Toyota company operation Europe and worldwide

1. GROUP MEMBERS
NAME REGETRATION NUMBER ROLL NUMBER
Esmatullah Amin 11312433 B33
Muzamil Haqmal 11312539 B34
Rafiullah Rafi 11312142 B31
Praveen Kumar Yadav 11412675 B32

2. TOYOTA’S DRIVE IN
EUROPE

3. CONTENTS
 Introduction
 Challenges Against Automobile Industry
 Toyota in Europe
 Problems
 Challenges
 SWOT analysis
 PESTEL analysis
 Current news
 Future goals

4. INTRODUCTION
• The automobile industry includes a wide range of companies and organizations involved in the
design, development, manufacturing, marketing, and selling of motor vehicles.
• The automotive industry began in the 1890s with hundreds of manufacturers that pioneered the
horseless carriage.
• For many decades, the United States led the world in total automobile production. In 1929 before
the great depression, the world had 32,028,500 automobiles in use, and the U.S. automobile
industry produced over 90% of them.

5. CON..
• After world war II, the U.S. produced about 75 percent of world's auto production. In 1980, the
U.S. was overtaken by Japan and became world's leader again in 1994.
• In 2009, China took the top spot with 13.8 million units. With 19.3 million units manufactured in
2012, while Japan was in third place with 9.9 million units.

6. CHALLENGES
• Changes in technology
• Changes in customer expectation
• Political pressure
• High competition

7. Rank Company Name Country of
origin
Unit sales 2015 Number of
employees
1 Toyota Japan 10.2 million More than
300000
2 Volkswagen Group Germany 10.1 million More than
500000
3 General Motors USA 9.92 million More than
200000
4 Renault Nissan
Alliance
Japan, France 8.47 million More than
400000
Top five largest companies in the world

8. Rank Country 2014 2013 2012 2011 2010
1 China 23,722,890 22,116,825 19,271,808 18,418,876 18,264,761
2 European union 16,976,883 16,240,989 16,240,476 17,707,126 17,107,350
3 United state 11,660,699 11,066,432 10,335,765 8,661,535 7,743,093
4 Japan 9,774,558 9,630,181 9,943,077 8,398,630 9,628,920
5 Germany 5,907,548 5,718,222 5,649,260 6,146,948 5,905,985
6 South Korea 4,524,932 4,521,429 4,561,766 4,657,094 4,271,741
7 India 3,840,160 3,898,425 4,174,713 3,927,411 3,557,073
8 Mexico 3,365,306 3,054,849 3,001,814 2,681,050 2,342,282
9 Brazil 3,364,890 3,712,380 3,402,508 3,407,861 3,381,728
10 Spain 2,402,978 2,163,338 1,979,179 2,373,329 2,387,900
List of countries by motor vehicle production

9. TOYOTA
• Japanese automotive manufacturer headquartered in Toyota, Aichi, Japan. In March 2014 the
multinational corporation consisted of 338,875 employees worldwide and, as of November
2014, is the fourteenth largest company in the world by revenue.
• Toyota was founded in Aug-28-1937, by Kiichiro Toyoda, with headquarter in Toyota, Aichi,
Japan, with products such as Automobiles, luxury vehicles, commercial vehicles, engines.
• As of the end of Dec. 2014, Toyota conducts its business worldwide with 54 overseas
manufacturing companies in 28 countries and regions. Toyota's vehicles are sold in more than
170 countries and regions.

10. TOYOTA IN EUROPE
• Since the early 1960, Toyota’s presence in Europe has grown and changed, keeping pace with
the changing vehicle tastes and requirements of the European public.
• Toyota first began selling cars in Europe under an official distributor agreement in 1963. Toyota
has invested over 7 billion euros throughout Europe since 1990 and currently employ
approximately 93,400 people.
• Before 2002, Toyota had not posted a profit for it’s European operations for three decades and
had suffered consistently low market share and growth in the region.
• In 2004, while Europe’s five largest manufacturers lost 1.2 percent market share Toyota sale
increased by 2.3 percent

11. .

12. Reasons behind Toyota success in Europe
1: agreement between Japanese government and European community.
2: expansion of production center in the region
3: difference in wages lead Toyota to profit
4: public trust on Toyota
5: distinctive European look, low fuel consumption

13. STRATEGIES
• Toyota's management philosophy has been reflected in the terms of
1: Lean Manufacturing
2: Just In Time Production
• In April 2001, Toyota adopted the "Toyota Way 2001“, Toyota way 2001 guideline contain
five main principals
1: Challenge
2: improvement
3: go and see
4: Respect
5: Teamwork

14. Problems

15. TOYOTA RECALL
• From November 2009 through 2010, Toyota recalled more than 9 million cars and trucks worldwide
in several recall campaigns, and briefly halted production and sales.
• The recall was due to sticking accelerators in some Toyota models, after many complains received
Toyota came under pressure of EU and Toyota recall more than 3 lacks cars only from Europe.
• In October 2012, Toyota announced a recall of 7.43 million vehicles worldwide to fix malfunctioning
power window switches.
• In early November 2014, Toyota USA enlisted a recall involving defective inflaters and propellant
devices that may deploy improperly in the event of a crash, shooting metal fragments into vehicle
occupants. More than 7 million vehicles are potentially affected in the United States.

16. CHALLENGES
1: Market pressure
2: Negative Japanese market
3: China still a worry

17. Strengths:
1. Innovative culture
2. Brand reputation valued at $30 billion
3. Industry leader in production and sales
4. Strong brand portfolio
5. The leader in “green” cars development
Weaknesses:
1. Effects of product recalls in recent years
2. Weak presence in the emerging markets.
SWOT Analysis

18. Opportunities:
1. Positive attitude towards “green” vehicles
2. Increasing fuel prices
3. Changing customer needs
4. Growth through acquisitions
Threats:
1. Fluctuating fuel prices
2. New emission standards
3. Rising raw material prices
4. Intense competition
5. Natural disasters
Cont..

19. PESTEL ANALYSIS
Political factors
1. Political stability in most major markets
2. Free trade agreements
3. Governmental support for ecofriendly products
Social factors
1. Increasing interest in hybrid cars
2. Increasing interest in electric cars
3. Widening wealth gap
Economic factors
1. Weaker Yen vs. U.S. Dollar
2. Gradual growth of U.S. economy
3. Rapid growth of developing countries
Technological factors
1. Rising use of e-commerce
2. Mobile technology trend
3. Cybercrime

20. CON..
Environmental factors
1. Climate change
2. Declining global oil reserves
3. Increasing emphasis on business
sustainability
Legal factors
1. Improving intellectual property laws
2. Increasingly complex environmental laws
3. Increasingly complex consumer laws

21. CURRENT NEWS

23. OUR ULTIMATE GOAL: ZERO CASUALTIES
FROM TRAFFIC ACCIDENT
• Video will be shown

24. REFERENCES
• https://en.wikipedia.org/wiki/Toyota
• https://www.toyota-europe.com/
• http://www.toyota-global.com/
• https://www.tharawat-magazine.com/trending/2224-top-10-largest-car-companies-in-
the-world.html?showall=1
• https://www.strategicmanagementinsight.com/swot-analyses/toyota-swot-
analysis.html

25. PAIR RATING
Name Registration number Roll number Rating
Esmatullah Amin 11312433 B33 10
Muzamil Haqmal 11312539 B34 10
Rafiullah Rafi 11312142 B31 10
Praveen Kumar Yadav 11412675 B32 7