Ahmed on Growth Hacking
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As part of the company culture activities that I started was the fortnight sharing session. The topic I choose to share on was Growth Hacking
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Customer Acquisition: Growth marketing for startups
Ready, set, launch! Were you thinking "if you build it they will come" would work?
This deck is a how-to guide for developing a customer acquisition for your startup. Customer acquisition marketing has become a hot topic with the expansion of "growth hacking" and Chris breaks down the lenses of how to develop your own strategy.
Topics covered include:
* The "field of dreams" misconception - if you build it they will come
* The Ravikant Thesis by Naval Ravikant - there are only three customer acquisition strategies that matter for startups, SEO, SEM & Viral - how to understand if they will work for you
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How to Write Mouth Watering Copy That Converts Your Visitors at Will (even if...
How to Write Mouth Watering Copy That Converts Your Visitors at Will (even if...Kissmetrics on SlideShare
Imagine you’re at a bar on a Saturday night and a stranger walks up to you. They introduce themselves, and then start rambling on about their life story--where they grew up, where they got their degree from, and what they do for a living.
And suddenly you know how to fall asleep with your eyes open.
The truth is, bad website and email copy is that sleazy guy or girl at the bar you try to avoid at all costs. So if your copy is putting your prospects to sleep, they’re not very likely to buy from you.
But there’s hope. In this webinar, you’ll learn how to write words that sell without being scammy--no matter what your writing skills are.
You’ll learn:
The #1 trick to finding the right words that persuade your audience (most companies skip this!)
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Examples of bad copy to avoid like the plague on your website and emails (you might be guilty of these!)How to start an online business with less than 10 eur
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"Les erreurs à ne pas faire sur votre homepage" par Oussama Amar
- Va plus loin dans ton projet de startup avec Koudetat.co : http://bit.ly/1Fz1SXm
- Ne rate aucun événement de TheFamily, inscris-toi sur http://www.thefamily.co/education
- Youtube: https://www.youtube.com/watch?v=ixa_fiF1Dqs
Dans ce cours de growth hacking, Oussama te donne les règles pour bâtir une homepage pour gagner des utilisateurs.
- Une homepage ne devrait pas être faite pour plaire à tous. Elle t'aide à vérifier la pertinence de ta value proposition. Sois radicale, la haine est le plus court chemin vers l'intérêt ;)
- Par sa simplicité, une squeeze page te permet de savoir avec certitude ce qui marche.
- N'aie pas peur de recommencer. Si ta homepage n'est pas à 30% de conversion, tu n'y es pas encore.
- Une value proposition est la raison principale pour laquelle les gens vont s'inscrire sur ta homepage.
- Le but est de pouvoir expliquer clairement ce que tu fais, ce que ca apporte et pourquoi tu es le meilleur... en une phrase !
- Apprends le language de ta cible.
- Si tu vois quelque chose qui marche, tu le fais.
- Va plus loin dans ton projet de startup avec Koudetat.co : http://bit.ly/1Fz1SXm
- Ne rate aucun événement de TheFamily, inscris-toi sur http://www.thefamily.co/education
- Youtube: https://www.youtube.com/watch?v=ixa_fiF1Dqs
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If you truly understand where webinars fit into your marketing and what metrics you should be paying attention to, you can start to optimize for real gains to your bottom line.
In this presentation, Thue Madsen, Marketing Operations Manager at Kissmetrics, explains how to use full advantage of webinars by using them in each step of your funnel and helping you meet your marketing goals.
You’ll learn how to:
Optimize your webinar strategy to match your TOFU, MOFU, and BOFU goals
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* The "field of dreams" misconception - if you build it they will come
* The Ravikant Thesis by Naval Ravikant - there are only three customer acquisition strategies that matter for startups, SEO, SEM & Viral - how to understand if they will work for you
* Understanding the basis of Growth Hacking by Thomas Knoll
* Devising strategies for inbound marketing channels
* User retention through drip marketing
*
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This document outlines 7 tactics for growth hacking a business: 1) Flip your marketing funnel to engage visitors first before asking for conversions; 2) Make signing up easy to increase signups; 3) Leverage Instagram influencers by paying them to promote products; 4) Integrate with other popular platforms to gain new customers; 5) Use inexpensive "tripwire" offers to get users in the door and increase upsells; 6) Host webinars to educate and sell products with a discount for webinar purchases; 7) Ask for customer reviews to promote the business through social sharing. Case studies and strategies are provided for each tactic.
