3 ways to get more local customers through mobile marketingMary Aldoseri
This document provides 3 ways for businesses to get more local customers through mobile marketing. It first discusses how mobile marketing works and why businesses need it given mobile usage statistics. The first way is to get locally listed on maps, search engines, and location-based review sites since most searches and photos online include a location. The second is to ask for online reviews since most consumers trust reviews as much as personal recommendations. The third way is to invest in a mobile app because mobile ad spending and app usage is growing significantly.
3 ways to get more local customers through mobile marketingsimon mchugo
Mobile marketing is an effective way for local businesses to reach customers. There are three main ways: 1) Get locally listed on search engines and directories to increase visibility to local customers searching online. 2) Ask for online reviews to build trust, as 88% of consumers trust online reviews as much as personal recommendations. 3) Invest in a mobile app to engage local customers, as nearly half of digital ad spending is now on mobile and people increasingly use mobile devices to research and purchase products.
The document discusses the importance of understanding Millennial customers and socializing the customer experience. Millennials are projected to make up 75% of the workforce by 2030 and have more spending power than any other generation by 2017. They are more likely than other generations to choose brands that offer loyalty programs or discounts accessible through social media. Retailers need to optimize their pricing, conversion tools, mobile innovations, and store digital experiences to better engage Millennial shoppers who are more mobile-oriented. Collecting customer experience data and focusing on key metrics like first contact resolution, customer satisfaction, and mobile sales conversion can help retailers improve their performance with Millennial customers.
Companies looking to win "the screen wars" must focus more time, attention and dollars on mobile; it is the next big opportunity for reaching consumers where they spend most of their time.
It's clear to anyone paying attention that mobile has officially captured a majority of traffic away from desktops, yet marketers face challenges when it comes bridging the gap between mobile usage and mobile ad spend.
This slide deck addresses some of the concerns of marketers including:
Identifying obstacles to mobile investment
The importance of the mobile experience
Case studies of companies who are winning with mobile
Learn more: http://www.quaero.com/blog/#blog-posts
Productcamp toronto-2013-ecommerce-trends_Rosalina_Lin-AllenProductCamp Toronto
While other channels have suffered during the recession, e-commerce continues to show impressive growth, averaging a 13%+ growth rate year-over-year (source: eMarketer, July 2012). With such opportunity your brand needs to remain competitive by offering shoppers an exceptional experience.
Learn valuable tips and strategies to optimize your e-commerce site for increased sales; best practices for improved channel performance, and key consumer, technology and market trends.
3 ways to get more local customers through mobile marketingMary Aldoseri
This document provides 3 ways for businesses to get more local customers through mobile marketing. It first discusses how mobile marketing works and why businesses need it given mobile usage statistics. The first way is to get locally listed on maps, search engines, and location-based review sites since most searches and photos online include a location. The second is to ask for online reviews since most consumers trust reviews as much as personal recommendations. The third way is to invest in a mobile app because mobile ad spending and app usage is growing significantly.
3 ways to get more local customers through mobile marketingsimon mchugo
Mobile marketing is an effective way for local businesses to reach customers. There are three main ways: 1) Get locally listed on search engines and directories to increase visibility to local customers searching online. 2) Ask for online reviews to build trust, as 88% of consumers trust online reviews as much as personal recommendations. 3) Invest in a mobile app to engage local customers, as nearly half of digital ad spending is now on mobile and people increasingly use mobile devices to research and purchase products.
The document discusses the importance of understanding Millennial customers and socializing the customer experience. Millennials are projected to make up 75% of the workforce by 2030 and have more spending power than any other generation by 2017. They are more likely than other generations to choose brands that offer loyalty programs or discounts accessible through social media. Retailers need to optimize their pricing, conversion tools, mobile innovations, and store digital experiences to better engage Millennial shoppers who are more mobile-oriented. Collecting customer experience data and focusing on key metrics like first contact resolution, customer satisfaction, and mobile sales conversion can help retailers improve their performance with Millennial customers.
Companies looking to win "the screen wars" must focus more time, attention and dollars on mobile; it is the next big opportunity for reaching consumers where they spend most of their time.
It's clear to anyone paying attention that mobile has officially captured a majority of traffic away from desktops, yet marketers face challenges when it comes bridging the gap between mobile usage and mobile ad spend.
