E-marketing utilizes the internet and mobile devices to market products and services. It is an important aspect for marketers to consider as there are over 1.8 billion internet users. Elements of an effective e-marketing campaign include website development, search engine optimization, e-commerce, email marketing, advertising, social media, community development and content marketing. E-marketing allows companies to reach a global audience at low costs while monitoring effectiveness. Social media are online platforms like blogs, social networks, videos and photos that facilitate conversations and are effective marketing tools in the tourism industry.
Philippines Digital & Content Marketing Landscape 2018Dennis Torrecampo
The Philippines Digital Landscape 2018: With a lot of help from WeAreSocial, Simon Kemp and Hootsuite Team and DigitalMarketingPH. Increasing social media focus, but where's the strategy? Brand awareness/engagement highlights, but stuck with traditional brand-mindset?
Technology has enabled us to be 24/7 consumers. We can find information about nearly anything at any moment and share every thought and opinion in an instant. We can decide between a variety of channels both offline and online to shop from, and we often switch between these channels to make a purchase.
Reference:
https://www.checkfront.com/how-to-market-online-to-changing-consumer-behaviour-2017
Subscribe to our Free Digital Marketing Training to get the most of our resources, tips and tricks.
http://jenusitsolutions.com/digital-marketing-training-essentials/
When it comes to marketing—is digital really the new traditional? What do you think?
That’s a long-standing debate that has marketers on both fronts defending the merits of each.
Reference:
https://seriouslysimplemarketing.com/traditional-vs-online-marketing/
Subscribe to our Free Digital Marketing Training to get the most of our resources, tips and tricks.
http://jenusitsolutions.com/digital-marketing-training-essentials/
Reach Global Markets Through Social Media and Creative Content Development Derek Edmond
We presented for the Massachusetts Export Center this past November, looking at the actions B2B exporters should be taking to increase your online presence in the places it really counts to generate buyer awareness and drive more international sales.
Using Listening Tools to Monitor Your Online PresenceOur Social Times
Luke Brynley-Jones (Founder, Our Social Times) provides an introduction to social media monitoring, including guidance on free and paid tools, sentiment detection and influencer analysis.
How covid-19 has influenced the field of marketing.
Businesses of all sizes have been affected by the health crisis, and everyone has had to adjust their thinking and approach, as well as the implementation of their marketing plans.
Design for Learning: The Future of the Web (Well, for 5 Years)Andrew Boardman
Over the next few years, websites will change from validation tools to learning platforms. Through your website, people will want to learn from your business, connect with your ideas, and develop strong relationships. Remarkable content, coupled with smart design, will help make those connections. The best communication professionals will help drive those connections and must be prepared for the changes immediately ahead. The talk will discuss a brief history of the web, how content is changing online, why we talk about learning, and where design and communications will be most impactful in the next few years.
The fast growth of consumer adoption of mobile and social channels has changed how we make decisions, brands need to develop cohesive digital strategies and then integrate with traditional channels to deliver true personalisation.
80% of respondents to the Pew survey reported going online for answers to their health questions.
94% of patients say brand reputations is crucial in selecting a facility; however only 26% of hospitals connect with patients via social media
96% of nearly 23,000 respondents used Facebook to gather information about healthcare, with 28% using YouTube and 22% using Twitter
45% of patients said information found via social media would affect their decisions to seek a second opinion. More than 40% of respondents reported that information found via social media would affect the way they coped with a chronic condition or their approach to diet and exercise
There are also a few good case studies as well, specifically the Mayo Clinic and the Cleveland Clinic Health Hub.
Philippines Digital & Content Marketing Landscape 2018Dennis Torrecampo
The Philippines Digital Landscape 2018: With a lot of help from WeAreSocial, Simon Kemp and Hootsuite Team and DigitalMarketingPH. Increasing social media focus, but where's the strategy? Brand awareness/engagement highlights, but stuck with traditional brand-mindset?
Technology has enabled us to be 24/7 consumers. We can find information about nearly anything at any moment and share every thought and opinion in an instant. We can decide between a variety of channels both offline and online to shop from, and we often switch between these channels to make a purchase.
Reference:
https://www.checkfront.com/how-to-market-online-to-changing-consumer-behaviour-2017
Subscribe to our Free Digital Marketing Training to get the most of our resources, tips and tricks.
http://jenusitsolutions.com/digital-marketing-training-essentials/
When it comes to marketing—is digital really the new traditional? What do you think?
That’s a long-standing debate that has marketers on both fronts defending the merits of each.
