To know about unilever company and its place in the GLOBAL BUSINESS Stretagy

1. unilever

2. GLOBAL TRANSNATIONAL
INTERNATIONAL MULTI-NATIONAL
unilever

4. FMCG

5. SPECIALITY

8. FIRM’S STRATEGY, STRUCTURE, RIVALRY
International rivals like Procter & Gamble
and Colgate-Palmolive are not the greatest
threat to Unilever, but instead the main
competition comes from local brands in
emerging markets(itc, dabur, colgate )
FACTOR
ENDOWMENTS DEMAND CONDITIONS
RELATING ND SUPPORTING
INDUSTRIES
1,60,000 suppliers worldwide
More than 2000 suppliers for hul

9. Country similarity,heckschler ohlin
theory
HUL hasalso set up a subsidiary in Nepal,
Unilever Nepal Limited (UNL), and its factory
represents thelargest manufacturing
investment in the Himalayan kingdom. The
UNL factory manufacturesHULs products like
Soaps, Detergents and Personal Products both
for the domestic market andexports to India.

12. Global competitive alignment matrix
National Ethos
Refers to prevailing attitudes
towards FDI, competition,
liberalization and related softer
dimensions like literacy,
corruption, democracy
1
Public Policy
Trade, finance and labor
policies introduced towards
encouraging FDI,
competition, rule of law
(contracts).
2
Firm Culture
Existing organizational culture
and mindsets towards change
management, flexibility and
sensitivity to customers, global
quality levels and innovation
3
Company Strategy
Strategies, structures and
systems initiated for
exploiting emerging global
opportunities under a
paradigm of market
capitalization 4

13. Building blocks, competitive advantage
matrix

14. Born global

15. • Thank you