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GuideWise: Iwas Dapa
BS AERONAUTICAL ENGINEERING 3A
Baucas, Lei Yan Albon
Caballes, Princess Pauline Cerenio
Caniedo, Judy Ann Casicas
Castillo, Jules Kenneth Aguilar
Danan, Lawrence Capitle Jr.
Rebamonte, Shiela Godoy

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CHAPTER I: Introduction
CHAPTER II: Product/Business
CHAPTER III: Marketing Plan
CHAPTER IV: Organizational Plan
CHAPTER V: Operational Plan
CHAPTER VI: Financial Plan
TABLE OF CONTENTS

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CHAPTER I:
EXECUTIVE SUMMARY
The business plan focuses on developing and distributing the Guidewise
Iwas-Dapa blind stick, a technologically advanced and ergonomically
designed mobility aid for blind and visually impaired individuals. The
primary objective is to improve the overall quality of life by enhancing
mobility and confidence. The target market comprises individuals relying
on mobility aids for daily navigation. The passionate team is seeking
funding for research, development, manufacturing, marketing, and
distribution to establish Guidewise as a leader in the assistive technology
market, driven by a commitment to improving the lives of visually
impaired individuals.

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CHAPTER I:
BACKGROUND OF THE STUDY
 Assistive technologies, such as Guidewise, are essential for promoting autonomy
and mobility in individuals with visual impairments.
 Traditional canes lack proactive obstacle detection, necessitating advancements
in blind stick technology.
 Guidewise, with its integration of sensors and artificial intelligence, represents a
pioneering approach to mobility assistance.
 The obstacle detection system in Guidewise provides real-time environmental
feedback, enhancing safety and confidence in navigation for the visually impaired.

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CHAPTER I:
PRODUCT OVERVIEW
Guidewise helps people with vision problems by
detecting obstacles in their way. It uses fancy sensors to
give instant feedback, making it easier for them to move
around with confidence and less chance of accidents. This
product is a new and better way to assist people with
visual impairments. We're committed to making their lives
better, and we're always looking for ways to improve and
create a more welcoming future for everyone.

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CHAPTER I:
The logo shows a confident blind
person holding the innovative blind stick, which
represents empowerment and enhanced
mobility. The image of embedded technology in
the front displays the integration of advanced
obstacle detecting feature. This design illustrates
the combination of traditional aids with modern
solutions, highlighting user control and
increased independence for people with visual
impairments.
LOGO AND DESCRIPTION

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CHAPTER I:
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Mission
Guidewise is dedicated to helping people with vision
problems travel confidently and independently. We use
modern technology to create innovative blind sticks that
make mobility safer and the world more accessible for our
users.
Vision
We aspire to be at the forefront of assistive technology,
constantly pushing the boundaries of innovation.
Guidewise views itself developing with innovations,
delivering new features that not only redefine assistive
technology but also respond to our users evolving needs.
MISSION AND VISION

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CHAPTER II:
PRODUCT/BUSINESS
Obstacle Detection: Guidewise employs strong sensors
that constantly scan the user's surroundings, recognizing
obstructions in real time. This provides instant awareness
to avoid collisions.
Haptic Feedback or Audio Cues: When an obstacle is spotted,
Guidewise communicates with the user using either intuitive
haptic feedback or clear aural signals. This dual feedback method
ensures that users receive timely and easy-to-understand alerts.

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CHAPTER II:
PRODUCT/BUSINESS
User-friendly Design: Guidewise is intended to be
user-friendly, with simple controls and a lightweight
build for all-day comfort.
Portability: Guidewise is intended to be a constant
companion, not just a device for specific situations. Its
lightweight and portable design allows users to take it
with them wherever they go, ensuring they always have
greater mobility support.

10. MARKETING PLAN
 Target Market
 Benefits for Target Market
 SWOT Analysis
 Marketing Strategy
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CHAPTER III:

11. TARGET MARKET
Primary Target Market:
• Individuals who are visually impaired or blind of
all ages.
Additional Target Audience:
1. Caregivers, family members, and institutions
supporting visually impaired individuals.
2. Rehabilitation centers and schools for the visually
impaired.
3. Organizations and government agencies
responsible for disability services.
4. Assistive technology retailers.
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CHAPTER III:

12. BENEFITS FOR TARGET MARKET
1. Enhanced Independence: Guidewise gives users the knowledge they need
to make decisions on their own, giving them a sense of empowerment.
Going around becomes a more confident and empowering experience.
2. Enhanced Confidence: With real-time obstacle detection, users may move
around with confidence, knowing they have a reliable guide to identify
potential obstructions and risks.
3. Improved Safety: Guidewise adds to a safer navigation experience by
providing early notifications, minimizing the possibility of accidents and
crashes.
4. Promotion of Inclusivity: Guidewise goes beyond individual benefits; it
helps to create a more inclusive society by addressing accessibility issues
and establishing a supportive atmosphere for people with visual
impairments.
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CHAPTER III:

