The document summarizes the results of a music audience survey. It shows that the most read music magazines are NME and Rolling Stone. Most respondents spend between £5-£15 on music magazines per month. The majority get their music through illegal downloading. Rock, pop, and R&B were the most popular music genres. The most attended music festivals were Reading & Leeds Festival and V Festival. iPods and computers were the most common ways to listen to music while TV was the primary way to watch music. Green Day, Blink 182, and Foo Fighters were some of the favorite artists.
In this presentation, we will discuss about the importance and process of advertising research with various pros and cons.
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The 5 Secrets to Advertising Effectiveness (Vision One Research)Vision One Research
If you’re an advertiser, then it’s probably time to re-think your approach to advertising development and research. Combining the latest thinking with their own extensive research into emotion, Vision One has created AdProbe - an innovative new tool for creative agencies and advertisers to create highly effective advertising.
a presentation on role of marketing research in advertising.
it talks about how important MR is for an advertiser on all aspects whether it is selection of media or communication of message.
2. Questions Asked Which Music Magazines Do You Read? How Much Do You Spend On Music Magazines A Month? How Do You Get Your Music? What Is Your Favorite Genre Of Music? What Music Festivals Do You Attend? How Do You Listen To Music? How Do You Watch Music? Who Is Your Favorite Band/Artist?
3. Which Music Magazines Do You Read? Q - 4 NME -7 Rolling Stone - 5 Kerrang – 4 Vibe - 6 Mojo - 3
4. How Much Do You Spend On Music Magazines A Month? £0 - 0 £5 - 15 £10 - 5 £15 - 7 £20 - 5 £20+ - 2
5. How Do You Get Your Music? Illegal Downloading - 14 Legal Downloading - 9 Both - 6
6. What Is Your Favorite Genre Of Music? Rock - 3 Pop - 7 Hip Hop - 3 Rap - 4 RnB - 6 Dubstep - 3 Drum & Bass - 3
7. What Music Festivals Do You Attend? V Festival - 4 Creamfields - 1 T In The Park - 3 Reading & Leeds Festival - 4 Wireless - 2 Latitude - 3 More Than One - 12
8. How Do You Listen To Music? IPod - 11 Computer - 8 Radio - 6 TV - 4
9. How Do You Watch Music? TV - 20 Internet - 6 Other - 3
10. Chris Brown Lil Wayne Camo & Krooked Flux Pavilion Chase & Status Sub Focus Kanye West Katy B Jessie J Adele Who Is Your Favorite Band/Artist? Green Day Blink 182 Foo Fighters Borgore High Contrast Drake Jay Z White Strips Gorillas Snoop Dogg