Gift Cards are the top reward in today's enterprise incentive programs, They are preferred by the recipient, more impactful than other rewards, and the incentive planner's number one choice. This presentation is a simple walkthrough of some industry data around using gift cards in reward programs.
Global Gift Card Market - A PerspectiveAnand Menon
A brief perspective on the Global Gift Cards Industry. How it is shaping up, what are the key points that impact it, the opportunities, Customer perspectives, Key players and Regions
How to Keep Donors Happier Longer: Use Strategic Stewardship to Get More and ...Bloomerang
https://bloomerang.co/resources/webinars/
Claire Axelrad, J.D., CFRE will help you create a goal-oriented strategic donor retention and upgrade plan – one that incorporates tried-and-true relationship-building principles and keeps donors SATISFIED – because research shows this is the number one reason they stick around.
Anatomy of a Successful Fundraising Appeal: Make a Compelling Offer Your Dono...Bloomerang
https://bloomerang.co/resources/webinars/
Whether you’re an old pro and just want some new tips, or you’re writing your appeal letter for the first time, you’ll find killer strategies and tried-and-true tactics from Claire Axelrad, J.D., CFRE to get your appeal to the next level.
Global Gift Card Market - A PerspectiveAnand Menon
A brief perspective on the Global Gift Cards Industry. How it is shaping up, what are the key points that impact it, the opportunities, Customer perspectives, Key players and Regions
How to Keep Donors Happier Longer: Use Strategic Stewardship to Get More and ...Bloomerang
https://bloomerang.co/resources/webinars/
Claire Axelrad, J.D., CFRE will help you create a goal-oriented strategic donor retention and upgrade plan – one that incorporates tried-and-true relationship-building principles and keeps donors SATISFIED – because research shows this is the number one reason they stick around.
Anatomy of a Successful Fundraising Appeal: Make a Compelling Offer Your Dono...Bloomerang
https://bloomerang.co/resources/webinars/
Whether you’re an old pro and just want some new tips, or you’re writing your appeal letter for the first time, you’ll find killer strategies and tried-and-true tactics from Claire Axelrad, J.D., CFRE to get your appeal to the next level.
Strategies for Donor Retention Using Your CRM SoftwareTechSoup Canada
CRM software can be a great tool to help you report and communicate effectively in your fundraising efforts. Philip Manzano of Keela.co will teach you how to show donor impact and retain donors by creating reliable reports and data. This webinar is for nonprofit professionals with essential fundraising skills who are looking to improve their craft with the use of CRM software.
In this webinar you will learn:
· Meaningful ways to connect with your donors and promote relationship building in your fundraising activities;
· To create reliable reports and ways to share information, case studies or stories with donors;
· To leverage your data with reports for donor retention, including how to create and customize reports.
Blackbaud NetCommunity Grow: Integrated Strategy, Technology, and Impact Blackbaud
Blackbaud NetCommunity Grow is a one-stop shop solution you can’t find anywhere else. Benefit from our web design expertise, targeted content, strategic eMarketing program, and advanced email features that create a truly interactive and impactful online experience. You won’t believe the results customers are seeing. Join us to find out what it can do for you!
The Future of Online Giving - Are You Awake?Blackbaud
Although author/columnist Malcolm Gladwell discredits social media for facilitating the revolutions we are currently seeing around the world, we disagree. Come find out how the future of social media is being played out across our nonprofit landscape. Learn from advanced case studies and groundbreaking research, and take a glimpse into where fundraising in social media is heading in the future.
Achieving The ‘Triple Win’ - Exploring New Ways For Non-Profits & Busine...Jay Ziskrout
Webinar hosted by FirstGiving, delivered by Jay Ziskrout and Leslie Myers of Charitable Checkout (http://charitablecheckout.com).
The predominant archetype of the nonprofit-business relationship has typically centered on nonprofits asking for economic and/or in-kind support, in exchange for corporate bragging points.
It’s time to re-engineer this stale model. There needs to be an evolved approach that more completely, and measurably, aligns the objectives of both nonprofits and business.
