SlideShare a Scribd company logo
Company
Foundation
First
customers
● 50 units
● 3 regular clients
● Tracking
● Sales: 1
● Support: 1
● Accounting: 1
● Installations: 1
What we have1
O C T O B E R
2009 What we did
● Wialon B3 0909 Release
● 1С setup
● Business-processes:
not yet set
● Teltonika hardware has
been test-operated.
2
Results
● First trial customers
● First switches from competitive systems
● New solutions missing
3
Active growth
phase
J A N U A R Y
2010
● 200 units
● 8 regular clients
● Sales: 1 + 1
● Implementation: 1
● Support: 1
● Accounting: 1
● Installations: 1
● Procurement:1
What we have1
● Tracking
● CAN for trucks
● Power supply protection
● Insufficient funds/understaffing
What we did
● Wialon report system
improvements
● Sell-off time
● Corporate wiki-docs also
describing functions of the
departments
● Google documents and
tables are used as worktools
● Installers accomplished
training courses on FLS and
flowmeters installations
● Start of cooperation with
Technoton
2
Active growth
phase
Results
● Profound growth of the client
community
● Intensive company growth
● First international freight carriers as
customers
3
● Growth takes longer than expected
● Tried to implement FLS sensors (trial)
2010
J A N U A R Y
Market crisis
F E B R U A R Y
2011
● 400 units
● 30 regular clients
● Sales: 2
● Support: 1
● Accounting: 1
● Installations: 2
● Procurement: 1
● Legal adviser: 1
What we have1
● Tracking
● CAN for trucks
● Power supply protection
● Currency deficit
What we did
● Wialon new server
architecture was
implemented.
● Getting ready for SDK as the
next important step.
● Customer retention and cost
minimization.
● Ruptela hardware has been
test-operated.
● Focused on high-quality
performance of hardrware
2 Results
● Survived on the market
● Managed to secure customers
● Several employees left
● Emphasis on stable an;d high-
quality work of hardware (battery
protection, remote configuration)
3
2011
Market crisis
F E B R U A R Y
● 17-30 euro
● Ruptela, CAP, BTS
● How to use FMS 2.0 in
CAN
● SMS chat with a driver
● Roaming update
● High-quality reverse geocoding
● Data integration with ERP
Environment1
● 1000 units
● 104 regular clients
● 9 employees*
● Tracking
● CAN for trucks
● Power supply protection
● Temperature sensors
● Low-performing installations
department
● Non-competitive services
What we have2
J A N U A R Y
2012
Shift
in strategy
reorganizaton
Sales:2
Installations: 1
Support: 1
Technical & Development: 2
Accounting: 1
Procurement/Warehousing: 1
Legal adviser: 1*
What we did
● Improved cartography.
● Regular business meetings
● Potential customers
● Personal tracking project
implementation
● Integration with ERP systems and
SDK-based web-applications
● CRM utilization
● Accounting system hardware and
SIM cards
● The first car
● BCE hardware
● EMT telecommunications
3 Results
● Fast reaction to mounting and
installations
● High-quality diagnostics
● More frequent updates for customers
(EMT)
● More data from CAN + new hardware
manufacturer (BCE)
● Efficient address point data
● New customer-oriented principles
● New proactive and robust team
● First dealers
● SDK-based solutions
● Order on the asset-level
● Guidelines on work-management
processes between installers and
support specialists
● VIP-clien lost
● Engagement in individual developments
4
Shift in
strategy,
reorganizaton
2012
J A N U A R Y
● 10-15 euro
● Ruptela, CAP, Beltranssat
(BTS)
● CAN for cars
● Driver cards reading
● Remove tacho-files
downloading
● Wialon routing based on
AETR
Environment1
● 1750 units
● 120 regular clients
● 11 employees*
● Highly competitive offer for
international transportations & ERP
integration services
● Lack of effective web-site
What we have2
F E B R U A R Y
2013
Active growth
& development
phase I
Sales Dept.: 2
Installations: 1
Support: 2
Technical & Development: 2
Developers: 1
Accounting: 2
Procurement/Warehousing: 1*
What we did
● SDK module was modified
● GPS Tag was released
● Wialon Chat, AETR, Disposition
● Iternal documentation for Support
Dept.
● Collection calling
● Automated documents flow
● Comprehensive skype-chats
● High-quality tools for installers
● Improved connection schemes
● Elaborated materials for Sales Dept.
