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How to Use
Twitter for Business


    ©             ©
Introduction to Twitter

     “I don’t care what you had
        for lunch yesterday!”



                                  ©
Twitter Introduction

        Microblogging =
      Powerful marketing…
     in 140 characters or less


                                 ©
Why Twitter for Business?

•   Raise brand awareness – Top of Mind
•   Strengthen existing customer relationships
•   Increase word of mouth referrals
•   Create buzz about upcoming events
•   Gain media exposure
•   Find new customers/clients
                                           ©
Set-up Your Twitter Account




          http://Twitter.com   ©
Set-up Your Twitter Account

                 Choose a User Name that
                 people will know you by

                 • Not something obscure
                 • No numbers
                 • No underscores




                                 ©
Set-up Your Twitter Account

                 Find Tweets based on:

                 • Category




                                 ©
Set-up Your Twitter Account

                 Find Tweeps based on:

                 • Existing contacts




                                   ©
Set-up Your Twitter Account

                 Find Tweeps based on:

                 • Search for a
                   specific name.




                                   ©
Set-up Your Twitter Account

                  Add a location to
                  your Tweets.




                                  ©
Set-up Your Twitter Account

                    Go to “Find People” &
                    invite people by their
                    e-mail address




                                ©
Set-up Your Twitter Account

                  Go to “Settings” &
                  update your time zone




                                 ©
Set-up Your Twitter Account

                 Within “Settings”
                 Click on “Profile”

                 Add your image

                 Add your Bio
                 (160 characters)
                 (include your keywords!)



                                     ©
Set-up Your Twitter Account

                 Within Settings,
                 Click on “Design”

                 Choose a
                 background image
                 or upload a
                 custom image
                 http://mashable.com/2009/
                 05/23/twitter-backgrounds/



                                   ©
Post Your First Tweet!




• Reference other Tweeps by using the @ symbol in your Tweets.
• Be “Follow Worthy.”
                                                                 ©
What to Tweet About?

•   What you’re working on
•   What you’re reading or watching
•   Which events you’re going to
•   Promote people within your network
•   Promote your blog/articles
•   Re-Tweet someone else
                                         ©
What the Heck is a Re-Tweet?




    Find something interesting posted by one
        of your Tweeps and Re-Tweet it!


                                               ©
Send a Private Message



Send a Direct Message to just one Tweep by putting a “d” in
front of message OR pull-down From within “Direct Message”
section.
                                                         ©
Types of Tweets on Twitter

•   Generic Tweet: Info, usually with a link
•   Public Message: @theirusername
•   Reply: @theirusername
•   Direct Message: DM or “d”
•   Re-Tweet: RT
                                        ©
Reading Messages Sent to You

        Click on “@yourname” to see messages
        posted to you for everyone to see

        Click on “Direct Messages” to see messages
        posted to you for just you to see




                                            ©
Someone’s Following Me!
Who to Follow
• Read recent Tweets
• Look at Following/Follower Ratio
• Location?
• Don’t Auto-Follow
• Don’t Auto-DM
                                     ©
Who’s Talking About You?

              Click on the “Retweet” link
              to see Re-Tweets BY you, &
              your Tweets, Re-Tweeted




                                    ©
Twitter Lists

                Click on “Listed” to see lists
                that your followers have
                created & added you

                Create lists to help you
                organize your Tweeps



                                           ©
Find Tweeps to Follow

               Listorious.com

               Find people based
               upon categories &
               keywords




                           ©
Find Tweeps to Follow

               Twellow.com

               Find Tweeps by
               category or location




                            ©
Find Tweeps to Follow

• Follow Tweeps your Followers are Following
• Follow bloggers and thought leaders
• Look for Twitter usernames in articles
• Search for a Hashtag, and Follow those using it



                                            ©
Following Do’s and Don’ts

• Don’t follow too many people at once
  (25 to 50 per day)
• Don’t Auto-Follow everyone who follows you
• Don’t Auto-DM people
• Keep a natural F/F Ratio

                                        ©
Twitter Search

                 Search.Twitter.com

                 Use your keywords and
                 location to find Tweeps to
                 follow




                                 ©
Twitter Search
                 Pages of people
                 talking about my
                 keyword located
                 near Minneapolis!




                              ©
Twitter Hashtags

               Great for categorizing
               all Tweets about a
               particular topic or
               keyword




                            ©
Tools to Help You

              Bit.ly

              URL shortener w/stats




                             ©
Tools to Help You
               Hootsuite.com

               Keyword searches

               Scheduled Tweets

               URL Shortener w/stats



                            ©
Tools to Help You

               Twitpic.com

               Add photos to
               your Tweets




                             ©
Measuring Your Success

               TwitterGrader.com

               Measures the power
               of your Twitter Profile




                            ©
Thank you for taking part in
   Twitter for Business.

