Growth Strategies or Expansion Strategies
There are several ways for a business to grow or expand, including developing new products, entering new markets, increasing marketing, mergers and acquisitions, franchising, licensing, and initial public offerings. Ansoff's Growth Matrix is a common framework that considers growth through new and existing products and markets. Effective strategies require understanding customer needs, competitors, and having a clear vision and sales process. Examples demonstrate techniques like product diversification, market penetration, and market or product development.
The least risky strategy of the above is the market penetration, since it makes use of the firms existing
capabilities and resources.
http://www.researchomatic.com/Ansoff-Matrix-93098.html
The Strategic Marketing Process - How to Structure Your Marketing Activities ...Moderandi Inc.
This guide defines a marketing process that you can use to put structure around your daily, monthly and annual marketing and sales activities.
The process covers more than just traditional marketing and ties together all go-to-market business activities: strategic planning, financial planning and measurement, creative development, marketing execution and sales, and customer retention.
Educaterer India is an unique combination of passion driven into a hobby which makes an awesome profession. We carve the lives of enthusiastic candidates to a perfect professional who can impress upon the mindsets of the industry, while following the established traditions, can dare to set new standards to follow. We don't want you to be the part of the crowd, rather we like to make you the reason of the crowd. Today's Effort For A Better Tomorrow
The least risky strategy of the above is the market penetration, since it makes use of the firms existing
capabilities and resources.
http://www.researchomatic.com/Ansoff-Matrix-93098.html
The Strategic Marketing Process - How to Structure Your Marketing Activities ...Moderandi Inc.
This guide defines a marketing process that you can use to put structure around your daily, monthly and annual marketing and sales activities.
The process covers more than just traditional marketing and ties together all go-to-market business activities: strategic planning, financial planning and measurement, creative development, marketing execution and sales, and customer retention.
Educaterer India is an unique combination of passion driven into a hobby which makes an awesome profession. We carve the lives of enthusiastic candidates to a perfect professional who can impress upon the mindsets of the industry, while following the established traditions, can dare to set new standards to follow. We don't want you to be the part of the crowd, rather we like to make you the reason of the crowd. Today's Effort For A Better Tomorrow
Every company desiring to stay competitive must design broad competitive marketing strategies by which it can gain a sustainable competitive advantage. But what broad marketing strategies might the company use? Which ones are best for a particular company or for the company’s different divisions and products? No one strategy is best for all companies. Each company must determine what makes the most sense given its position in the industry and its objectives, opportunities, and resources. Even within a company, different strategies may be required for different businesses or products. Johnson & Johnson uses one marketing strategy for its leading brands in stable consumer markets, such as BAND-AID, Tylenol, Listerine, or J&J’s baby products, and a different marketing strategy for its high-tech health-care businesses and products, such as Monocryl surgical sutures or NeuFlex finger joint implants. So you understand that no one best strategy truly exist for all firms. But which strategy is best for which company? This chapter attempts an appropriate respond to the question.
Strategies that strongly position the company against competitor and give the company strongest possible strategic advantage.
Competitive Strategies helps in:
Building profitable customer relationships
Gaining competitive advantage
Analyzing their competitors
The PharmaSim project was the core project of our marketing management course. This group project consisted of running a virtual marketing campaign online for a new over the counter cough/cold medicine.
Every company desiring to stay competitive must design broad competitive marketing strategies by which it can gain a sustainable competitive advantage. But what broad marketing strategies might the company use? Which ones are best for a particular company or for the company’s different divisions and products? No one strategy is best for all companies. Each company must determine what makes the most sense given its position in the industry and its objectives, opportunities, and resources. Even within a company, different strategies may be required for different businesses or products. Johnson & Johnson uses one marketing strategy for its leading brands in stable consumer markets, such as BAND-AID, Tylenol, Listerine, or J&J’s baby products, and a different marketing strategy for its high-tech health-care businesses and products, such as Monocryl surgical sutures or NeuFlex finger joint implants. So you understand that no one best strategy truly exist for all firms. But which strategy is best for which company? This chapter attempts an appropriate respond to the question.
Strategies that strongly position the company against competitor and give the company strongest possible strategic advantage.
Competitive Strategies helps in:
Building profitable customer relationships
Gaining competitive advantage
Analyzing their competitors
The PharmaSim project was the core project of our marketing management course. This group project consisted of running a virtual marketing campaign online for a new over the counter cough/cold medicine.
Course - Online Mini MBA (Free)
Register - http://www.mybskool.com/100-day-mini-mba.php?course=FreeCourse
Expansion strategies the way to growth
By Dr.Ashvini Ravi
Associate Dean – Academics
myBskool.com
Franchising - The Future Of Business ExpansionKarrox
A presentation looking at the franchising industry for a business wanting to expand through franchising.
Looks at the various franchise models and also other business expansion models.
End result is that any succesful franchise is probably a mix of the various models.
There are as many models of Franchises as there are business multiplied by the different ambitions and desires of the owners of those bsuinesses.
