The document discusses how companies like Kodak and Fujifilm responded to disruptions in their industries from digital technologies. Kodak failed to capitalize on digital photography and filed for bankruptcy, while Fujifilm successfully pivoted to new markets like skincare products. The publishing industry is facing similar disruptions from the Internet. To avoid decline, publishers must retool their capabilities for digital content creation and distribution, view digital as an investment rather than a cost, and recognize that their true competition comes from all internet businesses seeking people's attention.
Truth table, Karnaugh map & logic circuit with 5 outputs and 8 inputsAbir Chowdhury
This is the Logic circuit which enables taking the MW data from the consumers to the substation, separating them into two major categories: a fixed cost for any 4 loads, and cost will increment from 5th load onwards.
Vazamentos massivos nas redes sociais: quais medidas os usuários devem tomar?ESET Brasil
Realizamos uma pesquisa com os nossos usuários para obter informações sobre os vazamentos massivos nas redes sociais e as principais medidas tomadas ao se deparar com incidentes desse tipo. Confira um infográfico com os principais dados deixados pela pesquisa.
Artificial Intelligence is on the rise. Most of us do not understand the fundamental effects of AI, let alone the brain behind it. Let us build a grassroots movement and fight for transparent AI tech.
Truth table, Karnaugh map & logic circuit with 5 outputs and 8 inputsAbir Chowdhury
This is the Logic circuit which enables taking the MW data from the consumers to the substation, separating them into two major categories: a fixed cost for any 4 loads, and cost will increment from 5th load onwards.
Vazamentos massivos nas redes sociais: quais medidas os usuários devem tomar?ESET Brasil
Realizamos uma pesquisa com os nossos usuários para obter informações sobre os vazamentos massivos nas redes sociais e as principais medidas tomadas ao se deparar com incidentes desse tipo. Confira um infográfico com os principais dados deixados pela pesquisa.
Artificial Intelligence is on the rise. Most of us do not understand the fundamental effects of AI, let alone the brain behind it. Let us build a grassroots movement and fight for transparent AI tech.
Design is as good (or flawed) as the people who make itKayla J Heffernan
Talk given at UX Australia 2016 held in Melbourne.
ABOUT THE TALK:
No one sets out to intentionally design a system that is hard to use for - or worse, excludes or discriminates against - some users. Designers are trying their best. You're probably a good person, but a human nonetheless, therefore not perfect. Design can only be as good as the people who make it. Conversely, design is as flawed as the people who make it.
ABOUT THE SPEAKER:
Kayla Heffernan is a user and experiencer of products, frustrated with mediocrity and a passionate advocate for the voice of all users. Kayla is a UX designer at SEEK and also undertaking a PhD in Interaction Design looking at digital insertables. In her spare time… she doesn’t have any.
This ppt describes one of the interesting algorithms to count the number of bits set in an unsigned integer.
x = (x & 0x55555555) + ((x>>1)&0x55555555));
x = (x&0x33333333) + ((x>>2)&0x33333333);
...
....
A slideshow I created, with content borrowed from other teachers, about how digital cameras work. It was an introduction for my Digital Photography class.
In-silico study of ToxCast GPCR assays by quantitative structure-activity rel...Kamel Mansouri
The EPA tested several thousand chemicals in 700 toxicity-related in-vitro HTS bioassays through the ToxCast and Tox21 projects. However, the chemical space of interest for environmental exposure is much wider than this set of chemicals. Thus, there is a need to fill data gaps with in-silico methods, and quantitative structure-activity relationships (QSARs) are a cost effective approach to predict biological activity. The overall goal of this project was to use QSAR predictions to fill the data gaps in a larger environmental database of ~30K structures. The specific aim of the current work was to build QSAR models for multiple ToxCast assays using a subset of 1800 chemicals tested in 18 G-Protein Coupled Receptor (GPCR) assays. These assays are part of the aminergic category which was among the most active within the biochemical assays. Using PLSDA for the human histamine H1 GPCR assay, the classification accuracy reached 94% with a non-error rate of 89% in fitting and 80% in 5-fold CV, with only 2 latent variables. These results demonstrate the ability of QSAR models to predict bioactivity.
