This document analyzes trends in live experiences such as concerts, sporting events, and theater performances in 2015. Some key findings include:
1) Live events saw high attendance numbers, with the Rolling Stones tour grossing $80.7 million and the New York Yankees topping 1 million fans.
2) Mobile devices and social media play a prominent role in live experiences, with millions of tweets being sent during events like Coachella and the Super Bowl.
3) The report examines consumer behaviors and preferences around live events, looking at factors like purchasing times, delivery methods, and social media usage.
This document provides information about Radio One Atlanta, including its mission, commitment to serving the African American community, and the markets it serves. As the largest African American owned media company, Radio One Atlanta aims to inform, entertain, and inspire its audience through culturally relevant content on its radio, digital, and event platforms. It discusses how Atlanta has one of the strongest infrastructures for African American advancement and its black population has grown significantly in recent years. The document promotes Radio One Atlanta's brands and platforms for connecting with African American audiences through radio, online, social media, events, and more.
Artist popularity: do web and social music services agree?Alejandro Bellogin
This document compares artist popularity rankings across different web and social music services using datasets from Last.fm, EchoNest, and Spotify spanning January to March 2021. It finds:
1) While no two services are equivalent, comparing rankings across multiple sources can help promote a more diverse set of artist recommendations.
2) Web-based rankings are highly dynamic while service-based rankings change more slowly.
3) Despite differences, rankings show moderate to high correlations, with stability increasing as more artists are considered.
The South Carolina Press Association held its annual meeting and awards from March 13-15, 2015 at the Marina Inn in Myrtle Beach. A number of awards were presented, including first place awards going to Aiken Standard, Maayan Schechter of Aiken Standard, and Teddy Kulmala of the Index-Journal. The schedule included speakers on topics like saving community journalism and the newsroom of the future. Social events included a kick-off BBQ party and awards dinner.
The document outlines Desiigner's strategy over the next six months which includes promoting his new single and upcoming album through social media, radio play, festival appearances, and a fall/winter club tour in major cities. It also discusses plans to elevate his public profile through publishing deals, an Empire guest appearance, and partnerships with brands aligned with his image. The overall goal is to introduce Desiigner to new audiences and markets as he transitions from a one-hit wonder to an established force in hip hop and popular culture.
This document discusses probability sampling techniques using a hypothetical sampling frame list. It shows how a sample can be selected from the list randomly by assigning selection probabilities and then randomly choosing units from the list. Units are progressively selected and marked as "selected" or "not selected" to demonstrate the sampling process. The goal is to select a sample that accurately represents the population.
This document analyzes trends in the music industry from 1998-2007. It notes that overall album sales decreased 4.3% from 2006-2007 while Christmas music sales declined 7.6%. The rise of MP3 players in 1998 and peer-to-peer file sharing networks in 1999 contributed to a 47% increase in music files shared between 2006-2007. The document recommends that music retailers sell digital music tracks to combat falling CD sales and keep up with Generation Y's preference for digital music consumption.
Beyond the Play Button - The future of listeningPaul Lamere
This document summarizes a presentation given at SXSW 2014 about moving beyond simply playing music to more interactive listening experiences. It discusses categorizing listeners into types like "savants" and "indifferents" and how their tastes, spending habits, and interactions differ. It also explores how attributes like gender, age, and location impact music preferences and describes building contextual playlists based on activities. Finally, it outlines approaches to music discovery through pathfinding within artist collaboration networks, cover songs, and other relationships to engage more active listeners.
How does having 30 million songs in our pocket affect how we listen to music? In this data-driven and demo-laden talk we’ll explore the behavior of today’s music listener. We’ll look at how today’s easy and ubiquitous access to nearly all of recorded music is changing how a listener organizes, discovers and experiences music. By exploring big music data being collected by organizations such as Spotify and The Echo Nest we can get a deeper and more nuanced view of how today’s listener really interacts with their music.
This document provides information about Radio One Atlanta, including its mission, commitment to serving the African American community, and the markets it serves. As the largest African American owned media company, Radio One Atlanta aims to inform, entertain, and inspire its audience through culturally relevant content on its radio, digital, and event platforms. It discusses how Atlanta has one of the strongest infrastructures for African American advancement and its black population has grown significantly in recent years. The document promotes Radio One Atlanta's brands and platforms for connecting with African American audiences through radio, online, social media, events, and more.
Artist popularity: do web and social music services agree?Alejandro Bellogin
This document compares artist popularity rankings across different web and social music services using datasets from Last.fm, EchoNest, and Spotify spanning January to March 2021. It finds:
1) While no two services are equivalent, comparing rankings across multiple sources can help promote a more diverse set of artist recommendations.
2) Web-based rankings are highly dynamic while service-based rankings change more slowly.
3) Despite differences, rankings show moderate to high correlations, with stability increasing as more artists are considered.
The South Carolina Press Association held its annual meeting and awards from March 13-15, 2015 at the Marina Inn in Myrtle Beach. A number of awards were presented, including first place awards going to Aiken Standard, Maayan Schechter of Aiken Standard, and Teddy Kulmala of the Index-Journal. The schedule included speakers on topics like saving community journalism and the newsroom of the future. Social events included a kick-off BBQ party and awards dinner.
The document outlines Desiigner's strategy over the next six months which includes promoting his new single and upcoming album through social media, radio play, festival appearances, and a fall/winter club tour in major cities. It also discusses plans to elevate his public profile through publishing deals, an Empire guest appearance, and partnerships with brands aligned with his image. The overall goal is to introduce Desiigner to new audiences and markets as he transitions from a one-hit wonder to an established force in hip hop and popular culture.
This document discusses probability sampling techniques using a hypothetical sampling frame list. It shows how a sample can be selected from the list randomly by assigning selection probabilities and then randomly choosing units from the list. Units are progressively selected and marked as "selected" or "not selected" to demonstrate the sampling process. The goal is to select a sample that accurately represents the population.
This document analyzes trends in the music industry from 1998-2007. It notes that overall album sales decreased 4.3% from 2006-2007 while Christmas music sales declined 7.6%. The rise of MP3 players in 1998 and peer-to-peer file sharing networks in 1999 contributed to a 47% increase in music files shared between 2006-2007. The document recommends that music retailers sell digital music tracks to combat falling CD sales and keep up with Generation Y's preference for digital music consumption.
