In this presentation, Bob Cargill, Director of Social Media at Overdrive Interactive, explains how to use TweetDeck to both schedule tweets as well as monitor lists, hashtags and individual accounts.

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38 Everett St | Allston, Massachusetts 02134 | 617-254-5000 | www.ovrdrv.com
Tools and Technologies for Social Media Success:
TweetDeck
Bob Cargill
Director of Social Media
Overdrive Interactive
October 1, 2013

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The right tools and
technologies can make
the difference between
success and failure in
social media…
@cargillcreative #MTech13

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…but don’t forget the social in social media!
Listen carefully
to others…
…treat people
with respect…
…don’t just toot
your own
horn…
…provide news,
information,
support and
friendship.
1936
@cargillcreative #MTech13

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Personal Connections = Social Media Success
@cargillcreative #MTech13

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Use tools and
technologies to
distribute, amplify and
measure the
effectiveness of your
social media activities…
@cargillcreative #MTech13

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Social Media Tools and Technologies
@cargillcreative #MTech13

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@cargillcreative #MTech13

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TweetDeck
TweetDeck is a social media dashboard application that you can use
from the Web, desktop or mobile device to manage Twitter accounts.
@cargillcreative #MTech13

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TweetDeck
 “Arrange your feeds with customizable columns”
 “Focus on what matters with powerful filters”
 “Schedule Tweets to suit your audience”
 “Monitor and manage unlimited accounts”
 “Stay up to date with notification alerts for new Tweets”
@cargillcreative #MTech13

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TweetDeck
http://maximizesocialbusiness.com/top-25-twitter-clients-top-50-social-media-influencers-9349/
TweetDeck, the
third most
popular Twitter
client...
…after
HootSuite and
Twitter.com.

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Scheduling Tweets with TweetDeck
Benefits:
It saves time. You can front-load a week’s worth – or more – of tweets
in one fell swoop.
It provides full coverage. You can stay in front of your followers with
a steady stream of content on a regular basis in absentia.
It’s convenient. You don’t have to drop everything you’re doing at
inopportune times to tweet. You can just set it and forget it.
“How do you
find the time to
tweet so often?”
@cargillcreative #MTech13

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Scheduling Tweets with TweetDeck
Click on
the “New
Tweet”
button in
the upper
left-hand
corner.
@cargillcreative #MTech13

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Scheduling Tweets with TweetDeck
Compose
your
tweet in
the open
field.
Click on
the
“Schedule
Tweet”
button...
@cargillcreative #MTech13

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Scheduling Tweets with TweetDeck
…and
select a
date and
time.
@cargillcreative #MTech13

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Scheduling Tweets with TweetDeck
Click on
the blue
“Tweet”
button...
…and your tweet
will be added
to the “Scheduled”
column.

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Scheduling Tweets with TweetDeck
 Click on the “New Tweet” button in upper left-hand corner.
 Compose your tweet in the open field.
 Click on the “Schedule Tweet” button and select a date and time.
 Click on the blue “Tweet” button and your tweet will be added to the
“Scheduled” column.
@cargillcreative #MTech13

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Using Columns to Monitor Lists, Hashtags and
Individual Accounts with TweetDeck
Benefits:
It provides invaluable information and insight. You take a much
deeper dive into key topics, issues and accounts.
It keeps you thoroughly up to date. You’re often the first to know
about breaking news, trends and developments.
It helps you sort through the noise. At a glance, you can follow only
those tweets that are most important to you.
“How do you
follow so many
accounts?”
@cargillcreative #MTech13

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Using Columns to Monitor Lists, Hashtags and
Individual Accounts with TweetDeck
Click on
the
“Add
Column”
button (the
plus “+”
sign).
@cargillcreative #MTech13

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Using Columns to Monitor Lists, Hashtags and
Individual Accounts with TweetDeck
Add the
column of
your
choice,
e.g., Lists,
Search
(hashtags,
accounts),
etc.
@cargillcreative #MTech13

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Using Columns to Monitor Lists, Hashtags and
Individual Accounts with TweetDeck
Click the
blue
“Add
Column”
button.
@cargillcreative #MTech13

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Using Columns to Monitor Lists, Hashtags and
Individual Accounts with TweetDeck
The column
will then be
added to
your
dashboard.
@cargillcreative #MTech13

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Using Columns to Monitor Lists, Hashtags and
Individual Accounts with TweetDeck
You can use
columns to
monitor lists,
hashtags,
accounts
and more.
@cargillcreative #MTech13

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Using Columns to Monitor Lists, Hashtags and
Individual Accounts with TweetDeck
Imagine
having 60+
columns set
up in
TweetDeck!
@cargillcreative #MTech13

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The List of What You Can Monitor in
TweetDeck Columns is Endless…
 Your Favorite Lists
 Conference Hashtags
 Contest Hashtags
 Client Accounts
 Prospective Client’s and
Employer’s Accounts
 Competitor’s Accounts
 Colleague’s Accounts
 Special Events’ Accounts
 Retweetable Accounts
 News, Sports and Entertainment Accounts
 Your Favorite Tweets
 People and Companies You Just Want to “Stalk”
@cargillcreative #MTech13

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Bob Cargill
• 30+ Years of Experience as a Marketing Professional
• The New England Direct Marketing Association’s Direct Marketer of
the Year in 2009
• Over 40 Awards for Copywriting, Creative Direction and Social
Media
• Gold from NEDMA for Blog in 2006
• Gold from NEDMA for Best Tweets in 2010
• Frequent Speaker at Industry Events and Elsewhere
• Past President of the New England Direct Marketing Association
(‘99-’00) and Two Toastmasters Clubs
• Graduate of Leadership MetroWest’s Leadership Academy (‘92)
Blog http://www.anewmarketingcommentator.com
Twitter http://www.twitter.com/cargillcreative
Facebook http://www.facebook.com/cargillcreative
LinkedIn http://www.linkedin.com/in/bobcargill
YouTube http://www.youtube.com/bobcargill
@cargillcreative #MTech13