There is a second digital revolution being played out by consumers, driven by the rapid adoption of smartphones and connected devices. As with the initial growth of the internet, many companies are being slow to react and are potentially risking their future success. This paper is a survival guide
Artificial Intelligence is the hot tech paradigm of the moment. It is the subject of a great deal of media hype, woes and mythologising. It seems worthwhile, therefore, to try to set the scene, look at some definitions, and see where it is currently being applied.
Not Dead Yet: Designing Great Experiences with Bad DataSonia Koesterer
By Sonia Koesterer
The world is imperfect. Every “happy path” intersects with dozens of crappy paths caused by typos, technical errors, and data that goes missing, is mis-assigned, adulterated, or is otherwise compromised/ stolen by evil data pirates. While you can’t prevent all data fails, you can avoid catastrophic failures, design graceful recoveries, and even turn the weakest points of your service into a strategic advantage. In short, you can create great services despite bad data.
The impact of data failure can be a humorous accident, minor inconvenience, or completely detrimental. For example, each year, the U.S. government falsely declares over 12,000 people dead due mostly to typos. In sheer percentage this is a rarity of a corner case of an edge case… but for those 12,000 individuals who suddenly lose their social security benefits, health insurance, bank accounts, and can’t easily prove they are alive, it’s catastrophic.
So design for the the edge-case! Understand the weakest points of your service, learn from them, and turn your failures into great experiences.
I for one welcome our new robot overlordsAndy Budd
This talk takes you through 2,000 years of robot evolution, from the mechanical statue of Cleopatra in Alexandria, to the latest lab experiments. During this journey we touch on issues of technology, morality and the socio-economic effects of a world dominated by robots. As a UX design and service designer, I look at how robots will be increasingly used to deliver service experiences, and what us designers need to do in order to create the perfect human-robot interaction.
The Good, the Bad and the Ugly of Conversational InterfacesAndy Budd
Whether text based chatbots or voice-controlled agents, conversational interfaces are THE hot topic. Will these services ultimately gain dominance, toppling the traditional GUI and making most of us redundant, or are they flash in the pan, like the applets and widgets of old? Are you looking for a product that will help you make the right choice? As visual thinkers, are we equipped to design conversational interfaces, or will a new breed of emerging designer? Lastly, what challenges do interfaces pose, not only from a usability perspective but from a cultural, privacy and monopolistic point of view?
In this session, Andy will take a peak at the frontiers of this rapidly growing field, to explore the good, bad and the potentially ugly side of the bot economy.
Design is as good (or flawed) as the people who make itKayla J Heffernan
Talk given at UX Australia 2016 held in Melbourne.
ABOUT THE TALK:
No one sets out to intentionally design a system that is hard to use for - or worse, excludes or discriminates against - some users. Designers are trying their best. You're probably a good person, but a human nonetheless, therefore not perfect. Design can only be as good as the people who make it. Conversely, design is as flawed as the people who make it.
ABOUT THE SPEAKER:
Kayla Heffernan is a user and experiencer of products, frustrated with mediocrity and a passionate advocate for the voice of all users. Kayla is a UX designer at SEEK and also undertaking a PhD in Interaction Design looking at digital insertables. In her spare time… she doesn’t have any.
This ppt describes one of the interesting algorithms to count the number of bits set in an unsigned integer.
x = (x & 0x55555555) + ((x>>1)&0x55555555));
x = (x&0x33333333) + ((x>>2)&0x33333333);
...
....
A slideshow I created, with content borrowed from other teachers, about how digital cameras work. It was an introduction for my Digital Photography class.
