BilliBox for FMCG Marketing
•
0 likes•564 views
This document discusses BilliBox, a company that directly motivates consumers of fast-moving consumer goods (FMCG) brands by paying rebates on actual product purchases. BilliBox runs individualized campaigns for brands, analyzing purchase data to provide feedback. Campaigns have short lead times, pay only for sales, and do not require loyalty cards or retail integration. Cost is based on number of rebates and total campaign budget. The document provides examples of campaign costs and notes that rebates and coupons have been successfully used in the US for over 125 years to influence purchases. It invites brands to contact BilliBox for a zero-risk pilot campaign.
More Related Content
Similar to BilliBox for FMCG Marketing
Similar to BilliBox for FMCG Marketing (20)
More from Dimitri Popov
More from Dimitri Popov (20)
Recently uploaded
Recently uploaded (20)
BilliBox for FMCG Marketing
- 1. BilliBox: Directly motivating FMCG consumer Dimitri Popov BilliBox CEO +7 985 418 4625 Dimitri.Popov@BilliBox.com ! 1
- 2. Brand influences consumers directly • • • • Pays only for actual sales Tunes campaigns individually Receives and analyzes data Gets feedback BilliBox FMCG Brand Retail • • • 2 • • • • Uninterested Monopoly Most discounts are absorbed, not passed on the consumer Easy to start Easy to participate Real money, not “points” No need for plastic cards, etc. Consumer
- 3. Use Case Buys a pack 3 Snaps the receipt Receives rebate
- 4. BilliBox has a number of key advantages BilliBox Loyalty Programs Coupon services BTL Agencies Short campaign prep lead time Yes No No No Campaign customized for each consumer Yes Yes No No Pay only for sales, not views, registrations, etc. Yes Yes Yes No Data on consumers and their purchases Yes Yes, but... Yes, but... No Plastic card not needed Yes No Yes Yes No need to integrate into retail IT system Yes No Yes, but... Yes 4
- 5. How much does it cost to run a campaign? Example 1 Example 2 50 10 Number of rebates 20000 200000 Total campaign budget, RUR’000 1000 2000 Commission, % 20% 20% BilliBox commission, RUR’000 200 400 Total Contract, RUR’000 1200 2400 Average Rebate, RUR • Secondary opportunities: i) shopping and cross-shopping data, ii) lead generation for online stores and research, iii) mobile advertising • Pay only for purchases that happened 5
- 6. Example: Rebates and coupons in the US All purchases Retailer coupons Vendor coupons $ 102.81 $ 24.27 $ 25.19 $ 102.81 $ 78.54 $ 53.35 -24% -25% • Coupons and rebates have been successfully used for 125+ years • It is still a major tool influencing i) first time purchases, ii) average check, iii) repurchase and iv) cross-purchases 6
- 7. Brand - BilliBox: Next steps • Call +7 495 666 4414, email Dimitri.Popov@BilliBox.com • Have a meeting • Agree to run a zero-risk pilot campaign • Determine which brands/SKUs will participate • Launch the pilot campaign • Review results 7