TweetDeck is a desktop application that allows users to manage multiple social media accounts like Twitter, Facebook, and LinkedIn from one centralized location. It displays updates from accounts in different columns like Timeline, Mentions, and Direct Messages. This makes it easier to switch between accounts, engage with followers across networks, and monitor conversations. The application can be downloaded from tweetdeck.com and allows adding and removing accounts with just a few clicks.

1. A desktop application for TwitterUsing TweetDeck

2. What is TweetDeck?A desktop application to manage more than one Twitter accountAlso can be used for Facebook, LinkedIn, Google Buzz

3. Why use it?For employees who have personal Twitter accounts, TweetDeck makes it easy to switch from one account to the other (or even use both simultaneously)You can see 3 important panels at once:TimelineRepliesDirect MessagesEasier to manage friends and followers

4. Step by Step GuideGo to tweetdeck.com to download the app

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7. Step by Step GuideOnce you login, you will see several columnsYou can resize the window to see however many columns you’d like (Suggested: the first 3)

8. Step by Step GuideNext, go to “Settings” on the toolbar at the top right…

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10. Step by Step GuideNext, go to “Settings” on the toolbar at the top right…And set your “Notifications” off so you won’t get an annoying popup on your screen ever few seconds!

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13. Step by Step Guide You can use the same “Settings” panel to change things like sound notifications, the color of TweetDeck, etc.

14. Step by Step Guide: Columns What are the different columns for?

15. Step by Step Guide: Columns The first column is your Friends’ TimelineIt shows a live update of everyone’s latest tweets

16. Step by Step Guide: Columns The second column is called “Mentions”It is useful if you want to see what people are replying @ you(Note: A “reply” is like a message sent to you through Twitter. It looks like this: @boldcreative)

17. Step by Step Guide: Columns The third column is called “Direct Messages”In contrast to Replies, Direct Messages (or DMs) are private messages sent to youUsing DMs is useful if you don’t want to flood your own Twitter with replies to specific people

18. Step by Step Guide: RetweetingTweetDeck makes it super easy to retweet somethingHover over a profile picture and press the “Retweet” button…

19. Step by Step Guide: …and moreLike Retweeting, it is also easy to send Replies, Direct Messages, and even Follow or Unfollow users

20. Step by Step Guide: Adding AccountsNext, you might want to add your own Twitter account (or Facebook…)This allows you to switch back and forth between accounts seamlesslyTo do so, click the plus “+” sign at the top next to your Twitter profile picture…

21. Step by Step Guide: Adding Accounts

22. Step by Step Guide: Adding Accounts

23. Step by Step Guide: Adding AccountsAnd that’s it! You should now be able to select which account(s) you’d like to update from

24. ConclusionTweetDeck is simple and easy to use especially if you want to update every now and then and juggle more than one Twitter accountMost importantly it facilitates engagement with users and helps monitor that engagement