Reference:
https://seriouslysimplemarketing.com/traditional-vs-online-marketing/
Subscribe to our Free Digital Marketing Training to get the most of our resources, tips and tricks.
http://jenusitsolutions.com/digital-marketing-training-essentials/
Reach Global Markets Through Social Media and Creative Content Development Derek Edmond
We presented for the Massachusetts Export Center this past November, looking at the actions B2B exporters should be taking to increase your online presence in the places it really counts to generate buyer awareness and drive more international sales.
Using Listening Tools to Monitor Your Online PresenceOur Social Times
Luke Brynley-Jones (Founder, Our Social Times) provides an introduction to social media monitoring, including guidance on free and paid tools, sentiment detection and influencer analysis.
How covid-19 has influenced the field of marketing.
Businesses of all sizes have been affected by the health crisis, and everyone has had to adjust their thinking and approach, as well as the implementation of their marketing plans.
Design for Learning: The Future of the Web (Well, for 5 Years)Andrew Boardman
Over the next few years, websites will change from validation tools to learning platforms. Through your website, people will want to learn from your business, connect with your ideas, and develop strong relationships. Remarkable content, coupled with smart design, will help make those connections. The best communication professionals will help drive those connections and must be prepared for the changes immediately ahead. The talk will discuss a brief history of the web, how content is changing online, why we talk about learning, and where design and communications will be most impactful in the next few years.
The fast growth of consumer adoption of mobile and social channels has changed how we make decisions, brands need to develop cohesive digital strategies and then integrate with traditional channels to deliver true personalisation.
80% of respondents to the Pew survey reported going online for answers to their health questions.
94% of patients say brand reputations is crucial in selecting a facility; however only 26% of hospitals connect with patients via social media
96% of nearly 23,000 respondents used Facebook to gather information about healthcare, with 28% using YouTube and 22% using Twitter
45% of patients said information found via social media would affect their decisions to seek a second opinion. More than 40% of respondents reported that information found via social media would affect the way they coped with a chronic condition or their approach to diet and exercise
There are also a few good case studies as well, specifically the Mayo Clinic and the Cleveland Clinic Health Hub.
Тема " Скрипты продаж в интернет-магазинах" в рамках конкурса "Бизнес на милл...AdvantShop
Переговоры с клиентами это важнейшая составляющая работы интернет-магазина. Качество продаж напрямую зависит от того, все ли звонки будут приняты, как ваш менеджер будет общаться с потенциальными покупателями. Для этого целесообразно подготовить соответствующие скрипты, в которых предусмотрены ответы на самые популярные вопросы покупателей.
“Impact of E-Marketing on Consumer Behaviour: a Case of Karachi, Pakistan”IOSRJBM
The increase of technologies in the business world marketer’s job changes from billboard and print advertisement to more on e-marketing mediums. The design, the target audience specified with the high increase of online marketing, online buying and selling, and online companies web-design. Today’s companies focused on designing the web-page for marketing their product rather than showing advertisements on TV, billboard, magazines, newspapers etc. e-marketing is the future of marketing, it is quick, less costly and give accurate information on time. This research shows that almost 80-90% people are attracted with the online advertisement which is done mostly on social websites, as social webs users are not specific to gender and age group so everyone see their type of advertisement on their Facebook pages. Today’s customers are buying products mostly after watching online advertisement rather than by reading a newspapers, magazines or watching T.V. As today’s customers are not brand loyal anymore so with the help of online marketing company give updates of their products or services to maintain loyalty with their customers. For staying into the nowadays business world, companies should adopt e-marketing, e-buying and e-selling, online banking facilities to purchase online goods, ATM cards, mobile marketing and other these kinds of marketing tool. E-marketing is the golden success factor for nowadays marketing firms. A good source of capturing the overall world marketing through online marketing is by imposing advertisement on YouTube, Facebook, E-mail, E-webs for both business advertisement and consumer buying products and services advertisements. For the greater success of any business companies are quickly adopting e-marketing style of advertisement because they see more spark in e-marketing rather than advertised on other commercial tools. Because of e-marketing, e-buying and selling increase, and because of e-buying and selling ATM cards and e-buying, e-shopping and e-marketing reach to the best stage of their success.
Airbnb is a peer-to-peer online marketplace and homestay network enabling people to list or rent short-term lodging in residential properties, with the cost of such accommodation set by the property owner. In the report, Airbnb’s marketing techniques, i.e., social media, content and inbound marketing are shown with their creativity in marketing which helped them in growing and getting and reaching maximum hosts and travelers.
Aresync: Digital Marketing Agency Specializing in Practical Solutions for Bus...David545409
We use various digital marketing techniques, such as SEO, Web development, social media, content marketing, email marketing, and more, to help our clients achieve their goals.