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This document discusses growth hacking strategies for startups. It defines growth hacking as focusing on understanding users to build products that help acquire and retain more users through easy marketing. The key is achieving product-market fit by solving user problems at scale. Metrics like traffic, users, engagement, and revenue are discussed. Growth hacking frameworks cover acquisition, activation, retention, and referral. Specific tips provided for e-commerce and SaaS include optimizing landing pages, onboarding, one-click signups, email retention, and incentivizing referrals. Tools that can help with content amplification, traffic acquisition, conversion, automation, and understanding user behavior are also listed.
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Imagine you’re at a bar on a Saturday night and a stranger walks up to you. They introduce themselves, and then start rambling on about their life story--where they grew up, where they got their degree from, and what they do for a living.
And suddenly you know how to fall asleep with your eyes open.
The truth is, bad website and email copy is that sleazy guy or girl at the bar you try to avoid at all costs. So if your copy is putting your prospects to sleep, they’re not very likely to buy from you.
But there’s hope. In this webinar, you’ll learn how to write words that sell without being scammy--no matter what your writing skills are.
You’ll learn:
The #1 trick to finding the right words that persuade your audience (most companies skip this!)
How to put your copy to the test to make sure it’s really giving you a significant lift in conversions
Examples of bad copy to avoid like the plague on your website and emails (you might be guilty of these!)How to start an online business with less than 10 eur
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Their team of talented UX writers made sure to create delightful experiences for their users to use this marketplace.
Enjoy!
Join our UX writing community
https://www.facebook.com/groups/microcopy/
"Les erreurs à ne pas faire sur votre homepage" par Oussama Amar
- Va plus loin dans ton projet de startup avec Koudetat.co : http://bit.ly/1Fz1SXm
- Ne rate aucun événement de TheFamily, inscris-toi sur http://www.thefamily.co/education
- Youtube: https://www.youtube.com/watch?v=ixa_fiF1Dqs
Dans ce cours de growth hacking, Oussama te donne les règles pour bâtir une homepage pour gagner des utilisateurs.
- Une homepage ne devrait pas être faite pour plaire à tous. Elle t'aide à vérifier la pertinence de ta value proposition. Sois radicale, la haine est le plus court chemin vers l'intérêt ;)
- Par sa simplicité, une squeeze page te permet de savoir avec certitude ce qui marche.
- N'aie pas peur de recommencer. Si ta homepage n'est pas à 30% de conversion, tu n'y es pas encore.
- Une value proposition est la raison principale pour laquelle les gens vont s'inscrire sur ta homepage.
- Le but est de pouvoir expliquer clairement ce que tu fais, ce que ca apporte et pourquoi tu es le meilleur... en une phrase !
- Apprends le language de ta cible.
- Si tu vois quelque chose qui marche, tu le fais.
- Va plus loin dans ton projet de startup avec Koudetat.co : http://bit.ly/1Fz1SXm
- Ne rate aucun événement de TheFamily, inscris-toi sur http://www.thefamily.co/education
- Youtube: https://www.youtube.com/watch?v=ixa_fiF1Dqs
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Many companies now use webinars as part of their marketing mix and many have seen some success on top of the funnel metrics like registrations, attendance and in-webinar engagement. But there are other metrics and uses cases that can have a far greater impact on your bottom line.
If you truly understand where webinars fit into your marketing and what metrics you should be paying attention to, you can start to optimize for real gains to your bottom line.
In this presentation, Thue Madsen, Marketing Operations Manager at Kissmetrics, explains how to use full advantage of webinars by using them in each step of your funnel and helping you meet your marketing goals.
