GROWtalks - Designing with Data to Drive New Users - Stew Langille

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GROWtalks Vancouver - January 30th, 2014

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GROWtalks - Designing with Data to Drive New Users - Stew Langille

  1. 1. + + + + New forms of visualization: the story in data + + +
  2. 2. + + + + Video: Proof We Are Soul Mates http://visual.ly/proof-we-are-soulmates + + +
  3. 3. + + + + Video: Economy of Coca Cola http://visual.ly/economy-coca-cola + + +
  4. 4. + + + Why Data Drives Content Marketing BRAND
 ENGAGEMENT
 Infographics/Data Visualizations are 30x* more likely to be shared over text content Data gives validation and support to brand messages 
 PRESS
 Data turns messages into stories—
  5. 5. + + + What Makes A Good Story? 1. 3. Lead with the Story Remember the Arc of Storytelling 2. Put your journalist hat on— what’s the scoop? 4. Don’t fire all your data guns at once
  6. 6. + + + Example: What Are The Odds? what are the odds
  7. 7. + + + 1. Your Brand Story What’s your brand message? 3. 2. What internal data can you share to support your message? What 3rd party or public data can help validate your story?
  8. 8. + + + Example: The Return Of Retail the return of retail
  9. 9. + + The Players DATA REVIEW
 START WITH THE STORYTELLER
 What is the message that you would LIKE to see? + 
 Don’t be afraid to change your story DESIGN
 • Picking the right designer for the subject • Adding an animator or developer can separate your content from the crowd
  10. 10. + + + Example: Startup Universe startup universe
  11. 11. + + The Goal + WHAT IS THE GOAL OF YOUR VISUALIZATION? 1. Brand lift 2. Acquisition 3. Pre-sales 4. Retention
  12. 12. + + + Pre-Sales And Retention create.visual.ly example
  13. 13. + + + Acquisition housecanary.com
  14. 14. + + The Proof + Visual.ly has had ~30 million visitors to date, the largest database of data visualizations, and over 65,000 designers
 FACTS ABOUT VISUALIZATIONS FROM THE WEBSITE The most popular visualizations contain narrative, take away, accuracy, clear point and elegant design The most successful brands in visual content do....commit to regular stream of content based around themes people care about Make sure you deliver on time with series of content
  15. 15. + + + Who We Are Visually is a marketplace for the creation of premium content for marketing Our clients include Nike, Sony, Nissan, The Economist, CNN, The UN, Standard Chartered, Twitter, etc. We are the #1 producer of data visualizations in the world ! We provide a platform, project center, premium creators and
  16. 16. + + + + Let’s tell your story Contact us today:
 sales@visual.ly or call 1.855.968.DATA + + +

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