Webaroo's universal messaging platform, supports over 2.1 billion mobile interactions per month and is being used by over 66 Million users, 500 brands and 25,000 businesses to interact, engage and communicate using any mobile device Our platform has processed over 100 billion messages and enables enterprises to send mobile messages to users across all messaging paths including Data, SMS and Voice Webaroo is the fastest growing and leading SMS aggregation platform in India with over 36% of the A2P SMS volume in India being sent using its SMS Cloud API platform

1. GUPSHUP’S MOBILITY SOLUTIONS
Overview

2. • Webaroo's cloud messaging platform – Gupshup, supports over 2.7 billion
mobile interactions per month and is being used by over 72 Million users,
550 Brands and 27,000 Businesses to interact, engage and communicate
using any mobile device
• Our platform has processed over 100 billion messages and enables
enterprises to send mobile messages to users across all messaging paths
including Data, SMS and Voice
• Webaroo is the fastest growing and leading SMS aggregation platform in
India with over 45% of the A2P SMS volume in India being sent using its
SMS Cloud API platform
*Source: Nasscom Emerge 50
About Us

3. More than 950 million
mobile users and the fastest
growing mobile subscriber
base in the world
95% Smart phone users
search for local
information via phone
A user on an average spends
about 9 hours on media out
of which 44% is represented
by mobile and rest by
desktops and tablets
The penetration of mobile
phones in India is more
than 50% higher than that
of Television
*Source: Ideatelabs, IAMAI and Impact
Why Mobile Solutions?

4. SMS
Campaigns
Missed call
Campaigns
Voice
Campaigns
USSD
Campaigns
Email
Campaigns
Mobile Communities
and apps
Tools We Use

5. Acquire Users Using GupShup’s Location Based
Profiles (100% = 750 Million)

6. 30% =
22Cr
17% =
13Cr
24% =
18Cr
29% =
22Cr
Acquire Users Using GupShup’s Location Based
Profiles (100% = 750 Million)

7. GupShup Circle-Carrier wise Data Count of Valid Number Database
Acquire Users Using GupShup’s SMS Location Based
Profiles (100% = 750 Million)

8. Interest-based profiles yield
higher response rates for
messaging campaigns
Acquire Users Using GupShup’s SMS Interest Based
Profiles (100% = 81 Million)
Categories Grand Total
Business 1580068
MobileWebUser 39882216
E-Commerce 8574005
Travel 3917930
Entertainment 4769932
Finance 673707
Gaming 206005
Health 490190
Horoscope 490190
Jobs 610432
Jokes 3058643
Micro- blogging 455898
Music 365546
Party 9079513
Romance 2784746
Spirituality 2452789
Sports 1053295
Technology 1189163
Grand Total 81634268

9. Product Portfolio
SMS Voice Email USSD Data 2 Way
Messaging
GEnIE SMS
Enterprise
SMS
Maker
Checker
Campaign
management
White Label
VMNs
Apps
IVR
OBD
Missed
Call
Call
Patching
Click to Call
Opt-in
Affiliate
Marketing
GEnIE
USSD
Gupshup
USSD
GEnIE
Data
InApp APIs
Data
Connectors
Auto
Forwarding
Response
management
Keywords

10. Gupshup Technology Platform
• Enterprise Interface architecture with support all SOAP, REST, HTTP, HTTPS, XML, JSON, SMPP, FTP with wide API
coverage.
• Middleware includes features like Compliance, Rule engine, Prioritization, Accounting, Reporting and analytics
• Operator integration includes features like Intelligent Routing, Rate Control, Guaranteed Delivery, Multi
Operator Retry.
• We have cutting edge technology like Memcache, Reddis, RDBMS, NoSQL, Hadoop, Load Balancer etc…
• We also have a Robust Infrastructure support via 1500+ processors, more than 5 TB of RAM, MPLS connectivity,
Cloud etc…

11. SMS Solutions
Two-way messaging: Using Keywords for
interactive 2-way messaging
Brand engagement: Allows interaction
with customers via quizzes and other
competitions
Lead generation: Keyword and missed call
information can be sent by SMS to get
leads
Informational: Provides important
information to the customer in Real Time
Transactional: We can receive important
transactional messages via SMS.
Survey/feedback: Enables us to conduct
surveys amongst the customers via SMS
Promotional: Helps promote other various
deals, offers etc via SMS
Customized: SMS on Long-code, SMS on
short-code,WAP sites…
WHY SMS?

12. Voice Solutions
Brand engagement: Allows interaction
with customers with quizzes and other
competitions by IVR and OBDs
Informational: Provides important
information to the customer via IVR and
OBDs in Real Time breaking language and
literacy barriers
Lead generation: Call patching and missed
calls can get genuine leads
Transactional: We can receive important
transactional messages via OBD.
Survey/feedback: Enables us to conduct
surveys amongst the customers with the
DTR options in an IVR
Promotional: Helps promote various
products and deals even in Rural areas via
voice options like OBD and IVR
Customized: Missed Call, IVR, OBD,
Catchh patching, Click to Call…
WHY Voice?

13. Email Solutions
Informational: Provides important
information to the customer with excel,
word attachments
Transactional: We can receive important
transactional messages too.
Survey/feedback: Enables us to conduct
surveys and receive feedback easily
Brand engagement: Allows interaction
with customers with quizzes and other
competitions with images and
attachments
Lead generation: can be done by using the
call back facility
Promotional: Helps promote various
products, deals and offers
Customized: Newsletters, transactional
and promotional emails
WHY Email?

14. USSD Solutions
USSD SMS
Session-based Store and Forward
Displays directly on phone screen Access SMS through Phone Menu
Shorter response time Longer response time
Not stored on the handset, present in the
virtual mobile home environment
Present in the handset, can be stored and
forwarded
Menu driven interface facilitates
interactivity
Interactivity requires user to send a
separate response SMS
Instant Reply: USSD enables instant replies as it is a session based tool
Brand engagement: Allows interaction with customers via quizzes and other competitions in real
time and get a response for FREE
Informational: Provides important information to the customer in with a menu option
Transactional: We can receive important transactional messages via USSD
Survey/feedback: Enables us to conduct surveys amongst the customers with a quick reply
Promotional: Helps promote other various deals, offers etc
WHY USSD?

15. Data Solutions
Unified Cloud APIs: Seamlessly integrate
messaging into the business flow using
simple APIs
Single Dashboard: Manage all customer
communications through a single
dashboard
Multiple Channels: Detect and deliver
messages via SMS and Data Apps in real-
time
Rich User Experience: Engage users by
sharing pictures, videos and emoticons
WHY Data?

16. Key Customers

17. GupShup has always invested in a high-quality, world-class team at all levels. It is founded by
seasoned Silicon-Valley entrepreneurs, led by experienced executives with global expertise
and staffed by the best engineers available in India.
It is backed by global venture-capital and private-equity funds including Charles River
Ventures, Helion Ventures and Globespan Capital Partners.
CEO - Beerud Sheth
Founder of Elance, Merrill Lynch, MIT Media Lab, IIT Bombay
COO – Ravi Sundararajan
General Manager-Akamai, VP-Palm, McKinsey, Harvard MBA
VP Engineering – Kunal Patke
Engineering Management Positions at CMC and HCL America Inc.
Experienced Team with Strong Backing