Guinness Presentation by James Piper_Traci Santillanes_Terrence Smith_Mark Su...Mark Susor
The purpose of this report was to examine Guinness, an existing business that is already intr'l., and the implications of expansion into additional intr'l. mkts; specifically the country of Nigeria (Guinness Nigeria, Plc.). The primary product “Guinness” beer was selected as the vehicle.
The company originated in Ireland in 1759 and began exporting early on. However, their first independent brewery built outside of Ireland and Great Britain was in Nigeria in 1963. Research was conducted to determine how the company localized operations in Nigeria from Ireland, and created additional intr'l. mkts., whether or not it was successful, and how Team S&P would or would not do it differently. Research for this report included a review of current literature on the topic of globalization, including Government circulars and future trend reports. Additional research was conducted with the use of peer reviewed journals, professional and government organizational websites, and collegiate text.
The major findings indicate that while there is a current rapid expansion toward globalization, largely through the use of modern technology, some pioneering companies proved to be forward thinking and set the initial international business model. However, before this model became viable for all international trade, some significant challenges were faced. The company used a process-driven approach and standardization in key areas. Issues such as Culture, Politics, Economics & Location were of primary consideration, and robust structures were necessary for implementation into a new market.
Furthermore, research indicated that a web of companies is intricately intertwined in various locations of the globe to perform brewing and distribution, and asset holding. Research also found that the company was highly successful in branching out into multiple worldwide markets with this alcoholic beverage, in spite of varying social & religious beliefs & systems, and diverse political and economic climates.
Guinness has been highly successful in sourcing capital where it is the cheapest, production where it is most cost effective & sales where they are most profitable. Each country’s competitive advantage has been useful in the production of goods & services to produce and deliver Guinness on a global scale.
The information included in this report was provided by an eclectic, highly qualified Team. Contributing team members include:
• Terrence Smith, Dist. Bus. Mgr., Pfizer, Inc. – 15 years Business and Mgmt. exp. in sales, training and devel. B.S. Healthcare Admin., Univ. of Ala..
• Mark Susor, VP Transp. – UPS – 35 years Op. and Eng. Mgmt., Logist's, Sup. Chain & Cust. Tech. Solut's. BBA. Fin., Toledo.
• James “Mick” Piper, Dist. Bus. Mgr. – Pfizer, Inc. – 22 years Mgmt., Fin., Mktg., Sales. BA. Comm. – Minor, Mktg., St. Louis Univ.
• Traci Santillanes, CFE – Sr. Internal Aud. – SBTGC – 33 years Mgmt., Acc't., Ins.,
Guinness Presentation by James Piper_Traci Santillanes_Terrence Smith_Mark Su...Mark Susor
The purpose of this report was to examine Guinness, an existing business that is already intr'l., and the implications of expansion into additional intr'l. mkts; specifically the country of Nigeria (Guinness Nigeria, Plc.). The primary product “Guinness” beer was selected as the vehicle.
The company originated in Ireland in 1759 and began exporting early on. However, their first independent brewery built outside of Ireland and Great Britain was in Nigeria in 1963. Research was conducted to determine how the company localized operations in Nigeria from Ireland, and created additional intr'l. mkts., whether or not it was successful, and how Team S&P would or would not do it differently. Research for this report included a review of current literature on the topic of globalization, including Government circulars and future trend reports. Additional research was conducted with the use of peer reviewed journals, professional and government organizational websites, and collegiate text.
The major findings indicate that while there is a current rapid expansion toward globalization, largely through the use of modern technology, some pioneering companies proved to be forward thinking and set the initial international business model. However, before this model became viable for all international trade, some significant challenges were faced. The company used a process-driven approach and standardization in key areas. Issues such as Culture, Politics, Economics & Location were of primary consideration, and robust structures were necessary for implementation into a new market.
Furthermore, research indicated that a web of companies is intricately intertwined in various locations of the globe to perform brewing and distribution, and asset holding. Research also found that the company was highly successful in branching out into multiple worldwide markets with this alcoholic beverage, in spite of varying social & religious beliefs & systems, and diverse political and economic climates.
