well to know 7 ps of marketing

2. History
• Founded in 1909, as Enfield
Manufacturing Co. Ltd.
(Redditch)
• Successor- Royal Enfield
India
• Headquarters -
Chennai India
• Key people- Founders
Albert Eadie and Robert
Walker Smith

3. Marketing Mix:
1.Product
• Bullet 350
• Bullet 500
• Electra
• Electra-X
• Thunderbird 350
• Thunderbird 500
• Classic 500
• Classic 350
• Continental GT
• Himalayan

4. 2. Price:
Pricing for all the
variant of royal
Enfield is between
1.35 lakhs to 2 lakhs
Depending the model
you choose

5. 3. Promotion
• Royal Enfield Factory
Tours
• Direct Marketing
• Post Sales Services
• Ride Groups
• Riders Accessories

6. 4. Place:
• Enfield
showroom

7. People: Physical Evidence:
The first P of the expanded
marketing mix is concerned
with the individuals that are
working for the organization.
It is imperative to enroll and
train the right individuals, on
the grounds that this is who
the customers will be dealing
with.
The physical evidence of
the Royal Enfield remains
with the product aesthetics.
Process:
The Entire process is carried
out in the factory located at
Chennai and the product is
supplied in the stores.
Physical evidencePeople

8. Current stage in the product life cycle:
As we are introducing new product to the market we are at the initial
stage of the product.

9. Thank you