1) Search engine optimization (SEO) involves on-page and off-page optimization to improve a website's visibility in search engine results. It requires preparation, optimizing webpages, and getting backlinks from other sites. 2) To prepare, choose a topic and keywords to research, then create content and blogs focused around those keywords. Optimize webpages by including keywords in titles, meta tags, images, and other elements. 3) For off-page optimization, build backlinks through link exchanges, paid advertisements, forum posts, and more. Getting many backlinks from sites with good page rank (PR) can help increase a site's own PR over time. Manual promotion can also help get