Tapping Global Market

Tapping Into Global Markets Top 10 Concepts Michael Tolentino Ateneo Graduate School of Business

Outline: Tapping Into Global Market ,[object Object],[object Object],[object Object],[object Object],[object Object]

Concpet 1: Tapping Into Global Market Is Expected in Companies ,[object Object],[object Object]

Concept 2: Factors that Draws Companies to the International Arena ,[object Object],[object Object],[object Object],[object Object],[object Object]

Concept 3: Company’s Marketing Objectives and Policies ,[object Object],[object Object],[object Object]

Concept 4: Entering Global Market is Rated into Three Criteria ,[object Object],[object Object],[object Object]

Concept 5: Two Typical Entry Strategy ,[object Object],[object Object],[object Object],[object Object]

Concept 6: Distinctions in Tapping Global Market ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],Concept 7: Mode of Entry into the Market

Concept 7: Mode of Entry into the Market ,[object Object]

[object Object],[object Object],[object Object],[object Object],Concept 8: Decide On Marketing Program

Concept 8: Decide On Marketing Program ,[object Object],[object Object],[object Object]

Concept 8: Decide On Marketing Program ,[object Object]

[object Object],[object Object],Concept 9: Country of Origin Effects

Concept 10: Marketing Organization ,[object Object],[object Object],[object Object]

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