Guinness
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Arthur Guinness was born in Ireland in 1725 and invested the inheritance from his godfather to open a brewery in Dublin in 1759. He went on to build the Guinness brand into one of Ireland's most successful exports, known worldwide for its dark stout beer. Beyond business, Arthur Guinness was also a philanthropist who donated much of his wealth to charitable causes, establishing foundations that still support communities in Ireland today.
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- 2. History Arthur Guiness is born in 1725 in Celbridge, Ireland. As he was 27, his godfather, Arthur Price, Archbishop of Cashel, bequeathed him £100 in his will. 3 years later, Arthur decided to invest the whole money in a brewery at LexLip, 17 km far from Dublin. In 1761, he married Olivia Whitmore, and they had 21 children, of whom only 10 survived to maturity ! L3 FLE - Anglais - Julien Macquart
- 3. History (2) In 1759, Arthur Guinness opened his own brewery in Dublin, at St-James Gate. In this brewery were brewed the first casks of what was intended to become one of the best known symbols of Ireland. A. Guiness had to be very optimist, because of the english beers which were mostly imported in Ireland. But the inimitable taste of the « Black » assured him the success. L3 FLE - Anglais - Julien Macquart
- 4. The Guinness brand never lacked imagination, and the ads for this famous beer is an illustration, thanks to John Gilroy who wrote the first ones. Since, Guinness has written its history using creative ads, like horses in the sea and virtual messages. Advertising L3 FLE - Anglais - Julien Macquart
- 5. Advertising (2) In 1959, to celebrate the 200th birthday of the creation of the first Guinness brewery, 150 000 bottles have been thrown to the sea, each one containing a message. More than 60 years later, those bottles still arrive on foreign coasts… L3 FLE - Anglais - Julien Macquart
- 6. Philanthropism The Guinness family was irish protestant, but Arthur grew up going to church. Then he was a devout Christian and shared Jesus’ care for the weak and poor. He heard John Wesley preach and lived his message : « Earn all you can, save all you can, give all you can ». He gave money to the poor, served on hospital boards, and sought to live a simple life despite being quite wealthy. The legacy Guinness left is still felt today. In 2009, Guinness & Co. established the Arthur Guinness Fund (AGF), which offers people opportunities to help their communities. L3 FLE - Anglais - Julien Macquart
- 7. Anecdotes Did you know that… ? The harp, symbol of the Ireland, is a trademark of Guinness. As the Government wanted to use it, it had to put it upside down. The famous « Record Guinness Book » is related to Arthur Guinness : all began with a discussion about the fastest bird in the world. L3 FLE - Anglais - Julien Macquart
- 8. Anecdotes (2) The picture you can see as a background is the lease Arthur Guinness signed as he created his first bewery in 1759. What is more unusual is that this lease has been signed for … 9 000 years ! The monthlty rent was £45. We don’t know if it was reviewed since 1759… L3 FLE - Anglais - Julien Macquart