● Purchased another car
3 Results
● Several massive conversions from
competitors
● Expansion of customer geographies
● A new Sales Department
● First steps in marketing (online, offline)
● Optimization of the Installation
Department
● Failed to secure the resources to
remake the website
● Failed to expand the dealers' network
● Wialon Chat, ESTR, Disposition
● Made available more services for data
acquisition of Wialon in ERP
● Simplified work with vehicles under
warranty
● VIP-client was lost
4
Active growth
& development
phase I
F E B R U A R Y
2013
● 7-9 euro
● BTS, Ruptela
● Apps for international freight
forwarders
● Remote tacho-files download
● Wialon routing on ECTP base
Environment1
● 4050 units
● 440 regular clients
● 13 employees*
● High-quality and powerful solution
for FLS
● Unregulated process of planning
What we have2
J A N U A R Y
2014
Active growth
& development
phase II
Sales:3
Installations: 2
Support: 2
Technical & Development: 1
Developers: 1
Accounting: 2
Workflow management:1
Procurement/Warehousing:1
*
What we did
● Eco Driving release
● Integration with third-party
logistics
● Weekly newsletters, video
tutorials and FAQ
● Omnicomm (fuel level sensor)
● Kilometrazhnik app, OTR app
● Developed а native ERP/CRM
● Purchased a corporate car
● Moved to a new office
● Separate stable server for all of our web-
development works
3 Results
● FAQ
● Emergence of marketing
● More active communication with
customers
● Quality fuel solutions
● First customers from construction
sector
● First customers from logistics sector
● New office
● The absense of relevant solution to
remote DDD-file tacho download
● Kilometraznik apps
● ОТР
● New FLS
4
Active growth
& development
phase II
J A N U A R Y
2014
● 4-5 euro
● BTS, Ruptela
● Remote tacho-files
download
Environment1
● 6550 units
● 641 regular clients
● 21 employees*
● Construction equipment
performance analysis and control
solutions
● Tyre pressure control system
● Third-party logistics solutions
compatible with Wialon
● CAN-bus AdBlue level and axle load
● Unsatisfactory organizational
management and techsupport level
What we have22015
"Cleaning
up the chaos"
phase
J A N U A R Y
Sales: 4
Installations: 3
Support: 3
Technical & Development: 3
Developers: 2
Accounting: 3
Workflow management: 1
Procurement/Warehousing: 1
Marketing: 1
*
What we did
● Wialon Mobile Client, WiaTag,
Locator, LBS-detector, Tacho
Manager and Tacho View
apps
● Industry exhibitions
● Internet marketing activity
● Techsupport improvement
● Units Viewer app, Retranslator
● Fuel flow meter
● Redmine
● Reorganized Support Dep.
● Increased business development
dept.
● Website update
3 Results
● Big dealer converted (Еurotorg)
● New R&D department
● High ammount of diagnostics
● Still lacking an ideal solution for remote DDD-
file download
● Units Viewer
● Retranslator
● Fuel consuption flow sensors
4
"Cleaning
up the chaos"
phase
J A N U A R Y
2015
● 5-7 euro
● BTS
● Online data from Сarrier
refrigerators
● Wialon routing based on
AETR, traffic jams, road
construction and
restrictions
● Registration of loadings
and load clusters
● Mobile office
Environment1
● 10450 units
● 690 regular clients
● 25 employees*
● Axle load sensors
● Fuel flow sensors
● GPS Watchlock
● Tesis system to track stationary
assets
● Jamming detection tool
● High accounts receivable
● Lack of Sales Department
performance evaluation
● Lack of analyst
What we have2
F E B R U A R Y
2016
New market
need
identification
Sales Dept.:4+1 administrator
Installations: 3 +1 logistics
Support:4
Implementation:1
Technical & Development:4
Developers:2
Accounting:2
Workflow management:1
Debtor indebtedness management:1
Procurement/Warehousing:1
Marketing:1*
What we did
● Wialon Logistics release
● Active warm calling and
interviewing of current
customers
● New approach to interaction
with potential leads
● Starcom Systems
● Gosafe
● Autosat
● Satelite Solutions
● NiceRF
● DDD-files remote download from
VDO and Stoneridge tachographs
● Working on debtor indebtedness.