Digital marketing is the practice of promoting products, services or brands using digital technologies, such as the internet, social media, mobile devices, search engines, and other digital channels. It encompasses a wide range of strategies and tactics that are designed to reach and engage target audiences online.
Some common digital marketing tactics include search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, email marketing, content marketing, influencer marketing, and mobile marketing. These tactics can be used individually or in combination to achieve specific marketing goals, such as increasing website traffic, generating leads, boosting sales, or building brand awareness.
Digital marketing also involves analyzing and measuring the effectiveness of these tactics using various metrics and tools, such as website analytics, conversion tracking, social media monitoring, and customer relationship management (CRM) software. This allows marketers to optimize their campaigns and make data-driven decisions that can improve overall marketing performance.
Similar to Guest lecture -Digital Marketing Presentation (20)
2. Understanding E-Marketing
E-Marketing is the practice of marketing which utilizes the internet and any
mobile electronic devices. It is an important aspect for any marketer to
consider because there are over 1.8 billion internet users today.
The Management process responsible for identifying, anticipating and
satisfying customer requirements profitably.
The Chartered Institute of Marketing
Marketing is an activity, set of institutions and processes for creating,
communicating, delivering and exchanging offerings that have customers,
clients partners and society at large.
American Marketing Association
4. Did you know that…
85% of leisure traveler's use the Web to plan their trip
55% of Internet users book holidays online – only 7% book on the
high street
Two thirds of internet users take two or more holidays a year
Almost half of internet users book holidays based on
recommendations from friends and family.
1/3 of people read the travel articles in magazines and newspapers
42% of US mobile users research travel info on their phone before
booking a trip.
10. Elements of an E-Marketing Campaign
Website development
Search Engine
Optimization
E-commerce
E-mail marketing
Advertising
SOCIAL MEDIA
Community Development
Mobile app development
QR codes
Content Marketing
11. Advantages of E-Marketing
Global Reach
Start up costs can be very low
Easily engage with your targeted market segment
Easy to monitor and control you can get instant feed on ROI
Speed: information can also be instantaneous
22. Challenges in the Tourism Industry
Managing User Generate Content
Active Service Recovery
Timely Crisis Communication
A clear and measurable strategy
Consistency and Relevance
Engage students on open discussion about their thoughts on E-Marketing and what they think it means
Engage students on open discussion about their thoughts on E-Marketing and what they think it means
E-marketing is not created in isolation
Explain how e-marketing or digital marketing is used to target the market through the utilization of the services marketing mix.
Give an example of how I would utilize each of these for in my current job and the tourism industry.
E-marketing is not created in isolation
Explain how e-marketing or digital marketing is used to target the market through the utilization of the services marketing mix.
Give an example of how I would utilize each of these for in my current job and the tourism industry.
Advertising – General, PPC, Geo-Targeting, Display ads)
Community Development – blogging forums and co creation
Mobile app development – (Text, Apps, Bluetooth, etc)
Engage students on open discussion about their thoughts on E-Marketing and what they think it means
Engage students on open discussion about their thoughts on E-Marketing and what they think it means
Ask the students what social media channels they use.
Explain how companies use social media
Engage students on open discussion about their thoughts on E-Marketing and what they think it means
Engage students on open discussion about their thoughts on E-Marketing and what they think it means
Engage students on open discussion about their thoughts on E-Marketing and what they think it means
Engage students on open discussion about their thoughts on E-Marketing and what they think it means
https://www.facebook.com/SeeAustralia/app_272415666183752
Vacationitisis – YouTube link http://www.youtube.com/watch?v=WiDt0QpcV4w
Website – Vacationitis http://www.vacationcarecenter.hilton.com/?WT.mc_id=zCBWAAB0US1HH2OLS4Generic127BR841274
Engage students on open discussion about their thoughts on E-Marketing and what they think it means
Google Analytics
Sprout Social
Hootsuite
Carroll sees the biggest on-site opportunity for social media in the hospitality industry at the intersection of social media and mobile. If mobile geolocation features alert a hotel that you are in the building, it creates the opportunity for them to pitch relevant services. Perhaps when you arrive, for instance, management will encourage you to come down to the bar and enjoy a complimentary cocktail. When Foursquare users check into the Wynn Hotel & Casino Las Vegas, for example, they unlock a special that earns them a complimentary glass of champagne at Blush Boutique, one of Wynn Las Vegas's nightclubs.
"Location-based services such as Foursquare and Facebook Places have brought a new level of how people demonstrate that they want to be associated with where they are, and that they are interested in communicating with people in the same place," says John Wallis, the global head of marketing and brand strategy for Hyatt. "Based on the evolution of these channels, we have the potential to market to customers in a manner that is 100% relevant to their situation at that moment."