Guinness has been highly successful in sourcing capital where it is the cheapest, production where it is most cost effective & sales where they are most profitable. Each country’s competitive advantage has been useful in the production of goods & services to produce and deliver Guinness on a global scale.
The information included in this report was provided by an eclectic, highly qualified Team. Contributing team members include:
• Terrence Smith, Dist. Bus. Mgr., Pfizer, Inc. – 15 years Business and Mgmt. exp. in sales, training and devel. B.S. Healthcare Admin., Univ. of Ala..
• Mark Susor, VP Transp. – UPS – 35 years Op. and Eng. Mgmt., Logist's, Sup. Chain & Cust. Tech. Solut's. BBA. Fin., Toledo.
• James “Mick” Piper, Dist. Bus. Mgr. – Pfizer, Inc. – 22 years Mgmt., Fin., Mktg., Sales. BA. Comm. – Minor, Mktg., St. Louis Univ.
• Traci Santillanes, CFE – Sr. Internal Aud. – SBTGC – 33 years Mgmt., Acc't., Ins.,
La birra Guinness è stata comparata con Heineken e Beck’s, principali competitors determinati dopo un’analisi delle abitudini di consumo delle persone intervistate.
The presentation talked about the history of the spirit Gin , the time Gin was made , the main ingredients , which cocktail can use Gin , and the video of the making process of Bombay Shapphire
This presentation will take you through a brand audit of the Johnnie Walker brand. Looking at its current market, trends and news surrounding the brand. Introducing information regarding the brand and company, looking at their current brand position their competitors. Also paying attention to Johnnie Walkers brand equity, brand awareness and brand associations. We will conclude with recommendations to Johnnie Walker on how they can build and manage their brand equity.
In 1964, congress defined Bourbon as a unique American cultural and historical product in need of protecting. 40 years later, most people still do not know exactly what Bourbon is, often confusing it with its historical parlance. That being said, once you understand the basic definition of Bourbon--or all American whiskeys for that matter--this tipple becomes easy to understand, and fun to appreciate.
La birra Guinness è stata comparata con Heineken e Beck’s, principali competitors determinati dopo un’analisi delle abitudini di consumo delle persone intervistate.
The presentation talked about the history of the spirit Gin , the time Gin was made , the main ingredients , which cocktail can use Gin , and the video of the making process of Bombay Shapphire
This presentation will take you through a brand audit of the Johnnie Walker brand. Looking at its current market, trends and news surrounding the brand. Introducing information regarding the brand and company, looking at their current brand position their competitors. Also paying attention to Johnnie Walkers brand equity, brand awareness and brand associations. We will conclude with recommendations to Johnnie Walker on how they can build and manage their brand equity.
In 1964, congress defined Bourbon as a unique American cultural and historical product in need of protecting. 40 years later, most people still do not know exactly what Bourbon is, often confusing it with its historical parlance. That being said, once you understand the basic definition of Bourbon--or all American whiskeys for that matter--this tipple becomes easy to understand, and fun to appreciate.
Back To The Future: Pivoting Historical Liquor BrandsPhilip Duff
Seminar given by Philip Duff, David Ferguson and Tim Master at the Tales of the Cocktail 2019 festival, sponsored by Knappogue Castle Irish Single Malt Whiskey.
"Join reinvented Irishman Philip Duff, together with Tim Master (Chartreuse) and David Ferguson, as they explore how to re-imagine, retool and pivot historical liquor brands so that they continue to appeal to bartenders and consumers, now and in the future. What do you keep? What do you throw away? How can you use a brand’s heritage as inspiration – but avoid it being a straitjacket? In just 32 years since its creation, Knappogue Castle successfully pivoted 3 times, from selling only the world’s oldest Irish whiskey (Knappogue Castle 1951), to selling limited-edition single-vintage whiskies from every distillery in Ireland, to the present day where it sells only age-statement Irish single malt from a single distillery, all the while keeping the brand essence intact. Chartreuse’s history dates from being medicinal in France in 1737 to recreational in the 1800s, and has switched from once being marketed in the US as “swamp water” to its current status as mixologists’ darling. How did they manage that? Across the Irish Sea in Scotland, the Isle of Arran made whiskey as long as anywhere in Scotland has made whiskey – but when the Arran Whiskey brand opened their distillery there in 1995, they were the first on Arran in 160 years. Learn with our experts how to plan for the future without forgetting the past, and how to use your brand’s history as more than just a dressing-up box"
Visit the McGettigan's website at www.mcgettigansdubai.com, read our blog at www.stpatricksdaydubai.com, or "like us" on Facebook www.facebook.com/mcgettigansdubai
Presentation by Philip Duff at Sydney Bar Show 2010 about the role of the gigantic medieval Dutch East India Company and the Dutch West Indies trading companies in spreading distilling around the world. Oh yes, and discovering Australia in 1606!