● Purchased a corporate car for sales
representatives and customer support
3 Results
● Remote DDD-file download from
VDO and Stoneridge
● Wireless temperature and door
sensors
● Radio-extender Nicerf for
RS485/232
4
2016
New market
need
identification
F E B R U A R Y
W O R K F L O W
Customer Accounting Сashier
Customer Sales CRM ERP Warehouse
Сustomer
service
department
Vip or trial
customer
ERP
Customer Support 1 level
Support
ERP
Tasks &
projects
Installers’
Tasks
Sorter Masters Result Сustomer
Support
Tasks
Sorter 2 level
Support
Outcome Сustomer
Old
Customer
New
solutons
New
Customer
Development
Technical Software-
related
Ideas
Incoming
calls
Sale
(1 grade)
Сold
calling
CRM
Warm
customer
s
CP
Demo
Booklet
Sale
(2 grade) Filter
Demands
Guidance
Presentation
sales
CRM Meeting/
Presentation
Agreement
Sales/Test Units
Bill
Sale
(2 grade)
Сall
Support
Demands
Guidance
Presentation
Coordinator/
Administrator
Cashier Bill
P O T E N T I O N A L C U S T O M E R S ( L E V E L 1 )
C U R R E N T C U S T O M E R S
CP
Demo
Booklet
Sale
(3 grade)
How's the progress?
New vehicles?
sales:
* New functionality
* New devices
* Accumulators
* protective housing
Conversion UnitsBillCall
Meeting
Cashier Bill
Incoming
calls
Sales
(3 grade)
Demands
Guidance
Presentation
CP
Demo
booklet
Conversion UnitsBill
Meeting
cashier Bill
( L E V E L 2 )
CP
Demo
booklet
VIP Sales
(3 grade)
How's the progress?
New vehicles?
sales:
* New functionality
* New devices
* Accumulators
* protective housing
Conversion unitsBillCall Meeting cashier Bill
Change agents and ideas
● GMT - General
management theory
(https://dotu.ru/)
● Sense of duty
● Responsibility
● Punctuality
● Christopher Meyer - the
Live organization
● Golldratt - The Purpose
(TOS)
● ALTSHULLER - In Pursuit
of an Idea (TRIZ)
● Scrum (Agile) ● Adizes - Management
of Corporation
LifeCycle (PAEI)
● Stephens Howard,
Cox Jeff - How to sell
the Wheel
2012 2013 2014 2015 2016

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Gurtam Operator Presentation

  • 1. Company Foundation First customers ● 50 units ● 3 regular clients ● Tracking ● Sales: 1 ● Support: 1 ● Accounting: 1 ● Installations: 1 What we have1 O C T O B E R 2009 What we did ● Wialon B3 0909 Release ● 1С setup ● Business-processes: not yet set ● Teltonika hardware has been test-operated. 2 Results ● First trial customers ● First switches from competitive systems ● New solutions missing 3
  • 2. Active growth phase J A N U A R Y 2010 ● 200 units ● 8 regular clients ● Sales: 1 + 1 ● Implementation: 1 ● Support: 1 ● Accounting: 1 ● Installations: 1 ● Procurement:1 What we have1 ● Tracking ● CAN for trucks ● Power supply protection ● Insufficient funds/understaffing
  • 3. What we did ● Wialon report system improvements ● Sell-off time ● Corporate wiki-docs also describing functions of the departments ● Google documents and tables are used as worktools ● Installers accomplished training courses on FLS and flowmeters installations ● Start of cooperation with Technoton 2 Active growth phase Results ● Profound growth of the client community ● Intensive company growth ● First international freight carriers as customers 3 ● Growth takes longer than expected ● Tried to implement FLS sensors (trial) 2010 J A N U A R Y
  • 4. Market crisis F E B R U A R Y 2011 ● 400 units ● 30 regular clients ● Sales: 2 ● Support: 1 ● Accounting: 1 ● Installations: 2 ● Procurement: 1 ● Legal adviser: 1 What we have1 ● Tracking ● CAN for trucks ● Power supply protection ● Currency deficit
  • 5. What we did ● Wialon new server architecture was implemented. ● Getting ready for SDK as the next important step. ● Customer retention and cost minimization. ● Ruptela hardware has been test-operated. ● Focused on high-quality performance of hardrware 2 Results ● Survived on the market ● Managed to secure customers ● Several employees left ● Emphasis on stable an;d high- quality work of hardware (battery protection, remote configuration) 3 2011 Market crisis F E B R U A R Y