In-silico study of ToxCast GPCR assays by quantitative structure-activity rel...Kamel Mansouri
The EPA tested several thousand chemicals in 700 toxicity-related in-vitro HTS bioassays through the ToxCast and Tox21 projects. However, the chemical space of interest for environmental exposure is much wider than this set of chemicals. Thus, there is a need to fill data gaps with in-silico methods, and quantitative structure-activity relationships (QSARs) are a cost effective approach to predict biological activity. The overall goal of this project was to use QSAR predictions to fill the data gaps in a larger environmental database of ~30K structures. The specific aim of the current work was to build QSAR models for multiple ToxCast assays using a subset of 1800 chemicals tested in 18 G-Protein Coupled Receptor (GPCR) assays. These assays are part of the aminergic category which was among the most active within the biochemical assays. Using PLSDA for the human histamine H1 GPCR assay, the classification accuracy reached 94% with a non-error rate of 89% in fitting and 80% in 5-fold CV, with only 2 latent variables. These results demonstrate the ability of QSAR models to predict bioactivity.
There is a second digital revolution being played out by consumers, driven by the rapid adoption of smartphones and connected devices. As with the initial growth of the internet, many companies are being slow to react and are potentially risking their future success. This paper is a survival guide
Artificial Intelligence is the hot tech paradigm of the moment. It is the subject of a great deal of media hype, woes and mythologising. It seems worthwhile, therefore, to try to set the scene, look at some definitions, and see where it is currently being applied.
Not Dead Yet: Designing Great Experiences with Bad DataSonia Koesterer
By Sonia Koesterer
The world is imperfect. Every “happy path” intersects with dozens of crappy paths caused by typos, technical errors, and data that goes missing, is mis-assigned, adulterated, or is otherwise compromised/ stolen by evil data pirates. While you can’t prevent all data fails, you can avoid catastrophic failures, design graceful recoveries, and even turn the weakest points of your service into a strategic advantage. In short, you can create great services despite bad data.
The impact of data failure can be a humorous accident, minor inconvenience, or completely detrimental. For example, each year, the U.S. government falsely declares over 12,000 people dead due mostly to typos. In sheer percentage this is a rarity of a corner case of an edge case… but for those 12,000 individuals who suddenly lose their social security benefits, health insurance, bank accounts, and can’t easily prove they are alive, it’s catastrophic.
So design for the the edge-case! Understand the weakest points of your service, learn from them, and turn your failures into great experiences.
I for one welcome our new robot overlordsAndy Budd
This talk takes you through 2,000 years of robot evolution, from the mechanical statue of Cleopatra in Alexandria, to the latest lab experiments. During this journey we touch on issues of technology, morality and the socio-economic effects of a world dominated by robots. As a UX design and service designer, I look at how robots will be increasingly used to deliver service experiences, and what us designers need to do in order to create the perfect human-robot interaction.
The Good, the Bad and the Ugly of Conversational InterfacesAndy Budd
Whether text based chatbots or voice-controlled agents, conversational interfaces are THE hot topic. Will these services ultimately gain dominance, toppling the traditional GUI and making most of us redundant, or are they flash in the pan, like the applets and widgets of old? Are you looking for a product that will help you make the right choice? As visual thinkers, are we equipped to design conversational interfaces, or will a new breed of emerging designer? Lastly, what challenges do interfaces pose, not only from a usability perspective but from a cultural, privacy and monopolistic point of view?
In this session, Andy will take a peak at the frontiers of this rapidly growing field, to explore the good, bad and the potentially ugly side of the bot economy.
In the physical world, designers like Jonathan Ives are credited with the success of their products. So why do so many digital companies favour technology over design? In this session Andy will explain how start-ups can use design for competitive advantage.
UX design is all the rage at the moment, but how usable is it as a process? When the top industry experts can't even agree to its definition (or even it's existence) how are you supposed to bake it into your practice, let alone sell it to your clients? In fact should you or your clients even care?
In this session Andy Budd will try to demystify some of the rhetoric and dogma floating around about User Experience Design, and explain what should and shouldn't matter to your business, your clients and your day-to-day work as a web designer.
UX design is all the rage at the moment, but how usable is it as a process? When the top industry experts can't even agree to its definition (or even it's existence) how are you supposed to bake it into your practice, let alone sell it to your clients? In fact should you or your clients even care?