Beyond the Play Button - The future of listeningPaul Lamere
This document summarizes a presentation given at SXSW 2014 about moving beyond simply playing music to more interactive listening experiences. It discusses categorizing listeners into types like "savants" and "indifferents" and how their tastes, spending habits, and interactions differ. It also explores how attributes like gender, age, and location impact music preferences and describes building contextual playlists based on activities. Finally, it outlines approaches to music discovery through pathfinding within artist collaboration networks, cover songs, and other relationships to engage more active listeners.
How does having 30 million songs in our pocket affect how we listen to music? In this data-driven and demo-laden talk we’ll explore the behavior of today’s music listener. We’ll look at how today’s easy and ubiquitous access to nearly all of recorded music is changing how a listener organizes, discovers and experiences music. By exploring big music data being collected by organizations such as Spotify and The Echo Nest we can get a deeper and more nuanced view of how today’s listener really interacts with their music.
The document appears to be from the 2014 South Carolina Press Association News Contest, listing the winners in various journalism categories and divisions. It recognizes individuals and newspapers for excellence in investigative reporting, sports articles, cartoons, illustrations, informational graphics and more. Key award winners include The Post and Courier, the Carolina Forest Chronicle staff, John Monk from The State, Anna Douglas from The Herald, and Paul Zoeller from The Post and Courier. The document provides the names of the winners, their publications, and sometimes brief descriptions or judge's comments highlighting their work.
The document summarizes the results of a 23-person questionnaire about music preferences. Most participants were aged 13-25, the target demographic. Pop and rock were the most popular genres listened to, showing these should be the focus for song selection. While pop and rock were most listened to, music channels like "The Box", "Kiss", and "Channel AKA" catering to more niche genres were also frequently watched, indicating people enjoy more specialized music depending on the context.
This document summarizes a study of music festival conversation on social media. Some key findings include:
- Music festival conversation increased 34% from the previous year, driven largely by millennials aged 17-34.
- People discuss the overall festival experience more than specific artists, showing festivals are about more than just concerts.
- Electronic music festivals generated significant conversation despite smaller attendance than multi-genre events.
- About 1 in 4 posts were from remote participants watching livestreams, increasing interest in attending live events.
- Nearly half of conversation occurred before events, focusing on anticipation rather than during or after the event.
- Festivals have potential to engage remote audiences through livestreams and videos, expanding their reach and
I've got 10 million songs in my pocket. Now what? Paul Lamere
The proverbial 'celestial jukebox' has become a reality. With today's online music services a music fan is never more than a few clicks away from being able to listen to nearly any song that has ever been recorded. Recommender systems can play a key role in this new music ecosystem, helping listeners explore, discover, organize and share music. However, in many ways music recommendation is very different than recommendation in other well-studied domains such as books and movies. In this talk we explore how recommender systems can be used in the music space, and the particular challenges that the music domain presents to the designers of recommender systems.
The iHeartRadio Music Festival is a three-day music festival held each September in Las Vegas, Nevada since 2011. Major artists like The Black Eyed Peas, Kelly Clarkson, Bruno Mars, Coldplay, Alicia Keys, and Lady Gaga have performed. In 2013, a separate free "village" event was added for fans. Reviews note the festival features established artists playing their radio hits. While the festival promotes popular music, it does not collaborate with non-profits or discuss its environmental practices.
Bill Bragg at The State October 2, 2013StateTheatre
Billy Bragg was recently described by The Times newspaper as a “national treasure.” In the two decades of his career Bragg has certainly made an indelible mark on the conscience of British music, becoming perhaps the most stalwart guardian of the radical dissenting tradition that stretches back over centuries of the country’s political, cultural and social history. It’s a legacy that’s brought Bragg fans the world over as an artist with a keen sense of political activism as well as a way with a pop hook, all informed with a sense of humanity and humor.
See Billy Bragg on his “Tooth and Nail” tour at The State Theatre with opener Joe Purdy.
Bowie State appears for the first time in the AFCA Division II Coaches' Top 25 Poll at #25 after defeating Lincoln 57-3 to improve to 8-1. A win over Elizabeth City State next week would clinch Bowie State a spot in the CIAA championship game. Several top 25 matchups this weekend will have implications for conference titles, including #14 Emporia State playing at #2 Northwest Missouri State, and #7 Minnesota State traveling to #8 Sioux Falls. West Georgia remains #1 in the poll with 26 first place votes.
Nick Orlando has selected 5 markets for Lyonia's first year of touring. The markets - Tampa, Jacksonville, Gainesville, Melbourne, and St. Petersburg - were chosen based on their large populations of millennials and thriving music scenes catering to Lyonia's target demographic. Orlando also selected venues in these cities with capacities of 150-300 people to help promote the band. For the second year, Orlando plans to expand into southern Florida cities like Ft. Lauderdale and West Palm Beach based on the tours of similar successful alternative rock bands. The third year will branch into Southeastern cities like Savannah, Charleston, and Atlanta near major universities to continue growing Lyonia's audience.
The 26th annual Party at St. Mike's music festival was held in Old Town Chicago from June 11th to 13th. Various local and national bands performed across multiple genres of music. Despite some inclement weather, large crowds turned out all weekend enjoying the successful event. The event organizers, Traffic PR & Marketing, secured widespread press coverage of the festival across local television, radio, print, and online media outlets.
iHeartMedia - Engage with Today's Latino AudienceMMW AGENCY
Max Ramirez has been named the Director of Multicultural Sales for iHeartMedia Los Angeles. Responsible for driving revenue in the multicultural category in Los Angeles by leveraging iHeartMedia's multiplatform assets including radio, digital, social, mobile and live events to create custom campaigns for advertisers.
Before joining iHeartMedia, Ramirez served as Vice President, Digital Media at Spanish Broadcasting System where he was responsible for all digital revenue for their local radio websites and LaMusica app. Ramirez has over 17 years' leading U.S. Hispanic marketing initiatives for advertisers in the areas of Auto, CPG, Entertainment, Sports and Theatrical. A New York City native, Ramirez earned his MBA from Dowling in Long Island, NY and his BBA from Berkeley College in New York, NY. In his spare time, he enjoys empowering talent in the areas of ad tech, design and startups as the founder of The Advertising Society in Southern California.