This slide deck addresses some of the concerns of marketers including:
Identifying obstacles to mobile investment
The importance of the mobile experience
Case studies of companies who are winning with mobile
Learn more: http://www.quaero.com/blog/#blog-posts
Productcamp toronto-2013-ecommerce-trends_Rosalina_Lin-AllenProductCamp Toronto
While other channels have suffered during the recession, e-commerce continues to show impressive growth, averaging a 13%+ growth rate year-over-year (source: eMarketer, July 2012). With such opportunity your brand needs to remain competitive by offering shoppers an exceptional experience.
Learn valuable tips and strategies to optimize your e-commerce site for increased sales; best practices for improved channel performance, and key consumer, technology and market trends.
Mapping the Mobile First Customer JourneySyniverse
Paul Berney (@paulbmobile), Managing Partner and Co-Founder of mCordis (www.mcordis.com) and Rob Hammond (@tech2dollars), Senior Director of Mobile Engagement at Syniverse (www.syniverse.com) present how the rising influence of the mobile channel is altering the traditional customer journey and what brands can do to enhance engagement with their customers in the mobile moment.
Interactive content such as polls, quizzes, AR and 360 degree videos is an effective marketing technique that encourages customer participation, competition, and the sharing of opinions. It provides an immersive experience that makes customers feel like part of the process. As social media emphasis grows, companies are increasingly using interactive content seriously to boost engagement and market products/services.
This document discusses the growing importance and opportunity of mobile marketing for local businesses. Some key points made include:
- Mobile searches and commerce are growing rapidly as most people now have mobile phones
- Having a mobile-optimized website and local search engine rankings are critical for businesses to be found and contacted by customers on their phones
- Mobile users expect businesses to have a strong online presence across mobile websites, apps, and search results in order to purchase from and recommend that business
The fast growth of consumer adoption of mobile and social channels has changed how we make decisions, brands need to develop cohesive digital strategies and then integrate with traditional channels to deliver true personalisation.
Find Your Audience with Behavioral Targeting (Mariefi Tranopoulou - Thinkdigi...ThinkDigital
"Find Your Audience with Behavioral Targeting", the presentation of Mariefi Tranopoulou – Agency Sales Director, Thinkdigital at Breakfast with Microsoft, an event that took place in Semiramis Hotel, Kifisia, on Wednesday 4/11/2015.
Lenovo, the marketer of ThinkPad computers, has recently transformed from a global #4 PC player to global #2, with significant contributions from global eCommerce. The ThinkPad brand has expanded globally and has harnessed the power of crowdsourcing and social engagement in an authentic way. Lenovo's Ajit Sivadasan presents key insights and lessons learned that marketers can take back to their organizations.
According to a new study from the Google Shopper Council, a group of shopper marketing experts, 84 percent of mobile shoppers use their phones to assist them in their shopping while in physical stores.
Talk for the Digital Marketing Dialog Benelux, Amsterdam, October 2015. What does it mean to be a digital pioneer in B2B? Innovation is not anymore only product innovation. Digital changed the costumer experience and the relationship between marketing and sales. As B2B company you should understand in which area of the customer experience you can be part of the conversation.
Philippines Digital & Content Marketing Landscape 2018Dennis Torrecampo
The Philippines Digital Landscape 2018: With a lot of help from WeAreSocial, Simon Kemp and Hootsuite Team and DigitalMarketingPH. Increasing social media focus, but where's the strategy? Brand awareness/engagement highlights, but stuck with traditional brand-mindset?
Drive Potential Customers With Effective Mobile Marketingspocto
In a nutshell, customer conduct has changed significantly and the credit for this is shared among brilliant gadgets and platforms like Mobile search engines, Social Media and Mobile Apps. However, the real force which taps their customer potential is called Mobile Marketing.
2. The 6 Dimensions of Social Commerce - Mark Ellis, SyzygyLike Minds
Presentation given at the Like Minds Social Commerce Immersive, London, Weds. 9th Feb. 2011. Part of the Like Minds series of events for Social Media Week London
Evento AdTech & Data 2016 - Geolocalização - André Ferraz - In Loco Media IAB Brasil
This document discusses the use of mobile marketing and geolocation data in Brazil. Some key points include:
- 57.8% of Brazilians use smartphones, with 12-20% of marketing budgets recommended to target mobile.
- Mobile internet usage in Brazil grew to 2.7% in 2016 from desktop levels.
