The document provides information on the marketing plan for Smart Cities Week in Washington DC. The goals of the event are to gather smart cities experts, inspire city leaders with real-life smart cities projects, and provide a networking platform. The 5 pillars that reflect the objectives are: re-imagining transportation, data for civic good, starting smart, capacity building, and enlightened financing. The marketing priorities are developing content proactively, enhancing the digital experience, ensuring on-site engagement, and mobilizing influencers. The 7-part marketing strategy covers advertising, multipliers, content development, promotions, PR, on-site engagement, and post-show marketing.
Internet - Digital Marketing
This slide is used for "Manajemen Teknologi Informasi" for Teknologi Informasi Study Program at Universitas International Batam (UIB).
@2020
Qurater provides the deepest social ad targeting intelligence for specific high value verticals - Find the right customers with better targeting and reach them efficiently. Our technology improves social media ad ROI.
Internet - Digital Marketing
This slide is used for "Manajemen Teknologi Informasi" for Teknologi Informasi Study Program at Universitas International Batam (UIB).
@2020
Qurater provides the deepest social ad targeting intelligence for specific high value verticals - Find the right customers with better targeting and reach them efficiently. Our technology improves social media ad ROI.
Beeckestijn Clinic - De Marketingorganisatie van de Toekomst - Rob BeltmanRob Beltman
Presentatie gegeven bij de gratis clinic op Beeckestijn op 02 februari 2018. Deze twee uur durende clinic werd georganiseerd naar aanleiding van het winnen van de PIM Literatuurprijs 2017 voor het gelijknamige boek. Ruim 100 marketeers waren aanwezig en hebben op interactieve wijze gediscussieerd over hun uitdagingen om als marketingorganisatie futureproof te worden.
This report highlights major trends worth taking into consideration in order to understand today’s digital market and get a sense of how the industry will evolve in the future.
Presented at TMKedu by Carolyn O'Leary on July 9, 2014.
This presentation tackles one of the very first questions we need to ask before developing a planning strategy, "who are we talking to?" It explores the best way to conduct a target analysis, from utilizing available research, to mining for insights, to identifying new audience opportunities. It also takes a look at the evolution of targeting in the digital age and how big data has changed the way we reach potential customers.
Skyword Digital Agency of the Future Full ReportSkyword Inc.
The Agency of the Future Report is based on interviews with leading digital agencies. Download the report for access to insights from 15 top digital agencies, and get access to information about the tremendous service delivery and business innovation taking place.
We asked interviewees for their take on the disruptive forces affecting digital marketers today. They told us in their own words about the specific challenges they face. Above all, they told us how these challenges are being addressed and overcome.
WEBINAR: ClearEdge Marketing VP of Marketing & Digital Services, Michelle Krier, to Host Webinar with the TechServe Alliance on “Content is the Car, Social Media is the Gas.”
Michelle discusses the strategy behind content creation as well as the importance of selecting the right social media channels, when and how to best position your content so you receive maximum exposure, and finding influencers to help promote your content.
Social Media Marketing is one of the essential ways to grow your brand. Social Media Marketing is very important that it has made so many move form nothing to something gigantic. Why so many business owner still like that strategy.
But don't worry I have gotten it to your door step.
Follow me here and buy more of my book to change your business live
👇👇👇
https://www.amazon.com/author/amazon.commarlinlsanders
We created this venue marketing plan template for a large event venue in Orlando in 2016. The same exact venue marketing plan stragegy works flawlessly today in 2021. If you are looking to attract group events to your venue, please contact me.
Navigating the Digital Landscape_ The Evolution, Strategies, and Future of Di...AK EBooks
In today’s interconnected world, digital marketing has become an indispensable tool for businesses seeking to reach and engage with their target audiences. From its early days of email campaigns and basic websites, digital marketing has evolved into a sophisticated, multi-faceted discipline that leverages a variety of online channels and strategies. This article provides a concise overview of digital marketing, highlighting its key components and the benefits it offers to modern businesses.
The Evolution of Digital Marketing
Digital marketing began with the advent of the internet and the widespread adoption of email in the late 20th century. Early digital marketing efforts focused on email campaigns and basic website development. The rise of search engines like Google in the late 1990s introduced the concept of search engine optimization (SEO), which aimed to increase a website’s visibility and drive organic traffic.
The early 2000s saw the emergence of pay-per-click (PPC) advertising, allowing businesses to place ads in search engine results and pay only when users clicked on them. Social media platforms such as Facebook, Twitter, and LinkedIn soon followed, providing new avenues for businesses to connect with their audiences and build online communities.