Incentivizing both giving and spending
Being better at giving credit where credit is due
Using digital media to generate positive reinforcement for donors and consumers
Why ‘Win-Win’ is not enough and how to create ‘Win’ for the public as well
The Holy Grail of Monthly Giving: Finding, Keeping and Loving SustainersCare2Team
*Watch or download the full webinar (with audio and slides) at: http://bit.ly/c2grail
Want to find a new, stable source of income that also works as a loyalty booster to existing donors?
Three words: SUSTAINED GIVING PROGRAM
This webinar covers everything you want -- and need -- to know about monthly giving.
Starting with the basics, Harvey McKinnon, renowned expert on monthly giving, discusses why to have a monthly giving program and what it means for donor loyalty, along with the fundamental elements of all good monthly programs.
Next, Teva Harrison of the Nature Conservancy of Canada -- which has made a strategic decision to invest in a monthly program -- tells what works for her organization while sharing secrets, tips and best practices on how to find, keep and love these valuable donors.
In this webinar you'll learn:
-What metrics to look for in a monthly program (eg. typical conversion rates, retention rates)
-How to invite them, what to say, how often to say it
-When to use direct mail and when to use the phone to convert and upgrade
-Great examples from an organization with years of expertise in cultivating these valuable donors
Presenters:
-Harvey McKinnon (President, Harvey McKinnon Associates)
-Teva Harrison (Manager of Supporter Development, Nature Conservancy of Canada)
-Ryann Miller (Director of Nonprofit Services, Care2)
The Art and Science of Retaining Digital DonorsBloomerang
https://bloomerang.co/resources/speaking/
Retention is your most important fundraising strategy, and your online donors are seriously at risk. Among all your donors, they are the least likely to renew their gifts – unless you take specific, creative steps to engage and thank them.
This session will help you discover how to maximize the retention rates of your digital donors. We will examine the attributes of online donors, and outline the retention strategies that work best for this slice of your donor database.
Learning Outcomes:
- Understand what makes online donors tick (their habits, patterns, likes and dislikes)
- Learn how to formulate a retention strategy for online donors
- Understand best practices in digital communications, including email gift acknowledgement and social media content.
Play it Again, Sam: Monthly Giving Programs for Sustaining Donations "As Time...hjc
Speakers: SPEAKERS: Wendy Marinaccio Husman, Donordigital, Drew Seman, Senior Manager of Fundraising and Outreach, Ocean Conservancy
This session will highlight efforts you can take to grow your organization's monthly donor program. We’ll feature examples from The Ocean Conservancy, No Kid Hungry, and other nonprofits representing a variety of organization and sustainer program sizes. Learn strategies for monthly donor recruitment, upgrades, retention, and reinstatement; gather ideas for sustainer campaigns and conversion tactics; and come away with some information you can put to use right away.
IABC/Seattle Morning Manager event on 4/22/10 featured Jeff Hasen, Chief Marketing Officer of Hipcricket talking about Moments of Trust, touchpoints of
Donor Communication In The Wake of COVID-19Bloomerang
https://bloomerang.co/resources/webinars/
Join our special guest Rachel Muir, CFRE for a webinar dedicated to helping you and your organization navigate these turbulent times.
Gladlygift is a mobile application that allows users to see what gifts their loved ones have added to their Gladlygift wish list. Once they've found their friend's wish list, they can simply purchase the item from directly within the app. To do this, we're integrating with Amazon's API, and receiving a referral fee off of each sale we're able to direct to them. At scale, we hope to reach over 60MM users and reach yearly revenues of over $130MM.
The Art and Science of Effective Gift Acknowledgements (DonorSearch Flash Class)Bloomerang
https://bloomerang.co/resources/speaking/
We all know that thanking donors is important, but how and when should we be thanking donors? How do different approaches to acknowledgements make people feel, and how does that impact future engagement?
In this session, we’ll explore the latest research into donor behavior and effective gift acknowledgements, with special attention given to the recent groundbreaking findings of Jen Shang and Adrian Sergeant. You’ll come away with practical takeaways to help you craft thank you’s that are both impactful and memorable!
