Innovation, technology and Mobile CRM from South African Tourism #GIBSCRM #MeetSouthAfrica #INDABA2014 #INDABAConnect

1. Interactive and innovative ways for
corporate success in social media
and mobile CRM
Social and Mobile CRM

3. Simple
STRATEGY
works
travel
is socialmedia revolution
happening on mobile
attract
engage
convert
retain
consumer expects
be where the
to find you

4. social media has become the
platform where consumers are
finding inspiration, sharing their
experiences and voicing their
opinions, and also interacting with
brands in real time.
insight:

5. context
consumerconstantly
connected

7. more than 90% of
travel decisions are
being made online
travel is the #1 commodity sold online in
the USA
South African travel arrivals are growing
at more than double the global standard
of 4,4%

9. & then
thingto do the next
get them
convert

10. #MeetSouthAfrica

12. PONSIVE DESIGN

13. !34
WEBSITE

17. Google Confidential and Proprietary 99
Search is the most common starting point
for mobile research
CQ14a: Thinking back to the last time you researched information about <CATEGORY>>
on your Smartphone, on which type of website/app did you begin your search?
Start on
Search Engines
48%
33%
26%
Start on
Branded Websites
Start on
Branded Apps
42%
Automotive
41%
Home &
Garden
38%
Apparel &
Beauty
31%
Finance
31%
Apparel &
Beauty
27%
Automotive
36%
Finance
22%
Electronics
21%
Apparel &
Beauty
Google/Nielsen Mobile Path to Purchase custom study, Nov 2013

23. be bold
connect
remix it
be real
have some FUN
besmart
& take risks
participate
beautiful

24. thankyou
@william_price