You’ll learn how to:
Optimize your webinar strategy to match your TOFU, MOFU, and BOFU goals
Leverage A/B testing to improve your webinar assets for better conversion rates
Become data-driven in your search to produce more of your best webinars
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My cool new Slideshow! number 2
This document summarizes a webinar about optimizing websites for maximum lead generation. It discusses how marketing is shifting from outbound tactics like TV ads to inbound strategies like content marketing and search engine optimization. It emphasizes building online assets like blogs, social media followings, and email lists rather than relying on paid advertising. Specific tips include identifying buyer personas to inform content creation and focusing content around 1-2 well-defined persona profiles rather than broad audiences.
Site Optimization For Maximum Lead Flow
This document summarizes a webinar about optimizing websites for maximum lead generation. Mike Volpe of HubSpot discusses the changing landscape of marketing and emphasizes building online assets like blogs, social media followings, and email lists rather than relying on advertising. He recommends identifying buyer personas to inform content creation and publishing content in various forms rather than advertising. Specific tips include using keywords in blog post titles, including images, offering email and RSS subscriptions, and leveraging calls to action. The webinar also discusses making search engines happy by focusing on relevant context and authority.
The definitive guide to growth hacking (quick sprout)
The document is an introduction to a guide about growth hacking. It explains that growth hacking focuses solely on growing a startup through unconventional methods. It describes how the term was coined to find people specifically focused on growth, unlike traditional marketers. Growth hackers view products differently by leveraging how software products can spread virally. Their goal is understanding new channels like the internet to distribute products in innovative ways.
Magento Growth Hacking
This document provides an overview of growth hacking by defining what it is, explaining its history and key concepts. It describes growth hacking as having an obsessive focus on growth above all else. The term was coined in 2010 to describe entrepreneurs who use non-traditional marketing tactics to achieve rapid user acquisition and retention. Examples are given of how AirBnB leveraged Craigslist to grow their user base by reverse engineering Craigslist's platform without an API.
Magento Growth Hacking Strategy
The document is an introduction to a guide about growth hacking. It explains that growth hacking focuses solely on growing a startup through unconventional methods. It describes how the term was coined to find people specifically focused on growth, unlike traditional marketers. Growth hackers view products differently by leveraging how software products can spread virally. Their goal is understanding new channels like the internet to distribute products in innovative ways.
The Definitive Guide To Growth Hacking by http://www.quicksprout.com/
The document is an introduction to a guide about growth hacking. It explains that growth hacking focuses solely on growing a startup through unconventional methods. It describes how the term was coined to find people specifically focused on growth, unlike traditional marketers. Growth hackers view products differently by leveraging how software products can spread virally. Their goal is understanding new channels like the internet to distribute products in innovative ways.
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A primer to growth hacking. Starts with the story of one of the web's most legendary growth hacks, then gets into what growth hacking is and how you can put it to work for your company. Originally presented at Growth Hacking Asia Singapore in Nov 2014
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This document provides a "How To" guide for lead generation. It discusses four main methods for generating leads: 1) Craigslist ads and messages, 2) email marketing through solo ads and exchanges, 3) CPA marketing, and 4) social networks. It recommends testing different low-cost options like Craigslist, solo ads, and CPA before more long-term strategies of blogging and social media. The guide also suggests a lead company that provides leads for $25/200 leads.
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GDPR Compliant Growth Hacks (TheBootstrappedWay.com)
I curated this list with proven, actionable growth marketing campaigns that are worth trying by every product owner. Ideas that will bring you leads on a regular basis, for long-term relations.
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Growth hacking secrets
Growth hacking is a set of tactics and best practices used to optimize user growth and movement through the user lifecycle stages of acquisition, activation, retention, referral, and revenue. The document outlines Hotmail's viral growth strategy of adding "PS: I love you" messages to emails, discusses mapping the user journey and measuring conversions at each stage, and provides examples of growth hacking tactics like incentivizing referrals and optimizing landing pages through A/B testing.
5 Tips to building Successful Action Content
The document provides 5 tips for creating successful action content to drive conversions:
1. Use power words to improve conversions by 15%
2. Provide key takeaways in the first paragraph to grab attention with an 8-9 second attention span
3. Write catchy headings that reflect the value readers will gain
4. Write simply for a 5th grade reading level for clarity
5. Limit commitments like free trials to reduce reservations about purchases
User acquisition myths tips and tricks
Debunking the myths of user acquisition. Leveraging low-cost methods and case studies of familiar brands.
