This slidedeck presents a step by step guide for using LinkedIn as a means to grow your business. We explain how to reach customers, connect and interact with them. The hack has been used successful for Orderflow (www.orderflow.be), an online order- and supplymanagment SaaS product. Could be applied to other B2B products operating in niche markets.

1. IOIOI
“A social media
growth hack with LinkedIn”
Thomas Cleenewerck
www.orderflow.be

2. “Niche markets”
(I know my buyers)

3. Challenge
“Exploit referrals to boost success
of cold calls”
Growth Hack
“A linkedIn hack to warmup your
cold calls”

4. Our first experience
“About referrals”
An analysis
1. “I’ll be happy to share referrals”
2. “after euh after euh … after we’re up and running”
3. have to wait months in B2B for our ERP product
4. “right referrals, I’ll get back to you”
5. it seems that our client is bussy doing other things

5. Our first experience
“About cold calling”
At times a lengthy process with slim changes of success
1. “Software? Oh No” — reception
2. “Could you pass me the guy who has the problem”
3. “Sorry sir, the person you are trying to reach
is not available” — reception
4. Go back to step 1.
5. Pitch, cause he is a busy person
*
*

6. Grow
“hop from one customer to another,
don’t wait for it”
4 steps
(pick a topic)
(pick a topic)
1. create group about a topic
2. invite customers
3. invite customers to make a connection
4. select those with a LinkedIn profile
5. invite prospects
6. select those with a LinkedIn profile
7. find a connection between a customer and a prospect
8. send him a warm message
*
*
!you can only invite once, so get it right the first time!

7. Grow
“Start warm conversations ”
An example
Dear prospect. You are connected
to my client. My client is been using
our solution to solve problem X. I
have a great product. I think you
face that challenge too. May be I
can help you too.
(use connection)
(take interest in his
problem)
(offer help)

8. How to import
“Easy”

9. Thomas Cleenewerck
Founder & Engineer @ Yesplan
Co-founder of SaaS companies Yesplan (2Rivers)
and Orderflow (Inceptive). Developer. SaaS software
expert. Lean-startup practitioner and advisor.
www.orderflow.be
Online order- and supplymanagment