We’ll cover:
The connection between thanking and retaining donors
What donors want out of the communications we send them
The ways in which surveys can play a role in thanking donors
The enlightening results of several gift acknowledgement experiments
Valentine's Day is a great day to take advantage of GoodDining. When you take your Valentine out to celebrate, take them to a GoodDining restaurant and help support your non-profit
Monthly Giving Programs: Slides from Donordigital & No Kid Hungry for the 201...Wendy Marinaccio Husman
Slides from our #15NTC session "Play it again, Sam: Monthly Giving Programs For Sustaining Donations
'As Time Goes By'. Gather ideas for growing your monthly giving program, as well as strategies for retention, stewardship, and upgrades once your sustainer file is built.
Strategies for Donor Retention Using Your CRM SoftwareTechSoup Canada
CRM software can be a great tool to help you report and communicate effectively in your fundraising efforts. Philip Manzano of Keela.co will teach you how to show donor impact and retain donors by creating reliable reports and data. This webinar is for nonprofit professionals with essential fundraising skills who are looking to improve their craft with the use of CRM software.
In this webinar you will learn:
· Meaningful ways to connect with your donors and promote relationship building in your fundraising activities;
· To create reliable reports and ways to share information, case studies or stories with donors;
· To leverage your data with reports for donor retention, including how to create and customize reports.
Blackbaud NetCommunity Grow: Integrated Strategy, Technology, and Impact Blackbaud
Blackbaud NetCommunity Grow is a one-stop shop solution you can’t find anywhere else. Benefit from our web design expertise, targeted content, strategic eMarketing program, and advanced email features that create a truly interactive and impactful online experience. You won’t believe the results customers are seeing. Join us to find out what it can do for you!
The Future of Online Giving - Are You Awake?Blackbaud
Although author/columnist Malcolm Gladwell discredits social media for facilitating the revolutions we are currently seeing around the world, we disagree. Come find out how the future of social media is being played out across our nonprofit landscape. Learn from advanced case studies and groundbreaking research, and take a glimpse into where fundraising in social media is heading in the future.
Achieving The ‘Triple Win’ - Exploring New Ways For Non-Profits & Busine...Jay Ziskrout
Webinar hosted by FirstGiving, delivered by Jay Ziskrout and Leslie Myers of Charitable Checkout (http://charitablecheckout.com).
The predominant archetype of the nonprofit-business relationship has typically centered on nonprofits asking for economic and/or in-kind support, in exchange for corporate bragging points.
It’s time to re-engineer this stale model. There needs to be an evolved approach that more completely, and measurably, aligns the objectives of both nonprofits and business.
Incentivizing both giving and spending
Being better at giving credit where credit is due
Using digital media to generate positive reinforcement for donors and consumers
Why ‘Win-Win’ is not enough and how to create ‘Win’ for the public as well
The Holy Grail of Monthly Giving: Finding, Keeping and Loving SustainersCare2Team
*Watch or download the full webinar (with audio and slides) at: http://bit.ly/c2grail
Want to find a new, stable source of income that also works as a loyalty booster to existing donors?
Three words: SUSTAINED GIVING PROGRAM
This webinar covers everything you want -- and need -- to know about monthly giving.
Starting with the basics, Harvey McKinnon, renowned expert on monthly giving, discusses why to have a monthly giving program and what it means for donor loyalty, along with the fundamental elements of all good monthly programs.
Next, Teva Harrison of the Nature Conservancy of Canada -- which has made a strategic decision to invest in a monthly program -- tells what works for her organization while sharing secrets, tips and best practices on how to find, keep and love these valuable donors.
