This study focuses on the multi-objective optimization of the turning process of EN24 alloy steel using PVD coated tools to minimize surface roughness, maximize material removal rate (MRR), and reduce power consumption. The research employed a full factorial design and Taguchi method for experimentation, analyzing spindle speed, feed rate, and depth of cut as key parameters through ANOVA. The findings highlight the significant influence of these parameters on the machining outcomes, providing valuable insights for enhancing productivity and environmental sustainability in manufacturing.