Contact:
max@iheartmedia.com
Our campaign was targeted at the casual millennial fan. Based on our research millennials value an experience more than material items. They also value brands who show their commitment to their community and social issues. Because of this, we chose to focus our campaign around events that would give millennials an experience to remember for a good cause all while interacting with the Chiefs brand.
End-of-summer Spotify campaign, which includes linear, digital and live activations. Presented in front of 150 Turner employees including Turner President, David Levy, and Turner Ad Sales President, Donna Speciale.
[SlideShare] Affinity Data Tells The Stories Of 2016Affinio
Let's face it, 2016 was a memorable year. At Affinio, we get to run analyses on almost any hot topic happening in the news – whether it be political, sports-related, or breaking pop culture news. And there were a lot of hot topics happening over the course of 2016. That’s why we created this SlideShare where we take a look back at the year of 2016 and highlight some of the biggest newsworthy events through the lens of affinity data.
Erin Murray promoted XL artists in Seattle through both online and offline methods in February 2016. Offline efforts included distributing posters of XL artists at local record stores, universities, and events. Online promotion occurred through social media platforms like Twitter, Facebook, and Instagram. Murray found promotional materials for Jamie XX to be particularly popular. The month's promotions were successful in driving interest and engagement with XL artists. Murray has goals to further partnership with local media and leverage personal networks to promote upcoming shows.
This document provides statistics and information about the BaconSports website and media company. It summarizes that BaconSports is a sports comedy website that attracts 180k unique visitors and focuses on humor, pop culture, and trending topics. It then provides detailed statistics on traffic, demographics of users, social media followers, and podcast downloads. The document promotes BaconSports' YouTube channel and videos from live sports events. It describes a large Bacon, Sports and Beer event held in Chicago. Overall, the document markets BaconSports as an engaging platform for reaching sports fans through various content and integrated marketing strategies.
This summary provides an overview of a research study exploring music festivals, preferred foods, and beverages. The study involved a survey of 108 University of Northern Colorado students. The key findings were:
- Country music was the most popular genre preferred by participants at 39.8%. BBQ food and macro beer were most associated with country music festivals.
- Rock was the second most preferred genre at 15.7%. Microbrews and non-alcoholic drinks were most associated with rock music festivals.
- The majority of participants, regardless of preferred genre, preferred a summer outdoor festival and were willing to pay $75 for a two-day pass.
Bands & Brands: A PBJS Guide to Experiential Activations at Music FestivalsMSL
Music festivals are a great opportunity not just for bands, but for brands to reach new audiences. So how do companies avoid getting lost in the crowd?
In this guide to experiential activations at music festivals, PBJS covers the current landscape and the five keys to making a lasting impression at fests large and small, along with shout-outs to companies who've crushed it at events like Lollapalooza, Coachella, Outside Lands and SXSW.
This is the first presentation in a PBJS series exploring what makes ideas stick.
This document provides an executive summary of strategies to increase attendance and revenues for the LA Clippers basketball franchise. It discusses how the Clippers have drawn fans since 1978 with an exciting atmosphere but have long been seen as inferior to the LA Lakers. Recent star players Blake Griffin and Chris Paul are helping change this perception. Research will focus on identifying existing fan segments and new target markets, such as female fans and college students, to attract more attendees and sell tickets. Additional in-arena promotions, concessions and marketing can help position the Clippers as a top entertainment choice in LA.
Multicultural consumers, including African Americans, Asian Americans, and Hispanics, make up about a third of the US population and are younger on average than non-Hispanic whites. They are driving changes in the music industry by being early adopters of new technologies to discover and experience music. Multicultural consumers spend more on music overall than other groups, with the largest portion going to live concerts and events. They are also more likely to use smartphones, social media, and streaming services to access music and connect with artists.
The document discusses an EDM artist's approach to collaboration, production, and maintaining an active relationship with fans. It provides details about the artist's team members, recent streaming stats, merchandise offerings, upcoming tour dates and locations, and ways for fans to purchase tickets. The overall purpose is to present an artist portfolio that showcases the artist's work, collaborations, and engagement with fans.
The document appears to be from the 2014 South Carolina Press Association News Contest, listing the winners in various journalism categories and divisions. It recognizes individuals and newspapers for excellence in investigative reporting, sports articles, cartoons, illustrations, informational graphics and more. Key award winners include The Post and Courier, the Carolina Forest Chronicle staff, John Monk from The State, Anna Douglas from The Herald, and Paul Zoeller from The Post and Courier. The document provides the names of the winners, their publications, and sometimes brief descriptions or judge's comments highlighting their work.
The document summarizes the results of a 23-person questionnaire about music preferences. Most participants were aged 13-25, the target demographic. Pop and rock were the most popular genres listened to, showing these should be the focus for song selection. While pop and rock were most listened to, music channels like "The Box", "Kiss", and "Channel AKA" catering to more niche genres were also frequently watched, indicating people enjoy more specialized music depending on the context.
This document summarizes a study of music festival conversation on social media. Some key findings include:
- Music festival conversation increased 34% from the previous year, driven largely by millennials aged 17-34.
- People discuss the overall festival experience more than specific artists, showing festivals are about more than just concerts.
- Electronic music festivals generated significant conversation despite smaller attendance than multi-genre events.
- About 1 in 4 posts were from remote participants watching livestreams, increasing interest in attending live events.
- Nearly half of conversation occurred before events, focusing on anticipation rather than during or after the event.
- Festivals have potential to engage remote audiences through livestreams and videos, expanding their reach and
I've got 10 million songs in my pocket. Now what? Paul Lamere
The proverbial 'celestial jukebox' has become a reality. With today's online music services a music fan is never more than a few clicks away from being able to listen to nearly any song that has ever been recorded. Recommender systems can play a key role in this new music ecosystem, helping listeners explore, discover, organize and share music. However, in many ways music recommendation is very different than recommendation in other well-studied domains such as books and movies. In this talk we explore how recommender systems can be used in the music space, and the particular challenges that the music domain presents to the designers of recommender systems.