- Geolocation data from smartphones provides valuable insights into consumer shopping behaviors before, during, and after purchases.
- Location-based targeting and retargeting allows more effective mobile advertising and measurement of ad campaigns.
- Companies partnering with In Loco have access to 250 billion monthly anonymous location data points to improve mobile strategies.
How is The New Always-Connected Travel Consumer changing how we sell?Sagittarius
Mobile devices are driving significant changes in travel booking behaviors and opportunities for travel brands. Nearly half of travelers are open to last minute bookings using tablets or smartphones. Mobile spending by travel brands has increased substantially in recent years, with some companies generating over $40 million per month from mobile. Mobile usage also leads to new customers and increased ancillary spending during trips. However, attitudes towards mobile booking vary significantly between countries. Integrating mobile and social media strategies allows travel companies to better engage customers and drive awareness, engagement, and loyalty across multiple platforms. Data and location-based services are increasingly important for delivering personalized mobile experiences.
This document outlines a mobile marketing strategy for an auto dealership. It recommends developing a mobile-optimized website, using QR codes on vehicle stickers to provide more information, implementing SMS marketing to send deals and specials to customers, utilizing Google mobile ads to connect with consumers during mobile searches, and creating a mobile app to allow customers to search inventory, view vehicle details, request service appointments, access maps and directions, and more from their smartphones. The strategy is aimed at engaging customers who are increasingly relying on their mobile devices to research and purchase vehicles.
Mobile marketing: why you can no longer do without itmob.is.it
Top reasons and ideas for convincing your customers they need a mobile strategy and your mobile marketing services. Free and white-label presentation you can use as you want and where you want it.
Creating a CRM Strategy for your BusinessTshepo Thlaku
Having a Customer Relationship Management (CRM) software will not magically make your business magically attract and retain customers. It is estimated that more than 50% of CRM implementation fails and one of the major factors cited is the lack of initial strategy. In this session we're going to look at how your business can create a strategy for a successful CRM implementation.
The document discusses developing a customer relationship management (CRM) strategy. It explains that a CRM strategy states how an organization intends to acquire, develop and retain a valuable customer base. Only 10-15% of companies truly understand the value of their customers. The document provides examples of CRM strategies that segment customers by value and profitability to target retention and acquisition programs. It also stresses that the CRM strategy must be aligned with other business strategies and fit within the overall brand proposition.
Mapping the Mobile First Customer JourneySyniverse
Paul Berney (@paulbmobile), Managing Partner and Co-Founder of mCordis (www.mcordis.com) and Rob Hammond (@tech2dollars), Senior Director of Mobile Engagement at Syniverse (www.syniverse.com) present how the rising influence of the mobile channel is altering the traditional customer journey and what brands can do to enhance engagement with their customers in the mobile moment.
Interactive content such as polls, quizzes, AR and 360 degree videos is an effective marketing technique that encourages customer participation, competition, and the sharing of opinions. It provides an immersive experience that makes customers feel like part of the process. As social media emphasis grows, companies are increasingly using interactive content seriously to boost engagement and market products/services.
This document discusses the growing importance and opportunity of mobile marketing for local businesses. Some key points made include:
- Mobile searches and commerce are growing rapidly as most people now have mobile phones
- Having a mobile-optimized website and local search engine rankings are critical for businesses to be found and contacted by customers on their phones
- Mobile users expect businesses to have a strong online presence across mobile websites, apps, and search results in order to purchase from and recommend that business
The fast growth of consumer adoption of mobile and social channels has changed how we make decisions, brands need to develop cohesive digital strategies and then integrate with traditional channels to deliver true personalisation.
Find Your Audience with Behavioral Targeting (Mariefi Tranopoulou - Thinkdigi...ThinkDigital
"Find Your Audience with Behavioral Targeting", the presentation of Mariefi Tranopoulou – Agency Sales Director, Thinkdigital at Breakfast with Microsoft, an event that took place in Semiramis Hotel, Kifisia, on Wednesday 4/11/2015.
Lenovo, the marketer of ThinkPad computers, has recently transformed from a global #4 PC player to global #2, with significant contributions from global eCommerce. The ThinkPad brand has expanded globally and has harnessed the power of crowdsourcing and social engagement in an authentic way. Lenovo's Ajit Sivadasan presents key insights and lessons learned that marketers can take back to their organizations.