Key Strategies in Digital Marketing
Search Engine Optimization (SEO):
SEO involves optimizing a website’s content and structure to improve its ranking on search engine results pages (SERPs). Effective SEO strategies include keyword research, on-page optimization, and link building. The goal is to increase organic traffic by making the website more visible and appealing to search engines.
Pay-Per-Click (PPC) Advertising:
PPC advertising allows businesses to bid on keywords and display ads in search engine results. Advertisers pay a fee each time their ad is clicked. PPC campaigns offer targeted reach, measurable results, and cost control, making them a valuable tool for driving traffic and conversions.
Social Media Marketing:
Social media marketing leverages platforms like Facebook, Instagram, Twitter, and LinkedIn to promote products and services. It involves creating engaging content, managing online communities, and running targeted ad campaigns. Social media allows businesses to build brand awareness, foster relationships, and drive engagement.
Content Marketing:
Content marketing focuses on creating and distributing valuable, relevant content to attract and retain a defined audience. This strategy includes blogging, video marketing, email newsletters, and downloadable resources like ebooks. The aim is to provide value, solve problems, and establish thought leadership.
Beeckestijn Clinic - De Marketingorganisatie van de Toekomst - Rob BeltmanRob Beltman
Presentatie gegeven bij de gratis clinic op Beeckestijn op 02 februari 2018. Deze twee uur durende clinic werd georganiseerd naar aanleiding van het winnen van de PIM Literatuurprijs 2017 voor het gelijknamige boek. Ruim 100 marketeers waren aanwezig en hebben op interactieve wijze gediscussieerd over hun uitdagingen om als marketingorganisatie futureproof te worden.
This report highlights major trends worth taking into consideration in order to understand today’s digital market and get a sense of how the industry will evolve in the future.
Presented at TMKedu by Carolyn O'Leary on July 9, 2014.
This presentation tackles one of the very first questions we need to ask before developing a planning strategy, "who are we talking to?" It explores the best way to conduct a target analysis, from utilizing available research, to mining for insights, to identifying new audience opportunities. It also takes a look at the evolution of targeting in the digital age and how big data has changed the way we reach potential customers.
Skyword Digital Agency of the Future Full ReportSkyword Inc.
The Agency of the Future Report is based on interviews with leading digital agencies. Download the report for access to insights from 15 top digital agencies, and get access to information about the tremendous service delivery and business innovation taking place.
We asked interviewees for their take on the disruptive forces affecting digital marketers today. They told us in their own words about the specific challenges they face. Above all, they told us how these challenges are being addressed and overcome.
WEBINAR: ClearEdge Marketing VP of Marketing & Digital Services, Michelle Krier, to Host Webinar with the TechServe Alliance on “Content is the Car, Social Media is the Gas.”
Michelle discusses the strategy behind content creation as well as the importance of selecting the right social media channels, when and how to best position your content so you receive maximum exposure, and finding influencers to help promote your content.
Social Media Marketing is one of the essential ways to grow your brand. Social Media Marketing is very important that it has made so many move form nothing to something gigantic. Why so many business owner still like that strategy.
But don't worry I have gotten it to your door step.
Follow me here and buy more of my book to change your business live
👇👇👇
https://www.amazon.com/author/amazon.commarlinlsanders
We created this venue marketing plan template for a large event venue in Orlando in 2016. The same exact venue marketing plan stragegy works flawlessly today in 2021. If you are looking to attract group events to your venue, please contact me.
Navigating the Digital Landscape_ The Evolution, Strategies, and Future of Di...AK EBooks
In today’s interconnected world, digital marketing has become an indispensable tool for businesses seeking to reach and engage with their target audiences. From its early days of email campaigns and basic websites, digital marketing has evolved into a sophisticated, multi-faceted discipline that leverages a variety of online channels and strategies. This article provides a concise overview of digital marketing, highlighting its key components and the benefits it offers to modern businesses.
The Evolution of Digital Marketing
Digital marketing began with the advent of the internet and the widespread adoption of email in the late 20th century. Early digital marketing efforts focused on email campaigns and basic website development. The rise of search engines like Google in the late 1990s introduced the concept of search engine optimization (SEO), which aimed to increase a website’s visibility and drive organic traffic.