The iHeartRadio Music Festival is a three-day music festival held each September in Las Vegas, Nevada since 2011. Major artists like The Black Eyed Peas, Kelly Clarkson, Bruno Mars, Coldplay, Alicia Keys, and Lady Gaga have performed. In 2013, a separate free "village" event was added for fans. Reviews note the festival features established artists playing their radio hits. While the festival promotes popular music, it does not collaborate with non-profits or discuss its environmental practices.
Bill Bragg at The State October 2, 2013StateTheatre
Billy Bragg was recently described by The Times newspaper as a “national treasure.” In the two decades of his career Bragg has certainly made an indelible mark on the conscience of British music, becoming perhaps the most stalwart guardian of the radical dissenting tradition that stretches back over centuries of the country’s political, cultural and social history. It’s a legacy that’s brought Bragg fans the world over as an artist with a keen sense of political activism as well as a way with a pop hook, all informed with a sense of humanity and humor.
See Billy Bragg on his “Tooth and Nail” tour at The State Theatre with opener Joe Purdy.
Bowie State appears for the first time in the AFCA Division II Coaches' Top 25 Poll at #25 after defeating Lincoln 57-3 to improve to 8-1. A win over Elizabeth City State next week would clinch Bowie State a spot in the CIAA championship game. Several top 25 matchups this weekend will have implications for conference titles, including #14 Emporia State playing at #2 Northwest Missouri State, and #7 Minnesota State traveling to #8 Sioux Falls. West Georgia remains #1 in the poll with 26 first place votes.
Nick Orlando has selected 5 markets for Lyonia's first year of touring. The markets - Tampa, Jacksonville, Gainesville, Melbourne, and St. Petersburg - were chosen based on their large populations of millennials and thriving music scenes catering to Lyonia's target demographic. Orlando also selected venues in these cities with capacities of 150-300 people to help promote the band. For the second year, Orlando plans to expand into southern Florida cities like Ft. Lauderdale and West Palm Beach based on the tours of similar successful alternative rock bands. The third year will branch into Southeastern cities like Savannah, Charleston, and Atlanta near major universities to continue growing Lyonia's audience.
The 26th annual Party at St. Mike's music festival was held in Old Town Chicago from June 11th to 13th. Various local and national bands performed across multiple genres of music. Despite some inclement weather, large crowds turned out all weekend enjoying the successful event. The event organizers, Traffic PR & Marketing, secured widespread press coverage of the festival across local television, radio, print, and online media outlets.
iHeartMedia - Engage with Today's Latino AudienceMMW AGENCY
Max Ramirez has been named the Director of Multicultural Sales for iHeartMedia Los Angeles. Responsible for driving revenue in the multicultural category in Los Angeles by leveraging iHeartMedia's multiplatform assets including radio, digital, social, mobile and live events to create custom campaigns for advertisers.
Before joining iHeartMedia, Ramirez served as Vice President, Digital Media at Spanish Broadcasting System where he was responsible for all digital revenue for their local radio websites and LaMusica app. Ramirez has over 17 years' leading U.S. Hispanic marketing initiatives for advertisers in the areas of Auto, CPG, Entertainment, Sports and Theatrical. A New York City native, Ramirez earned his MBA from Dowling in Long Island, NY and his BBA from Berkeley College in New York, NY. In his spare time, he enjoys empowering talent in the areas of ad tech, design and startups as the founder of The Advertising Society in Southern California.
Contact:
max@iheartmedia.com
Our campaign was targeted at the casual millennial fan. Based on our research millennials value an experience more than material items. They also value brands who show their commitment to their community and social issues. Because of this, we chose to focus our campaign around events that would give millennials an experience to remember for a good cause all while interacting with the Chiefs brand.
End-of-summer Spotify campaign, which includes linear, digital and live activations. Presented in front of 150 Turner employees including Turner President, David Levy, and Turner Ad Sales President, Donna Speciale.
[SlideShare] Affinity Data Tells The Stories Of 2016Affinio
Let's face it, 2016 was a memorable year. At Affinio, we get to run analyses on almost any hot topic happening in the news – whether it be political, sports-related, or breaking pop culture news. And there were a lot of hot topics happening over the course of 2016. That’s why we created this SlideShare where we take a look back at the year of 2016 and highlight some of the biggest newsworthy events through the lens of affinity data.
Erin Murray promoted XL artists in Seattle through both online and offline methods in February 2016. Offline efforts included distributing posters of XL artists at local record stores, universities, and events. Online promotion occurred through social media platforms like Twitter, Facebook, and Instagram. Murray found promotional materials for Jamie XX to be particularly popular. The month's promotions were successful in driving interest and engagement with XL artists. Murray has goals to further partnership with local media and leverage personal networks to promote upcoming shows.
This document provides statistics and information about the BaconSports website and media company. It summarizes that BaconSports is a sports comedy website that attracts 180k unique visitors and focuses on humor, pop culture, and trending topics. It then provides detailed statistics on traffic, demographics of users, social media followers, and podcast downloads. The document promotes BaconSports' YouTube channel and videos from live sports events. It describes a large Bacon, Sports and Beer event held in Chicago. Overall, the document markets BaconSports as an engaging platform for reaching sports fans through various content and integrated marketing strategies.
This summary provides an overview of a research study exploring music festivals, preferred foods, and beverages. The study involved a survey of 108 University of Northern Colorado students. The key findings were:
- Country music was the most popular genre preferred by participants at 39.8%. BBQ food and macro beer were most associated with country music festivals.
- Rock was the second most preferred genre at 15.7%. Microbrews and non-alcoholic drinks were most associated with rock music festivals.
- The majority of participants, regardless of preferred genre, preferred a summer outdoor festival and were willing to pay $75 for a two-day pass.
Bands & Brands: A PBJS Guide to Experiential Activations at Music FestivalsMSL
Music festivals are a great opportunity not just for bands, but for brands to reach new audiences. So how do companies avoid getting lost in the crowd?
In this guide to experiential activations at music festivals, PBJS covers the current landscape and the five keys to making a lasting impression at fests large and small, along with shout-outs to companies who've crushed it at events like Lollapalooza, Coachella, Outside Lands and SXSW.
This is the first presentation in a PBJS series exploring what makes ideas stick.
