power and superior profit
margins in baby foods, which boosts profitability of the segment relative to
Nestle’s average gross margins.
 Nestle complies with the Infant Milk Substitutes, Feeding Bottles and Infant
Foods (Regulation of Production, Supply and Distribution) Act, 1992 (IMS
Act) and World Health Organization codes.

17. COMPETITORS
 Baby Products Online
 Johnson & Johnson
 Vadilal Industries Limited
 Ovobel Foods
 Subhiksha
 Annapoorna World of Food India

18. Baby Food Market Outlook - 2020
 Baby food market was valued at $50.7 billion in 2014 and is expected to
garner $72.7 billion by 2020, registering a CAGR of 6.4% during the
forecast period 2015-2020. Traditionally, babies are fed with soft home
cooked food, a practice that is still popular in underdeveloped and
developing countries. However, growing urbanization and changing
lifestyles have increased the demand for packaged baby foods in different
societies and cultures. These foods are fed to babies between the ages of
four to six months and two years. Growing awareness for nutrition, rise in
organized retail marketing, urbanization paired with a significant increase
in the count of working women population are key factors that boost the
baby food industry growth. Concerns related to food safety, falling birth
rates, and the practice of feeding home cooked food to babies are the key
restraints in this market.

19. Market Segmentation
 The marketing concept asks for understanding customers’ requirements
and satisfying their requirements and needs better than the others do. But
many customers have different requirements and it hardly chance to
satisfy all customers by treating them same just like. Market segmentation
is the searching of part of the market that are not similar from other.
Segmentation provides the firm to good satisfy the needs of its major
customers.