According to a new study from the Google Shopper Council, a group of shopper marketing experts, 84 percent of mobile shoppers use their phones to assist them in their shopping while in physical stores.
Talk for the Digital Marketing Dialog Benelux, Amsterdam, October 2015. What does it mean to be a digital pioneer in B2B? Innovation is not anymore only product innovation. Digital changed the costumer experience and the relationship between marketing and sales. As B2B company you should understand in which area of the customer experience you can be part of the conversation.
Philippines Digital & Content Marketing Landscape 2018Dennis Torrecampo
The Philippines Digital Landscape 2018: With a lot of help from WeAreSocial, Simon Kemp and Hootsuite Team and DigitalMarketingPH. Increasing social media focus, but where's the strategy? Brand awareness/engagement highlights, but stuck with traditional brand-mindset?
Drive Potential Customers With Effective Mobile Marketingspocto
In a nutshell, customer conduct has changed significantly and the credit for this is shared among brilliant gadgets and platforms like Mobile search engines, Social Media and Mobile Apps. However, the real force which taps their customer potential is called Mobile Marketing.
2. The 6 Dimensions of Social Commerce - Mark Ellis, SyzygyLike Minds
Presentation given at the Like Minds Social Commerce Immersive, London, Weds. 9th Feb. 2011. Part of the Like Minds series of events for Social Media Week London
Evento AdTech & Data 2016 - Geolocalização - André Ferraz - In Loco Media IAB Brasil
This document discusses the use of mobile marketing and geolocation data in Brazil. Some key points include:
- 57.8% of Brazilians use smartphones, with 12-20% of marketing budgets recommended to target mobile.
- Mobile internet usage in Brazil grew to 2.7% in 2016 from desktop levels.
- Geolocation data from smartphones provides valuable insights into consumer shopping behaviors before, during, and after purchases.
- Location-based targeting and retargeting allows more effective mobile advertising and measurement of ad campaigns.
- Companies partnering with In Loco have access to 250 billion monthly anonymous location data points to improve mobile strategies.
How is The New Always-Connected Travel Consumer changing how we sell?Sagittarius
Mobile devices are driving significant changes in travel booking behaviors and opportunities for travel brands. Nearly half of travelers are open to last minute bookings using tablets or smartphones. Mobile spending by travel brands has increased substantially in recent years, with some companies generating over $40 million per month from mobile. Mobile usage also leads to new customers and increased ancillary spending during trips. However, attitudes towards mobile booking vary significantly between countries. Integrating mobile and social media strategies allows travel companies to better engage customers and drive awareness, engagement, and loyalty across multiple platforms. Data and location-based services are increasingly important for delivering personalized mobile experiences.
This document outlines a mobile marketing strategy for an auto dealership. It recommends developing a mobile-optimized website, using QR codes on vehicle stickers to provide more information, implementing SMS marketing to send deals and specials to customers, utilizing Google mobile ads to connect with consumers during mobile searches, and creating a mobile app to allow customers to search inventory, view vehicle details, request service appointments, access maps and directions, and more from their smartphones. The strategy is aimed at engaging customers who are increasingly relying on their mobile devices to research and purchase vehicles.
Mobile marketing: why you can no longer do without itmob.is.it
Top reasons and ideas for convincing your customers they need a mobile strategy and your mobile marketing services. Free and white-label presentation you can use as you want and where you want it.
Creating a CRM Strategy for your BusinessTshepo Thlaku
Having a Customer Relationship Management (CRM) software will not magically make your business magically attract and retain customers. It is estimated that more than 50% of CRM implementation fails and one of the major factors cited is the lack of initial strategy. In this session we're going to look at how your business can create a strategy for a successful CRM implementation.
The document discusses developing a customer relationship management (CRM) strategy. It explains that a CRM strategy states how an organization intends to acquire, develop and retain a valuable customer base. Only 10-15% of companies truly understand the value of their customers. The document provides examples of CRM strategies that segment customers by value and profitability to target retention and acquisition programs. It also stresses that the CRM strategy must be aligned with other business strategies and fit within the overall brand proposition.
Overview Of Effective CRM Implementation And OperationAlan McSweeney
The document provides an overview of effective customer relationship management (CRM) implementation and operation. It discusses key aspects of CRM including customer analysis and segmentation, implementation approaches, activity-based costing, data mining, and technology components. The document emphasizes balancing a focus on internal cost reductions with improving the external customer experience to maximize long-term customer value and profitability.