This document provides an executive summary of strategies to increase attendance and revenues for the LA Clippers basketball franchise. It discusses how the Clippers have drawn fans since 1978 with an exciting atmosphere but have long been seen as inferior to the LA Lakers. Recent star players Blake Griffin and Chris Paul are helping change this perception. Research will focus on identifying existing fan segments and new target markets, such as female fans and college students, to attract more attendees and sell tickets. Additional in-arena promotions, concessions and marketing can help position the Clippers as a top entertainment choice in LA.
Multicultural consumers, including African Americans, Asian Americans, and Hispanics, make up about a third of the US population and are younger on average than non-Hispanic whites. They are driving changes in the music industry by being early adopters of new technologies to discover and experience music. Multicultural consumers spend more on music overall than other groups, with the largest portion going to live concerts and events. They are also more likely to use smartphones, social media, and streaming services to access music and connect with artists.
The document discusses an EDM artist's approach to collaboration, production, and maintaining an active relationship with fans. It provides details about the artist's team members, recent streaming stats, merchandise offerings, upcoming tour dates and locations, and ways for fans to purchase tickets. The overall purpose is to present an artist portfolio that showcases the artist's work, collaborations, and engagement with fans.
The Rams have a long history moving between Cleveland, Los Angeles, and St. Louis due to issues with attendance and stadium leases. They now hope to build their brand and identity in Los Angeles through community involvement, social media campaigns, and drawing from the nostalgia of longtime LA fans to develop a new young fan base and attract corporate sponsors. Their marketing plan focuses on establishing the Rams as "the" team for all of Los Angeles.
Bands & Brands: A Guide to Experiential Activations at Music FestivalsPBJS
Music festivals are a great opportunity not just for bands, but for brands to reach new audiences. So how do companies avoid getting lost in the crowd?
In our guide to experiential activations at music festivals, we cover the current landscape and our five keys to making a lasting impression at fests large and small, along with shout-outs to companies who've crushed it at events like Lollapalooza, Coachella, Outside Lands and SXSW.
This is the first presentation in a series exploring what makes ideas stick.
The document provides information about advertising opportunities during the MLB season, including:
- It lists the teams in each division of the American and National Leagues.
- It outlines the regular season schedule and post-season format.
- It highlights several special MLB events like the Home Run Derby and All-Star Game that provide additional advertising opportunities.
- It provides demographic information about MLB viewers and details about their social media engagement, indicating opportunities to leverage social platforms.
- It includes sample schedules, ratings, and contact information to learn more about partnering with MLB for advertising.
The document outlines a 6-week marketing campaign to sell remaining personal seat licenses for the Falcons 2017 season. The campaign aims to make fans feel like "playmakers" by scouting, drafting, and inviting them to exclusive experiences. Key tactics include geo-targeting fans with merchandise, hosting draft events, virtual reality stadium tours, and a large social media push towards the end to purchase seats. The goal is to increase fan dedication and commitment through an authentic, engaging experience.
The document outlines details of a concert called "The Takeover" including sponsors who provided funding, supporting artists, the concert schedule, concessions, and other logistical details. Coca Cola and Chick-fil-A are providing beverage and food rights. Alicia Keys and Tyra Banks have donated money. Wells Fargo and SunTrust provided funding in exchange for interest. The concert will feature performances by Beyonce, Rihanna, Drake, Chris Brown, and Kanye West in that order.
The document discusses different youth subcultures in the UK and their interests and styles. It lists various tribes such as punks, geeks, cosplayers, fan girls, sports junkies, makers, activists, urban artists, scenesters, trendies, vloggers, hypebeasts, hipsters, and more. Each tribe is described briefly, focusing on their core interests, passions, and how they express their identities through clothing, music, and media preferences. The document serves as a reference for understanding different UK youth cultures and subcultures.
This market research analyzes the behaviors and habits behind the journey to discover new music and identifies 3 core millennial segments. Based on these segments, this report provides advice for digital music platforms on how to better meet the discovery needs of their listeners and for music makers on how to more effectively market to new audiences.
Similar to Stubhub.state.of.ticketing.report.final3 (20)
Ofcom reports that as of 2014, 80 percent of children aged 15 own a mobile phone in the UK. However the UK’s communication regulator also flagged up that “Almost two thirds (62%) of parents of 12-15 year olds say they know less about the internet than their child.”
Domestic Content Hosting: Comparing .RU and .РФGregory Kuzin
Jim Cowie presented research comparing the domestic hosting of content within the .RU and .РФ top-level domains. The research found that 65% of domains within .RU and 80% within .РФ are hosted within Russia. Moscow and St. Petersburg hosted the majority of locally hosted content. Latencies from Russia to alternative hosting locations in Western Europe and the US were found to be high. The research concluded that Russian domains have a strong preference for domestic hosting within the country.
european footbal lin chinese market reportGregory Kuzin
The document analyzes the performance of the top 5 European football leagues in the Chinese market in the 2014/15 season. It finds that the Premier League had the highest TV ratings and penetration, while La Liga and the Bundesliga also performed well. Real Madrid, Barcelona, and Manchester United had the strongest social media presences of football clubs. The UEFA Champions League final achieved the highest ratings for a sports program. More European clubs are participating in commercial games in China, and Chinese sponsorship of European football is growing.
The Digital Signage Business Climate Index (DBCI) in Russia increased slightly in July and August 2015. While the current business situation and outlook are viewed more conservatively than in May, the political crisis has cooled and the economic situation remains volatile due to low oil prices, high inflation, and currency devaluation. According to the survey, touch technology is in high demand from customers over the next two years, while other interactive solutions like QR codes, iBeacons, and Kinect are seen as having average or low demand. The next DBCI survey will take place in weeks 36-37 of 2015.
2. Live events have been part of the American experience since the
country’s earliest days. From their beginnings in 1750, Broadway
performances have dazzled theater lovers. Since then, The Phantom of
the Opera, Chicago and Cats have made history as the Great White Way’s
longest-running shows. In 1920, Babe Ruth helped the New York Yankees
become the first team to ever top 1,000,000 fans in attendance for a single
season. And this year, the Rolling Stones took the crown for having the
most successful North American tour of 2015, grossing $80.7MM.
As the digital age flourishes and Americans’ appreciation for these
cultural phenomena continues to grow, we’re entering a new era of
enhanced live event experiences.