In this session Andy Budd will try to demystify some of the rhetoric and dogma floating around about User Experience Design, and explain what should and shouldn't matter to your business, your clients and your day-to-day work as a web designer.
In the physical world, designers like Jonathan Ives are credited with the success of their products. So why do so many digital companies favour technology over design? In this session Andy will explain how start-ups can use design for competitive advantage.
We’re seeing a potential devaluation of the term UX as lots of inexperienced designers and developers make the slow (and often incomplete) move into user experience.
Looking at how crafts transform into professions by charting the history of Architecture, Andy will explain what the discipline really is, how it evolved, and the skills you need to call yourself a user experience designer.
Andy will outline 10 key traits of a user experience professional and argue that we need to evolve in order to face the challenges ahead. He will also state that user experience doesn't just belong to one role, but is everybody's responsibility. So you don't have to switch careers and become a UX designer in order to influence a product's experience.
Persuasive Design: Encouraging Your Users To Do What You Want Them To!Andy Budd
So you've designed a great product, fixed a stack of usability problems and spent a fortune on marketing. The only problem is, people aren't using it. In this session you will learn how to get your users to do what you want them to through good design, human psychology and a touch of mind control.
In the dating game of the web, you need more than just a pretty (inter)face and a winning smile. You need to woo your users in a complex ritual of seduction and delight. Only then will you win their hearts, minds and registration details. Sadly, too many sites focus purely on the chase, adding each new conquest into their little black book of registered users (moleskines presumably) before moving on to their next victim.
While one-night log-ins can be exciting, they aren't particularly satisfying. It's the quality rather than quantity of your relationships that count. A truly meaningful relationship takes time, understanding and sacrifice. The best relationships are born from a sense of shared ideals; they are supportive, caring and fun.
Using examples from the real world, this session will look at the various tips, tricks and techniques you can use to make your users fall in love with your product or service. So dim the lights, put Barry White on the stereo and get ready for a lesson in the fine art of user seduction.
These days people expect more from a website than a handy set of tools and a pretty interface — they want an experience. From the moment somebody enters your site they’ll be judging you on everything from the way the site looks to the tone of your error messages. And they won’t just be judging you against other sites. They will be judging you on every customer experience they have ever had, from the rude man at the train station to the lovely hotel clerk that checked them in on holiday. So in order to compete, we need to up our game and look at experiences both on and off-line.
In this session Andy Budd will look at the 7 key factors that go into designing the perfect customer experience. By taking examples from the world around us, Andy will discuss how we can turn utilitarian experiences into something wonderful. Best of all, most of them won't cost you a cent!
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
2. Kodak
In 1900 Kodak disrupted the photography industry with their $1 Box brownie camera.
Prior to this, photography was a complicated process requiring specialist knowledge.
Cameras were highly technical and film was difficult to develop.
Kodak saw an opportunity in the market by removing the complexity from the user
and putting it into their “back-end systems”. So they created a one click camera and a
film you sent away to be automatically processed.
Their slogan became “You press the button, we do the rest” and they touted the box
brownie as a camera that event a woman or small child could use!!
Box brownies flew off the shelves and changed the way the world regarded
photography for ever. So it really was the iPod of it’s day.
However this is a very well known story and one that’s been talked about a hundred
times by my friends at Adaptive Path.
That’s not the one I’m here to tell. I want to talk about what came afterwards.
3. Kodak
Despite being one of the most iconic brands of last century, Kodak sadly went into
administration earlier this year.
Kodak pretty much invented the digital camera, but were unwilling or unable to
capitalise on their invention and became squeezed by the effect digital photography
was having on it's core business.
Even though the business could see that their sales were dropping year on year, they’d
invested too much into print infrastructure to change. Their internal processes and
competencies were all aligned around film. They’d invested in huge factories to produce
film and huge labs to develop it.
As business started to fall they continued to cut back, shutting down factories and
making people redundant in order to stem the flow and keep the shareholders happy.