This document discusses customer relationship management (CRM) strategies and implementation. It covers CRM strategy topics like understanding customer needs, reducing churn, and increasing revenue. It also discusses CRM implementation topics like planning, product selection, data migration, and hosting. The overall document provides guidance on developing a comprehensive CRM strategy and successfully implementing a CRM system.
This document discusses trends, challenges and best practices for destination marketing on the web. Some key points include:
- The internet is increasingly important for travel research and purchases, though not all travel is booked online yet. Mobile usage is growing rapidly.
- Destination marketing organizations need to adapt by shifting more budgets online, engaging audiences on social media, and measuring results better.
- Examples of successful social media campaigns by tourism boards include using games, augmented reality, mobile apps, user generated content and crisis response on social platforms.
- Best practices for DMOs include optimizing websites, engaging audiences, integrating strategies, focusing on conversions and defining clear metrics.
This presentation was given at The Trinity Forum in Taipei September 21, 2014. The Trinity Forum is a think tank for Airports, Brands and DutyFree/Travel Retailers hosted by ACI - Airports Council International and The Moodie Report. This presentation gives top line insight on how disruptive technology is changing the experience for travelers and how IBeacons, Smartphones like the Iphone6, wearable technology, mobile payments, applications and Social Media can now be harnessed in more powerful ways.
South African Mobile Phone Use and Attitudes Report 2016Raymond Buckle
A Survey of Internet User’s Attitudes and Uses of Mobile Phones compared to those of Feature Phone users. Published February 2016 by Effective Measure in partnership with SilverstoneCIS and the IAB and MMA South Africa.
Effective Measure, a leading provider of digital audience, brand and advertising measurement together with SilverstoneCIS, a mobile first audience marketing and solutions group, surveyed 2,299 mobile Internet users in South Africa (between November and December, 2015).
Topics covered a range of areas including but not limited to users’ manufacturer preference, time on device, use of device and internet usage.
The survey was conducted across smartphones and feature
phones to highlight the differences in user consumption across the two types of mobile Internet connections.
Social media has transformed how consumers research and purchase travel. Travel companies must embrace social media, influence programs, and content marketing to engage customers at every stage of their journey. Metrics like share of voice, engagement rate, reach, sentiment, and referral traffic can help companies understand the ROI of their social media strategies. Traditional marketing yields limited results, so companies should use platforms like Pinterest, Instagram, and mobile to share experiences and influence potential travelers.
The traditional consumer purchase funnel is being disrupted by new technologies. For travel purchases, the path to purchase is more complex, involving discovery, awareness, purchase intent, purchase, upsell, and referrals across multiple devices and websites. Mobile and social media are driving more last-minute, on-the-go purchases. Winning consumer attention during the discovery phase is challenging due to increased online advertising costs and abundant options. Strong brand storytelling across all touchpoints is important to boost discovery and retention throughout the purchase funnel.
Online Marketing for Hospitality Businesses - eLearning University webinar - ...Shannon Kinney
The document discusses how online marketing and social media have radically changed how organizations promote themselves and how people consume information. It emphasizes the importance of engaging audiences through creative content on social media platforms and reviews websites. It also stresses that online searches and mobile access are increasingly important for the travel industry, so companies need to optimize their websites and apps for mobile to satisfy customer expectations.
Digital Destinations - How the web is shaping today’s holiday experience for ...Webloyalty UK
In Ireland the usage of digital platforms and services is well established. Does this digital savviness affect the way the Irish book holidays? TNS along with Webloyalty investigate the holiday travel life cycle.
Digital Destinations - How the web is shaping today's holiday experience for ...Webloyalty UK
Digital confidence in the UK is at an all-time high with over 80% of all consumers using the internet. What does this mean for people booking holidays? Webloyalty along with TNS investigate the holiday travel life cycle, exposing interesting opportunities for digitally savvy businesses.
This document discusses trends in consumer behavior and technology that are impacting marketing. It notes that while internet usage in Canada is high, many small businesses still lack an online presence. Consumers are doing extensive online research prior to purchases. Mobile internet usage and smartphone ownership are growing rapidly and will continue to change consumer habits. The document provides recommendations for marketers to have an online and mobile-friendly presence, utilize social media and location-based advertising, and provide measurable multi-media experiences to engage consumers.
