The document discusses guerilla usability testing, emphasizing the importance of understanding actual user behavior compared to assumptions made by marketers. It provides a methodology for conducting usability tests, including task selection and participant recruitment, and highlights the use of various prototypes for testing. The document also mentions the significance of 'thinking aloud' during tests to gain insights into user thought processes.

1. Guerilla
Usability Testing
by Andy Budd

2. The highstreet in the 50s and 60s was a DULL place

3. Simplistic marketing

4. People
+
Products
+
Marketing
=
Sales

5. Market saturation

6. Suddenly, every shopping basket mattered!

7. And then along came this guy

9. The decompression zone

10. Navigation

12. Merchandising and the ‘scent’ of information

13. Try before you buy

15. Modern retail has learned from research

16. We think we know our customers, but we don’t

17. We think people use our sites like this

18. However they actually use them like this

19. Our users aren’t stupid

20. To design for humans we need to understand them

21. Formal Testing

22. Eye tracking

23. Heat maps

24. Gaze maps

25. Informal (Guerrilla) Testing

26. RITE Methodology
RITE testing

27. How to run a
usability test

28. Start with a “cunning” plan

29. Select your tasks

30. Good and Bad Tasks
Bad: Search for a bookcase
Good: You have 200+ books in your fiction
collection, currently in boxes strewn around your
living room. Find a way to organise them.

31. Recruiting Test Subjects

32. How many subjects are enough?

33. Rock, paper, scissors
You can test on everything from a low fidelity
paper prototype, through a HTML prototypes,
to a live site. You can test your existing site, your
competitors sites or a brand new solutuion.
What to test on?

35. On the day

36. Think aloud protocol
As the name suggests, you set a series of tasks
and ask the subject to verbalise their thoughts
and feelings by ‘thinking aloud’. The object of this
is to gain valuable insight into the thought
processes behind the users actions.
Think out loud

37. Be a good moderator

38. Yes Andy, but how do I get my boss to agree

39. To build better products, get to know your users

40. Thanks

41. Questions?