This document outlines a two-part digital strategy for Sub Pop Records to target college students aged 18-24. Part one focuses on building an online presence on Facebook, Twitter, and Google AdWords to engage with customers and drive traffic. Part two involves developing a mobile app to provide band information and the ability to purchase directly, aiming to capitalize on the importance of mobile. Key performance indicators include increased radio play, sales, and social media engagement.
This presentation is intended primarily for business people who are tasked with understanding, interpreting, and acting on social data — executives, strategic planners, social strategists, and marketers. It outlines the opportunities for leveraging social media applications like Facebook and Twitter with clear and pragmatic steps to ensure marketers are gaining insights, measuring effectively, interpreting accurately, and taking appropriate action with their campaigns.
SeaWorld Kids App - Mobile Marketing Case StudyComboApp, Inc
A massive PR campaign in Youtube, Facebook, Pinterest and Parents Blogs led to extensive exposure in the parents community and increased overall user acquisitions for SeaWorld
This presentation is intended primarily for business people who are tasked with understanding, interpreting, and acting on social data — executives, strategic planners, social strategists, and marketers. It outlines the opportunities for leveraging social media applications like Facebook and Twitter with clear and pragmatic steps to ensure marketers are gaining insights, measuring effectively, interpreting accurately, and taking appropriate action with their campaigns.
SeaWorld Kids App - Mobile Marketing Case StudyComboApp, Inc
A massive PR campaign in Youtube, Facebook, Pinterest and Parents Blogs led to extensive exposure in the parents community and increased overall user acquisitions for SeaWorld
A major cable television network partnered with Kinetic Social to
promote the season premieres of one of its prime-time sitcoms.
Then network wanted to generate excitement for the show among
current page fans and potential new viewers.
Digital Media Plan for Scotch Brite (3M India ). The objective of the plan is to increase consideration among the Target Group by generating interest for the product
Tasked with performing a consumer social media comparative brand audit to understand how social media marketing was being used in the Luxury Goods market.
The audit's objective was to compare select aspirational Brands and to qualify the level of strategic use, execution and success each may be experiencing.
The strategy I chose was a project that my team and I presented to the leaders of Clorox while I was a student at the University of Arkansas. We had the opportunity to create a campaign, formulate insights, and create a strategy on how to best market RenewLife Probiotics at Walmart to its consumers.
Advertising through Google platforms provides opportunities to advertise through various ad formats and platforms
It offers niche targeting options that can help reach the right target audience
#CNX14 - Make Audiences the Center of Your Advertising for Greater PerformanceSalesforce Marketing Cloud
Reaching your target audience across multiple devices, locations, and times is key for maximum impact. With the rapid advancement toward mobile and identity-focused advertising, and platforms like Facebook, Twitter, and LinkedIn leading the way, you'll learn how innovative brands are adapting to this new paradigm.
A major cable television network partnered with Kinetic Social to
promote the season premieres of one of its prime-time sitcoms.
Then network wanted to generate excitement for the show among
current page fans and potential new viewers.
Digital Media Plan for Scotch Brite (3M India ). The objective of the plan is to increase consideration among the Target Group by generating interest for the product
Tasked with performing a consumer social media comparative brand audit to understand how social media marketing was being used in the Luxury Goods market.
The audit's objective was to compare select aspirational Brands and to qualify the level of strategic use, execution and success each may be experiencing.
The strategy I chose was a project that my team and I presented to the leaders of Clorox while I was a student at the University of Arkansas. We had the opportunity to create a campaign, formulate insights, and create a strategy on how to best market RenewLife Probiotics at Walmart to its consumers.
Advertising through Google platforms provides opportunities to advertise through various ad formats and platforms
It offers niche targeting options that can help reach the right target audience
#CNX14 - Make Audiences the Center of Your Advertising for Greater PerformanceSalesforce Marketing Cloud
Reaching your target audience across multiple devices, locations, and times is key for maximum impact. With the rapid advancement toward mobile and identity-focused advertising, and platforms like Facebook, Twitter, and LinkedIn leading the way, you'll learn how innovative brands are adapting to this new paradigm.
Influencer Marketing Overview by BDMI (Aug 2014)Sim Blaustein
Overview of the influencer marketing space including a 'lumascape' inspired chart showing the landscape of companies active in the space.
This is a living document, so check back for updates. Any and all feedback is welcome!
Please feel free to contact us at info@bdmifund.com!
Russian Standard Vodka Campaign Proposal Jaddan Bruhn
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4. Target Audience
18-24 Demographic
Young Adults
College Students
5. Part One: Online Presence
Create a strong presence on Facebook and
Twitter
Use Sub Pop Record’s page to comment on
client’s pages
Tweet useful, intriguing, important messages
related to clients
6. Part One: Online Presence
Google AdWords
Targeting the music scene
Using indirect keywords such as;
indie, grunge, tour and concert.
Usingdirect tags with clients; The Postal
Service, Nirvana
8. Part Two: Mobile Presence
Importance of the Mobile Market
Building an App
Include useful information on bands
Ability to buy directly from app
Make it free
9. Budget
App Budget
$30,000/6 weeks
Social Media Maintenance
$4,500/ month
10. Performance Indicators
Increase of play time on radio
Increase of album/ticket sales
Gaining “followers” or “likes”