In this webinar you'll learn:
-What metrics to look for in a monthly program (eg. typical conversion rates, retention rates)
-How to invite them, what to say, how often to say it
-When to use direct mail and when to use the phone to convert and upgrade
-Great examples from an organization with years of expertise in cultivating these valuable donors
Presenters:
-Harvey McKinnon (President, Harvey McKinnon Associates)
-Teva Harrison (Manager of Supporter Development, Nature Conservancy of Canada)
-Ryann Miller (Director of Nonprofit Services, Care2)
The Art and Science of Retaining Digital DonorsBloomerang
https://bloomerang.co/resources/speaking/
Retention is your most important fundraising strategy, and your online donors are seriously at risk. Among all your donors, they are the least likely to renew their gifts – unless you take specific, creative steps to engage and thank them.
This session will help you discover how to maximize the retention rates of your digital donors. We will examine the attributes of online donors, and outline the retention strategies that work best for this slice of your donor database.
Learning Outcomes:
- Understand what makes online donors tick (their habits, patterns, likes and dislikes)
- Learn how to formulate a retention strategy for online donors
- Understand best practices in digital communications, including email gift acknowledgement and social media content.
Play it Again, Sam: Monthly Giving Programs for Sustaining Donations "As Time...hjc
Speakers: SPEAKERS: Wendy Marinaccio Husman, Donordigital, Drew Seman, Senior Manager of Fundraising and Outreach, Ocean Conservancy
This session will highlight efforts you can take to grow your organization's monthly donor program. We’ll feature examples from The Ocean Conservancy, No Kid Hungry, and other nonprofits representing a variety of organization and sustainer program sizes. Learn strategies for monthly donor recruitment, upgrades, retention, and reinstatement; gather ideas for sustainer campaigns and conversion tactics; and come away with some information you can put to use right away.
IABC/Seattle Morning Manager event on 4/22/10 featured Jeff Hasen, Chief Marketing Officer of Hipcricket talking about Moments of Trust, touchpoints of
Donor Communication In The Wake of COVID-19Bloomerang
https://bloomerang.co/resources/webinars/
Join our special guest Rachel Muir, CFRE for a webinar dedicated to helping you and your organization navigate these turbulent times.
Gladlygift is a mobile application that allows users to see what gifts their loved ones have added to their Gladlygift wish list. Once they've found their friend's wish list, they can simply purchase the item from directly within the app. To do this, we're integrating with Amazon's API, and receiving a referral fee off of each sale we're able to direct to them. At scale, we hope to reach over 60MM users and reach yearly revenues of over $130MM.
The Art and Science of Effective Gift Acknowledgements (DonorSearch Flash Class)Bloomerang
https://bloomerang.co/resources/speaking/
We all know that thanking donors is important, but how and when should we be thanking donors? How do different approaches to acknowledgements make people feel, and how does that impact future engagement?
In this session, we’ll explore the latest research into donor behavior and effective gift acknowledgements, with special attention given to the recent groundbreaking findings of Jen Shang and Adrian Sergeant. You’ll come away with practical takeaways to help you craft thank you’s that are both impactful and memorable!
We’ll cover:
The connection between thanking and retaining donors
What donors want out of the communications we send them
The ways in which surveys can play a role in thanking donors
The enlightening results of several gift acknowledgement experiments
Valentine's Day is a great day to take advantage of GoodDining. When you take your Valentine out to celebrate, take them to a GoodDining restaurant and help support your non-profit
Monthly Giving Programs: Slides from Donordigital & No Kid Hungry for the 201...Wendy Marinaccio Husman
Slides from our #15NTC session "Play it again, Sam: Monthly Giving Programs For Sustaining Donations
'As Time Goes By'. Gather ideas for growing your monthly giving program, as well as strategies for retention, stewardship, and upgrades once your sustainer file is built.
This presentation highlights how gift cards enable retailers, specifically small, independent retailers to increase sales, cash flow and ultimately profitability.
Consumer Reap the Rewards of Prepaid Gift CardsFirst Data
Michael Hursta, VP of Prepaid, at First Data shares his insights into the gift card industry and where it's heading as consumers search for mobile options.
Holiday Sales and Gift Card Statistics that eCommerce Merchants Should KnowM-Connect Media
The gift card is trendy for holiday sales and present PPT depicting statistics regarding it beautifully to give insights to Magento merchants who wish to leverage holiday seasons.