Written and delivered in 2016 in Gaza Sky Geeks and Leaders.ps startup incubators.
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This document provides tips and strategies for growing and monetizing an Instagram account focused on infographics. It discusses choosing a niche topic, optimizing the account profile, creating engaging content using Canva, and strategies for growing engagement and followers. Key growth tactics include posting at optimal times, using hashtags and viral content, and participating in engagement groups. Monetization strategies include affiliate marketing, promotions, and building a personal brand to sell products or services. The document is intended to be an all-inclusive guide for successfully using Instagram to build and profit from an infographic page.
Creative Career Hacking 2015: The not-so-well-known ways to find and apply fo...
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The document provides unconventional tips and strategies for finding and applying for jobs online. It discusses using Reddit to get anonymous resume critiques, searching Twitter for job postings without much competition, using specific search operators on Google to find targeted job listings, setting up Google Alerts to receive notifications of new relevant job postings, and using the Job Hero tool to organize contacts and track job search progress. It also recommends highly engaged tactics like optimizing one's online presence to get noticed by potential employers and putting significant effort into applications to stand out from other candidates.Similar to Ahmed on Growth Hacking (20)
The definitive guide to growth hacking (quick sprout)
The definitive guide to growth hacking (quick sprout)
The Definitive Guide To Growth Hacking by http://www.quicksprout.com/
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Ahmed on Growth Hacking
- 1. What is Growth Hacking? Growth hacking is so misunderstood. Is it marketing in disguise? Is it a buzz phrase used to increase salaries? Is it the future of internet products? Let’s start at the beginning...
- 2. The short history of the term The phrase “growth hacker” was coined by Sean Ellis in 2010. He felt the need to coin a new phrase he said that it stemmed from his frustration when hiring replacements for himself. Sean asked for marketers. He got marketers. So Sean changed what he asked for. The title of his watershed blog post was “Find a Growth Hacker for Your Startup” and the idea was born.
- 3. So what is it then? • A growth hacker is not a replacement for a marketer. A growth hacker is not better than marketer. A growth hacker is just different than a marketer. To use the most succinct definition from Sean’s post, “A growth hacker is a person whose true north is growth." • What is Growth Hack Funnel? Acquisition > How do users find you Activation > Do users have a great experience Retention > Do users come back Revenue > How do you make money Referral > Do users tell each others • What does a growth hacker do? It is all about running tests & experiments on each of these funnel levels to understand the user behaviour and help increase these numbers
- 4. What does it look like in practise • Study case: Airbnb Airbnb leveraged Craigslist, a platform with millions of users looking for accommodations, to increase their user base substantially. When you are filling out the form to list your bedroom on Airbnb they give you the option to also post the listing to Craigslist, so that it will show up there also, creating inbound links for you and for Airbnb as a platform. Craigslist didn’t offer an easy way for other companies (like Airbnb) to post to their service. There wasn’t a technological solution that AirBNB could implement easily, Instead they reverse engineer how Craiglist’s forms work, and then make their product compatible.
- 5. Break GOALS it into smaller, achievable, results
- 6. Plan, Execute, Optimize, Repeat • WRITE DOWN YOUR THEORY • PUT YOUR PLAN INTO ACTION • DO NOT GET DISCORAGED BY THE INITIAL RESULTS • OPTIMIZE THE EXPERIMENT • REPEAT
- 7. Actionable Growth Hacking tactics 1. Find the AHA! Moment Get to your users to reach this moment as fast as possible It is the moment that your user understand your product and buy it 2. Look alike photos Use photos who look like your target audience Bonus tip: Make the person’s eyes look at your CTA 3. Tell them WHY? Explain to your users what & why they are doing certain actions 4. Forced virality Force users to share/invite others at some point in the process 5. Influencer outreach List down all influencers and their outlet reach like bloggers/vloggers/reporters Write a post & reach out to an influencer for whom the content is relevant