Tools used for Growth Hacking

1.
GROWTH! HACKING ! Anirudh Narayan

2.
GROWTH HACKING 1. ProductAnalysis! • Conversion Analysis! • Heat Maps & Live Interaction! • Landing Page! • A/B Testing! 2. Website Behavior! 3. Individual Behavior! 4. Product Management Tools! 5. Project Management Tools! 6. Social Tracking (Bitly, ClickToTweet)! 7. Customer Development Tools #growthhackingLATAM

3.
GROWTH HACKING 8. AcquisitionTools! • Paid Marketing! • SEM! • Display! • Redirecting! • Content! • SEO! • Social! • Exit Intent! 9. Sales Tracking! 10. Retention! 11. Growth Hack Examples! 12. Case Study #growthhackingLATAM

4.
GROWTH HACKING 1. ProductAnalysis! • Conversion Analysis ! • Heat Maps & Live Interaction! • Landing Page! • A/B Testing! 2. Website Behavior! 3. Individual Behavior! 4. Product Management Tools! 5. Project Management Tools! 6. Social Tracking (Bitly, ClickToTweet)! 7. Customer Development Tools #growthhackingLATAM

5.
PRODUCT ANALYSIS: CONVERSIONANALYSIS #growthhackingLATAM

6.
CONVERSION ANALYSIS: MIXPANEL Features! ConversionAnalysis! Individual Customer Analysis! Retention Analysis! Notiﬁcations! Surveys! A/B Testing #growthhackingLATAM

7.
CONVERSION ANALYSIS: MIXPANEL #growthhackingLATAM

8.
MIXPANEL: FUNNEL CREATION #growthhackingLATAM

9.
#growthhackingLATAM MIXPANEL: FUNNEL CREATION

10.
#growthhackingLATAM MIXPANEL: FUNNEL CREATION

11.
MIXPANEL: FUNNEL ANALYSIS #growthhackingLATAM

12.
#growthhackingLATAM MIXPANEL: FUNNEL ANALYSIS

13.
MIXPANEL: INDIVIDUAL CUSTOMERANALYSIS #growthhackingLATAM

14.
#growthhackingLATAM MIXPANEL: INDIVIDUAL CUSTOMERANALYSIS

15.
MIXPANEL: RETENTION ANALYSIS #growthhackingLATAM

16.
MIXPANEL: NOTIFICATIONS #growthhackingLATAM

17.
MIXPANEL: SURVEYS #growthhackingLATAM

18.
#growthhackingLATAM MIXPANEL: SURVEYS

19.
MIXPANEL: A/B TESTING #growthhackingLATAM

20.
CONVERSION ANALYSIS: MIXPANELPRICING #growthhackingLATAM

21.
CONVERSION ANALYSIS: MIXPANELPRICING #growthhackingLATAM

22.
CONVERSION ANALYSIS: APSALAR Features! CohortAnalysis/ Funnel Analysis! Redirecting Measurement! Strong Support! Integration with other platforms #growthhackingLATAM

23.
APSALAR #growthhackingLATAM

24.
APSALAR: FEATURES #growthhackingLATAM

25.
APSALAR: PRICING #growthhackingLATAM Plan Pricing BasicFREE Business $999/month Professional $1999/month Enterprise CONTACT

26.

27.
INSPECTLET: HEAT MAPS #growthhackingLATAM EyeTracking heat maps Mouse Click heat maps

28.
INSPECTLET: HEAT MAPS #growthhackingLATAM

29.
INSPECTLET: LIVE INTERACTION #growthhackingLATAM

30.
INSPECTLET: PRICING #growthhackingLATAM

31.
CRAZY EGG: HEATMAPS #growthhackingLATAM

32.
CRAZY EGG: HEATMAPS #growthhackingLATAM

33.
HEATMAPS.IO #growthhackingLATAM

34.
HEATMAPS.IO #growthhackingLATAM

35.

36.
TOOLS HIGH CONVERTING LANDINGPAGE #growthhackingLATAM

37.
INSTAPAGE #growthhackingLATAM

38.
INSTAPAGE: PRICING #growthhackingLATAM

39.
UNBOUNCE #growthhackingLATAM

40.
UNBOUNCE: PRICING #growthhackingLATAM

41.
LEAD PAGES #growthhackingLATAM

42.
LEAD PAGES PRICING

43.

44.
A/B TESTING #growthhackingLATAM

45.

46.
A/B TESTING Optimizely! • Testing! •Personalization! • Analytics! • Targeting! • Platform

47.

48.

49.
A/B TESTING: GOOGLECONTENT EXPERIMENTS #growthhackingLATAM

50.
A/B TESTING: GOOGLECONTENT EXPERIMENTS

51.
A/B TESTING: GOOGLECONTENT EXPERIMENTS #growthhackingLATAM 1. Choose Objective! 2. Identify Original & Variation of pages! 3. Add Experiment Code to Original Page! 4. Review & Launch Experiment

52.