  • 6. ● 17-30 euro ● Ruptela, CAP, BTS ● How to use FMS 2.0 in CAN ● SMS chat with a driver ● Roaming update ● High-quality reverse geocoding ● Data integration with ERP Environment1 ● 1000 units ● 104 regular clients ● 9 employees* ● Tracking ● CAN for trucks ● Power supply protection ● Temperature sensors ● Low-performing installations department ● Non-competitive services What we have2 J A N U A R Y 2012 Shift in strategy reorganizaton Sales:2 Installations: 1 Support: 1 Technical & Development: 2 Accounting: 1 Procurement/Warehousing: 1 Legal adviser: 1*
  • 7. What we did ● Improved cartography. ● Regular business meetings ● Potential customers ● Personal tracking project implementation ● Integration with ERP systems and SDK-based web-applications ● CRM utilization ● Accounting system hardware and SIM cards ● The first car ● BCE hardware ● EMT telecommunications 3 Results ● Fast reaction to mounting and installations ● High-quality diagnostics ● More frequent updates for customers (EMT) ● More data from CAN + new hardware manufacturer (BCE) ● Efficient address point data ● New customer-oriented principles ● New proactive and robust team ● First dealers ● SDK-based solutions ● Order on the asset-level ● Guidelines on work-management processes between installers and support specialists ● VIP-clien lost ● Engagement in individual developments 4 Shift in strategy, reorganizaton 2012 J A N U A R Y
  • 8. ● 10-15 euro ● Ruptela, CAP, Beltranssat (BTS) ● CAN for cars ● Driver cards reading ● Remove tacho-files downloading ● Wialon routing based on AETR Environment1 ● 1750 units ● 120 regular clients ● 11 employees* ● Highly competitive offer for international transportations & ERP integration services ● Lack of effective web-site What we have2 F E B R U A R Y 2013 Active growth & development phase I Sales Dept.: 2 Installations: 1 Support: 2 Technical & Development: 2 Developers: 1 Accounting: 2 Procurement/Warehousing: 1*
  • 9. What we did ● SDK module was modified ● GPS Tag was released ● Wialon Chat, AETR, Disposition ● Iternal documentation for Support Dept. ● Collection calling ● Automated documents flow ● Comprehensive skype-chats ● High-quality tools for installers ● Improved connection schemes ● Elaborated materials for Sales Dept. ● Purchased another car 3 Results ● Several massive conversions from competitors ● Expansion of customer geographies ● A new Sales Department ● First steps in marketing (online, offline) ● Optimization of the Installation Department ● Failed to secure the resources to remake the website ● Failed to expand the dealers' network ● Wialon Chat, ESTR, Disposition ● Made available more services for data acquisition of Wialon in ERP ● Simplified work with vehicles under warranty ● VIP-client was lost 4 Active growth & development phase I F E B R U A R Y 2013
  • 10. ● 7-9 euro ● BTS, Ruptela ● Apps for international freight forwarders ● Remote tacho-files download ● Wialon routing on ECTP base Environment1 ● 4050 units ● 440 regular clients ● 13 employees* ● High-quality and powerful solution for FLS ● Unregulated process of planning What we have2 J A N U A R Y 2014 Active growth & development phase II Sales:3 Installations: 2 Support: 2 Technical & Development: 1 Developers: 1 Accounting: 2 Workflow management:1 Procurement/Warehousing:1 *
  • 11. What we did ● Eco Driving release ● Integration with third-party logistics ● Weekly newsletters, video tutorials and FAQ ● Omnicomm (fuel level sensor) ● Kilometrazhnik app, OTR app ● Developed а native ERP/CRM ● Purchased a corporate car ● Moved to a new office ● Separate stable server for all of our web- development works 3 Results ● FAQ ● Emergence of marketing ● More active communication with customers ● Quality fuel solutions ● First customers from construction sector ● First customers from logistics sector ● New office ● The absense of relevant solution to remote DDD-file tacho download ● Kilometraznik apps ● ОТР ● New FLS 4 Active growth & development phase II J A N U A R Y 2014