13. SWOT Analysis
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CHAPTER III:
WEAKNESSE
S
• Our brand is not
well known
• Financial Weakness
W
THREATS
• We have not yet
gained the full
trust of our target
buyers
T
• Diverse business backgrounds
from previous semesters.
• Best-in-class compared to
competitors.
• Risk-taking team.
• Technologically advanced
product.
STRENGTHS
S
OPPORTUNITI
ES
• Opportunity to introduce our
innovative product globally.
• Product automates routine
tasks with new technology.
• Employees will gain valuable
business knowledge.
O
SWO
T

14. MARKETING PLAN
 Marketing strategy focuses on understanding visually impaired individuals' needs and
positioning the blind stick as an innovative solution.
 Comprehensive approach includes market research, branding, distribution, pricing,
promotion, customer support, partnerships, continuous improvement, and evaluation.
 Emphasis on creating a strong brand identity by highlighting unique features and
benefits of the blind stick.
 Positioning the blind stick as a reliable, innovative, and user-friendly solution to establish
a strong connection with the target market and differentiate from competitors.
 Pricing strategy considers production costs, market demand, and perceived value,
offering competitive and sustainable options for different customer segments.
 Aim to ensure affordability and maximize market penetration.
 Holistic marketing strategy aims to make a positive impact on the lives of visually
impaired individuals by effectively promoting and distributing the blind stick.
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CHAPTER III:

15. ORGANIZATIONAL
PLAN
 Organizational Chart
 Organizational Structure
CHAPTER IV:
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CHAPTER IV:
ORGANIZATIONAL PLAN

17. OPERATIONAL PLAN
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CHAPTER V:
SUPPLIES,
TOOLS AND
EQUIPMENTS
PROCESS
PRODUCT AND
SERVICES
• Mars
LOCATION AND
ESTABLISHMENT
LAYOUT

18. Guidewise : Iwas Dapa will contain product description with its
advantages and uses. Blind stick manufactured by us and sold by
retailers
 Franchise sales
 Agents of company at all distribution channels who
would be responsible for selling, distributing and after
sales service of the blind stick
 Customer care service
 More information about our product provides support
to customers on usage and resolution of any technical
issue in the stick.
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PRODUCT AND
SERVICES
CHAPTER V:

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 PVC Pipe (86.5)
 Enclosure Box
 Genuino Uno
Microcontroller
 Buzzer
 LED
 Ultrasonic Sensors (2)
 Laser Ranging Sensor
 Vibration Motors
 Powerbank
 9V Batter
 Screws and Nuts
 Testing Equipment
SUPPLIES,
TOOLS AND
EQUIPMENTS
CHAPTER V:

20. PROCESS
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CHAPTER V:

21. LOCATION AND
ESTABLISHMENT
LAYOUT
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CHAPTER V:
BAGUIO CITY, PHILIPPINES
Session Road, Baguio
2600
Baguio City is chosen for "GuideWise" business due to several
advantages.
 The mild climate ensures optimal functionality of electronic
components.
 Baguio's status as a tourist destination provides a diverse market
beyond the local population.
 As an educational hub, Baguio offers a skilled workforce for business
development and operation.
 The vibrant cultural scene inspires innovation in product design.
 Proximity to agricultural areas ensures access to fresh components
for product quality.
 The strategic location enhances distribution networks, supported by
ongoing infrastructure developments.
 Baguio's focus on health and wellness aligns with the "GuideWise's"
purpose.
 Cultural diversity fosters inclusivity in product development to cater
to a wide range of user needs.

22. FINANCIAL PLAN
Income Statement
Balance Sheet
Cashflow statement
Breakeven Analysis
Return on Investment
CHAPTER VI:

23. INCOME STATEMENT
CHAPTER VI:

24. BALANCE SHEET
CHAPTER VI:

25. CASH FLOW STATEMENT AND BREAKEVEN
ANALYSIS
CHAPTER VI:

26. CASH FLOW STATEMENT
CHAPTER VI:

27. RATE OF RETURN
𝑅𝑎𝑡𝑒 𝑜𝑓 𝑅𝑒𝑡𝑢𝑟𝑛 𝑜𝑛 𝐼𝑛𝑣𝑒𝑠𝑡𝑚𝑒𝑛𝑡 =
𝑁𝑒𝑡 𝑖𝑛𝑐𝑜𝑚𝑒
𝑌𝑒𝑎𝑟 1 + 𝑌𝑒𝑎𝑟 2 + 𝑌𝑒𝑎𝑟 3
3
7,000,0000
=
𝑁𝑒𝑡 𝑖𝑛𝑐𝑜𝑚𝑒
535,650 + 3,025,750 + 3,917,000
3
7,000,0000
𝑥100
= 35.6114%
CHAPTER VI:

28. CREDITS: This presentation template was created by Slidesgo, including
icons by Flaticon, infographics & images by Freepik
Thanks!
Does anyone have any questions?
GuideWise@gmail.com
+91 620 421 838
GuideWise.com
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