However in the end it wasn’t enough and Kodak closed down.
Kodak had a great brand but a “worthless product”
It seemed as though digital photography and the internet had made it impossible to
make money from photography.
5. FujiFilm
With only a fraction of their former business, you’d imagine other film companies suffered a similar
fate.
Companies like Fujifilm for instance?
Unlike Kodak, which focused primarily on film, Fujifilm managed to make a bigger dent in the
digital camera market. 10 years ago it held around 30% of the digital camera market. However
they made the mistake on targeting the low end of the market. This was crippled by the raise of
camera phones and now they have just 6% market share.
However what Fujifilm did next was something rather unexpected.
6. Astalift
They launched a range of skincare products.
This may seem a really weird think to do, but I think it was an act of genius.
You see, the scientists at Fujifilm have been working for years to understand the effects light
has on sensitive surfaces like film. Now that the film market is no longer existed they applied
their skills to an even more important surface, your skin!
Whether this is true or not, it gave them a compelling story and a great link into a new market.
7. The Pivot
In the world of the Lean Internet Start-up Fujifilm undertook a pivot.
A change in market conditions forced them to assess their strengths and weaknesses and
undertake a radical course correction.
8. The Print World
The print world has historically done three things very well.
Writing content, packaging content in the form of newspapers and magazines, and then
distributing the content.
9. The Print World
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The print world has historically done three things very well.
Writing content, packaging content in the form of newspapers and magazines, and then
distributing the content.
10. Desktop Publishing
The print world undertook a massive pivot back in the 80s when you shut down the old “hot metal”
plants and moved to desktop publishing.
You realised there was no longer much value in the mechanical production process and that new
technologies were readying themselves to disrupt the industry.
I’m sure it was an incredibly painful thing to do and many good people lost their livelihoods. But in
retrospect this move probably helped save the publishing industry.
11. Desktop Publishing
io n
ut
Pr o d
tr ib
is
uctio
D
n
Content
The print world undertook a massive pivot back in the 80s when you shut down the old “hot metal”
plants and moved to desktop publishing.
You realised there was no longer much value in the mechanical production process and that new
technologies were readying themselves to disrupt the industry.
I’m sure it was an incredibly painful thing to do and many good people lost their livelihoods. But in
retrospect this move probably helped save the publishing industry.
12. The Internet
Pr
ti on od
bu uc
st ri tio
Di n
Content
Jump forward 30 years and the internet has now demolished the value of your
traditional distribution network and is chipping away at your dominance over content.
13. Downsize
Some publishers have reacted by downsizing.
By reducing productions costs, laying off staff and optimising their systems. In fact I’m
constantly amazed by how few people it actually takes to produce a magazine these days.
This process works well for some titles. For instance I was amazed how lean “The
Week”magazine was when we designed their iPad application last year. They felt much
more like a start-up than a traditional publishing company to me.
I suspect you guys also have pockets that work like this.
However cutting investment in a shrinking market is very dangerous as you lose the
ability to develop into new and more profitable markets.
Instead you get the the situation that Kodak found themselves in. They no-longer had the
ability to innovate themselves out of their own demise.
14. 3 THINGS
The Publishing World
Needs To Do
So I think there are three things publishers need to do in order to avoid the fate of Kodak.
15. Retool
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First off I think the publishing world needs to retool.
You’re still fairly strong on content, at least in the traditional written sense. So you need to
use this to your advantage.
It’s also great to see folks like Haymarket diversifying their abilities into audio and video
content as well. Although I think it would be worthwhile exploring as many different forms of
content creation as possible.
However apart from a few forward thinking companies like the Guardian and the New York
Times, the digital capabilities of some publishers are still pretty poor.
So you need to become experts at digital content creation and distribution.
16. Financial Times
This is why we’re seeing companies like the Financial Times take much bigger chances
with technology and invest in their digital infrastructure.
I’m not sure if HTML5 will be the future of mobile, although I suspect it will be. However
even if it’s not, they’ve been building up their digital capabilities over the years and this
will put them in good stead for the future. So I think their acquisition of Assanka was
probably a canny move.