Orignally created for entrepreneurs interested in the franchising industry and want to partner with Karrox as part of their Franchisor Business Development Program
IBM Connections – Managing Growth and ExpansionLetsConnect
You are lucky, your Connections platform is experiencing rapid growth – now what? How to you determine when you have grown to where you need to build out the service? How do you grow WebSphere or the File Service Space? How do you add additional Web Servers or is it better to add a proxy server? Learn how to judge and decide what you need to change – and how to then implement it.
Entrepreneur 4: Business Strategies & Rapid Growth StrategiesBernard Leong
The 4th lecture focus on business strategy and models, rapid growth strategies (franchising, mergers & acquisitions), and an introduction to Moore's "Crossing the Chasm", Gartner's Hype Cycle and Porter's 5 Forces.
You know how to market your products and services. But do you know how to beat your competitors without going into the proce war or compromising quality?
Growing your business is a challenging task. This presentation shows how growing companies are accomplishing it and how you can adopt these tactics for your business growth.
This presentation analyses strategic options of growing a business. It begins with an understanding of the term—growth. This understanding helps in appreciating various growth strategies available to companies.
Corporate level strategies are basically about the choice of direction that a firm adopts in order to achieve its objectives.
Corporate strategy is essentially a blueprint for the growth of the firm.
The corporate strategy sets the overall direction for the organization to follow.
It also spells out the extent, pace and timing of the firm’s growth.
Real estate is "property exist of land and the buildings on it, along with its natural resources such as crops, minerals or water; immovable property of this nature; an interest vested in this an item of real property,buildings or housing in general.
There are a multitude of risks and issues for corporations and.docxssusera34210
There are a multitude of risks and issues for corporations and industries
operating in the international environment. No doubt, issues such as
inferior quality of products manufactured by companies that engage in
outsourced production, or the use of chemicals in the manufacturing
process of edible products imported back to the U.S., which our regulatory
system considers toxic and which are regulated against within our own
borders. These types of issues can result in a tremendous impact to a
corporation's bottom line, from the financial impact to sales to brand
damage that diminishes their reputation in the marketplace.
Why does a company need to grow?
Suppose you started a company using an innovative product idea you
designed and your corporation was the first one to market and sell this
exciting new product in your home country. Sales immediately took off and
your company found itself growing and branching out in cities all across
your nation. Soon, competitors followed your leadership position, chasing
your market and successfully absorbing some of your sales. In order for
your firm to remain the leader, or to even continue to survive, you would
need to develop strategies that allowed your firm to continue to grow its
market share. If you failed to maintain your market position, over time you
could lose enough of your customer base so as to become unable to
financially continue to stay in business. Not only would you close your
doors, but your employees would lose their jobs.
Corporations spend a large amount of time developing strategies that allow
them to remain competitive in the marketplace, earning profits and re-
investing them into the business in order to grow. When a firm reaches a
saturation point in its home market, one strategy it can deploy to remain
profitable is to move into the global marketplace. The key to remaining
competitive is to constantly, and continually, innovate. For global firms,
innovation is exponentially more challenging.
Profit and Loss - What are they and how do
they impact global strategies?
In order to develop sound global strategies, it is critical to understand
profitability. Simply put, profitability means the degree to which a
corporation has been successful at earning revenues and managing
expenses. The difference between its revenue and its expenses is called
the net profit and the ratio of net profit to revenue is called a net profit
margin. Net profits and net margins are tracked and monitored carefully by
a firm's finance department, along with all other financial data Net margins
reflect how much of each dollar earned by the company has been
translated into profits and is determined by dividing the net profit by
revenue.
While some industries operate on very low, or thin, margins, others operate
on much higher margins. Understanding a firm's finances and industry
profitability norms, assists financial experts in assessing the health of the
firm, a ...
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
2. What is Growth or Expansion Strategy?
There are a number of ways of growing or expanding a business.
Whatever choices there may be, business owners who are in the
hot seat to make a judgment, should consider the best possible
option that is in line with their main objectives.
A growth or a expansion strategy is kind of layer by layer action of
events a company implies for the achievement of the desired
results (its short term.)it s a short range tool used for the basics
goal of a firm i.e. profit ,market share and consumer satisfaction.
3. Why does a company needs this?
1. Create a clear vision of what a company wants- which means to achieve
what the company desires for.
2. Understand the market which the company plans to dominate- which
means to be a part of the competition and be a strong contender.
3. To Know who is the ideal client for the business- which means to
increase customers and market share.
4. To Make sure the company has a clearly defined sales process- which
means to to have a maximum profit.
4. How is strategy is made and used?
Ansoff's Growth Matrix (Product & Market Mix)
One of the common business strategy frameworks
used in understanding growth strategies is the
Ansoff's Growth Matrix, developed by H. Igor
Ansoff – a strategic management guru. The matrix
serves as a basic handy tool to set a firm thinking
about the direction it wants to take in its search
for growth.
As you can see in the diagram below, the two axes
are marked by products and market respectively.
Should the firm be expanding to new markets or
target the existing market with new or existing
products?
5. Market Penetration
In this strategy, it would mean that the firm aims to sell more of its existing
products in the markets that they are already in. This would translate into
allocating more resources and efforts to build up sales and marketing activities
to attain revenue growth. Indirectly, the firm is also trying to increase its
market share. Generally, this may seem less risky to a certain extent because
the firm is already dealing in the same markets and products, however there
may be limitations as to how much growth one can derive in this strategy.