The early 2000s saw the emergence of pay-per-click (PPC) advertising, allowing businesses to place ads in search engine results and pay only when users clicked on them. Social media platforms such as Facebook, Twitter, and LinkedIn soon followed, providing new avenues for businesses to connect with their audiences and build online communities.
Key Strategies in Digital Marketing
Search Engine Optimization (SEO):
SEO involves optimizing a website’s content and structure to improve its ranking on search engine results pages (SERPs). Effective SEO strategies include keyword research, on-page optimization, and link building. The goal is to increase organic traffic by making the website more visible and appealing to search engines.
Pay-Per-Click (PPC) Advertising:
PPC advertising allows businesses to bid on keywords and display ads in search engine results. Advertisers pay a fee each time their ad is clicked. PPC campaigns offer targeted reach, measurable results, and cost control, making them a valuable tool for driving traffic and conversions.
Social Media Marketing:
Social media marketing leverages platforms like Facebook, Instagram, Twitter, and LinkedIn to promote products and services. It involves creating engaging content, managing online communities, and running targeted ad campaigns. Social media allows businesses to build brand awareness, foster relationships, and drive engagement.
Content Marketing:
Content marketing focuses on creating and distributing valuable, relevant content to attract and retain a defined audience. This strategy includes blogging, video marketing, email newsletters, and downloadable resources like ebooks. The aim is to provide value, solve problems, and establish thought leadership.
DM is very essential in today's environment. these slides deals with the various techniques of digital marketing. It is a highly challenging environment. Dealing with complexities is an ongoing business. meeting the requirements of changing customer needs is absolutely necessary in todays marketing. these slides addresses the same.
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
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Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
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Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
2. OUR GOALS – Aims & Objectives of Smart Cities
Week Washington DC
- The basic premise behind establishment of Smart Cities Week Washington DC is to:
- Gather experts from around the globe, with experience of implementing
Smart Cities Project.
- To inspire cities and city leaders with real life examples of cities smart projects
- To provide a platform for networking and and expertise to help cities to
become more liveable; workable and sustainable
- Our 5-Pillars reflect upon our objectives, which are:
- Re-Imagining Transportation.
- Enlightened Financing.
- Capacity Building.
- Data For Civic Good.
- Starting Smart.
4. 01
Discover how collaboration between
cities, counties, ports, transit operators,
nonprofits and other public and private
sector stakeholders can deliver smart and
equitable transportation solutions vital to
economic growth and shared prosperity.
Re-Imagining
Transportation
5 PILLARS of Smart Cities Week Washington DC
5. 02
Data For
Civic Good
Learn how data analytics provide
heightened awareness of city systems in real
time, helping operators make informed
decisions on maintaining and optimizing
everything from water supply and traffic
flow to police and emergency response.
5 PILLARS of Smart Cities Week Washington DC
6. 03
Get advice from city leaders and industry
experts on smartening infrastructure -- one
project at a time. It may be a collaboration
between a city and the local electric utility to
install smart street lighting, or a smart policing
project in a particularly crime-prone
neighborhood.
Starting
Smart
5 PILLARS of Smart Cities Week Washington DC
7. 04
Hear about promising options, such as partnering
with local colleges, private businesses, unions or
professional groups on training initiatives and
internships and providing incentives for
employees who take relevant licensing exams or
continuing education courses.
Capacity
Building
5 PILLARS of Smart Cities Week Washington DC
8. 05 Enlightened
Financing
Learn how future-forward jurisdictions are
moving beyond traditional, tax-based
financing to more creative and collaborative
alternatives – public-private partnerships,
demand aggregation and cooperative
purchasing, performance-based revenue
models, pooled bond financing and
infrastructure sharing among them.
5 PILLARS of Smart Cities Week Washington DC
9. 05 Enlightened
Financing
Learn how future-forward jurisdictions are
moving beyond traditional, tax-based
financing to more creative and collaborative
alternatives – public-private partnerships,
demand aggregation and cooperative
purchasing, performance-based revenue
models, pooled bond financing and
infrastructure sharing among them.
What Is Unique About Smart Cities Week
11. What Is Unique About Smart Cities Week
2015 2016 2017 2018
12. Instating Pro-active approach
towards developing marketing
content
Enhancing users digital
experience.
Ensuring users On-site
engagement, and enhancing
their experience
Mobilizing the multipliers,
ambassadors and influencers
01
03
0204
Marketing Assessment
OUR
PRIORITIES
13. Instating pro-active approach towards developing
marketing content
01
03
0204
Marketing Assessment
OUR
PRIORITIES
Our main priority is to ensure a pro-active approach towards preparing
marketing content.