53.
WEBSITE BEHAVIOR: GOOGLEANALYTICS #growthhackingLATAM

54.
WEBSITE BEHAVIOR: GOOGLEANALYTICS #growthhackingLATAM Tracking:! Funnel Analysis | Page Depth Analysis! Bounce Rate, Time Spent, Exit Rates! Demographic Information! E-commerce Conversion Rates! Source, Medium & Channel Analysis

55.

56.
#growthhackingLATAM INDIVIDUAL BEHAVIOR: KISSMETRICS

57.

58.

59.
INDIVIDUAL BEHAVIOR: KISSMETRICS #growthhackingLATAM

60.

61.
PRODUCT MANAGEMENT PIVOTAL TRACKER

62.
PRODUCT MANAGEMENT Impact versusTechnical Ease

63.

64.
PROJECT MANAGEMENT #growthhackingLATAM

65.
PROJECT MANAGEMENT

66.

67.
SOCIAL TRACKING #growthhackingLATAM

68.

69.
CUSTOMER DEVELOPMENT TOOLS

70.
CUSTOMER PERSONAS

71.
CUSTOMER PERSONAS #growthhackingLATAM

72.
GROWTH HACKING 8. AcquisitionTools! SEM/SEO ! Redirecting Platform! Content Marketing! Social! Exit Intent! 9. Sales Tracking! 10. Retention Tools! 11. Growth Hack Examples! 12. Case Study #growthhackingLATAM

73.
TRACKING TOOLS: PAIDMARKETING ! ! Search Engine Marketing ! ! Search Engine Optimization:

74.

75.
ACQUISITION: REDIRECTING PLATFORM HANDYPLATED

76.
GROWTH HACKING 8. AcquisitionTools! SEM/SEO ! Redirecting Platform! Content Marketing! Social! Exit Intent! 9. Sales Tracking! 10. Retention Tools! 11. Growth Hack Examples #growthhackingLATAM

77.
ACQUISITION TOOLS: CONTENT #growthhackingLATAM

78.

79.
TRACKING TOOLS: SOCIAL SOCIALANALYTICS

80.
GROWTH HACKING 8. AcquisitionTools! SEM/SEO ! Redirecting Platform! Content Marketing! Social! Exit Intent! 9. Sales Tracking! 10. Retention Tools! 11. Growth Hack Examples ! 12. Case Study #growthhackingLATAM

81.
TOOLS! ACQUISITION: EXIT INTENT

82.

83.
SALES TRACKING TOOLS #growthhackingLATAM

84.
GROWTH HACKING 8. AcquisitionTools! SEM/SEO ! Redirecting Platform! Content Marketing! Social! Exit Intent! 9. Sales Tracking! 10. Retention Tools! 11. Growth Hack Examples ! 12. Case Study #growthhackingLATAM

85.
RETENTION #growthhackingLATAM

86.

87.
Examples of GrowthHacks

88.
EXAMPLE OF GROWTHHACKS: ROCKET INTERNET VALIDATING DEMAND

89.
EXAMPLE OF GROWTHHACKS: ROCKET INTERNET VALIDATING DEMAND

90.
EXAMPLE OF GROWTHHACKS: ROCKET INTERNET EMAILS AT FRIDAY, 2 PM

91.
! CASH ON DELIVERY! ! EXAMPLEOF GROWTH HACKS: ROCKET INTERNET

92.
250 WORKSHOPS. 120CITIES. 50,000 ENTREPRENEURS. EXAMPLE OF GROWTH HACKS: LEAN STARTUP MACHINE

93.
Unlock Cities: ValidatingDemand! EXAMPLE OF GROWTH HACKS: LEAN STARTUP MACHINE

94.
Growing with MediaPartners EXAMPLE OF GROWTH HACKS: LEAN STARTUP MACHINE

95.
! Building Organizer Personas! ! EXAMPLEOF GROWTH HACKS: LEAN STARTUP MACHINE

96.
! Building Organizer Personas! ! EXAMPLEOF GROWTH HACKS: LEAN STARTUP MACHINE

97.
! Creating exclusivity! ! EXAMPLE OFGROWTH HACKS: LEAN STARTUP MACHINE

98.
! Creating pressure! ! EXAMPLE OFGROWTH HACKS: LEAN STARTUP MACHINE

99.
! Drip Campaigns! ! • Creategreat content • Educate crowd • Explain what to expect EXAMPLE OF GROWTH HACKS: LEAN STARTUP MACHINE

100.
EXAMPLE OF GROWTHHACKS: LEAN STARTUP MACHINE ! Create sharing opportunities! !

101.
! Create sharing opportunities! ! EXAMPLEOF GROWTH HACKS: LEAN STARTUP MACHINE 6% Increase in Sales