THE PULSE OF THE CANADIAN STUDENT SHOPPER 2013 LOYALTY LANDSCAPE UPDATESPC Card
SPC Card and Conversion are proud to announce the release of the second annual “Pulse of the Canadian Student Shopper” study.
With 1 million+ cardholders aged 14-24 per year,
SPC Card - Canada’s leading student loyalty program, enjoys robust and privileged access to young Canadian shoppers.
The second annual survey was fielded in September, 2012 and has derived a robust sample size of 1440 young Canadian shoppers aged 14-24.
The study provides unprecedented access to, and of-the-moment perspective on, the volatile, influential and lucrative student consumer market in Canada. To match the evolving focus points of the industry writ large a major focus of this year’s study has been on the shifting expectations young Canadian shoppers have of loyalty programs.
With the gift card industry expected to reach $160 billion by 2018, the ever-growing popularity of gift cards presents an excellent opportunity for small businesses to cash in on a profitable trend while aligning themselves to gifting occasions and competing with national brands.
The Science Behind Incentive Cards for Employee Recognition1000Bulbs.com
The science behind using incentive cards for employee recognition. Statistics and best practices for HR managers looking to start or improve a rewards and recognition program. Original presentation by Glen Holbert, Chief Sales Officer at IncentiveCardLab.com.
Brands with futuristic vision have hopped on the mantra of holistic loyalty to unlock long-term benefits. This blog covers the trends that became a mainstream strategy in the loyalty software market in 2022 and some promising trends for 2023.
The complete guide to win Gift Card campaign for Magento siteMagestore
Listed as one of the hottest items for year-end sales season, Gift Card plays an essential role in the successful final quarter of every business. According to the National Retail Federation, eight out of ten shoppers will buy gift cards as a Christmas present this holiday. Why do you stand behind this chance? If you are still confused about how to use and how to optimize this extension for your business, don’t hesitate to scroll down these 20 pages with a lot of secrets revealed for your demand.
Gift giving is a universal way to show interest, appreciation and gratitude as well as strength bonds with others. This article has shown the psychological benefit from gift giving and analyzes why people prefer the gift card rather than gift in kind. This is why the Gift Market grows every year with double digit.
Retailers, if not yet started their gift business, should start Now. This document has shown the business benefits can be enjoyed by Retailers to start their gift card program. And more importantly, Gift Card is also the way for Retailer to convey their “Love” message to all of their beloved customers.
Fixing the Cracks: Reinventing Loyalty Programs for the Digital AgeCapgemini
Launching a loyalty program is expensive and it’s complex. In the US alone, companies spend a staggering $2 billion on loyalty programs every year. But does this translate into increased customer engagement? Research suggests the answer is “probably not”. The average household in the US has over 21 loyalty program memberships. But, the household only actively uses 44% of these. More than half of consumers in a 2013 survey admitted they had abandoned at least one loyalty program in the past year. Our own analysis of customer sentiment on social media revealed pronounced dissatisfaction. Almost 90% of social media sentiment on loyalty programs was negative.
We assessed loyalty programs on a number of parameters. These included their central objective, their use of digital channels, and their ability to provide a seamless experience across channels (more detail on the approach is at the end of this paper). We found, in short, that companies have a lot of catching up to do. 97% of loyalty programs rely on transactional rewards, i.e. a customer makes a purchase and takes their points in exchange for gifts, merchandise or cash. The issue is that 77% of those transaction-based programs actually fail in the first two years. According to our research, only 25% of loyalty programs reward customers for some form of engagement. Where loyalty programs are also lacking is advanced personalization: only 11% of loyalty programs offer personalized rewards based on a customer’s purchase history or location data.
This research highlights why organizations need to think beyond points and how they can implement well-designed, engagement-based loyalty programs.