While there has been backlash against the presence of phones at
concerts, fans seem to agree that their devices are a must. This year,
3.5 MM tweets were sent during the first week of Coachella,
and 28.4 MM throughout Super Bowl XLIX.
With more entertainment options than ever before - and a surge
of technology making it easier to be part of these events - it’s an
exciting time to be a fan. StubHub’s “2015: A Look Back,
The Year in Live Experiences” report captures this excitement.
Inthesectionsbelow,weillustratekeytrendssurroundingconsumer
behaviors, as well as preferences and patterns of social media
interaction before, during and after live event experiences.
It should come as no surprise that, in this day and age, mobile plays
a prominent role in live-events. Fifty-two percent of concert-goers
use their mobile devices to look up details about shows, while
67% of millennials have taken a picture of a performer with a smartphone.
Mobile allows fans to better engage with their favorite athletes and
performers via social media and to connect with other fans in attendance,
both before and after shows.
SUMMARY
1
3. The data in this report was compiled by StubHub’s Consumer
Insights and Analytics teams. Third party research is included
and cited in the reference section at the end of the report.
The Consumer Insights study was first conducted in the spring
of 2014, and again in the spring of 2015. Survey respondents
were individuals who have purchased a live event ticket within
the last 12 months, including tickets purchased outside of
StubHub’splatform.Freeconcertsandeventswerenotcounted.
Further research was performed in September of 2015 as
StubHub’s Analytics team compiled data over the prior year
related to buyers and sellers across StubHub’s desktop, mobile
web and mobile app.
It is our intent that this inaugural report will be used as a
benchmark for future analysis of the live events industry. We
aim to issue refreshed findings on an annual basis.
METHODOLOGY
2
4. The band’s tuning their instruments and food trucks line the
concourse. The audience sways, entranced, as the speakers send
booming vibrations through the crowd. Who are these fans and what
brings them to this shared experience?
Fans come from different walks of life and from various corners of
the US. As most venues and performers are aware, knowing one’s
audience is just as important as arranging the event itself. Doing so
not only ensures that all marketing efforts are properly targeted to
event-goers, but also allows performers, athletes, venue organizers
and ticket vendors alike to enhance fans’ experiences by connecting
with them through their preferred channels.
In this section, we’ll take a look at fans of sports, music and theater
events, zeroing in on their annual events calendar and social habits.
THE BASICS
On average…
• US ticket purchasers are 42 years old.
• Sports ticket purchasers are 40 years old.
• Concert ticket purchasers are 42 years old.
• Theater ticket purchasers are 44 years old.
• Fans purchased tickets to 4 events in the last year.
• Fans in the 18-24 age bracket purchased tickets to
6 events in the last year.
• Fans over the age of 55 purchased tickets to less
than 3 events in the last year.
• Sports fans purchased tickets to 5 events in the
last year.
• Concert-goers purchased tickets to 4 events in the
last year.
• Theater buffs purchased tickets to 4 events in the
last year.
MEET THE AUDIENCE
3
5. of StubHub event goers purchased
tickets within 3 days of an event.
booked over 180 days in advance.
8 DAYS A WEEK: PRIME PURCHASING TIMES (ACROSS MUSIC AND SPORTS)
32%
2%
• On average, male respondents purchased
tickets to 5 events in the last year, while
female respondents purchased tickets to
3 events in the last year.
4
(
6. 8 DAYS A WEEK: PRIME PURCHASING TIMES (ACROSS MUSIC AND SPORTS CONT.)
SPECIAL DELIVERY! FANS RECEIVE TICKETS THROUGH:
• Electronic PDF:
(emailed)
• Pickup:
• Instant download:
• UPS delivery:
13%
13%
73%
2%
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FANS’ PREFERRED CHANNELS AND SOCIAL HABITS
7. BUSINESS TRENDS: SPORTS, MUSIC & THEATER
Business is booming across the sports and entertainment industries as teams and performers
connect more directly with their fans through social media. And of course, fans love getting up close
and personal with the living legends they love. Summer sees legions of music lovers trekking to their
favorite festivals, while winter brings packed arenas filled with sports fanatics watching their heroes
claim the ice. February kicks off with the biggest NFL game of the season, and shortly thereafter, the
month that every college basketball fan goes mad for: March. No matter the season or month, fans of
all kinds are passionately for rooting for their favorite teams and artists.
The fan experience is further enhanced through mobile ticketing. Fans have unprecedented access
to their favorite events, with the ability to claim their seats from home, work or on the go - sometimes
only hours before the start of the show.
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8. THE SKINNY ON SPORTS
MVP: Top-Selling Teams
(Across Leagues)
• San Francisco Giants
• New York Yankees
• Boston Red Sox
• Los Angeles Dodgers
• Dallas Cowboys
• St. Louis Cardinals
• Chicago Cubs
• New York Knicks
• San Francisco 49ers
• Detroit Tigers
MVP: Top-Selling Teams
(Per Event)
• Duke Blue Devils
• Seattle Seahawks
• New England Patriots
• Chicago Bears
• Denver Broncos
• Notre Dame Fighting Irish
• Texas A&M Aggies
• Alabama Crimson Tide
• Dallas Cowboys
• New York Giants
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9. ARIZONA CARDINALS: U2
ATLANTA FALCONS: The Rolling Stones
BALTIMORE RAVENS: Florida Georgia Line
BUFFALO BILLS: Garth Brooks
CAROLINA PANTHERS: Taylor Swift
CHICAGO BEARS: The Rolling Stones
CINCINNATI BENGALS: Jason Aldean
CLEVELAND BROWNS: Garth Brooks
DALLAS COWBOYS: Taylor Swift
DENVER BRONCOS: Kenny Chesney
DETROIT LIONS: Kid Rock
GREEN BAY PACKERS: Luke Bryan
HOUSTON TEXANS: Kenny Chesney
INDIANAPOLIS COLTS: Ed Sheeran
JACKSONVILLE JAGUARS: Elton John
KANSAS CITY CHIEFS: Luke Bryan
MIAMI DOLPHINS: Ariana Grande
MINNESOTA VIKINGS: Ed Sheeran
NEW ENGLAND PATRIOTS: Billy Joel
NEW ORLEANS SAINTS: Garth Brooks
NEW YORK GIANTS: Kenny Chesney
NEW YORK JETS: Billy Joel
OAKLAND RAIDERS: The Grateful Dead
PHILADELPHIA EAGLES: Maroon 5
PITTSBURGH STEELERS: U2
ST. LOUIS RAMS: Ed Sheeran
SAN DIEGO CHARGERS: U2
SAN FRANCISCO 49ERS: The Grateful Dead
SEATTLE SEAHAWKS: Rush
TAMPA BAY BUCCANEERS: Luke Bryan
TENNESSEE TITANS: The Rolling Stones
WASHINGTON REDSKINS: Foo Fighters
TOP CONCERTS ATTENDED BY NFL FANS
8
Stubhub sorted through data to answer the question: if you bought a specific NFL team’s
ticket at stubhub in the past 5 years, what other concert purchase have you made this year?
