This document provides recommendations for an internet marketing strategy focused on the music industry. It analyzes current trends showing growth in online advertising revenue and spending on music. The strategy proposes using a blog, social media pages on Facebook, Twitter, YouTube and Pinterest, as well as pay-per-click advertising, display ads, affiliate marketing, public relations, email marketing, and mobile marketing to promote music genres and artists. Metrics on the initial blog performance are provided and changes are recommended to improve traffic, such as adding more content and search engine optimization.