How Mobile Devices are Changing the Way we Market to Today's Travel Shopper Leonardo
This document discusses how mobile devices are changing travel marketing. It notes that travelers are increasingly using smartphones and tablets to research and book travel. Nearly half of all travel inquiries and a majority of hotel bookings are now done on mobile. As such, marketers must optimize websites and apps for mobile to cater to these new consumer behaviors. The document provides tips on how to design for mobile, including big buttons, swift navigation, visual content like photos and videos, and ensuring important information like contact details and hours are easily accessible. It emphasizes that mobile optimization is critical for hotels to engage today's travelers.
Mobile marketing is becoming increasingly important. Nearly all mobile phone owners use their phones daily for more than just calls. The number of mobile internet users in the US has grown to over 70 million. Mobile marketing spending in the US is expected to grow over 25% in 2010 and be second only to social media spending. QR codes, bar codes, and tags are seen as the future of mobile marketing responses. Marketers recognize the growing importance of digital and mobile strategies, with many planning to shift budgets from traditional to digital. Social media is a top priority along with digital infrastructure. Mobile is also considered very important. QR codes can provide interactive experiences when scanned by mobile phones and are starting to be used innovatively in various industries for marketing purposes
Mobile marketing is becoming increasingly important. Nearly all mobile phone owners use their phones daily for more than just calls. The number of mobile internet users in the US has grown to over 70 million. Mobile marketing spending in the US is expected to grow over 25% in 2010 and be second only to social media spending. QR codes, bar codes, and tags are seen as the future of mobile marketing responses. Marketers recognize the growing importance of digital and mobile strategies, with many planning to shift budgets from traditional to digital. Social media is a top priority along with digital infrastructure. Mobile is also considered very important. QR codes can provide interactive experiences when scanned by mobile phones and are starting to be used innovatively in various industries for marketing purposes
Mobile Search: What You Need to Know (Yahoo)Localogy
This document discusses the importance of mobile search and provides best practices for mobile search advertising. It notes that mobile search is growing rapidly and is now a daily habit for many. Mobile search users are likely to take actions like further research or purchases after searching. The document then provides recommendations for targeting mobile ads effectively, such as testing different locations and keywords, and optimizing top performers. It also offers tips for mobile ad creative, such as using compelling titles and descriptions, and ensuring landing pages are mobile-friendly and build trust. The key is to test different ad components and refresh ads regularly to maximize results.
The leisure and tourism industry is falling behind in embracing mobile technologies. While most large travel companies have an online presence, 60% do not have a mobile-friendly website and 71% lack a mobile app. This is slowing their progress, as consumers increasingly plan trips and make bookings on mobile devices. Some travel agents argue resources are better spent on sales teams than mobile apps. However, companies like Expedia and TripAdvisor that offer user-friendly mobile booking are seeing higher growth and loyalty. To keep up, the industry must understand consumers' mobile behaviors and develop strong mobile strategies.
Wongama Millie- South African Social Media Insights 2023itnewsafrica
Wongama Millie, The Prestige Cosmetics Group's Head of Digital Marketing and Director of eCommerce, on South African Social Media Insights 2023, at this year's edition of Digital Retail Africa. #DRA2024 #DigitalRetailAfrica #CustomerInsights #SocialMedia #SocialMediaInsights #Customerbehaviour #2023Trends #InternetUse
Similar to GIBS Mobile CRM Conference South African Tourism (20)
This document provides an overview of a tourism marketing seminar. It discusses key topics that will be covered, including search engine optimization (SEO), social media marketing, and calls to action. Several speakers are introduced who will discuss topics like why people travel, whether social media marketing should focus on being sexy or successful, and the concept of "hacktourism" which aims to equip those in the tourism industry with practical skills. Services offered by the company to tourism clients are also summarized, including website optimization, marketing campaigns, business consulting, and training.
This training manual provides guidance on developing an effective social media strategy for destinations. It discusses coordinating stakeholders to create and curate engaging content that tells the story of the destination. Key recommendations include defining themes, using hashtags and user-generated content, monitoring performance, and responding to social conversations. Guidelines are also presented for communication, storytelling, channel selection, and evaluating results.
This document provides an overview of social media strategy and channels for tourism businesses. It discusses the importance of social media for destinations in travel research, recommendations, customer service, and as a source of inspiration. Popular social media channels like Facebook, Instagram, YouTube, and Twitter are described in terms of how they can be used to promote destinations. The document also covers travel blogs and TripAdvisor as additional marketing channels.
