1) The document outlines how to conduct low-tech, high-impact usability testing through a workshop discussing the "5 Fs" of guerrilla usability testing: fast, frugal, flexible, frequent, and fearless. 2) Attendees learned how to determine a research question, develop a testing plan, conduct a test, analyze results, and share findings. Activities included writing a testing script and conducting a mock test. 3) Tips were provided for selling usability testing to others by showing potential return on investment and giving options, talking points, and suggestions for getting buy-in for a regular testing plan. The overall goal was to practice affordable usability testing techniques.

1. edUI October 2016
How to Implement
Low Tech, High Impact
Usability Testing
Workshop with Julie Grundy (@julie_away) and
Melissa Eggleston (@melissa_egg)
You will want Wifi - Network: edUi2016 PW: eduiconf
Download materials - melissaegg.com/blog

2. Please feel free to jump in with questions. This is an interactive
workshop, not a keynote by Steve Krug!
Introductions &
Icebreaker

3. Discuss
What is the worst experience
you've ever had with a website?
Why was it bad? How did you feel?

4. Goals

5. Goals for our session
1. Understand how to set up and conduct
tests “guerrilla style.”
2. Practice creating and conducting a
usability test.
3. Give you ideas to sell usability testing
to others in your organization.
4. Have fun!

6. The 5 Fs
Guerrilla Usability
Testing Overview

7. Fast
Photo courtesy of Justin Faberge on Flickr Creative Commons
https://www.flickr.com/photos/jml78/

8. Photo courtesy of Vince Alongi on Flicker Creative Commons
https://www.flickr.com/photos/vincealongi/

9. Photo courtesy of Jelene Morris on Flicker Creative Commons
https://www.flickr.com/photos/jelene/

10. Photo courtesy of Zemlinki! on Flicker Creative Commons
https://www.flickr.com/photos/zemlinki/

11. Photo courtesy of Eden, Janine and Jim on Flicker Creative Commons
https://www.flickr.com/photos/edenpictures/

12. 5 Main Components of a Test
1. Determine your research question
2. Develop a testing plan
3. Conduct your test
4. Analyze your data
5. Share your new insights

13. Determine your research question
Examples:
1. Do visitors know that this is a button?
2. Is the search box obvious enough?
3. Is this directory search effective?
4. Do visitors quickly get what this website is?
5. Can students find financial aid information?
6. Can people find and download software?
7. Do people know the difference between a pledge
and a gift?

14. Testing Plan
What
Who
When
Where
How
We’ll talk about getting
buy in for your testing plan
near the end of our session!

15. Keys for Successful Tests

16. Plan your time
● 1 hour to write your test script
● 15 minutes to beta test and make changes
● 2 hours to set up and test 6 - 10 people
● 1 hour to write up findings
A little over 4 hours for super helpful direction
on what to improve on your website!

17. Things you’ll need
● Sign - “Want a free cup of coffee?”
● Computer - yours or theirs
● Table and three chairs - for ease
● Something to take notes - pen and
notebook, another computer
● Good attitude - you will get some “no”s

18. Have an incentive
Photo courtesy of
http://www.cookiesociety.com/

19. Three Roles: Facilitator, Notetaker, Bouncer

20. Be professional and friendly

21. Prep your poker face
Photo courtesy of Play Among Friends Paf on Flicker Creative Commons
https://www.flickr.com/photos/playamongfriends/

22. Run a beta test
Photo courtesy of Daniella Vereeken on Flicker Creative Commons
https://www.flickr.com/photos/14805366@N03/1561893602

24. Typical guerrilla testing script
● Intro/disclaimer
● Demographic questions
● 3 - 5 tasks or questions (avoid leading questions!)
● Exit questions

25. Confirm
Activities

26. Activity 1: Write Your Script
● Groups of 2
● Each determine your unique research
question
● Go to melissaegg.com/blog to
download testing script to edit
● Edit your test script (i.e. create a script
that you can use)

27. Activity 2: Conduct Your Test
● New groups of 3
● Determine whose problem y’all will test
● Decide on roles (facilitator, test taker,
note taker)
● Conduct your usability test

28. Congrats! You did it!
How was it?

29. Analyze & report test findings
● Spreadsheet
● High level summary
● Screenshots on table

30. Selling others on your testing plan
● Show potential return on investment (ROI)

31. From Irfan Ahmad on
http://www.digitalinformationworld.com/2016/10/infographic-the-business-value-of-ux-design.html?m=1

32. Selling others on your testing plan
● Give multiple testing options (A, A-, B)
● Give talking points to supervisor
● Get on a regular testing plan
● Suggest five second testing
Any testing is learning, and any learning is
better than putting your head in the sand.

33. Melissa Eggleston - melissa@melissaegg.com
Julie Grundy - julie.grundy@duke.edu
Go forth and test!
Thank you!