- This will enable us to carry on our Eblast Campaign, online
and direct marketing at a faster pace.
- Creation of content in a timely manner would ensure us to
analyse these are aligned with SCWDC aims and objectives.
14. Ensuring users On-site engagement, and enhancing their
experience
01
03
0204
Marketing Assessment
OUR
PRIORITIES
Our another priority is to ensure on-site engagement, because:
- This will act as post conference marketing, which will enable
us to increase the traffic of viewers and attendees to our future
events.
- This will also aid in participants to network and collaborate,
and eventually derive possible solutions to real life problems.
15. Mobilizing the multipliers, ambassadors and
influencers
01
03
0204
Marketing Assessment
OUR
PRIORITIES
Our ambassadors, influencers and multipliers needs to be mobilized,
because:
- In order to market our up-coming flagship event in Washington
DC, we would require our Multipliers to market our event
effectively.
- They would be provided with content to market as well, this is
to ensure that the content marketed is aligned to our
objectives.
16. Enhancing users digital experience.01
03
0204
Marketing Assessment
OUR
PRIORITIES
We need to redesign and redevelop our websites and mobile
applications, because:
- This will allow users to engage with the activities of SCWDC
24/7.
- They would have a platform which would answer their queries
regards to our events 24/7.
- Furthermore, these platforms would also act as marketing tool
for a section of Blog post which will market our events.
17. WEAKNESSES
Strong and efficient
Data Base System
Marketing Assessment
STRENGTHS
Pool of Qualified
Writers
Smart Cities Experts
Deriving New Solutions
Program Develops at a
Slower Pace
18. Marketing Assessment
OPPORTUNITIES Hiring US based PR Expert to promote
and develop Press Releases
Ensuring timely announcements of
upcoming events
Maintaining Press releases on
Website and Other platforms
On-Site Press Releases to Promote
Upcoming events
19. Marketing Assessment
OPPORTUNITIES – Website Upgrade
Website would be utilize
to post news about
upcoming events.
Each user would be
notified of updates, news
and feed, posted by
SCWDC.
Search Engine Optimization would
be performed on the website. This
will allow targeting potential
stakeholders and participants.
When users will visit the
SCWDC website they would be
able to communicate with our
representatives.
21. Post Show
Marketing
Advertising
Multipliers
Content
Development
Promotional
Strategies
PR
(US Based)
Onsite
Engagement
- Google AdWords
- Social Media
7 - Marketing Protocols of Smart Cities
Week Washington DC
Marketing
Strategies
- Recruiting Speakers
- Exhibitors
- SCC Partners
- Media Partners
- Developing Marketing
Content (E-Mail, Blogs,
Press Release, Keynote
Speech’s)
- Email Marketing
- Digital Marketing (Social
Media & Website
Marketing)
- Brand Promotion
- Press Releases (On-Site,
Social Media, Website)
- Press Conference
- Live Chat (Website, App, E-mail)
- Networking & Matchmaking
- Evaluation & Post Show
Reports
- Photo Galleries on Website
and Social Media
- Integrating new members &
attendee to SCW Database
22. 1. Advertising
- Utilizing Google AdWords Pay-Per-Click
service, will allow us to bid on keywords,
related to SCWDC.
- These Keywords would be related to
SCWDC and its website content.
- This will increase the chances of views
on our websites, articles, or blogs and
direct traffic towards SCWDC.
- This will aid in increasing the reach and
would enable us to target audience
irrespective of their region.
- Another possible way to market our flagship
event, is by using the platforms of LinkedIn and
Twitter.
- Our target audience includes city leaders and
other personnel on city council.
- In order to attract these individuals ad
campaigns would be run in form of tweets and
links to our website would presented.
- On LinkedIn we would be able to promote our
event, by publishing articles and event details
on the platform.
- On LinkedIn we can target audience in
accordance to their job titles as well.
- Social Media platforms (Instagram,
YouTube, Snapchat, Twitch) also acts
similar to FacebookAds.
- We would be able to target individuals in
accordance to their interests, demographics
and online behavior.
- These would allow us to be both tech savvy
and use financial resources efficiently.
- Twitter articles/ podcasts, can be used to
market our press releases in Tweets and E-
Mail.
23. 2. Multipliers & Social Media Influencers
- In order to market our up-coming flagship event in Washington
DC, we would require our multipliers to market our event
effectively.
- Multipliers would be mobilize and provided with digital and text-
based content to market to our target audience.