The Art Pastor's Guide to Sabbath | Steve ThomasonSteve Thomason
What is the purpose of the Sabbath Law in the Torah. It is interesting to compare how the context of the law shifts from Exodus to Deuteronomy. Who gets to rest, and why?
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Ethnobotany and Ethnopharmacology:
Ethnobotany in herbal drug evaluation,
Impact of Ethnobotany in traditional medicine,
New development in herbals,
Bio-prospecting tools for drug discovery,
Role of Ethnopharmacology in drug evaluation,
Reverse Pharmacology.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
How to Create Map Views in the Odoo 17 ERPCeline George
The map views are useful for providing a geographical representation of data. They allow users to visualize and analyze the data in a more intuitive manner.
3. Where it all started Photo Source: Morrison1917 on en.wikipedia . 1752 1757 1759 1799 1769 1801 1803 1830s 1850 1868 1886 Arthur Guinness sets up business as a brewer in County Kildare after he is left £100 in a will. Construction begins on the Grand Canal which was used by the Guinness Brewery. Arthur Guinness signs a 9,000 year lease for an initial £100 and an annual rent of £45. The first export shipment of six-and-a-half barrels of Guinness beer leaves Dublin on a sailing vessel bound for England. The last Dublin Ale is brewed and the decision is made to concentrate solely on the production of porter. West Indies Porter - a precursor to modern day GUINNESS® Foreign Extra Stout - is first brewed. Arthur Guinness dies and his son, Arthur Guinness II, takes over ownership and management of the Brewery. Output at the St. James’s Gate brewery exceeds that of Beamish in Cork. Sir Benjamin Lee Guinness, son of Arthur Guinness II, takes over the Brewery on the death of his father. Sir Benjamin Lee Guinness dies and his son Edward Cecil takes over the Brewery. Under Edward Cecil, the size of the Brewery doubles. It is the largest brewery in the world with an annual production of 1.2 million barrels.
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6. Guinness Adverts “ Guaglione” by Perez Prado danoxster http://www.youtube.com/watch?v=l1UTGU5zFyw
Editor's Notes
Guinness advertising paraphernalia attracts high prices on the collectible market. Guinness baseball hats:£12.95 Guinness umbrellas :£29.99 Guinness wall clocks :£29.95
Having worked in several pubs in and around the surrounding areas of Swansea [Bullet Points] I feel like I am more than competent in talking about this marvellous product, of course being a Guinness drinker dose help…a lot I having attended several courses during my time in the pub trade here is a few [Bullet points]
Guinness ' “artwork” advertising, was done by an artist called John Gilroy , in the 1930s and 40s. Gilroy was responsible for creating posters which slogans included "Guinness for Strength", "It's a Lovely Day for a Guinness", and, most famously, "Guinness is Good For You“ Gilroy also used such animals as a kangaroo , ostrich , seal , lion , and more commonly the toucan , which has become as much a symbol of Guinness as the Trinity College Harp . Another famous campaign more recently is the surfer ad on the television. Regarded by many as the most successful and amazingly produced TV ad of all time, In a complete turn around of techniques, one advert quickly appeared as a screensaver distributed over the Internet . It was a simple concept, featuring Dublin actor Joe McKinney dancing around the drink while it was given time to settle. The accompanying music ( mambo tune Guaglione by Pérez Prado ) was released as a single and reached number one on the Irish charts and number two on the UK charts in May 1995. Well that’s about it from me hope you enjoyed it could talk about it for ages, best not might get a telling off
![The Perfect Pint ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Photo Source: nl:Afbeelding:Guinness .](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)