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Growth Hacking Academy
A fully-immersive high-intensity 3-month programme
David Arnoux, Lead Growth Hacker
David vs. Goliath(s)
vs.
63.6% victory!
23% victory
Bad breath
Short-term rentals
2.8million invites sent in April 2010!
Dropbox
100k to 4mio users from 2008 to 2010!
Famous examples
Some common traits
1. Data-driven
2. OPN (Other people’s network)
3. Require coding
What is growth hacking?
Hard data
Soft data
“Sustainable growth comes from understanding
your best customers and how to find and
acquire more of them” - Sean Ellis
Tools, tools, tools
Digital Marketer vs Growth Hacker
Growth Hacking Principles
1. If you simply build it, no-one will come
2. Only in testing will I know if something will be successful
3. I will scale successes and kills failures. There is no gray area
4. Data levels all arguments
5. Execute fast. Fix later
Why is Growth Hacking important?
Why is Growth Hacking Important?
1. Traditional marketing channels are expensive and saturated.
Why is Growth Hacking Important?
1. Traditional marketing channels are expensive and saturated.
2. Most projects focus heavily on product, but the real challenge is with
distribution.
Startups don’t fail because they lack
a product; they fail because they lack
customers and a profitable business
model. - Steve Blank
“Startups focus too much on building product
with limited attention to customer interaction,
usability, and marketing. This is also a big fail."
- Dave McClure
"Poor distribution—not
product—is the number one
cause of failure. " - Peter Thiel
Why is Growth Hacking Important?
1. Traditional marketing channels are expensive and saturated.
2. Most projects focus heavily on product, but the real challenge is with
distribution.
3. New channels are popping up very rapidly.
Viral Channel Effectiveness
Why is Growth Hacking Important?
1. Traditional marketing channels are expensive and saturated.
2. Most projects focus heavily on product, but the real challenge is with
distribution.
3. New channels are popping up very rapidly.
4. Limited resources = startups need to be creative to activate and retain
new users.
120 000
120
60 12
Visited
landing page
Used core
feature
Came back
following week
Made a transaction
ouch!
Why is Growth Hacking Important?
1. Traditional marketing channels are expensive and saturated.
2. Most projects focus heavily on product, but the real challenge is with
distribution.
3. New channels are popping up very rapidly.
4. Limited resources = startups need to be creative to activate and retain
new users.
5. Growth is not only about tips and tricks - it’s all about the process!
Growth Process
Repeatable
Scalable
Duplicatable
Copy, Ask, Think
P.I.E.S
or
B.R.A.S.S.
Experiment Doc
Team Dedication
Weekly sprints
Learnings
Systemize
Productize
Why an Academy?
Rapid growth
Rapid growth
Ecosystem
Employer-side demand
“Do you know a good growth hacker?”
Good? growth hackers
Demand
18000
120000
How do we fill this huge gap?
www.growthtribeacademy.com
Growth Academy Manifesto
❖ Create strong partnerships
The Partners
Growth Academy Manifesto
❖ Create strong partnerships
❖ Find the best teachers
Our Teachers
Growth Academy Manifesto
❖ Create strong partnerships
❖ Find the best teachers
❖ Only train voracious learners
The skillset of growth hacker
Growth Academy Manifesto
❖ Create strong partnerships
❖ Find the best teachers
❖ Only train voracious learners
❖ Growth hacking is a team sport
Growth Academy Manifesto
Growth Academy Manifesto
Growth Academy Manifesto
❖ Create strong partnerships
❖ Find the best teachers
❖ Only train voracious learners
❖ Growth hacking is a team sport
❖ You can only learn by doing
Fully-immersive projects
Project 3 Project 4 Project 5
Project 6 Project 7 Project 8
Growth Academy Manifesto
❖ Create strong partnerships
❖ Find the best teachers
❖ Only train voracious learners
❖ Growth hacking is a team sport
❖ You can only learn by doing
❖ Forget the tricks, you need a process
Copy, Ask, Think
P.I.E.S
or
B.R.A.S.S.
Experiment Doc
Team Dedication
Weekly sprints
Learnings
Systemize
Productize
Process!
The Curriculum
Bootcamp
Weekly
deep-dives
When does it start?
Applications start today
www.GrowthTribeAcademy.com
Timeline
THANKS!
Any questions?
You can find me at
@darnocks / @growthtribe / academy@growthtribe.nl
www.GrowthTribeAcademy.com
Applications are now open!!
David Arnoux, Lead Growth Hacker

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Growth Hacking Academy - Growth Hacking Course Launch