The document discusses a presentation on hacktourism. Some of the key topics that will be covered include digital and social media, why people travel, focusing on experiences over destinations or brands, and how #hacktourism relates to the audience. The presentation will discuss how to make digital and social media work for tourism businesses, that travel is ultimately about self-discovery, and that experiences are more important than brands or destinations. The goal of #hacktourism is also explained as being relevant to the audience attending the workshop.
MassiveHACK DBN Mqondisi Gumede 24th August 2018William Price
The document discusses focusing on understanding why something is important rather than what specifically. It notes that humans are predictably irrational and that behavioral economics can help identify human motivations. It then provides an example of whether a Domino's pizza restaurant would hire the world champion Neapolitan pizza maker Johnny Di Francesco. It summarizes that Domino's focuses on speed of delivery while 400 Gradi focuses on showcasing artisanal Neapolitan pizza, so they have very different positioning that makes hiring between the two unlikely.
MassiveHACK Durban 24 August 2018 William PriceWilliam Price
The document discusses hacktourism and why people travel. It notes that experiences are prioritized over destinations and brands for travelers. Hyper-personalization, always being connected, and call to actions are also discussed. The presentation aims to equip those in tourism and hospitality in Southern Africa by focusing on website optimization, performance-driven social media campaigns, and consulting services to improve the tourism product in the region.
Nelson Mandela Bay Tourism Association #HACKTOURISM 7 Jun 18William Price
The document summarizes a presentation given to the Nelson Mandela Bay Tourism Member's Breakfast on the topic of #HackTourism. It discusses focusing on consumer-centric experiences rather than destinations and brands, the importance of always being connected to travelers, and using social media and performance-based marketing campaigns to drive bookings. It also outlines the speaker's consulting services for tourism operators, including website optimization, digital campaigns, and business consulting tailored for agencies, corporations, governments, entrepreneurs and small businesses in the tourism sector.
The document discusses a proposed #HackTourism initiative to help disrupt and improve local tourism through digital solutions. It outlines opportunities to coordinate regional marketing campaigns, support tourism members through website reviews and training, and provide online tools and services to boost members' visibility and bookings. The strategic approach focuses on identifying members' needs and providing affordable solutions like online marketing expertise to strengthen their businesses through technology and global best practices.
Africa Rising Vakantiebeurs 10 Jan 2018 (Slides Only)William Price
The document discusses tourism trends related to Africa. It provides statistics on global tourism arrivals in 2016, with Africa accounting for 58 million arrivals or 5% of the total. Tourism to Africa saw year-over-year growth of up to 10%. Key trends for 2018 include Cape Town being a top travel destination, wildlife and adventure experiences, and travelers seeking to connect with local people and culture. The document emphasizes using data and research to better package tourism experiences and make them more people-focused by highlighting interactions with local communities.
Africa Rising Vakantiebeurs 10 January 2018William Price
The Trends and research from the travel operators in Africa tell us that the numbers are rising and that the trends are towards more authentic experiences, but how can the research and the data allow us to market and package better?
This talk will offer some insights based on the research and the travel data we are seeing from OTAs in the region.
The document discusses emerging trends in technology and travel, with a focus on Elon Musk's vision of colonizing Mars. It notes that big technological changes are driven by ambitious dreams and that the speaker will discuss what these trends may mean for people in South Africa. The speaker thanks William Price and provides the date of September 30, 2017.
Moving with the times - E-Tourism 14Sep16William Price
Taking note of the travel and tourism trends, and how to make sure we keep up with them for local tourism and destination marketing at the City of Ekurhuleni Tourism Conference 2016 #COETourism
SIPPO Digital Marketing Trends MabonengWilliam Price
This document outlines 5 key digital marketing trends for tourism: 1) the rise of social media advertising and need to pay to reach audiences, 2) the primacy of mobile experiences for travelers, 3) a content overload environment where video stands out, 4) the power of video marketing to sell destinations, and 5) remarketing ads that track consumers online. The main message is that digital marketing practices must be consumer-centric, follow travelers' shifting behaviors online, and leverage different channels like social media, video, and mobile to engage consumers throughout their travel journey.