(Ranked by highest correlation.)
10. ARIZONA DIAMONDBACKS: Garth Brooks
ATLANTA BRAVES: Taylor Swift
BALTIMORE ORIOLES: Taylor Swift
BOSTON RED SOX: Foo Fighters
CHICAGO CUBS: U2
CHICAGO WHITE SOX: Ed Sheeran
CINCINNATI REDS: Elton John
CLEVELAND INDIANS: Fleetwood Mac
COLORADO ROCKIES: Luke Bryan
DETROIT TIGERS: Bob Seger
HOUSTON ASTROS: Taylor Swift
KANSAS CITY ROYALS: Maroon 5
LOS ANGELES ANGELS: Eric Church
LOS ANGELES DODGERS: Eric Church
MIAMI MARLINS: Elton John
MILWAUKEE BREWERS: Ariana Grande
MINNESOTA TWINS: Billy Joel
NEW YORK METS: Billy Joel
NEW YORK YANKEES: Sam Smith
OAKLAND ATHLETICS: Maroon 5
PHILADELPHIA PHILLIES: Eric Church
PITTSBURGH PIRATES: Taylor Swift
SAN DIEGO PADRES: Foo Fighters
SAN FRANCISCO GIANTS: Maroon 5
SEATTLE MARINERS: Foo Fighters
ST. LOUIS CARDINALS: Kenny Chesney
TAMPA BAY RAYS: Taylor Swift
TEXAS RANGERS: Garth Brooks
TORONTO BLUE JAYS: Fleetwood Mac
WASHINGTON NATIONALS: Fleetwood Mac
TOP CONCERTS ATTENDED BY MLB FANS
9
Stubhub sorted through data to answer the question: if you bought a specific MLB team’s
ticket at stubhub in the past 5 years, what other concert purchase have you made this year?
(Ranked by highest correlation.)
11. ATLANTA HAWKS: Billy Joel
BOSTON CELTICS: The Who
BROOKLYN NETS: Janet Jackson
CHARLOTTE HORNETS: Luke Bryan
CHICAGO BULLS: U2
CLEVELAND CAVALIERS: The Rolling Stones
DALLAS MAVERICKS: Garth Brooks
DENVER NUGGETS: Kenny Chesney
DETROIT PISTONS: Kid Rock
GOLDEN STATE WARRIORS: AC/DC
HOUSTON ROCKETS: Garth Brooks
INDIANA PACERS: Zac Brown Band
LOS ANGELES CLIPPERS: Foo Fighters
LOS ANGELES LAKERS: Taylor Swift
MEMPHIS GRIZZLIES: Foo Fighters
MIAMI HEAT: Ariana Grande
MILWAUKEE BUCKS: Garth Brooks
MINNESOTA TIMBERWOLVES: Luke Bryan
NEW YORK KNICKS: Billy Joel
NEW ORLEANS PELICANS: Taylor Swift
OKLAHOMA CITY THUNDER: Garth Brooks
ORLANDO MAGIC: The Rolling Stones
PHILADELPHIA 76ERS: Imagine Dragons
PHOENIX SUNS: U2
PORTLAND TRAILBLAZERS: Ed Sheeran
SACRAMENTO KINGS: Taylor Swift
SAN ANTONIO SPURS: Luke Bryan
TORONTO RAPTORS: Drake
UTAH JAZZ: Sam Smith
WASHINGTON WIZARDS: J Cole
TOP CONCERTS ATTENDED BY NBA FANS
10
Stubhub sorted through data to answer the question: if you bought a specific NBA team’s
ticket at stubhub in the past 5 years, what other concert purchase have you made this year?
(Ranked by highest correlation.)
12. ANAHEIM DUCKS: Foo Fighters
ARIZONA COYOTES: Garth Brooks
BOSTON BRUINS: Kenny Chesney
BUFFALO SABRES: Paul McCarntey
CALGARY FLAMES: Ed Sheeran
CAROLINA HURRICANES: Taylor Swift
CHICAGO BLACKHAWKS: U2
COLORADO AVALANCHE Luke Bryan
COLUMBUS BLUE JACKETS: The Rolling Stones
DALLAS STARS: Garth Brooks
DETROIT RED WINGS: Kid Rock
EDMONTON OILERS: Shania Twain
FLORIDA PANTHERS: Billy Joel
LOS ANGELES KINGS: Foo Fighters
MINNESOTA WILD: Taylor Swift
MONTREAL CANADIENS: Ed Sheeran
NASHVILLE PREDATORS: Kenny Chesney
NEW JERSEY DEVILS: Billy Joel
NEW YORK ISLANDERS: Billy Joel
NEW YORK RANGERS: U2
OTTAWA SENATORS: One Direction
PHILADELPHIA FLYERS: Luke Bryan
PITTSBURGH PENGUINS: Maroon 5
SAN JOSE SHARKS: U2
ST. LOUIS BLUES: Florida Georgia Line
TAMPA BAY LIGHTNING: Zac Brown Band
TORONTO MAPLE LEAFS: Taylor Swift
VANCOUVER CANUCKS: AC/DC
WASHINGTON CAPITALS: Ed Sheeran
WINNIPEG JETS: AC/DC
TOP CONCERTS ATTENDED BY NHL FANS
11
Stubhub sorted through data to answer the question: if you bought a specific NHL team’s
ticket at stubhub in the past 5 years, what other concert purchase have you made this year?
(Ranked by highest correlation.)
14. LIVE EVENTS AND MOBILE
The Pulse of Mobile
• Mobile tickets are set to account for more
than one in two ticket transactions on digital
platforms by 2019.