   Follow me on Twitter!
          @carolinemelberg
(http://thesocialmediaincubator.com)



                               ©

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Twitter for Business

  • 1. How to Use Twitter for Business © ©
  • 2. Introduction to Twitter “I don’t care what you had for lunch yesterday!” ©
  • 3. Twitter Introduction Microblogging = Powerful marketing… in 140 characters or less ©
  • 4. Why Twitter for Business? • Raise brand awareness – Top of Mind • Strengthen existing customer relationships • Increase word of mouth referrals • Create buzz about upcoming events • Gain media exposure • Find new customers/clients ©
  • 5. Set-up Your Twitter Account http://Twitter.com ©
  • 6. Set-up Your Twitter Account Choose a User Name that people will know you by • Not something obscure • No numbers • No underscores ©
  • 7. Set-up Your Twitter Account Find Tweets based on: • Category ©
  • 8. Set-up Your Twitter Account Find Tweeps based on: • Existing contacts ©
  • 9. Set-up Your Twitter Account Find Tweeps based on: • Search for a specific name. ©
  • 10. Set-up Your Twitter Account Add a location to your Tweets. ©
  • 11. Set-up Your Twitter Account Go to “Find People” & invite people by their e-mail address ©
  • 12. Set-up Your Twitter Account Go to “Settings” & update your time zone ©
  • 13. Set-up Your Twitter Account Within “Settings” Click on “Profile” Add your image Add your Bio (160 characters) (include your keywords!) ©
  • 14. Set-up Your Twitter Account Within Settings, Click on “Design” Choose a background image or upload a custom image http://mashable.com/2009/ 05/23/twitter-backgrounds/ ©
  • 15. Post Your First Tweet! • Reference other Tweeps by using the @ symbol in your Tweets. • Be “Follow Worthy.” ©
  • 16. What to Tweet About? • What you’re working on • What you’re reading or watching • Which events you’re going to • Promote people within your network • Promote your blog/articles • Re-Tweet someone else ©
  • 17. What the Heck is a Re-Tweet? Find something interesting posted by one of your Tweeps and Re-Tweet it! ©
  • 18. Send a Private Message Send a Direct Message to just one Tweep by putting a “d” in front of message OR pull-down From within “Direct Message” section. ©
  • 19. Types of Tweets on Twitter • Generic Tweet: Info, usually with a link • Public Message: @theirusername • Reply: @theirusername • Direct Message: DM or “d” • Re-Tweet: RT ©
  • 20. Reading Messages Sent to You Click on “@yourname” to see messages posted to you for everyone to see Click on “Direct Messages” to see messages posted to you for just you to see ©
  • 21. Someone’s Following Me! Who to Follow • Read recent Tweets • Look at Following/Follower Ratio • Location? • Don’t Auto-Follow • Don’t Auto-DM ©
  • 22. Who’s Talking About You? Click on the “Retweet” link to see Re-Tweets BY you, & your Tweets, Re-Tweeted ©
  • 23. Twitter Lists Click on “Listed” to see lists that your followers have created & added you Create lists to help you organize your Tweeps ©
  • 24. Find Tweeps to Follow Listorious.com Find people based upon categories & keywords ©
  • 25. Find Tweeps to Follow Twellow.com Find Tweeps by category or location ©
  • 26. Find Tweeps to Follow • Follow Tweeps your Followers are Following • Follow bloggers and thought leaders • Look for Twitter usernames in articles • Search for a Hashtag, and Follow those using it ©
  • 27. Following Do’s and Don’ts • Don’t follow too many people at once (25 to 50 per day) • Don’t Auto-Follow everyone who follows you • Don’t Auto-DM people • Keep a natural F/F Ratio ©
  • 28. Twitter Search Search.Twitter.com Use your keywords and location to find Tweeps to follow ©
  • 29. Twitter Search Pages of people talking about my keyword located near Minneapolis! ©
  • 30. Twitter Hashtags Great for categorizing all Tweets about a particular topic or keyword ©
  • 31. Tools to Help You Bit.ly URL shortener w/stats ©
  • 32. Tools to Help You Hootsuite.com Keyword searches Scheduled Tweets URL Shortener w/stats ©
  • 33. Tools to Help You Twitpic.com Add photos to your Tweets ©
  • 34. Measuring Your Success TwitterGrader.com Measures the power of your Twitter Profile ©
  • 35. Thank you for taking part in Twitter for Business. Follow me on Twitter! @carolinemelberg (http://thesocialmediaincubator.com) ©