GS1 Source is a framework for sharing standardized product information digitally. It was developed in response to the growing need for brands and retailers to communicate accurate product data to online consumers. GS1 Source works by having brand owners provide standardized data to certified third-party aggregators, who then make the information available to application developers and consumers. The system aims to overcome challenges around inconsistent and low-quality product data online. GS1 Source uses established GS1 standards and provides a scalable and interoperable way for all stakeholders in the supply chain to access and exchange critical product information in the digital marketplace.

1. GS1 Source
2014. 6.
대한상공회의소 국제표준팀

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Overview
2
Introducing you GS1 Source so you can understand:
• What is GS1 Source?
• Why are companies asking GS1 to work on this project?
• How can GS1 Source help your organisation?
– All the stakeholders
– To overcome the challenge of bad data
– To answer the new customer needs
• How does GS1 Source work?
• How to get involved?

3. About GS1
(Global Standards 1)

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One Universal Language

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A long time ago…….
SUPPLY
CHAIN
MANAGEMENT
GTIN
SSCC
AI’s
GLN
“Keys” to
information
GS1-128
EAN/UPC ITF-14
ELECTRONIC COMMERCE
EANCOM

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Now……….

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Helping businesses work more
efficiently
GS1 BarCodes: The most
well-known and universally
recognizable GS1 standard.
Businesses and organisations around
the world use them to automatically
identify products, pallets and places,
and manage their supply chains more
efficiently.

8. About GS1 Source

9. © 2014 대한상공회의소
What is GS1 Source?
9
GS1 Source is a framework for sharing product information
in the digital world. It is:
• standards-based
• scalable
• interoperable

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Why are companies asking GS1 to
work on this project?
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A changing environment
Why are companies asking GS1 to work on this project?
ADVERTISING
RETAIL STORES
PACKAGING

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Why are companies asking GS1 to
work on this project?
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The digital consumer
70 % use
their phone
while shopping
in stores
Over 50%of
consumers own
a smartphone

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Why are companies asking GS1 to
work on this project?
eCommerce

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ADVERTISING
RETAIL STORES
PACKAGING
Why are companies asking GS1 to
work on this project?
A new challenge
How to communicate in a digital, multichannel world?

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How GS1 Source can help?
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With GS1 Source, Brand Owners can:
• Increase sales
• Protect the brand
• Improve the shopping experience
• Connect to the digital world

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How GS1 Source can help?
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With GS1 Source, Application Developers can:
• Optimise Consumer experience
• Increase efficiency
• Comply with regulations

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How GS1 Source can help?
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With GS1 Source, Consumers can:
• Get accurate product data

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Digital product data is often low quality

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How GS1 Source can help?
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Consumer needs
eCommerce Information Price comparisons and
couponing
Ratings and reviews

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INDEX
How does GS1 Source work?
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GS1 Standards

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INDEX
How does GS1 Source work?
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What is a Data aggregator?
• Provides
product data
• Can access
product data
from other
aggregator

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How does GS1 Source work?
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A technical framework based on GS1 standards
INDEX
1 2 3

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Data aggregator certification
GDSN
3RD PARTY
DIRECT
INDEX
• GS1 Standards implemented
• Guarantee data integrity
• List of application developers

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GS1 Source: a phased approach to
the digital label
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All EU Food
Information
Regulation data
attributes
Available today Data attributes for
Health & beauty
products
Available 2014
Additional data
attributes needed
for eCommerce
In the future

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How to get involved?
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www.gs1.org/source

25. 대한상공회의소 국제표준팀
T 02) 6050-1504
E srlee@korcham.net
W www.gs1kr.org
Contact Details