- In addition, different multipliers with different audience would be
recruited to ensure greater reach and in accordance to the
scope of our event.
- Marketing content and Toolkits would be provided to multipliers
to ensure that the, content is aligned with SCWDC’s goals and
objectives
24. 2. Multipliers & Social Media Influencers
- Our media partnership will enable us to derive audience from
several platforms, as they would handle our social media
promotional activities, with content provided to them.
- These influencer are able to connect with their audience on several
social media platforms and have cumulative reach to world wide
audience in billions.
- Similar to multipliers, these influencers would be provided with
toolkits and content to ensure that the delivered message across
several platforms aligns with SCWDC goals.
25. 3. Content Development & Marketing
- Pro-Active approach would be undertaken to develop
marketing content.
- Upon completions would be published, and distributed
amongst the ambassadors, influencers, and marketing
team.
- Pro-Active approach will ensure that the marketing
process would be conducted at faster pace, ensuring
wider reach to the audience before the event takes place.
26. 4. Promotional Strategies
The target audience to attend
our SCWDC event are the cities
and city leader. These
individuals have the authority to
incorporate changes to our
cities.
First Step would be to identify
the target audience which will
aid in devising strategies more
effectively.
Marketing Content would be utilized
for direct and E-mail marketing. This
will provide feeling of valued
customers to our potential attendee.
Our marketing content will illustrate
strategies and potential plans for
cities. This will ensure attendees that
our events will deliver practical
solutions for their cities.
Our events would provide solutions
for real-life problems faced by cities.
This will provide long-term growth to
our events and attendees at the
same time.
Promotional strategies would
continue after the event to
maintain our Brand presence.
27. 4.1. Website
- Website would be designed to promote the events and
activities associated with it.
- These platforms will include:
- Online Registration & Event Schedules.
- Newsfeed to keep the members and audience updated
of upcoming and past events & speakers presenting.
- Blogs & Articles platform to illustrate solutions delivered
in past events and problems which will be addressed in
the future ones.
- Live Chat Option, to keep the online engagement high
and ensuring maximum satisfaction of visitors and
audience.
28. 4.2. Brand Promotion
- Peer-to-Peer marketing would be instating by
providing discounted entrance/ registration for
individuals who are referring other individuals to
our events.
- To maintain our brand presence, our past
attendees would also be given similar discounts.
- Peer referencing have been identified as the
major source of gathering attendees.
- E-mail notifications would be sent to them with
promotional codes to ensure their satisfaction and
our brand presence.
29. 5. Public Relation
- Teams would be deployed who would ensure that the
US based PR is handled effectively and in timely
manner.
- The PR agency will promote the event via:
- Editorial coverage on websites, newspapers,
magazines, blogs etc. Write and distribute press
releases, speech writing, write pitches, conducting
Interviews with cities/city influencers etc.
- Attendance and sponsoring at events
- Social media promotions
30. 6. On-Site Engagement
- During the event, our team must remain prepared to answer to
any queries which attendee might incur.
- Hence, the pro-active approach to content development is a
necessity, because it would enable us to resolve any query
promptly.
- This will increase the audience’s confidence, and would ensure
increase in number of attendee, as positive marketing is always
beneficial for any organization.
- In addition, there would be photo booth, for individuals to take
memorable photos.
31. 6.1. Networking & Engagement
- Another vital reason for individuals to attend our events is that, they are able to network
and engage with others during our flagship event.
- The Smart Cities Week Washington DC flagship event would also provide similar
platform to numerous influencers, with potential to bring definite change to our society.
- Our platform would also provide influencers with opportunities to engage and
collaborate with one another, and derive creative solutions to our real-life situation.
- The premise behind SCWDC is to foster an overall learning environment for individuals
from different walk of life, working together to attain sustainability.
32. 7. Post Show Marketing
- Feedback forms would be shared on our
event application to all the attendee to
evaluate the event and ensure necessary
changes for future events.
- The evaluation form would also be utilize to
understand the attendees satisfaction levels
and future expectations.
- The success of any event ensures
strengthening the brand presence and
illustrate success of future events.
33. 7. Post Show Marketing
- Social Media platforms such as, Facebook, Twitter
and LinkedIn would be used to post photo galleries of
our events.
- This will act as post show marketing, and would allow
viewers to comprehend the success of our event.
- These platforms can also be utilized to gather
attendees feedback, in terms of online polls.
- Their tweets and retweets would further market our
events and activities and would result in increase
attendee for future events.