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Mahindra xuv 500

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Mahindra xuv 500

  1. 1.  Study the recently launched Mahindra SUV-XUV 500.The company calls it a global SUV. Suggest how to take it in a foreign market???What are the strategies it will adopt for entering in foreign market??????
  2. 2. Group members: Shrutika Neha Nidhi Kampani Nidhi Choudhry Reetika Rhythm
  3. 3. Introduction: The Mahindra XUV5oo is a compact SUV manufactured by Mahindra & Mahindra Limited. It was launched in 2011. This compact SUV was designed and developed at Mahindras design and vehicle build center in Chennai The car is currently available in three variants viz. Mahindra XUV5oo W6 4x2, Mahindra XUV5oo W8 4x2 and Mahindra XUV5oo W8 4x4. The cars have been placed in the price bracket of Rs. 10.80 Lacs to Rs. 12.88 Lacs.($22,600-$26,950)
  4. 4. Features: Body style 4-door SUV Engine- mHawk140, Direct injection diesel engine5th generation Variable Geometry Turbocharger (VGT) Transmission 6 Speed Manual Wheelbase-2,700 mm (106 in) Length- 4,585 mm (181 in) Width -1,890 mm (74 in) Height- 1,785 mm (70 in) Curb weight- 2,450 kg (5,400 lb)
  5. 5. Features
  6. 6. Extra features: Good pickup Sporty design Good for long drive Outlander outlook Soild car animal in action, namely the cheetah, contribute to the elegant styling and visual impact – an intimidating jaw-like honeycomb grill, unique paw styled vertical door handles and muscular wheel arches all add to what seems to be the vehicle’s innate desire to pounce!
  7. 7. Opportunities for Launch: SUVs are often driven off-road in places such as farmland and countryside and in countries such as the: Australian Outback Africa Middle East Alaska Northern Canada western United States Iceland South America Western Europe
  8. 8. Australia
  9. 9. Australia Geography Australia boasts of diverse geographical features. On one hand the snow covered peaks of Tasmania. On the other you will also come across large deserts and tropical forests that underlie the variety the continent has to offer.
  10. 10. Why Australia? Strong demand from private buyers, especially in the compact SUV market, has resulted in new vehicle sales in Australia. Compact SUVs, which now command a bigger share of the Australian market than large cars, experienced the biggest growth. There are a number of current, previous and future small scale producers of cars in Australia. Australia is a major agricultural producer and exporter. Australian farmers and graziers own 135,996 farms, covering 61% of Australia’s landmass.
  11. 11. Entering strategies: Joint Venture: TMI pacific or Acquisition: Nissan Motors
  12. 12. Joint Ventures Advantages for M&M  Allows for sharing of risk (both financial and political)  Provides opportunity to learn new environment  Provides opportunity to achieve synergy by combining strengths of partners  May be the only way to enter market given barriers to entry
  13. 13. STPSegmentation:1.On the basis of income level2.On the basis of social class3.On the basis of occupationTargeting:1.Farmers2.Tourists cab3.Military4.Small traders
  14. 14. Positioning: Mahindra says the XUV5oo’s design was inspired by a pouncing cheetah, with an intimidating jaw-like grille and powerful curved ‘hips’ at the rear wheel arches. six-inch touch screen with GPS DVD and iPod functionality dual-zone climate control bending projector headlamps with LED running lights automatic headlights and wipers reverse parking sensors leather upholstery flat-folding second- and third-row seats.
  15. 15. We include … Safety features:• Electronic stability control(ESC)• Rear backup alert system Emerging safety technologies: Lane departure warning system
  16. 16. 4 psPRODUCT PRICE PLACE PROMOTION
  17. 17. Product Mahindra XUV 500 - An all-new avatar by Mahindra and it takes global design signaling across the globe presence expectation. Mahindra XUV 500 features a unique exterior styling, an array of technologies . The aerodynamic monocoque design based. The XUV 500 body is a single piece body in which the body and chassis are one piece. The monocoque design of the XUV 500 is also known as single shell design. It also has the first-ever transversely placed engine that has increased the passenger space .
  18. 18. Price list.(Aus dollar) AUD 21,635 AUD 23,944 AUD 25,800
  19. 19. PLACE FEW SHOWROOMS ARE INSUGGESTED FOLLOWING PLACES Paddington market sydney –biggest and most happening market in sydney also an tourist attraction ,one of business hubs in australia. Queen victoria market melbourne Melbourne motor market Adelaid Kinberley region –for ease of train with farmers ,diamond merchants, cattle breeders
  20. 20. PROMOTION NATIONAL TELEVISION OF TELEVISION ADS ON AUS MOVIE THEATRES AND MULTIPLEXES BANNERS & HOARDINGS ACROSS MAJOR STREETS AND MARKETS OF AUS NEWSPAPERS AND PERIODICALS BOOKING DISCOUNTS FREE SERVICES ROAD ASSISTANCE 24X7 ACROSS THE COUNTRY TIE UP WITH LOCAL AND NATIONAL BANKS FOR EASY LOANING OF CUSTOMERS TEST DRIVES BOOTHS IN BUSIEST MARKETS
  21. 21. Competitors in Australia Commodore Honda ODYSEY Ford territory Audi all road quattro Maruti suzuki
  22. 22. Strategies adopted to compete the competitors

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  • hrushikeshjadhav9022

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