Wayanad-The-Touristry-Heaven to the tour.pptxcosmo-soil
Wayanad, nestled in Kerala's Western Ghats, is a lush paradise renowned for its scenic landscapes, rich biodiversity, and cultural heritage. From trekking Chembra Peak to exploring ancient Edakkal Caves, Wayanad offers thrilling adventures and serene experiences. Its vibrant economy, driven by agriculture and tourism, highlights a harmonious blend of nature, tradition, and modernity.
What Outdoor Adventures Await Young Adults in Montreal's Surrounding NatureSpade & Palacio Tours
Experience Montreal's vibrant culture and thrilling outdoor adventures. From hiking scenic trails at Mont-Saint-Bruno to kayaking the Saint Lawrence River, there's something for every adventurous young adult. Explore street art, camp under the stars, and immerse yourself in nature's beauty just beyond the city's bustling streets.
Golden Gate Bridge: Magnificent Architecture in San Francisco | CIO Women Mag...CIOWomenMagazine
The famous suspension bridge connects the city of San Francisco to Marin County in California. Golden Gate Bridge carries both U.S. Route 101 and California State Route 1 across the strait and is about one mile wide. In this article, we will explore the history and significance that have shaped the iconic monument it is known as today.
How To Change Your Name On American Airlines Aadvantage.pptxedqour001namechange
American Airlines permits passengers to change/correct names on their AAdvantage account. Also, you can request a name change both online via a web portal and offline over the phone. For further information on how to change your name on American Airlines Advantage, get in touch with the airline’s customer service. Also, you can reach out to a consolidation desk at +1-866-738-0741 for quick assistance.
Discovering Egypt A Step-by-Step Guide to Planning Your Trip.pptImperial Egypt
Travelling to Egypt is like stepping into a time capsule where the past and present coexist, offering a unique blend of history, culture, and stunning landscapes.
See more: https://imperialegypt.com/tour-packages/
Nature of the task 1. write a paragraph about your trip to dubai and what ar...solutionaia
1. write a paragraph about your trip to dubai and what are the facts responsible for the heavy rainfall in dubai that caused havec ?
2. mention any five major tourist attaction of dubai
Mathematics: a student a visit her family her father converted Rs. 1,15,000 inr currency for dubai airport theexpedite in the trip is given below
1. Curreny name of India and dubai
2. Conversions amount
3. Total Converted amount
4. cost of food
5. cost of sightseeing
6. cost of shoping
7. cost of saving
Prepare for cold weather rafting with proper gear: layering for warmth, insulated headgear, gloves, waterproof footwear, and essential accessories like sunglasses and sunscreen. Prioritize safety with a life jacket and maintain gear for optimal performance. Stay warm, dry, and ready for adventure on the rapids!
What Challenges Await Beginners in SnowshoeingSnowshoe Tahoe
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Ibiza, situated in the Balearic Islands, stands out as a destination that encompasses everything: stunning landscapes, hidden gems to explore, a vibrant social scene, rich cultural life, and exceptional gastronomy. Opting for ‘Ibiza Rent A Boat’ to experience an unforgettable vacation on the White Island is certainly worthwhile, prompting a deeper exploration of the unique and fascinating aspects of Ibiza.
You can easily change/correct a name on your flight ticket under the American Airlines name change policy. The airline provides multiple online and offline modes to place a name change request. To learn more about how to change a name on American Airlines ticket, you can directly approach the airline’s customer support. Moreover, you can connect with a flight expert at +1-866-738-0741 for quick assistance.
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4. social media has become the
platform where consumers are
finding inspiration, sharing their
experiences and voicing their
opinions, and also interacting with
brands in real time.
insight:
7. more than 90% of
travel decisions are
being made online
travel is the #1 commodity sold online in
the USA
South African travel arrivals are growing
at more than double the global standard
of 4,4%
17. Google Confidential and Proprietary 99
Search is the most common starting point
for mobile research
CQ14a: Thinking back to the last time you researched information about <CATEGORY>>
on your Smartphone, on which type of website/app did you begin your search?
Start on
Search Engines
48%
33%
26%
Start on
Branded Websites
Start on
Branded Apps
42%
Automotive
41%
Home &
Garden
38%
Apparel &
Beauty
31%
Finance
31%
Apparel &
Beauty
27%
Automotive
36%
Finance
22%
Electronics
21%
Apparel &
Beauty
Google/Nielsen Mobile Path to Purchase custom study, Nov 2013