17. Digital is an Investment
not a cost
This brings me on to my second point.
Currently I believe some publishers see digital as a cost centre to be minimised rather than an
opportunity for investment.
As an agency, this is a battle I find myself constantly facing. The lack of enough time and
resources to do a good job.
This is probably why we’ve found ourselves doing less and less work with traditional publishers
and more work with the TV industry.
For a publisher, the amount you need to invest to get a successful digital product seems high in
proportion to a physical print publication.
For a TV company, it’s still less than the average TV show.
Sadly this means that TV companies are investing heavily in digital while smaller publishers are
missing out on the good talent.
18. Your Competition
I think one of the reasons is that you still think that you’re competing against one-another.
19. Your Competition is Here
When in fact you’re competing for attention against every internet business out there.
So while you’re investing tens of thousands in incremental improvements to existing services, start-ups are
getting anything between $500-$2million, assembling a team of a dozen experts and focussing on a single
project for 18 months+
So if you really plan to compete on a level playing field, you need to be investing equivalently
20. Content Matters
Which is why projects like Matter are very interesting. (for disclosure we’re working with
these guys at the moment)
Run by journalists and focussing on long form, highly researched articles, this lean start-
up earned over $140k on kickstarter to help flesh out their concept.
Once that’s done they will be looking to raise additional funding to put their plans into
place. I suspect this will be in the millions.
When was the last time you spent $140k coming up with a new digital concept, let alone
millions for the final creation?
It’s ironic that a small team of just two journalists can out invest some of the biggest
publishing companies in the country.
21. Build better products
h"p://www.flickr.com/photos/jurvetson/3275235423/sizes/l/
Famed business author Set Godin recommends that companies spend a large portion of the
money they would have normally spent on marketing the product on the product themselves.
How much are you guys spending on Marketing each year as opposed to product
development?
Is that a fair balance?
I bet companies like Spotify are spending a small proportion of their budget on marketting
and the bulk of it on product.
22. Digital Landfill
Sadly I don’t think many companies are taking this approach.
Instead we’re keeping product costs low, and marketing costs high.
The result is often the digital equivalent of landfill. Products that will be thrown away
almost immediately after purchase.
And when these projects fail to get the returns you’re looking for, it’s easy to blame
the digital landscape rather than the lack of investment.
23. Publishing needs to Pivot
Lastly, I think publishers need to start pivoting more.
Looking at the core of what they’re good at and using these skills in different areas.
Start-ups are great at coming up with new ideas but are terrible at capitalising on them. At least
in the short term.
The publishing world are great at creating brands and driving traffic to them. You also have the
commercial relationships in place and are good at making money off content. So why not move
away from the safe world of written content and take some of the internet start-ups on at their
own game?
24. Toca Boca
One of my favourite new start-ups is a company called Toca Boca.
They saw the rise of mobile devices and realised that while everybody was making games,
nobody was making children's toys.
So they set about creating some of the most delightful applications I’ve seen in a while.
What’s interesting about Toca Boca? They spun out of a R&D department of Bonnier, a highly
regarded scandinavian publishing company.
They were able to do this because they had built up a team of web natives. They were willing
to take risks and pivot into new fields. And they were willing to invest the same amount that
a start-up would. This is why they create some of the highest rated toys on the app store.
25. Toca Boca
One of my favourite new start-ups is a company called Toca Boca.
They saw the rise of mobile devices and realised that while everybody was making games,
nobody was making children's toys.
So they set about creating some of the most delightful applications I’ve seen in a while.
What’s interesting about Toca Boca? They spun out of a R&D department of Bonnier, a highly
regarded scandinavian publishing company.
They were able to do this because they had built up a team of web natives. They were willing
to take risks and pivot into new fields. And they were willing to invest the same amount that
a start-up would. This is why they create some of the highest rated toys on the app store.
26. Building your Team
So in summary for publishers not only to survive but prosper you need to build up your teams.