  • 12. ● 4-5 euro ● BTS, Ruptela ● Remote tacho-files download Environment1 ● 6550 units ● 641 regular clients ● 21 employees* ● Construction equipment performance analysis and control solutions ● Tyre pressure control system ● Third-party logistics solutions compatible with Wialon ● CAN-bus AdBlue level and axle load ● Unsatisfactory organizational management and techsupport level What we have22015 "Cleaning up the chaos" phase J A N U A R Y Sales: 4 Installations: 3 Support: 3 Technical & Development: 3 Developers: 2 Accounting: 3 Workflow management: 1 Procurement/Warehousing: 1 Marketing: 1 *
  • 13. What we did ● Wialon Mobile Client, WiaTag, Locator, LBS-detector, Tacho Manager and Tacho View apps ● Industry exhibitions ● Internet marketing activity ● Techsupport improvement ● Units Viewer app, Retranslator ● Fuel flow meter ● Redmine ● Reorganized Support Dep. ● Increased business development dept. ● Website update 3 Results ● Big dealer converted (Еurotorg) ● New R&D department ● High ammount of diagnostics ● Still lacking an ideal solution for remote DDD- file download ● Units Viewer ● Retranslator ● Fuel consuption flow sensors 4 "Cleaning up the chaos" phase J A N U A R Y 2015
  • 14. ● 5-7 euro ● BTS ● Online data from Сarrier refrigerators ● Wialon routing based on AETR, traffic jams, road construction and restrictions ● Registration of loadings and load clusters ● Mobile office Environment1 ● 10450 units ● 690 regular clients ● 25 employees* ● Axle load sensors ● Fuel flow sensors ● GPS Watchlock ● Tesis system to track stationary assets ● Jamming detection tool ● High accounts receivable ● Lack of Sales Department performance evaluation ● Lack of analyst What we have2 F E B R U A R Y 2016 New market need identification Sales Dept.:4+1 administrator Installations: 3 +1 logistics Support:4 Implementation:1 Technical & Development:4 Developers:2 Accounting:2 Workflow management:1 Debtor indebtedness management:1 Procurement/Warehousing:1 Marketing:1*
  • 15. What we did ● Wialon Logistics release ● Active warm calling and interviewing of current customers ● New approach to interaction with potential leads ● Starcom Systems ● Gosafe ● Autosat ● Satelite Solutions ● NiceRF ● DDD-files remote download from VDO and Stoneridge tachographs ● Working on debtor indebtedness. ● Purchased a corporate car for sales representatives and customer support 3 Results ● Remote DDD-file download from VDO and Stoneridge ● Wireless temperature and door sensors ● Radio-extender Nicerf for RS485/232 4 2016 New market need identification F E B R U A R Y
  • 16. W O R K F L O W Customer Accounting Сashier Customer Sales CRM ERP Warehouse Сustomer service department Vip or trial customer ERP Customer Support 1 level Support ERP Tasks & projects Installers’ Tasks Sorter Masters Result Сustomer Support Tasks Sorter 2 level Support Outcome Сustomer Old Customer New solutons New Customer Development Technical Software- related Ideas
  • 17. Incoming calls Sale (1 grade) Сold calling CRM Warm customer s CP Demo Booklet Sale (2 grade) Filter Demands Guidance Presentation sales CRM Meeting/ Presentation Agreement Sales/Test Units Bill Sale (2 grade) Сall Support Demands Guidance Presentation Coordinator/ Administrator Cashier Bill P O T E N T I O N A L C U S T O M E R S ( L E V E L 1 )
  • 18. C U R R E N T C U S T O M E R S CP Demo Booklet Sale (3 grade) How's the progress? New vehicles? sales: * New functionality * New devices * Accumulators * protective housing Conversion UnitsBillCall Meeting Cashier Bill Incoming calls Sales (3 grade) Demands Guidance Presentation CP Demo booklet Conversion UnitsBill Meeting cashier Bill ( L E V E L 2 ) CP Demo booklet VIP Sales (3 grade) How's the progress? New vehicles? sales: * New functionality * New devices * Accumulators * protective housing Conversion unitsBillCall Meeting cashier Bill
  • 19. Change agents and ideas ● GMT - General management theory (https://dotu.ru/) ● Sense of duty ● Responsibility ● Punctuality ● Christopher Meyer - the Live organization ● Golldratt - The Purpose (TOS) ● ALTSHULLER - In Pursuit of an Idea (TRIZ) ● Scrum (Agile) ● Adizes - Management of Corporation LifeCycle (PAEI) ● Stephens Howard, Cox Jeff - How to sell the Wheel 2012 2013 2014 2015 2016