Market Development
For this strategy – existing products/new markets, this happens when a firm
decides to sell its existing products into new geographical markets or new
market segments (another defined target market). For example, it could mean
selling an existing computer model to a new market overseas or alternatively,
selling it to a new market segment (e.g. second-hand market). The firm would
also need to spend on sales and marketing to persuade consumers in new
markets to purchase the product/services.
6. Product Development
This strategy on the other hand, necessitates developing new
products to be sold in existing markets. This can be seen as a
quite common process because for a company to sustain its
presence and growth, it cannot rely on a single product range.
For instance, in the retail industry of product consumables like
shampoo, cosmetics and even apparels, companies are
competitively refreshing their product lines to keep in touch
with consumers as well as to keep up with certain trends,
market needs/tastes and etc. One would need some good
grasp of market knowledge and skills to come with new
product introductions that suits consumer's needs.
7. Diversification
Often seen as a high risk strategy, diversification is where the
firm sells entirely new products to new customers in new
markets. The reasons for such a business strategy could be due
to a rise in opportunity that the firm has identified, or feel the
need to tap and rely on new sources of growth and so on. While
it is considered as a more risky approach that the others, the
firm must be able to carefully assess its abilities before plunging
into a new area that it may or not have competencies in.
8. Franchising & Licensing
Franchising and licensing are considered as
viable business growth options. In both
situations, you build your business through
intellectual property and sharing a proven way
of running a business effectively. In these
circumstances, you must have a good
understanding of your rights as to whether you
are a franchisor or franchisee, licensor or
licensee. The agreements must then of course
be translated into a legal binding contract for a
certain period of time for selected market(s).
9. Merger & Acquisition
Merger is a business term used to describe a tool implemented
by corporations for expansion purposes. Normally, a merger
means the combination of two business firms that results into
one bigger entity. Acquisition or acquiring refers to the act of
taking control over another corporation. By taking control over
a another business entity, one would hope to gain access to
certain key functions, skill or knowledge in a particular
industry.
While the above are not meant to be an exhaustive list, there
are various reasons for taking on different options. In
determining your growth path, it is very critical to have both
inward and outward looking approach. Identify key resources
that you need within your firm is one way and understand
what is in for you should go with any strategy.
10. IPO
Initial public offering (IPO) refers to the company's first equity
issue made available to the public to raise new sources of funds
to finance its next stage of growth. In other words, it is the first
time a company offers its shares to the public which was
previously unlisted, at a particular price.
The reasons for an IPO are typically associated to a firm's
decision to raise additional capital. If the firm decides to put up
a sale of its stock and sells part of their ownership to the
public, it then engages in an IPO. Before even making the step
towards IPO, the firm must go through a meticulous process of
weighing its benefits and costs .
12. GAP introduced Forth & Towne brand aimed at women
over 35.
Technique used -Product diversification
Result-New product; market potential increases since no
brand of Gap (Gap, Old Navy, Banana Republic) was
specifically targeted toward women over 35.
13. Campbell developed advertising campaign for
its soups.
Technique used-Market penetration
Result-No product modification; no change in
soup market potential.1
14. Hasbro (toy company) launched baby care
products under Playskool brand.
Technique used-Product diversification
Result-New product line; market potential
increasing from toys to toys + baby care.
15. Coca-Cola launched Diet Coke Sweetened with
Splenda
Technique used-Product development
Result-New product; still in soft drink market (or
even diet soft drink market), hence no increase in
market potential.
16. Frito-Lay removed trans fats from its salty snack products.
Technique used- Product development
Result-Products were modified without introducing new
brands; no change in market potential. Still salty snack
foods market and even those non-buyers who didn't
buy for health reasons, say concern over trans fat, were
in Frito-Lay's target market. Indeed, this was a way to
reach those non-buyers.
17. Nintendo launched DS hand-held game device.
Technique used-Product development
Result-New product; no change in market potential since
Nintendo already sold Game Boy and thus had hand-
held game devices as a target market.
18. Unilever introduced Sunsilk shampoo in US. Was sold in
Europe, Latin America and Asia.
Technique used-Market development
Result-Product not modified; expansion to US increased
market potential.
19. What is global strategy?
'Global Strategy' is a shortened term that covers three
areas: global, multinational and international
strategies. Essentially, these three areas refer to those
strategies designed to enable an organisation to achieve
its objective of international expansion
20. International- For example, a dairy company might sell some of
its excess milk and cheese supplies outside its home country.
But its main strategic focus is still directed to the home
market.
In South Korea, international and global soft drinks strategy
will involve mixing both the global brands
like Coke and Sprite with the local brands like Pocara Sweat.
21. Multinational strategy-For example, a car company
might have one strategy for the India- smaller
cars, fuel efficient - with another for European
markets - specialist cars, higher prices - and yet
another for developing countries - simple, low
priced cars.Example –TATA Nao Europa
22. Global strategy. For example, the luxury goods
company Gucchi sells essentially the same
products in every country.