The study "For Love or Money 2013 Consumer Study into Australian Loyalty Programs" surveyed over 1000 Australian consumers and found 88% of those aged over 16 belong to a loyalty progam.
http://www.chrispattas.com/business/2013/5/29/do-consumers-buy-more-from-a-business-with-a-loyalty-program
All rights belong to: www.directivity.com.au & www.citrus.com.au
2014 Customer Loyalty ASEAN Conference: Lassu (lassuloyalty.com)Jim D Griffin
Jim Griffin discusses three levels of maturity in customer loyalty marketing. He then presents the results of a cross-sectional household survey in the Philippines, concluding with two case studies that illustrate customer loyalty marketing at a cross-roads between mediocrity and excellence. Jim is the founder of Lassu (lassuloyalty.com). He has helped dozens of clients and programs across multiple verticals, including healthcare, travel, retail, telecommunications, banking and business-to-business.
Innovation: Earning More Rewards on Every PurchaseAlexander Cohen
My presentation for the co-brand credit card conference in Atlanta, May 2017. Had the opportunity to talk to a great group of people about engagement with loyalty programs and how to stay competitive in a changing reward landscape.
The customers overall commitment to the brand or service, in part because of an emotional attachment to that relationship, and the consistency of the brand that ensures an elite level of trust between the brand and the consumer.
Loyalty Programs are going mobile. This presentation lays out some of the reasons why we're seeing a shift in Loyalty to mobile, and the best way businesses can take advantage of it.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
2. Gift Cards - what people want!!
62% Of shoppers said they would like to
receive a gift card. This makes gift cards
the most requested gift item 8 years in a
row.
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- National Retail Federation, Oct 2014
“No longer impersonal or only
about convenience, gift cards have
become the perfect, practical gift
item for millions of holiday
shoppers,” said NRF President and
CEO Matthew Shay.
3. Gift Cards Motivate
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Reward Preference of
Incentive Planners*
Gift
Cards
75%
Other
25%
• Prepaid Cards are the most used reward in incentive
programs. (IRF, It’s in the Cards, 2012)
• Non-cash rewards/recognition in orgs. Linked to
increase year of year revenue by 9.6% v. 3% in orgs
no using them. (Aberdeen, Non-cash Incentives, 2012)
• Majority of people enjoy the experience of receiving
gift cards to cash in an incentive program.
(http://theirf.org/Prepaid-Gift-Cards-inIncentive-Reward-and-Recognition.6087263.html)
* IRF, It’s in the Cards, 2012
4. Gift Cards Have Impact
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• 65% of Gift Card
recipients, remember what
they purchased and
associate it positively with
the company that gave the
reward. (Loyalty 360, Its in the Cards,
2013)
5. Gift Cards Are Effective
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How do incentive planners view the impact and effectiveness of gift cards?
This would include trophy value, buzz generated, and behaviors influenced
75% say most
effective or among
most effective
reward!
6. Gift Cards Increase Engagement
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Engagement with leading CRM platform increased 600% when
a gift card was included in the recognition platform (versus just
sending badges).
National loyalty program members interacted with the loyalty
program 5X more frequently when digital gift cards/instant
rewards were added to the program.
Refer-a-friend consumers were 9X more likely to refer a good
or service to a friend when a gift card was given as
consideration for the act.
7. 7
1. TROPHY VALUE :: Gift Card purchases are more memorable – they
create a lasting reminder of achievement
2. VIRAL VALUE :: Recipients tell each other how they redeemed their gift
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cards
3. MORE DISCRETE :: It’s polite to discuss receiving a gift card
4. TRUE GIFT PERCEPTION :: Gift Cards are not viewed as part of
compensation
5. GUILT FREE SPENDING :: Recipients don’t feel guilty treating
themselves
6. PLEASING LOVED ONES :: There is a strong motivation to earn an
award for one’s significant other or children
7. LONG TERM POSITIVE FEELINGS TOWARD ORGANIZATION :: Gift
Cards reinforce positive associations with sponsoring organizations
Top Seven
Reasons
Gift Cards
Are More
Effective
Than Cash
All info taken from white paper published by the IGCC -
http://www.usegiftcards.org/?page=WPFileLib