Search Engine Optimization (SEO) continues to evolve at a rapid pace. Mobile and social habits have changed how we use to the internet so much that Google rewrote their search algorithm. Tags and keyword “stuffing” are no longer easy tickets to Google’s first page; content marketing has now become the #1 marketing strategy of 2014.

1. Tuesday, December 10, 2013
Appleton Creative is an award-winning boutique agency that provides
marketing solutions through all mediums — all in-house.
— Since 1986 —
DIGITAL
IN
2014
MARKETING
APPLETON CREATIVE
You have to feed an idea to make it grow. That’s where Appleton
Creative comes in. More than just a marketing and advertising
agency, we create, educate, collaborate, and nurture. The result
is crisp, fresh creative which works in tandem with our analytical
approach. You grow, you harvest the benefits, you prosper —
sweet and simple.
SERVICES
BRANDING/ADVERTISING
Concept & Strategic Development • Advertising Campaigns
Corporate Logos & Brand Development • Publications & Catalogs
Direct Marketing • Brochures & Marketing Collateral
Branded Environmental Space Design • Media Buys
Marketing Plans • Public Relations • Infographics
WEB/SOCIAL MARKETING
Responsive Web Design • Mobile & iPad App Development
E-Commerce • Social Networking • Search Engine Optimization
Analytics • Google Adwords • Multimedia Presentations
Blogs • Reputation Management • Custom Programming
VIDEO/AUDIO
Full Service Location Shooting (Film & High Definition Video)
Script & Concept • Post Production • Stock Footage Library
Original Music Production & Stock • Animation
Stop Motion Graphics • Voice Overs
Use uS for your
SEo, Web, PR, PRint
AND video creation
539 Delaney Avenue, Orlando, Florida 32801
Phone: 407.246.0092 • info@appletoncreative.com
www.appletoncreative.com
Film &
Video
Digital
Media
Web/Social
Marketing
Marketing
Campaigns
Custom
Spaces
Print
Media
Brand
& Message Public
Relations

2. Why Search Engine
Optimization and Social
Networking is Important
Search Engine Optimization (SEO) continues to evolve at a rapid pace.
Mobile and social habits have changed how we use to the internet so much
that Google rewrote their search algorithm. Tags and keyword “stuffing” are
no longer easy tickets to Google’s first page; content marketing has now
become the #1 marketing strategy of 2014.
OF SMALL
BUSINESSES
who is using social?
THE NEW
SEARCH
GOOGLE
AN EVOLUTION IN
the impact of search engines
MORE LEADS PER MONTH
ARE GENERATED BY BLOGS
what is humming bird
WHAT IS CONTENT MARKETING?
CREATING AND CURATING RELEVANT AND VALUABLE CONTENT1
CHANGING OR ENHANCING CONSUMER BEHAVIOR2
AN ONGOING PROCESS3
WHAT IS A CONVERSATIONAL SEARCH?
focused on “conversational search”
ARCH ENGINES
USE SEARCH ENGINES
FOR PURCHASE DECISIONS
OF BUSINESS PURCHASE DECISIONS
STARTED WITH A SEARCH ENGINE
THE IMPACT OF SEARCH ENGINES
USE SEARCH ENGINES
FOR PURCHASE DECISIONS
OF BUSINESS PURCHASE DECISIONS
STARTED WITH A SEARCH ENGINE
OF INC. 500
COMPANIES
OF SMALL
BUSINESSES
MORE LEADS PER MONTH
ARE GENERATED BY BLOGS
GREATER CLOSE RATE
FOR SEO LEADS
ENERATING
LEADS
SEO IN
2014
RANKINGS KEYWORDS
TAGS
CONVERSATIONAL
SEARCH
no longer about tagging and simple keywords
results draw from location, social connections, previous history
what else has changed
the impact on leads
TIME ON SITE PLATFORM PAGE VIEWS LOCATION
KEYWORDS
NEW METRICS
Metrics based in
user behavior, not keywords
Original, engaging, informative
content is still king
CONTENT
IS KING
MARKETING
WHAT IS YOUR CUSTOMER’S JOURNEY?
FINDABILITY
ENGAGEMENT
SHAREABILITY
SEO IN
2014
RANKINGS KEYWORDS
TAGS
CONVERSATIONAL
SEARCH what is your customers journey?
as they say in the web world...