SlideShare a Scribd company logo
Interactive and innovative ways for
corporate success in social media
and mobile CRM
Social and Mobile CRM
Simple
STRATEGY
works
travel
is socialmedia revolution
happening on mobile
attract
engage
convert
retain
consumer expects
be where the
to find you
social media has become the
platform where consumers are
finding inspiration, sharing their
experiences and voicing their
opinions, and also interacting with
brands in real time.
insight:
context
consumerconstantly
connected
more than 90% of
travel decisions are
being made online
travel is the #1 commodity sold online in
the USA
South African travel arrivals are growing
at more than double the global standard
of 4,4%
& then
thingto do the next
get them
convert
#MeetSouthAfrica
PONSIVE DESIGN
!34
WEBSITE
Google Confidential and Proprietary 99
Search is the most common starting point
for mobile research
CQ14a: Thinking back to the last time you researched information about <CATEGORY>>
on your Smartphone, on which type of website/app did you begin your search?
Start on
Search Engines
48%
33%
26%
Start on
Branded Websites
Start on
Branded Apps
42%
Automotive
41%
Home &
Garden
38%
Apparel &
Beauty
31%
Finance
31%
Apparel &
Beauty
27%
Automotive
36%
Finance
22%
Electronics
21%
Apparel &
Beauty
Google/Nielsen Mobile Path to Purchase custom study, Nov 2013
be bold
connect
remix it
be real
have some FUN
besmart
& take risks
participate
beautiful
thankyou
@william_price

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GIBS Mobile CRM Conference South African Tourism

  • 1. Interactive and innovative ways for corporate success in social media and mobile CRM Social and Mobile CRM
  • 2.
  • 3. Simple STRATEGY works travel is socialmedia revolution happening on mobile attract engage convert retain consumer expects be where the to find you
  • 4. social media has become the platform where consumers are finding inspiration, sharing their experiences and voicing their opinions, and also interacting with brands in real time. insight:
  • 6.
  • 7. more than 90% of travel decisions are being made online travel is the #1 commodity sold online in the USA South African travel arrivals are growing at more than double the global standard of 4,4%
  • 8.
  • 9. & then thingto do the next get them convert
  • 11.
  • 14.
  • 15.
  • 16.
  • 17. Google Confidential and Proprietary 99 Search is the most common starting point for mobile research CQ14a: Thinking back to the last time you researched information about <CATEGORY>> on your Smartphone, on which type of website/app did you begin your search? Start on Search Engines 48% 33% 26% Start on Branded Websites Start on Branded Apps 42% Automotive 41% Home & Garden 38% Apparel & Beauty 31% Finance 31% Apparel & Beauty 27% Automotive 36% Finance 22% Electronics 21% Apparel & Beauty Google/Nielsen Mobile Path to Purchase custom study, Nov 2013
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23. be bold connect remix it be real have some FUN besmart & take risks participate beautiful