102.
ACQUISITION: EXIT INTENT QuickMVP

103.
ACQUISITION: EXIT INTENT Skillfeed

104.
Create sharing opportunities! EXAMPLEOF GROWTH HACKS: LEAN STARTUP MACHINE

105.
A/B Test: OverlayMessaging Bounce Exchange: Home Page (Exit Intent) +13% conversion for 65,000 Tutorials

106.
2X conversions withType A Type A Type B A/B TESTING: New v/s Old Design

107.
+ 9% conversionwith Type B (Left Rail) A/B TESTING: Rails versus Old Rails Type A Type B

108.
Pick Up MarketingSkills > Become a skilled marketer A/B TESTING: Twitter Ads

109.
Be an Entrepreneur> Learn Entrepreneurship A/B TESTING: Facebook Ads

110.
A/B TESTING Bounce Exchange:Home Page (Exit Intent) +13% conversion for 65,000 Tutorials

111.
2X conversions withType A A/B TESTING Type A Type B

112.

113.
CASE STUDY #growthhackingLATAM

114.
CASE STUDY: EXAMPLE •What is Skillfeed? • Competitor Analysis • Deﬁned Business Model, OKR’s & Metrics • Deﬁned Funnel • User Personas • Tools Used • Analyzed Data 1. Top 25 countries conversion rates 2. Exit Reasons 3. Video Viewing Data 4. Demographic & Interest 5. Marketing Channel Data 6. Content consumed within platform 7. Churn, LTV, Net Adds, Annual v/s Monthly 8. Email Open Rates & Conversions ! • Experiments Run #growthhackingLATAM

115.
CASE STUDY: EXAMPLE •How can we differentiate ourselves from our competitors? ! • What kind of customers would you concentrate on? ! • Build the funnel, what metric would you concentrate on? ! • How can we reduce churn? (See Exit Reasons) ! • How would you reach your revenue goal ? ! • How would you improve retention and then life time value? ! • What kind of tests would you run? ! • How can we improve our referrals? #growthhackingLATAM

116.
CASE STUDY: SKILLFEED #growthhackingLATAM

117.
CASE STUDY: COMPETITORS #growthhackingLATAM

118.
SKILLFEED: FUNNEL ANALYSIS ACQUISITION(Email Address) ACTIVATION (Free Trials) RETENTION (Retained Paid Users) REFERRAL (# of people being referred) REVENUE ! (Monthly/Annual) #growthhackingLATAM

119.
CASE STUDY: CUSTOMERPERSONAS

120.
CASE STUDY: CUSTOMERPERSONAS #growthhackingLATAM

121.
CASE STUDY: DEFINEDMETRICS Annual Revenue (SAAS) = Function {} ! • Browse Accounts (Give email but not credit card) • Free Trials (Credit card) • Existing Paying Customers (Ec) • New Paying Customers (Nc) • Net Adds • Churn (C) • Life Time Value #growthhackingLATAM

122.
CASE STUDY: TOOLSUSED #growthhackingLATAM

123.
CASE STUDY: ANALYZEDDATA Analyzed Data: ! ! 1. Top 25 countries conversion rates 2. Exit Reasons 3. Video Viewing Data 4. Demographic & Interest 5. Marketing Channel Data 6. Content consumed within platform 7. Churn, LTV, Net Adds, Annual v/s Monthly 8. Email Open Rates & Conversions #growthhackingLATAM

124.
A/B TESTING Bounce Exchange:Home Page (Exit Intent) +13% conversion for 65,000 Tutorials

125.
2X conversions withType A A/B TESTING Type A Type B

126.
CASE STUDY: EXPERIMENTSRUN • Churn: Extending Free Trial (7 days v/s 30 days v/s 60 days)! ! • Activation: Activating browse account users! ! • Acquisition: New Marketing Channels (Content, Twitter, FB)! ! • Acquisition: Exit Intent (A/B Testing)! ! • Acquisition: Old Design v/s New Design! ! • Acquisition: Cross Promotion With Other Products #growthhackingLATAM

127.
CASE STUDY: EXPERIMENTSRUN • Retention (Better User Ex): Creating New Taxonomy! ! • Retention: Making Product More Goal Oriented (Emails)! ! • Retention: Improving Curation of Videos! ! • Acquisition: Selling Through Instructors! ! • Acquisition: $1 for 60 days Free Trial #growthhackingLATAM

128.
STEP 1: ANALYZECURRENT DATA

129.
STEP 2: IDENTIFYAREAS OF IMPROVEMENT

130.
STEP 3: DECIDEMETRIC

131.
STEP 4: SETUPAND RUN EXPERIMENT!

132.
STEP 5: AnalyzeResultsSTEP 5: ANALYZE RESULTS!

133.
STEP 6: Pivotor Persevere

134.
THANKS • Twitter: @anistartup ! ! •Email: narayan.anirudh@gmail.com #growthhackingLATAM

Tools used for Growth Hacking

More Related Content

What's hot

Viewers also liked

Similar to Tools used for Growth Hacking

Recently uploaded

Tools used for Growth Hacking