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Growth Hacking Academy - Growth Hacking Course Launch

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Growth Hackers have ushered in a new era of data and product-driven growth. Growth Hackers are a mix of product, data and marketing.
Growth Hacking is a skillset and a mindset.

Published in: Marketing
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Growth Hacking Academy - Growth Hacking Course Launch

  1. 1. Growth Hacking Academy A fully-immersive high-intensity 3-month programme David Arnoux, Lead Growth Hacker
  2. 2. David vs. Goliath(s) vs. 63.6% victory! 23% victory
  3. 3. Bad breath
  4. 4. Short-term rentals
  5. 5. 2.8million invites sent in April 2010! Dropbox 100k to 4mio users from 2008 to 2010!
  6. 6. Famous examples
  7. 7. Some common traits 1. Data-driven 2. OPN (Other people’s network) 3. Require coding
  8. 8. What is growth hacking?
  9. 9. Hard data
  10. 10. Soft data
  11. 11. “Sustainable growth comes from understanding your best customers and how to find and acquire more of them” - Sean Ellis
  12. 12. Tools, tools, tools
  13. 13. Digital Marketer vs Growth Hacker
  14. 14. Growth Hacking Principles 1. If you simply build it, no-one will come 2. Only in testing will I know if something will be successful 3. I will scale successes and kills failures. There is no gray area 4. Data levels all arguments 5. Execute fast. Fix later
  15. 15. Why is Growth Hacking important?
  16. 16. Why is Growth Hacking Important? 1. Traditional marketing channels are expensive and saturated.
  17. 17. Why is Growth Hacking Important? 1. Traditional marketing channels are expensive and saturated. 2. Most projects focus heavily on product, but the real challenge is with distribution.
  18. 18. Startups don’t fail because they lack a product; they fail because they lack customers and a profitable business model. - Steve Blank “Startups focus too much on building product with limited attention to customer interaction, usability, and marketing. This is also a big fail." - Dave McClure "Poor distribution—not product—is the number one cause of failure. " - Peter Thiel
  19. 19. Why is Growth Hacking Important? 1. Traditional marketing channels are expensive and saturated. 2. Most projects focus heavily on product, but the real challenge is with distribution. 3. New channels are popping up very rapidly.
  20. 20. Viral Channel Effectiveness
  21. 21. Why is Growth Hacking Important? 1. Traditional marketing channels are expensive and saturated. 2. Most projects focus heavily on product, but the real challenge is with distribution. 3. New channels are popping up very rapidly. 4. Limited resources = startups need to be creative to activate and retain new users.
  22. 22. 120 000 120 60 12 Visited landing page Used core feature Came back following week Made a transaction ouch!
  23. 23. Why is Growth Hacking Important? 1. Traditional marketing channels are expensive and saturated. 2. Most projects focus heavily on product, but the real challenge is with distribution. 3. New channels are popping up very rapidly. 4. Limited resources = startups need to be creative to activate and retain new users. 5. Growth is not only about tips and tricks - it’s all about the process!
  24. 24. Growth Process Repeatable Scalable Duplicatable
  25. 25. Copy, Ask, Think P.I.E.S or B.R.A.S.S. Experiment Doc Team Dedication Weekly sprints Learnings Systemize Productize
  26. 26. Why an Academy?
  27. 27. Rapid growth
  28. 28. Rapid growth
  29. 29. Ecosystem
  30. 30. Employer-side demand “Do you know a good growth hacker?” Good? growth hackers Demand 18000 120000
  31. 31. How do we fill this huge gap?
  32. 32. www.growthtribeacademy.com
  33. 33. Growth Academy Manifesto ❖ Create strong partnerships
  34. 34. The Partners
  35. 35. Growth Academy Manifesto ❖ Create strong partnerships ❖ Find the best teachers
  36. 36. Our Teachers
  37. 37. Growth Academy Manifesto ❖ Create strong partnerships ❖ Find the best teachers ❖ Only train voracious learners
  38. 38. The skillset of growth hacker
  39. 39. Growth Academy Manifesto ❖ Create strong partnerships ❖ Find the best teachers ❖ Only train voracious learners ❖ Growth hacking is a team sport
  40. 40. Growth Academy Manifesto
  41. 41. Growth Academy Manifesto
  42. 42. Growth Academy Manifesto ❖ Create strong partnerships ❖ Find the best teachers ❖ Only train voracious learners ❖ Growth hacking is a team sport ❖ You can only learn by doing
  43. 43. Fully-immersive projects Project 3 Project 4 Project 5 Project 6 Project 7 Project 8
  44. 44. Growth Academy Manifesto ❖ Create strong partnerships ❖ Find the best teachers ❖ Only train voracious learners ❖ Growth hacking is a team sport ❖ You can only learn by doing ❖ Forget the tricks, you need a process
  45. 45. Copy, Ask, Think P.I.E.S or B.R.A.S.S. Experiment Doc Team Dedication Weekly sprints Learnings Systemize Productize Process!
  46. 46. The Curriculum Bootcamp Weekly deep-dives
  47. 47. When does it start?
  48. 48. Applications start today www.GrowthTribeAcademy.com
  49. 49. Timeline
  50. 50. THANKS! Any questions? You can find me at @darnocks / @growthtribe / academy@growthtribe.nl
  51. 51. www.GrowthTribeAcademy.com Applications are now open!! David Arnoux, Lead Growth Hacker

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