• Global ticket purchases made from
desktop and mobile devices (including tablets
and smartphones) will reach $32 billion
by 2019, nearly twice the amount from this
year’s estimate of $16.2 billion.
• Mobile will account for more than 50%
of digital tickets purchased in the next
few years.
Phone Behavior During Live Events
• 47% of audience members text during
shows.
• 67% of millennial concert-goers said
they’ve taken a picture of a performer
with a smartphone.
• 47% of millennials have filmed part of
a concert.
• 52% of concert-goers use mobile to
look up details about a concert.
THOUGHTS ON THEATER
Ticketing Trends: How Far In Advance
Are Tickets Booked?
Ticketing Trends: How Does The
Price of a Show Shift Per Market?
(Average Ticket Price)
• Book of Mormon New York: $252
• Book of Mormon San Francisco: $198
• Book of Mormon Austin: $132
• Book of Mormon Winnipeg: $64
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.
15. LIVE EVENTS AND THE SOCIAL MEDIA EXPERIENCE
Social media at live events is exploding. While YouTube
and digital cameras once were key to extending the shelf
life of live events, now Facebook, Twitter, Instagram and
Snapchat have dramatically shifted how fans engage
with their favorite artists and teams in real time. Pop stars
and sports legends alike boast followers in the millions,
and the nation’s most popular festivals and games are
responsible for over a million tweets per event.
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16. SOCIAL EXPLOSION: MUSIC
Flourishing Festivals
• 32 MM people attend a music festival
in the US each year; 46% of these festival
attendees are 18-34 years old.
• 14.7 MM millennials go to at least
one US music festival per year.
• 51% of US festival attendees are women,
and 49% are men.
• US festival attendees travel an average of
903 miles to attend a festival.
Festival attendees are also:
• 67% more likely to use Snapchat.
• 69% more likely to use Vine.
• 81% more likely to use Tumblr.
• 71% of US millennials say live tweeting
about an event makes it more fun.
In 2015...
• 3.5 MM tweets were sent during the
first week of Coachella.
• 1MM tweets were sent during SXSW.
• 28.4 MM tweets were sent during the
Super Bowl XLIX.
InstaFamous – Most Popular Musicians on
Instagram (as of September 2015)
Chart Toppers – Most Popular Musicians on Twitter
(as of September 2015)
15
• Selena Gomez: 43.9 MM followers
• Ariana Grande: 43.2 MM followers
• Justin Bieber: 38.7 MM followers
• Taylor Swift: 62.74 MM followers
• Lady GaGa: 50.39 MM followers
• Justin Timberlake: 47.95 MM followers
17. SOCIAL EXPLOSION: SPORTS
Data Usage at the Super Bowl
• Dallas 2011: 177 GB used. 500k social
media posts with photos.
• Indianapolis 2012: 215 GB used. 600k
social media posts with photos.
• New Orleans 2013: 388 GB used. 1.1MM
social media posts with photos.
• New York City 2014: 624 GB used. 1.8 MM
social media posts with photos.
Twitter League Leaders
• The New England Patriots are the most
popular NFL team on Twitter, with 1.47 MM
followers.
• The Los Angeles Lakers are the most
popular NBA team on Twitter, with 4.47 MM
followers.
• The New York Yankees are the most
popular MLB team on Twitter, with 1.49 MM
followers.
• The Chicago Blackhawks are the most
popular NHL team on Twitter, with 1.1 MM
followers.
InstaFamous (as of September 2015)
• Brazilian soccer player Neymar Jr: 31.3 MM followers
• Soccer player Cristiano Ronaldo: 29.9 MM followers
• FC Barcelona player Leo Messi: 24.3 MM followers
• Colombian soccer player James Rodriguez: 43.2 MM followers
• LeBron James: 13 MM followers
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18. REFERENCES
Samuely, Alex. “Mobile Ticketing Transaction Volume to Double by 2019: Report.” Mobile Commerce Daily. 14 Apr. 2015. Web. 16 Sept.
2015. Data retrieved by Juniper Research.
Ulloa, Nina. “32 Million People in the U.S. Attend Music Festivals - Digital Music News.” Digital Music News 32 Million People in the U.S.
Attend Music Festivals Comments. 14 Apr. 2015. Web. 16 Sept. 2015. Data retrieved by Nielsen.
“U.S. Millennials: Tweeting Live Experiences 2013 | Statistic.” Statista. Web. 16 Sept. 2015.
StubHub’s Consumer Insights study, Spring 2014 and Spring 2015
StubHub’s Analytics study, September 2015
Wilson, Elsa. “Can’t Stop The Tweet: How Social Media Is Killing The Concert Experience.” Forbes. Forbes Magazine, 10 Mar. 2015. Web.
16 Sept. 2015. Data retrieved by T-Mobile
Savarese, Phil. “Decoding Millennial Concertgoers.” YPulse. 31 Jan. 2013. Web. 16 Sept. 2015.
Duncan, John. “GeoMinds: How Location Is Aiding Music Marketers in Their Quest to Reach Millennials This Summer.” GeoMinds How
Location Is Aiding Music Marketers in Their Quest to Reach Millennials This Summer Comments. 10 June 2015. Web. 16 Sept. 2015. Data
retrieved by GroupM
Lynch, Joe. “Check Out These Surprising Stats About U.S. Music Festivals.” Billboard. 22 Apr. 2015. Web. 16 Sept. 2015.
“Twitter: Most-followed Accounts Worldwide as of September 2015 | Statistic.” Statista. Web. 16 Sept. 2015.
“Top 100 Instagram Profiles by Followers.” SocialBlade. Web. 16 Sept. 2015.
Hammond, Teena. “Stadiums Race to Digitize: How Sports Teams Are Scrambling to Keep Millennials Coming to Games.” TechRepublic. 1
Apr. 2014. Web. 16 Sept. 2015. Data retrieved by AT&T.
Via Twitter account, accessed 16 Sept. 2015.
Via Twitter account, accessed 16 Sept. 2015.
Via Twitter account, accessed 16 Sept 2015.
Via Twitter account, accessed 16 Sept 2015.
“Top 100 Instagram Profiles by Followers.” SocialBlade. Web. 16 Sept. 2015.
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